BOOK PROMOTION “TO DO” LIST
create a marketing plan update author bio write book synopsis/description write fact information sheet compile media list for book galleys compile media list for press releases compile list to receive review books compile direct mail list of friends, relatives, associates, etc. solicit endorsements write cover letter to send with galleys for book reviews design author/speaker/new book flier and/or brochure have professional PR photo taken write press release decide about hiring a publicist secure a distributor/fulfillment plan for radio interview ordering write and submit magazine articles send galley copies if your publishing house is not going to do it send pre-publication announcements to media, friends, organizations design & print extra PR materials: postcards, bookmarks, T-shirts, pens, etc. mail review copies to those you know can help get the job done schedule media interviews with local radio and TV stations secure speaking engagements plan launch party create book signing opportunities compile endorsement page and quote review page work on news and feature write-ups for press contact local newspaper columnists and community newspapers collect samples of other authors PR pieces take another author to coffee to pick their brain about PR ideas check on upcoming conferences, fairs, conventions for booth space look into attending CBA or ABA establish relationships with other speakers for co-op selling find tie-in opportunities: home schoolers, retirement communities, conventions write several professional talks based on your book get the word out that you’re available sell yourself and your abilities create a newsletter for your fan club and interested friends establish a board of directors and list of prayer partners develop key contacts with the influencers in your specialty field Pray a lot. Keep pushing on doors. Excerpted from: Savvy Approach to Book Sales…Marketing Advice to Get the Buzz Going, © 2000 by Elaine Wright Colvin, Essence Publishing, $9.95.
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