2014 SPONSORSHIP OPPORTUNITIES
Our Mission:
Mountainfilm is dedicated to educating, inspiring and motivating audiences about issues that matter, cultures worth exploring, environments worth preserving, adventures worth pursuing and conversations worth sustaining.
Dear Sponsor – Current and Prospective: Greetings from Telluride, Colorado—home of Mountainfilm. I welcome your interest in our organization. In this brochure you can find key information both about the various parts and pieces of our organization and about the benefits of sponsorship.
We have tried to apply all the art and science necessary to entice you, but it would be misleading not to caution you that we may not make perfect partners. Looking for a large, sophisticated operator with universal appeal and deep market penetration? Don’t bother to read on. We are not big. We are not slick. We are not a household name. And when we think of impressions, we don’t automatically think in terms of branding your name and logo or of how many sets of eyes are absorbing them. We think of impressions as the affect of powerful stories on thoughtful audiences brought to life by finely crafted images on a screen and of the lasting memories that come from a deep dialogue with passionate artists, activists and adventurers. We have always been small, homegrown, unique and a little crazy. Now approaching our fourth decade, there are no plans to become very different. Our audiences at both the Memorial Day weekend festival and for our world tour are diverse in age and background but are united in their enthusiasm for the message we convey and the meaning we impart. There has never been a time when our mission statement has held more resonance with more people than it does today. Even as social, political, cultural and environmental issues proliferate, Mountainfilm provides a vision that is stable, clear, intelligent and powerful. If you are intrigued by that vision, we should certainly explore sponsorship options and opportunities. I look forward to that possibility.
Mountainfilm: The Festival
Started in 1979, Mountainfilm in Telluride is one of America’s longest-running film festivals. Through the years, in and out of trends and fads, the festival has always been best described by one unchanging word: inspiring. Far more than any other adjective, that’s how festival audiences describe their experience. In addition to screening leading independent documentary films from around the world, the festival includes a full-day symposium on a critical contemporary issue, art and photography exhibits, beer, wine and coffee talks, a book signing party, an ice cream social, student programs and a closing picnic/awards ceremony. Presentations and panels are scheduled throughout the Memorial Day weekend event with a wide diversity of special guests, ranging from artists to adventurers and academics to activists.
~ Peter Kenworthy, Mountainfilm Executive Director MOUNTAINFILM is a 501(c)(3)non-profit corporation
E V E RY M E M O R I A L DAY WEEKEND
Mountainfilm on Tour
Year-round and worldwide, we take a selection of festival films out on the road. We present both single-event and multi-day shows, hosted by a wide array of organizations, including schools and colleges, corporations, community groups and theater operators. Through the tour, we touch the lives of nearly 40,000 people every year and visit almost 100 locations on five continents.
Mountainfilm on TV
Through a partnership with Outside Television—a cable channel reaching more than 61 million viewers annually across the country—we’ve expanded our audience far beyond the reach of the festival and the tour. Festival films, as well as interviews with festival filmmakers and special guests, screen on Outside TV four nights a week at prime time.
ON TOUR MOUNTAINFILM ON TOUR is a visually dazzling and emotionally compelling experience that leaves you with an array of feelings: shock, pride, sorrow and - above all - hope. Wrapped in a deceptively entertaining package that manages to both move and inspire, these films will make you want to be a better global citizen.
Mountainfilm in the Classroom: Making Movies that Matter
Mountainfilm’s school program introduces students to essential environmental, cultural and social issues through hands-on film editing projects. After watching a content-rich film from our festival archives, students have permission from the filmmaker to use images and sequences from the film to edit their own short adaptation and call to action. They make the work truly their own by adding graphics, music, voiceover, subtitles and special effects. The combination of practical and cognitive learning skills thrills teachers. Students love working in a “cool” medium that is a prevalent part of their daily lives.
The Mountainfilm Commitment Grant
In the interest of helping individuals tell important stories—and having those stories heard—we award five $5,000 grants annually. The recipients are filmmakers, artists, photographers and adventurers whose projects are intended to move audiences to action on issues that matter. This is our way of giving back to the amazing community of filmmakers and other content providers that have generously supported Mountainfilm over the decades.
- Sydney Stowe, Film Manager, Hopkins Center, Dartmouth College
YEAR ROUND, WORLDWIDE
Mountainfilm on Tour offers our sponsors the opportunity to engage audiences and activate their brand far beyond Telluride’s box canyon. And to far more people than can attend the annual Telluride festival. We screen a selection of the best films from the festival to audiences that range from university students to corporate executives. The Tour programming spans the breadth of Festival content, from environmentalism to adventure and from adrenaline to social justice.
www.mountainfilmontour.org
PRESENTING Sponsor $100,000 ONLY ONE PRESENTING SPONSORSHIP is available
FESTIVAL PRINT EXPOSURE
Presenting logo on: • “Call 4 Entries” postcard/PDF download (10,000 impressions) • Pre-festival Ticket Mailer/PDF Download (20,000 impressions) • Festival program cover (EXCLUSIVE/ 4,000 impressions) • Presenting logo on the sponsors page of the Festival program (4,000 impressions) • Logo on Festival pass lanyard and tickets (3,000 impressions) • Inside front cover ad in the Festival program (EXCLUSIVE / 4,000 impressions)
FESTIVAL PRINT EXPOSURE
• Logo on the pre-festival Ticket Mailer/PDF Download (20,000 impressions) • Logo on the sponsors page of the Festival program (4,000 impressions) • Full-page ad in the Festival program (4,000 impressions)
MEDIA EXPOSURE
• Presenting logo on all press releases, magazine and TV advertising
WEB EXPOSURE
MEDIA EXPOSURE
• Presenting logo in primary position on ALL mountainfilm.org pages (plus hotlink)
• Logo on all press releases, magazine and TV advertising
THEATER EXPOSURE
• UNIQUE Presenting Sponsor screen shot on Screen Wash Loop ∆S creened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION
• EXCLUSIVE sponsorships of The Filmmakers Dinner and the Awards Ceremony • 10 Patron passes (full-access, reserved seating) • 10 Invitations to the Filmmakers Dinner • Lodging: Accommodations for 10 at one of Telluride’s best hotels or at a private condo or house.
SUMMIT Sponsor $50,000
WEB EXPOSURE
TOUR
• UNIQUE screen shot in the “Welcome to Mountainfilm” Montage ∆S creened at the beginning of every tour show (37,500 total impressions) • Logo on Tour postcard (front), poster and ads • Logo in primary position on ALL mountainfilmontour.org pages (plus hotlink) • Logo in primary position on ALL electronic mailings
• Logo on ALL mountainfilm.org pages (plus hotlink)
THEATER EXPOSURE
• Logo projected during Screen Wash Loop ∆S creened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION
• 5 Patron passes (full-access, reserved seating) • 5 Invitations to the Filmmakers Dinner • Lodging: Accommodations for 5 at one of Telluride’s best hotels or at a private condo or house.
TOUR
• Logo on the “Welcome to Mountainfilm on Tour” Montage ∆S creened at the beginning of every tour show (37,500 total impressions) • Logo on the mountainfilmontour. org sponsors page (plus hotlink) • Logo on Tour postcard (back)
CAMP II Sponsor
$10,000
FESTIVAL PRINT EXPOSURE
CAMP III Sponsor
$25,000
• Acknowledgement on the pre-festival Ticket Mailer (20,000 impressions) • Logo on the sponsors page of the Festival program (4,000 impressions) • Quarter-page ad in the Festival program (4,000 impressions)
TOUR
• Logo on the mountainfilm.org sponsors page
• Logo on the “Welcome to Mountainfilm on Tour” Montage ∆S creened at the beginning of every tour show (37,500 total impressions) • Logo on the mountainfilmontour.org sponsors page (plus hotlink)
WEB EXPOSURE
THEATER EXPOSURE
• Acknowledgement projected during Screen Wash Loop ∆ Screened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION
• 2 Ama Dablam passes (full-access) • 2 Invitations to the Filmmakers Dinner
FESTIVAL PRINT EXPOSURE
• Logo on the pre-festival Ticket Mailer (20,000 impressions) • Logo on the sponsors page of the Festival program (4,000 impressions) • Half-page ad in the Festival program (4,000 impressions)
MEDIA EXPOSURE
• Logo on all press releases, magazine and TV advertising
WEB EXPOSURE
• Logo on ALL mountainfilm.org pages (plus hotlink)
THEATER EXPOSURE
• Logo projected during Screen Wash Loop ∆S creened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION
• 4 Ama Dablam passes (full-access) • 4 Invitations to the Filmmakers Dinner • Lodging: 2 rooms at one of Telluride’s best hotels
TOUR • Acknowledgement on the “Welcome to Mountainfilm on Tour” Montage ∆ Screened at the beginning of every tour show (37,500 total impressions)
CAMP I Sponsor
$5,000 FESTIVAL PRINT EXPOSURE
• Acknowledgement on the sponsors page of the Festival program (4,000 impressions)
WEB EXPOSURE
• Acknowledgement on the mountainfilm.org sponsors page
THEATER EXPOSURE
• Acknowledgement projected during Screen Wash Loop ∆S creened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION • 2 Wilson passes
2013 SPONSOR REPORT FESTIVAL DEMOGRAPHICS GENDER
Male 52% Female 48%
GEOGRAPHIC
Colorado 54% Other States 45% International 1%
AGE
51+ 49% 31 - 50 34% 18 - 30 11% Under 18 6%
INCOME
BASE CAMP Sponsor
$1,000
FESTIVAL PRINT EXPOSURE
• Acknowledgement on the sponsors page of the Festival program (4,000 impressions)
WEB EXPOSURE
• Acknowledgement on the mountainfilm.org sponsors page
THEATER EXPOSURE
• Acknowledgement projected during Screen Wash Loop ∆S creened twice prior to every program block (35,000+ impressions)
DIRECT PARTICIPATION • 2 Sunshine passes
$150K+ 30% $75 - $150K 23% $50 - $75K 16% $35 - $50K 12% $10 - $35K 13% $0 - $10K 6%
EDUCATION
PhD 11% Masters 42% Undergrad 41% High School 6%
RETURN GUESTS
FESTIVAL BOX OFFICE RESULTS
PASSES & TICKETS 2010 - 2,400 2012 - 2,555
2011 - 2,240 2013 - 2,696
TOTAL ATTENDANCE 2010 - 2,810 2012 - 3,560
SEATINGS
2010 - 14,877 2012 - 17,822
2011 - 3,450 2013 - 3,688
2011 - 18,510 2013 - 17,277
TOUR RESULTS June 1, 2012 - May 31, 2013
Number of Locations Number of Shows Attendance
92 125 37,500
WEB STATS
June 1, 2012 - May 31, 2013
VISITS: 132,153 UNIQUE VISITORS: 82,703 PAGEVIEWS: 336,501 49% AVERAGE DURATION 02.55
SPONSORS PRESENTING SPONSOR
NATIONAL MEDIA CO-SPONSORS SUMMIT
magazine
CAMP III
CAMP II
CAMP I
Great Lakes Airlines • Klean Kanteen • Oak - Fat Alley • The Daily Planet • Patagonia • Chums-Beyond Coastal • HUB Telluride • Stephen B. Johnson Law Firm, P.C. • Chicken & Egg Pictures • Telluride Express • High Desert Farms, Inc. • VerTerra, Ltd. • Jungmaven • Elevation Outdoors
BASECAMP
RUNA • Brown Dog Pizza • Immaculate Baking • Smith Optics • Sahale Snacks • Mountain Limo • Telluride Sports • Boulder Ice Crea • ProBar • Honey Stinger • Steaming Bean Coffee Co. • Tomboy Soap • Montanya Distillers • CLIF Bar • Coffee Cowboy • The Brown Bag • Indian Ridge Farm & Bakery • Montrose Water Factory
MOUNTAINFILM IN TELLURIDE I BOX 1088 I 109 E COLORADO I SUITE 1 I TELLURIDE CO 81435 USA 970.728.4123 I 970.728.6458 FAX I MOUNTAINFILM.ORG