Livery of the Year

One of Bradbury’s objectives in 2022 was to help grow its parent company’s Aqua Pura water brand, which saw volumes increase by 10% by the end of the year. In addition to maximising the advertising opportunities on the brand, the business wanted to create something ownable and aesthetically pleasing and often receives emails from people who have seen the lorries in and around Cumbria.

Most recently it received a photograph from a passenger of the Aqua Pura branded trailer with a rainbow over the top of it.

Judges said: “Beautiful Lakeland scenery makes for an attractive trailer and also lends itself well to the small van. Demonstrates a strong placement of product and brand and great promotion of British products.”

Knowing it wanted a unique approach to its new livery, BJS Haulage said “off the menu is the overuse of giant type and eponymous names, which adorn a multitude of curtainsiders up and down the UK, along with ‘shouty’ cab designs”.

Instead, it set out to develop a beautifully simple graphic homage to the intricate design of motorway junctions.

Each junction (in a series of 20) was specially selected not only for its beauty, but also to celebrate the locations of some of the company’s most trusted and long-standing customers.

Judges said: “A brilliantly bold and distinctive design; this livery is completely different to the industry standard approach and is very stylish and eye catching, with each trailer series being unique.”

Kinaxia Logistics is a fast-growing company in the UK transport and warehouse sector. It has been built over the past 12 years by the acquisition of 13 profitable, privately owned companies, which now work together as a business that “combines local heritage and empathy within a dynamic national infrastructure that is distinctively Kinaxia”. As part of its ambitious growth plans, the company has designed a Kinaxia-branded livery that unifies all 13 acquired businesses. By the end of 2023, 50% of the company’s 1,872 assets will be in the new Kinaxia Logistics livery.

Judges said: “A clever way to bring consistency to 13 different operational companies that is distinctive and yet retains heritage; the speed of roll out is particularly impressive across this size of fleet.”

Onpoint's livery had remained largely unchanged since 2013. Over the past few years the business has expanded rapidly, from a fleet of 45 with one operating site and a £6m turnover, to a fleet of 100 across three sites with a £14m turnover. Formerly a local Midlands haulier, Onpoint has become a global logistics company with extremely high standards, requiring a modern, impactful livery to convey that message and quickly communicate its key services and expertise. Designed by an agency, it has been rolled out to 14 new trailers, resulting in elevated brand awareness and enquiries.

Judges said: “A good crisp design and a well thought through development of the previous existing livery; keeping the Union Jack colours maintains the strong British identity; the new livery is very striking and modern.”

Supporting current and ex-armed forces personnel is a key objective for Pall-Ex Group, demonstrated by receiving the Employer Recognition Scheme Gold Award from the Ministry of Defence in 2022. In celebration of this achievement, the business designed a special camouflageinspired livery to raise awareness of the Armed Forces Covenant and to highlight its opportunities for cadets, reservists and veterans. Pall-Ex Group is one of just 18 transport and logistics companies in the UK to hold this prestigious accolade, so designing this impactful livery was a great way to shout about the achievement.

Judges said: “A very impressive livery, with the camouflage design lending itself well to the different colours of individual Pall-ex members brands. The armed forces link also conveys values of trust, strength and reliability back onto the Pall-ex brand.”

The new design is part of the full rebranding of Reynolds’ Solstice brand. The previous livery was seen as dated and not portraying enough of the brand’s premium service and quality. Reynolds wanted it to be eye catching, with colours that convey a premium and ‘foody feel’. Reynolds chose Royal Blue as the new signature colour for Solstice as it is noticeable, and gives depth as a background to complement the traditional Solstice orange. The aim is to be clear, simple and visual to showcase delicious produce in season.

Judges said: “A really eye-catching and bold rebrand and a total modernisation from the initial branding; strong brand statement. Love the bright delicious oranges against the blue backdrop.”