A liveable, attractive & prosperous Metropole for all
21 juni 2019
Our mission We work on the liveability, attractiveness and prosperity of the Amsterdam Area. We do this by improving its reputation and by guiding residents, businesses and visitors.
WHAT
HOW
BY
We work on the reputation of the Amsterdam Area. We guide residents, businesses and visitors
We inform, inspire and engage people via online and print media and through servicepoints, events and activities Telling the right story to the right person through the right channel at the right moment
Target groups Inhabitants Amsterdammers, knowlegde workers, new arrivals
Soul of the City Companies & Talent Corporates, startups, Social entrepeneurs, talent, MICE
Visitors National and international, first time and repeat
Our strategy Work with and connect our partners Governmental organisations Businesses Cultural institutions Universities and research institutes Locally, nationally, internationally Use the I amsterdam motto Focus shifts from quantity to quality Residents are the priority Visitors, businesses and congresses are welcome
Interests and needs
Inhabitants
businesses
visitors
Enjoy & Respect
vraag het
Inhabitants
de culturele chatbot
24 H ontdek je stad
Visitors: reputation building and guiding
Questions?