Movmnt Magazine | Media Kit | 2009-10

FASHION

DANCE

MUSIC

POP CULTURE

as a lifestyle

YIN OR YANG?

FOLLOWING

LIGHTS

Attractive Covers driven by stunning visuals large double-page feature spreads senior talent with real experience innovative fashion layouts from artists, photographers and young graphic designers from all over the world

Pop culture is part of our heritage. The challenge is to raise the stakes and add to its legacy instead of recycling it. Co-founded

by French journalist David Benaym and performer Danny Tidwell (American Ballet Theatre, So You Think You Can Dance, Memphis on Broadway) in 2006 for the fashion-forward, arts-oriented and socially conscious web 2.0 generation, Movmnt Magazine aspires to bridge the gap between pop culture and today’s real talent, and recognize artists over fame junkies.

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a r t i $t i c

REINVE N T

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From high fashion to maintstream to urban brands, Movmnt is a credible way to reach trend-setting (and trend-following) buyers as well as a powerful consumer group that mainstream magazines do not reach.

For dance related advertisers, Movmnt is selective in our advertising.

Our magazine focuses on broad content over every genre of dance, yet highlights specific advertisers. Your visual marketing will not get lost in Movmnt.

Movmnt maintains a close relationship with both major and independent music labels.

In an age driven by technology, we are seen on MySpace, Facebook, Twitter, YouTube, Flickr, Digg, Delicious, our own network movmnt.net and more Web 2.0 exclusives.

The growing Movmnt team of editors, writers, columnists, graphic desiners, photographers, stylists and contributors hail from all over the world and from publications such as The New York Times, Vogue, Vanity Fair, InStyle, Dig, L’Officiel, L’Uomo and L’Optimum.

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life’s style Dedicated to fashion, trends and innovation, the photographers and stylists working for Movmnt exclusivley present designer clothes, high fashion trends and accessories in motion. No more posing models. Movmnt presents fashion in dynamic environments where you can see shirts, jackets, skirts and pants leaping through our pages.

DANCE AS A LIFESTYLE Movmnt approaches the dance world like no other magazine.

With stunning layouts and innovative angles, every facet of the dance industry - classical, contemporary, modern, ballet, Broadway, television and film - is captured in Movmnt. Nowadays, dance is taking over the entertainment industry and Movmnt is there to keep you up to date. Movmnt’s main dedication is to portray how dance is a part of pop culture, even in places you don’t realize it exists.

2009 2009

fashion culture as a lifestyle FASHIONdance DANCEmusic MUSIC popPOP CULTURE as a lifestyle

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EMERGING NEW MUSIC ARTISTS Dedicated to emerging artists as well as established acts, Movmnt tells readers about the music they need on their playlists. In exclusive interviews, reviews and artist portraits from the worlds of hip-hop, pop, rap, rock, R&B, acoustic and electronica, Movmnt introduces its readers to new talent worthy of space on your iPod.

POP CULTURE AND SOCIAL ISSUES The concept of Movmnt is not only literal - society is in motion as well. Each issue of Movmnt explores social movements from edgy, progressive angles. The web, new trends and the emerging issues of a new generation are laid out for our readers with photo essays and exclusive investigations from around the world and close to home.

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FASHION

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READERS’ PROFILE Our readers are 18-35 year-old male and female urban lifestlye clients. They are young, educated, multi-ethnic, straight, gay and open-minded.

- Performers and performing art lovers and followers - Fashion afficionados - Pop culture addicts - Bloggers - Dance teachers - Choreographers - Designers - Gay and metrosexual - Trendsetters -

SEX: male - 35%, female - 65% AGE RANGE: 18 - 35 years old MEDIAN AGE: 22 years old MEDIAN HHI estimate: $50,000 to $75,000

Publisher

Inc. David Benaym, Publisher 252 Front Street 1st floor New York, NY 10038 (646) 486-1128

Frequency 2009- 5 Issues/Year 2010- 6 Issue/Year

REACH - 20,000 copies sold via select newsstands and book sellers : Barnes & Noble, Hudson and Universal News, Books-a-Milllion, Indigo News (Canada), and selected other newsstands - 10,000 copies sold via dance studios and online boutiques.

- 6,000 copies distributed through closed circulation (VIPs, boutiques, salons, spas, art galleries) - 4,000 direct mail subscription

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PRICING - Cover price $5.95 US / $6.95 CAD - Subscription: $20/Year + Special $15 to $18 offers for various partnership agreements

PRECISE FORMAT

10’’ inches

- 8’’ x 10’’ - perfect-bound - Every page is printed on RECYCLED PAPER - Cover: Coated silk C2S 10, 6Pt Printed 4/4 process + AQ satin coating on one side - Inside: Coated matte #3 70Lbs Printed 4/4 Process - 75% editorial - 25% advertising

8’’ inches

MRMagazine.com Innovation In Print: David Benaym and Movmnt Magazine June 9, 2009 “David Benaym’s latest issue was anything but normal. He opted for a magazine that folds out to be a poster. His reasons are simple: the economic crisis and the environmental crisis. His solutions were to reduce the size of the magazine for this issue, try to reinvent the publication and save both on money and trees.”

Marcy shinder (american express open forum) A Philosophy Of Reinvention May 19, 2009 “David focused on his brand. Movmnt is about dance and pop culture as a lifestyle – not publishing. He communicates this via the graphic chart and visuals throughout the magazine. He redesigned his web site and made sure to keep the visual identity of movmnt.com consistent with dedicated pages on social networking sites like Twitter, Facebook, MySpace and YouTube.”

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coverawards.com Earth Day Special: Movmnt Magazine Releases Poster Issue!

April 22, 2009 “Movmnt Magazine, which targets performers and behind-thescenes talent, has come up with an innovative way to create a green issue.�

Shimmy Exclusive Movmnt is Coming!

“This time the publication that took me by complete surprise is called Movmnt ... One where you just absorb every ounce and still keep it tucked away on a shelf for fear you missed something that you’ll be overjoyed to discover on some random day ... The dance-fashion-in-action will blow you away ... David Benaym is the brilliant guiding force behind this innovative new magazine.”

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features features

June 7, 2007

press

Danny Tidwell, Neil Haskell, Sabra Johnson - Movmnt Magazine Rickey.org - December 6. 2007 Starting in 2008, Movmnt Magazine will give back to the community. Movmnt is proud to announce a new project, “Keep It Real,” a non-for-profit effort in the spirit of Movmnt Magazine, bringing the art world and pop culture together as a lifestyle as well as informing and educating about the world we live in.

New York Times September 21, 2007 “David Benaym, a founder with Danny Tidwell of the magazine, Movmnt (‘Dance and pop culture as a lifestyle’), said that So You Think You Can Dance ‘brought the dance world and pop culture together for the first time.’ He added, ‘We want to bring dance to the 18- to 35-year-old.’ “

SPREADS Cover 2 + Page 1 $13,400 16”x10”

FULL PAGES Page $7,200 8”x10”

Double Page $11,400 16”x10”

Cover 3 $8,200 8”x10”

2 1/2 Double Page $7,200 8”x5”

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SMALLER ADS Cover 2 $8,200 8”x10” Cover 4 $10,000 8”x10”

1/2 Page $3,700 8”x5”

1/3 Page Vert. $2,500 3” 1/4 x 8” 1/3 Page horiz. $2,500 8” x 3” 1/4

Color Proofs

Refer to the following guidelines when submitting digital ads

Formats: Submit your ad in a PDF X/1a format.

If submitting a JPG, please only send CMYK, high resolution (300 dpi) Colors: CMYK processed colors only Fonts: Please include ALL fonts.

Borders: If you want your ad to have a border, include it in the ad file.

Bleed: 0.125” (Safe area: 0.5”)

For information on how to send files via FTP, contact Anjuli - anjuli@movmnt.com

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Color Proofs: Ads must be accompanied by a hard-copy match print.

If you submit a b/w proof or color laser for a color ad, the publisher takes no responsibility for color accuracy.

All insert inquiries must be submitted to Movmnt Magazine for final price quote. Weight, size, and the type of insertion may affect the cost of the insert.

Supplied inserts are preferred. Additional charges may be applied for film, match print, color, and printing of inserts.

*

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Issue # 10 11 12 13

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14

hts, the “Ladies” As the crew adjusts the spotlig wait for the stand in the opening pose and Queen B to join them.

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Cover Month

Ad Reservation Deadline*

Digital Files Due*

Newsstand Date*

September

8/20/2009

8/22/2009

9/29/2009

Dec/Jan

11/20/2009

11/22/2009

12/29/2009

March

02/20/2010

e monito a few notes 02/22/2010t take on th05/23/2010 ladies

June

05/20/2010

September

08/15/2010

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2009

fashion culture as a lifestyle FASHIONdance DANCEmusic MUSIC popPOP CULTURE as a lifestyle

Exclusive web content not seen in print, enhanced by animations, videos, photo galleries and interactive media as well as sneak peaks behind the scenes Constant connections and access to all Movmnt partners: MySpace, Facebook, YouTube, Flickr, Twitter and more ...

Complete online Movmnt Boutique with access to back issues, special editions, photography books, bags, RE: bottles and apparel

12,000 AVG monthly page views

700 AVG unique hits per day

Movmnt’s own social network exclusively for Movmnt fans Share blogs, pictures, videos and music Frequent updates about upcoming music and dance events Forums for members to discuss pop culture issues Personalized pages AVG AGE: 23 MEDIAN AGE: 21 FEMALE: 80% MALE: 20%

To advertise on movmnt.com or movmnt.net contact Anjuli - anjuli@movmnt.com or call 646-486-1128

2009

fashion culture as a lifestyle FASHIONdance DANCEmusic MUSIC popPOP CULTURE as a lifestyle

In a rare experience, David Benaym brings together amazing talents: Dancers from the best American companies under the direction of choreographer Lauren Adams and the eye of photographers Roger Moenks and Laurent Alfieri.

Moving Still features Danny Tidwell, Travis Wall, Cindy Welik, Jason Parsons, Kenneth Easter, Alexandre Hammoudi and CJ Tyson

$25

www.movmnt.com/subscribenow

Published by e-maprod Inc., FESTIVAL is a book of photography by Rosalie O’Connor featuring performers and dance companies from the Fire Island Dance Festival presented by and benefiting Dancers Responding to AIDS.

$25

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RE: bottles Movmnt Magazine is launching a new campaign in partnership with dance studios, conventions, competitions, and festivals to help bring awareness to our daily habits that pollute the Earth. As members of the artistic community, we have the duty to lead by example and stop using plastic bottles like Kleenex. We can refresh ourselves and recycle with one simple gesture: Refill our own bottle.

$10

If your company or dance studio wants to be a part of the Re: initiative, Movmnt will help you set up a cost efficient fresh water station and can customize the bottle for your brand. For orders of 50 bottles or more, contact Anjuli - re@movmnt. com Movmnt bags are perfect to throw your shoes and clothes in and head out to dance class.

Drawstring bags with the Movmnt logo are available for purchase or come as a free gift with a new subscription.

$5 www.movmnt.com/shop

252 Front Street, First Floor New York, NY 10038 Toll Free: +1 866 713 4946 Tel: +1 646 486 1128 Fax: +1 646 290 9196 movmnt@movmnt.com www.movmnt.com www.movmnt.net David Benaym, Publisher/Editor in Chief dbenaym@movmnt.com Anjuli Bhattacharyya, Managing Editor anjuli@movmnt.com Jeanette Prather, Production Manager jprather@movmnt.com Gina Pero, Consulting Editor gpero@movmnt.com

FASHION

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as a lifestyle