Managing Tourism - Ilse Griek

A liveable, attractive & prosperous Metropole for all

21 juni 2019

Our mission We work on the liveability, attractiveness and prosperity of the Amsterdam Area. We do this by improving its reputation and by guiding residents, businesses and visitors.

WHAT

HOW

BY

We work on the reputation of the Amsterdam Area. We guide residents, businesses and visitors

We inform, inspire and engage people via online and print media and through servicepoints, events and activities Telling the right story to the right person through the right channel at the right moment

Target groups Inhabitants Amsterdammers, knowlegde workers, new arrivals

Soul of the City Companies & Talent Corporates, startups, Social entrepeneurs, talent, MICE

Visitors National and international, first time and repeat

Our strategy  Work with and connect our partners  Governmental organisations  Businesses  Cultural institutions  Universities and research institutes  Locally, nationally, internationally  Use the I amsterdam motto  Focus shifts from quantity to quality  Residents are the priority  Visitors, businesses and congresses are welcome

Interests and needs

Inhabitants

businesses

visitors

Enjoy & Respect

vraag het

Inhabitants

de culturele chatbot

24 H ontdek je stad

Visitors: reputation building and guiding

Questions?