‘Predicting the future’ gives Palletline market advantage

Palletline has attributed its business success, foresight and efficiency to a crystal ballgazing analyst it recruited to help the network stay ahead of the competition.

The company said it was now finding solutions to problems that don’t yet exist thanks to the predictions and expertise of its head of business information, Harpreet Sohal (pictured).

Sohal and his team of three analysts and an administrator were able to forecast the current recession six months before it was announced and the company is now gearing up for a predicted leap in volumes.

Palletline said that it was the only company within pallet distribution that utilised data analysis to map its future.

Sohal and his team are now working on the enhanced life of pallets, which involved the production of 500,000 scans, analysing how a pallet existed, what trunk it was on, the road conditions and its impact on Palletline’s operation: “With such insight we are able to adopt a better way of working,” he said. “The system itself is a few years away, but we’re building the data now to help us achieve better outcomes.”