Strategic Planning Process

A Plan for the Next Twenty-Five Years

By early 2017 this Master Plan was in development to expand upon improvements made through the 2011 Centennial Plan and further enrich the signature Clubhouse experiences. Member focus groups, an all-member survey, and analysis of membership use of the current dining and entertainment venues were clear and consistent drivers of this Master Plan. The Board of Directors also recognized that of the $12 million invested inside the Clubhouse in 2016, $7 million was spent on critical items such as infrastructure, the HVAC system, and unscheduled, deferred maintenance items. The Board of Directors, Facilities Committee, Interiors Committee, and Club management worked diligently with the Club's professional partners to envision and implement a Master Plan that will drive satisfaction and engagement by responding to needs specifically identified by a majority of the Myers Park Country Club membership.

MPCC Member Survey, Focus Groups, and Usage Overview

• Demand for adult and family dining has grown almost 75% since 2016, with members facing hour or more wait times for tables on high-demand nights, service restrictions, and overflow into other areas of the Club.

• The Tavern, the Club’s most popular venue, is served by the Club’s smallest kitchen. This kitchen was originally intended to serve small “bar bites” and fewer people. This weakness leads to service issues and lag time in food preparation.

• Outdoor seating is not protected from the elements such as storms and other inclement weather, resulting in limited seating options. Members want more all-weather options and increased opportunities to dine and entertain al-fresco at their Club.

• The overall décor of the Clubhouse needs updating and refreshing. The Main Level has not been updated in over twenty-five years and many furnishings are recognized to be in poor condition. • Usage and demand for frequent visits to the Club on a regular basis creates a need to reduce crowding by optimizing flow throughout the Lower Level. Golfers, families, and adult-only gatherings are identified as requiring more space and enhanced abilities to enjoy time in the casual areas of the Clubhouse.

• The Donald Ross Lounge is among the most iconic and attractive areas of the Club, and members have made it clear they are seeking increased opportunities to enjoy this space for dining, entertaining, and Club events.