Time for vintage

TIME FOR V·I·N·T·A·G·E

Vintage is a French word. The term was introduced by winemakers to denote the class of rare wines stored in the cellars for many years. The longer storage time the better the drink (taste, bouquet and color), the more valuable and more expensive it is. At some point, the modern fashion industry picked up the idea of French winemakers and introduced a new fashion trend to the world called “vintage”. Clothing has been for centuries, 'one of the most visible indicators of gender and social status. Vintage is seen as to identify the consumer values and social status, because some vintage items are rare or hard to find nowadays, so if the consumer was able to pay an enormous amount money for it, it shows his status in front of others.

Fashion is cyclical. Every new season there are some styles, elements, accessories which are similar to what was created in different decades of the XX century. Fashion experts say that 90s is the last decade when something radically new was created.

Traditionally, vintage is items that are over 20 years old. But in fact, the age line is already blurred. Anyway, things can be both branded and no name. Even dresses from the 1950s, made in some little no-name atelier, can be incredibly luxurious.

As we know all new is well forgotten old. Here we have an example of wide leg jeans which are in trend nowadays and when they were in trend after hippy subculture began. Same situation with wide shoulder jackets.

Bags from new collections of the world's brands resemble those that Brigitte Bardot, Jacqueline Kennedy and Princess Diana were walking around with, back in the 20th century. As an example, Fendi and Dior bags from the early 2000s are now most popular bags again. In fact, they have not yet grown to the concept of vintage, anyway all the world's stores already refer them as vintage bags. In vintage clothing and accessories, it is rather important their relevance in today's day and at the same time a clear reflection of their era.

With the beginning of industrialization and the advent of new means of communication, fashion has become very transient. It is known to repeat itself every 20 years, unwittingly or directly borrowing ideas, details and inspiration of the previous era. The value of vintage is that the models which released 20 or 60 years ago, can fit organically into a modern closet, as long as the cut and fabrics have modern features.

As we know you can buy vintage cloths in second hands and vintage stores. It is a really good opportunity for our planet to use less resources in a way of fabrics and do not make new cloths. We know that vintage it is something we can combine with a new style cloth it will save our planet and peoples working facilities. More than that vintage and retro it is that kind of style that will never dye. You always going to find something new in it and try it on. It can start from accessories and finish with the full gorgeous look.