The Art and Business of Surface Pattern Design
A jam-packed advanced design course to tak e your career to new heights in association with
masterclasses live briefs stock photography textures library INDIVIDUAL reviews designer insight www.makeitindesign.com
Places are ly strict d! limite The Art ss and Busine
ce of Surfa n r e t Pat Design
in association with
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You LOVE surface pattern design. And you’d LOVE to learn how to make your designs more sellable and marketable - so that you can see them on real products, in stores! You have a good understanding of how to create patterns BUT you feel that your portfolio needs refining and strengthening. Sound familiar? If so, you need the new advanced course from The Art and Business of Surface Pattern Design… The Ultimate Portfolio Builder (in association with Printsource). This course has been developed in response to popular demand from Module 3 graduates, but is open to anyone who has some experience in surface pattern design and wishes to concentrate on growing their body of commercially-viable work. The Ultimate Portfolio Builder is an intense seven week course, which consists of five weeks of class plus two weeks of design reviews. There is no course like it in the world, and places are strictly limited, so book yours now! www.makeitindesign.com/design-school/
‘Wheel of Wonder’ and ‘Turquoise Wheel of Wonder’ designs by Rachael Taylor for DENY Designs
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Limited Edition lampshade collection by Rachael Taylor
Flower drawing by Rachael Taylor
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‘Contemporary’, ‘50’s Inspired and ‘Bohemian’ designs by Rachael Taylor
A series of advanced design challenges to help you grow as a designer and build a strong, sellable portfolio A series of video-based technical masterclasses to hone your professional design skills LIVE briefs from real companies Insight into the practicalities of managing a growing design studio A whole host of downloadable templates Includes trade show planning advice direct from Printsource! www.printsourcenewyork.com Individual work reviews from Rachael Taylor and Khristian A. Howell www.khristianahowell.com Opportunity to put questions to Rachael Taylor www.rachaeltaylordesigns.co.uk 90 days’ free access to WGSN, one of the best sources of trend inspiration in the world! Check out the rest of this brochure for more details on what is included (HINT: It’s jam packed with good stuff!)
‘Layered Shapes’, ‘Silly Sausage Dog’ and ‘Quirky Floral Stems’ designs by Rachael Taylor
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OFFICIAL THE ULTIMATE PORTFOLIO BUILDER PARTNER The Ultimate Portfolio Builder will include a special four-part feature created exclusively for this course in association with Printsource, one of the top surface design trade shows in the world. Printsource owner Massimo Iacoboni will share industry insight on topics including: Understanding the bigger picture of the design industry and where you fit in Securing the right buyer for your work Getting trade show ready Dealing with clients Insider secrets on what really invites success
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Printsource has developed an incredible four-part creative brief which will help you attract exactly the clients you want, and land you the kind of work you dream of. This is an unrivalled opportunity to get the inside track direct from the top - don’t miss it.
FEATURED EXPERT: MASSIMO IACOBONI OWNER, PRINTSOURCE
Printsource New York is the premier market for surface and textile design in the USA and holds three shows a year in New York City. 4TH AVENUE GRAPHICS
ARTWORK DESIGN
PATRICIA NUGENT DESIGN AND TEXTILES www.makeitindesign.com
There is nothing better than real experience to help you grow as a designer, so we have partnered with some amazing companies to bring you exclusive LIVE briefs* as part of the course. Each brief will focus on a different product area, and will be delivered as if you are working for a real client. The companies will review all submitted work and provide class feedback. Although we do not guarantee work from these briefs, many of our alumni have secured work or been signed as a direct result of briefs provided in class, so this is an awesome opportunity to get noticed! The Ultimate Portfolio Builder has included live briefs from: Graham & Brown, one of the world’s leading wallpaper design companies www.grahambrown.com Crane & Co, the oldest stationery company in the US www.crane.com Dashwood Studio, a trendy fabric company www.dashwoodstudio.com DENY Designs, an innovative home dÊcor company www.denydesigns.com Card Crazy, a dynamic greetings publisher www.cardcrazy.co.uk Cardmaking & Papercraft magazine www.cardmakingandpapercraft.com *The live briefs listed are from past classes. We reserve the right to offer different live briefs in each class.
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DENY DESIGNS LIVE BRIEF FEEDBACK The companies offering the live briefs provide summary feedback for the entire class, and may choose to provide individual feedback in some cases. Here are examples of the kind of valuable constructive feedback students have received in the past. DENY Designs, Artist Relations Manager Lisa Kelly said: “Thank you all for your submissions – we loved seeing your work. The scale of a design is really important to us. In terms of what we are looking for in a new artist, we are always looking for unique and different designs vs pieces that are similar to something we already have on site. We don’t want to bring a new artist onto the team and have their artwork get lost on our site or compete with existing artists. The choice of colours is important and we look to make sure both the colours used and saturation of those colours will translate well when it is printed onto our products. Seeing an artist’s collection that creates coordinating pieces is really great! Customers are always looking for pieces to mix and match and when an artist creates coordinating pieces it makes designing and shopping easier for our customers!” As a direct result of entering their submissions to this live brief Camilla Foss and Kerrie Satava were both signed by DENY Designs! See a selection of their designs now available on all DENY Designs products below along with their individual feedback from the live brief.
Camilla Foss for DENY Designs
“Camilla Foss did a great job with the selection of her colours. The use of these along with her detailed designs creates a really great looking collection! Layering done in a piece of work can really bring a design to the next level.”
Kerrie Satava for DENY Designs
“Kerrie Satava creates a background, middle and front layer in all of her pieces that creates dimension within the piece. When a piece has crisp lines and sharp details it translates really well when printed onto our products.” www.makeitindesign.com
GRAHAM & BROWN LIVE BRIEF FEEDBACK
WALLPAPER, PAINT, WALL ART AND KIDS
Nina Taylor (Design Studio Manager) from Graham & Brown said: “Floral and nature designs will always be popular and sell really well and at the moment the big trend is conversational designs, particularly montages. Visiting your local DIY store can really show you what is happening at the moment. We really loved how the students presented their designs in room sets as professional presentation is very important in making or breaking a design. Spending time on repeats is also really important, a repeat tile that is really obvious with tracking can really ruin a beautiful design. Some designers tend to be scared of using and creating space in their designs and tend to pack motifs together. Take a risk and give your designs room to grow.”
Joanne Cocker
“i can imagine this selling straight away”
This is a really effective design with a fantastic room set. The colouring is great and we can imagine this selling straight away in the Next directory. Lovely use of layering which is really easy on the eye.
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“very mature style”
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Robyn Bockmann Wonderful style of presentation and love the added pantone swatches. Robyn has a very mature style that works very well and is very commercial. Great florals always sell really well and this is a lovely example.
Suzanne Washington We love that the more you look the more you see with this design and it is very on trend right now. We like that there is a lot of variety in motifs that is interesting rather than overwhelming. The repeat is professionally done and shows a lot of thought, especially with use of colour. Suzanne has used her creative initiative and even coloured the flooring in her room set, we love that! Great example of an effective wallpaper design!
“Great example of an effective wallpaper design!”
LIVE BRIEF TESTIMONIALS For me the live briefs have been the most challenging and exhilarating part of the course. I feel I could tackle almost any subject / project now! What an opportunity. Amazing. - Teresa Kirk Module 4 is a great creative and professional investment for those interested in surface pattern design. The Live Briefs are an amazing opportunity that give students a glimpse into the real world of a freelance designer. It is well worth the financial and creative investment! - Amber Coppings Some good them, and of the expand
news: In mid-April, Windham Fabrics contacted me to work with I included some of the art I was creating for this class (one live briefs) in an email to them and they said they want to on it for a collection. So thank you for this class and the inspiring assignments and posts! - Erica Hite
I hope there will be a part 5 to this course or future boot camp or something. I just love working to a brief and learning new things. Thank you Rachael and Beth so so much - Kate Whelan Mason I wanted to say thank you for an incredible course! The content, reviews, live briefs and encouragement have been priceless and it’s really made me think about my work and how I need to work on my collections in a whole new way, so thank you. I still have a lot to take in and its great we get until November to go through things in our own time and of course we have our great Facebook community on here which is a big bonus! I can't tell people enough how fab your courses are Joanne Cocker www.makeitindesign.com
This module includes a series of advanced video-based masterclasses including the following topics: Character design (hand-drawn and graphic) Typography (traditional and contemporary) Using mixed media, textures & collage in pattern design Using photography in pattern design Advanced repeats Advanced mockups
You will also get access to a library of textures and media to use. Each video will be supported by a PDF transcript including step-by-step visuals. This is an advanced class and you will need to be proficient in Adobe Photoshop and Illustrator to get the most out of this module.
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Every single participant will have their work reviewed by our course leader; Make it in Design co-founder Rachael Taylor, or internationally-renowned designer Khristian A. Howell. This is a rare opportunity to build your commercial portfolio in a structured way, with the support and guidance to boost your confidence and make you raring to go!
Rachael Taylor is a fun and energetic surface pattern designer, illustrator and author. She has several years’ industry experience in a variety of fields. Her work decorates the world and can be found on a number of successful licensed collections worldwide. Rachael also has her own established brand and collections that are extremely popular with the press and television. In addition Rachael is the co-founder of Make it in Design, the acclaimed online e-course The Art and Business of Surface Pattern Design and MOYO magazine. Rachael is also regularly hired to deliver seminars at lectures around the UK and USA and is the sole author of ‘20 Ways to Draw a Doodle’ published by Quarry Books.
www.rachaeltaylordesigns.co.uk
Khristian A. Howell is a colour and pattern expert who fuses her eclectic range of styles into bold designs for product and spaces. She loves to play with ideas of hard and soft, light and dark, feminine and masculine, to create depth and interest in her designs. It is the mastery of this push and pull that creates ease and balance in the work. Khristian delivers colour focused, modern work with a touch of romance and edge. Her work has been featured in ELLE Décor, Real Simple, and HGTV Magazine. She contributes frequently to Better Homes and Gardens and clients include 3M, Land of Nod, and Blend Fabrics.
www.khristianahowell.com *Please note this course includes a review of a limited number of designs per student, when submitted in line with the guidelines given in class. The review will either be by Rachael Taylor or Khristian A. Howell. www.makeitindesign.com
Jessica Hogarth is a freelance illustrator and surface pattern designer based in Yorkshire, UK. Jessica grew up in a cottage on the coast, which has had an obvious influence on her design work. Higgledy piggledy rural buildings, fishing boats and other coastal themes have proved popular within her portfolio. Jessica’s work is illustrative, colourful and detailed. Passionate about her subject matter, Jessica spends a great deal of time gathering primary research for her work and taking regular sketching trips across the UK and Europe. www.jessicahogarth.com
Faye Brown is a UK based designer with over 14 years’ experience in motion graphics, illustration and branding. Growing up Faye was always drawing, painting and being creative. Faye studied Graphic Design at the Arts Institute at Bournemouth, a course with a strong typography focus. Faye's passion for typography has carried through into her work. She has designed many typographical projects, from title sequences and kinetic type infographics, to branding and wedding stationery. Her handwriting even features in the book ‘Designing Typefaces’ by David Earls. Faye currently runs the online Skillshare course ‘The Art of Typography’. www.fayebrowndesigns.com
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Allison Cole is an artist, teacher and full-time illustrator working out of a small bungalow in Providence, Rhode Island. She graduated with a B.F.A. from the Rhode Island School of Design and since then has worked with clients such as Target, Papyrus, Galison/Mudpuppy, Madison Park Greetings, Keds, The Land of Nod, and Camelot Fabrics, to name but a few. Allison's work is represented internationally by the Lilla Rogers Studio, and it spans many different illustration markets, including editorial, publishing, and licensing. Allison is well known for her charming illustrations and character design and currently dedicates her time to full-time freelance illustration and design work. www.allisoncoleillustration.com
Adrian O’Meara is a technical expert with 17 years’ experience within the design industry as a Digital and Project Manager and Techology Advisor. He is currently the DAM System Manager at the Oxford University Press. Prior to this Adrian was Artwork Team Leader at the Head Office of greetings giant Hallmark, where he trained and mentored the art production designers. While there he also worked as the Digital Standards Manager. Adrian’s career includes being the DISC Supervisor at Carlton Cards Ltd, overseeing artwork calibration and production. We like to call him our ‘Technical Wizard’. www.linkedin.com/pub/adrian-o-meara/7/492/647
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You will have access to lots of gorgeous texture files to give your work depth and distinction. They have been specially created by us as a rights-free resource for you. The library contains a selection of scanned textures such as buttons, inks, hand-made papers, hand-drawn textures, glitter papers, watercolours, ribbon, washi tape, wood and much more... all ready for you to design with!
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A variety of product stock photography images for you to download and use to mock up your work on. We have specially commissioned these from the fantastic Holly Booth Photography (www.hollybooth.com) so you will be able to use them in client presentations and in your portfolio. Our photography covers: Kitchen accessories Office supplies Fashion accessories Home furnishings, decorations and accessories Beauty packaging
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You will have access to exclusively styled room set images from Holly Booth Photography that are ready-made for you to render your designs on. Create realistic, styled room situations with your very own patterns and use them to professionally display your ideas.
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Access to a library of innovative and varied colour palettes intended to help you push your colour choices, ease you in and make the creative process as relaxed and as fun as possible!
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WGSN - FREE ACCESS! We are committed to giving you the best possible grounding as a professional surface pattern designer, and for this reason we have invested significantly in order to be able to offer our The Ultimate Portfolio Builder students 90 days’ free access to industry leading trend forecasting website WGSN! As the industry leader, WGSN offers “visionary content and compelling technology for style, fashion and design professionals”. We met the team at the Indigo (www.indigo-salon.com) trade show in Paris when they had started out as Stylesight, and were blown away by what the site offers.
You will have full access to ALL the site’s incredible resources including: Image library. The ultimate image resource. Find exactly what you need in one of the largest fashion image archives available. Over 10 million hi-res images covering catwalks, global retail, streets and events and more than 400 tradeshows Trend reports. Never miss a trend. As you begin your new season, WGSN guides you through the top trends, silhouettes, materials, and colours specific to your market. Ensure that you and your team have the inspiration and clear direction you need to create leading edge, market-right product Specialist content for your sector. Authoritative analysis of the major inspirations, colours and items emerging in your sector, from tradeshow, retail, editorial coverage and translating ready-to-wear trends into actionable design directions Market analysis. Know your market. Increase your global market visibility and competitive knowledge with WGSN’s market intelligence. Count on WGSN to deliver fresh, high-quality daily coverage to keep you on the leading edge against your competitors Research tools. Get the most out of your team. WGSN’s powerful, collaborative research tools are easy-to-use and built specifically for design businesses, allowing your team to do better work in less time - all on one collaborative platform www.makeitindesign.com
You can find out more about what WGSN does here: www.wgsn.com/en/services Visit their website: www.wgsn.com Read their blog: www.wgsn.com/blogs Follow on Twitter: www.twitter.com/wgsn Follow on Facebook: www.facebook.com/WGSNofficial Follow on Instagram: www.instagram.com/wgsn
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This was a significant investment for us, but we truly believe in the possibilities this course offers you all, and know that this is going to give you a huge boost as you travel the path to becoming professional surface pattern designers.
DO WHAT YOU LOVE C H O O S E Y O U R PAT H . C H A N G E T H E W O R L D .
All modules of The Art and Business of Surface Pattern Design are produced by Do What You Love, a dynamic online education provider which has received industry recognition for its innovative e-courses. The company has helped thousands of people in over 50 countries worldwide to follow their dreams and do what they love. www.dowhatyouloveforlife.com
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Many of our graduates are now rocking the design industry and we're proud to say we have really nurtured some amazing talent! You can see more from current students and alumni in our Facebook success album or read some of our lovely testimonials. We are so pleased that the course and our alumni have received industry recognition, as we have been going from strength to strength since our initial launch in 2011. Below is a selection of just some of our successful graduates! www.wendykendalldesigns.com
www.elizabetholwen.com
www.theprinttree.com
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testim onials Wow! This was a learning journey that will help you discover yourself and smash creative barriers beyond your imagination. An intense but incredibly well supported and professional course that you will never forget. It has been life-changing - Jess Payne This course is the best money I have ever spent! - Teresa Kirk I felt stuck as a graphic designer. This course has helped me see the possibilities of expanding into pattern and surface design, something I've always wanted to do but didn't quite know how to start. I am excited to keep going - Heather Carson You'll feel like a kid in a candy store when taking this course. They have included so many ideas, resources and tutorials you'll have a treasure trove to pull from when you work on your next creative project - Erica Hite I took this course as a stepping stone from giving up work full time, and becoming a work-from-home designer/mum. This is something very important to me and my little girl and this course has taught me how to present myself professionally and encouraged me to drive forward and achieve a dream I have always wanted. The seeds planted will help me grow for years to come - Sarah Louise Clare This is an intense, incredible and inspiring course. It has reignited my love for pattern making and if anyone were to ask me if it were worth the financial investment... it would be a massive YES from me - Jennie Whitham I have opened my eyes to explore different subjects and not be limited. It has also helped me realise that I love drawing; the more I drew the more confident I became in my style - Sara Castro Monteiro Every morning, I couldn’t wait to drop my kids off at school so I could rush back home to see the newest class post! Pure joy! - Heather Rosas THE course for surface pattern designers. It has made me shift my career direction and has really enhanced my life - Yun Jeong Bae This course has helped me understand more about design and about myself as a designer. The teaching team is very dedicated and professional - Tina Murray-Walker A dynamic, incredibly focused and nurturing course. It is an essential journey for every surface pattern designer - Asa Nielsson Following the review of my work, I don't feel like I'm chasing a ridiculous dream anymore. I feel like I got the validation I needed to keep working hard and to chase down my dream with gusto - Kate Mason www.makeitindesign.com
ABSPD TYPOGRAPHY TESTIMONIALS We asked our students and Alumni to create a typography design explaining what the course had done for them and this is what they created....
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