M
MARSHALL PESCHELL ART DIRECTOR
Mcgarrybowen
Art Director
‘07- present 07
Headline: I’ll get you my pretty and your delicious ballpark franks that plump when you cook’em. Tag: Commercial Free Classics. The way they should be.
Headline: You gotta ask yourself, do I feel lucky? Well do you? Then call 1-900-HOTDATE. Tag: Commercial Free Classics. The way they should be.
Headline: Frankly my dear, I don’t give you these free set of steak knives just for calling. Tag: Commercial Free Classics. The way they should be
Papi Says Promotion Sports figures aren’t known for their public speaking skills, but Red Sox clutch hitter David Ortiz has a charisma that speaks volumes. So to promote D’Angelo’s relationship with Ortiz, we developed the “Papi Says” scratch and win game and promotion. The phrase “Papi Says” leaked into the Red Sox Nation’s vocabulary and showed up on blogs, sports media and homemade fan signs.
SCRATCH & WIN You could win batting practice with David Ortiz, Red Sox tickets and more. Scratch here for a chance to win free food.
YOUR A HERO, NOT A ZERO. FREE SMALL SUB
You lost. Go explain yourself to the press.
Play again. It’s in your contract.
Scratch here for your prize code. Enter this code online at papisays.com to be eligible to win batting practice and other prizes. See reverse side for details.
Scratch & Win Game Card
Scratch all summer long. Just like a ball player.
DO SUBS NOT DRUGS.
Play the Papi Says Scratch & Win Game starting July 15.
Prize T-Shirts
The official sandwich of the Boston Red Sox.
1 of 4 Collectable Glasses
Papisays.com We are now.) Then, they can download Big Papi icons following our instructions for creating avatars, stencils or stickers. Lastly, they can spread the word by creating an email postcard from Big Papi and sending it to a friend. The site logged over 30,000 visitors. How many sandwich shop websites have you visited?
Scratch game players come to papisays.com to enter their prize codes, but stay for the fun, interactive experience. They can bang home runs over the Mass Pike in the online video game we created. (Are we video game designers?
There’s a secret to hitting homers. Shhh, it’s a secret.
What are you waiting for? A hanging curve?
Enter Prize Code Play Around
Enter Prize Code Play Around
The official sandwich of the Boston Red Sox.
The official sandwich of the Boston Red Sox.
Come on, Papi needs a new pair of shoes.
Da da da da da daah. Charge.
Enter Prize Code Play Around
Enter Prize Code Play Around
The official sandwich of the Boston Red Sox.
Flash-Animated Homepage HOME
PAPI POSTCARD
TAKE BP
RADIO
DOWNLOADS
PRIZES
OFFICIAL RULES
Rotating Faces and Phrases
D’ANGELO HOME
CHOOSE FROM PAPI FACES:
Create a postcard and send it to a friend. Click on one of the Papi heads on the left and click on one of the phrases on the right to build your postcard. Then click View.
CHOOSE FROM PAPI WISDOM:
No one looks good in pinstripes.
The official sandwich of the Boston Red Sox.
PAPI POSTCARD
TAKE BP
HR
RADIO
DOWNLOADS
OUTS B
OFFICIAL RULES
PRIZES
D’ANGELO
PAPI POSTCARD
HOME
RADIO
DOWNLOADS
TAKE BP
OFFICIAL RULES
PRIZES
D’ANGELO
HIGH SCORE I
G
Who’s your PAPI
P
A
P
I
I am your Papi.
I downloaded a ball into a windshield once.
There’s a secret to hitting homers. Shhh, it’s a secret.
I am your Papi. Come on, Papi needs a new pair of shoes.
Download your own Big Papi icons.
Never take investment advice from a batboy. Your message will appear here.
Be positive. The bases are half-loaded.
Practice your swing so you’ll be ready to play ball with Big Papi.
VIEW
DOWNLOAD PDF
DOWNLOAD PDF
How to make Stickers: Download your favorite Papi Says cartoons and print them out on sticker paper (like Crack ‘n Peel, available at FedEx Kinko’s and other stores). Or using a photocopier, copy the design onto the sticker paper. You can get about 16 stickers out of each page depending on the size of your sticker design.
PLAY
SM
TELL A FRIEND
DOWNLOAD PDF
DOWNLOAD PDF
DOWNLOAD PDF
How to make Stencils: Download your own stencil and cut it out of thick paper to create a Big Papi icon wherever you want one.
How to make Posters: Download and print your Papi Says cartoon in color or black and white. For all of you interested in making and pasting your own posters, the easiest way to paste is to buy wheat paste at your nearest hardware store.
[DIRECTIONS] Use your mouse to position your player. Click the spacebar to swing. © 2006 D’Angelo Sandwich Shops
Send a Papi Says Postcard to a Friend
Take BP with Big Papi © 2006 D’Angelo Sandwich Shops
© 2006 D’Angelo Sandwich Shops
Download Big Papi Icons
Headline: Of course you need a vacation. But the Chairman of the Board wants a new house in Aspen. So be a team player and get back to your desk. Tag: Wells Fargo Small Business Loans
Headline: The rewarding part of putting your heart and soul into a company comes when you see the size of the CEO’s bonus. Tag: Wells Fargo Small Business Loans
Headline: The early mornings, Saturday afternoons, missed birthday, redeye flights and endless meetings all become worth it when your boss can afford to send his son to Harvard. Tag: Wells Fargo Small Business Loans
The Chicago Marathon New Balance wants to be the brand of every day athletes, not superstars. So, to promote New Balance’s sponsorship of the Chicago Marathon, we decided to celebrate every runner, not just the first few across the finish line. We took 13 street-level windows outside the Chicago Hilton, a block from the starting line, and covered them with the names of every single person running the marathon. All 40,000 of them. And yes, we proofread them all.
This flyer was handed out to fans leading up to the running of the Chicago Marathon.
TEXT MESSAGE SUPPORT
TO ANY CHICAGO MARATHON RUNNER BY TEXTING 773-873-8888. ENTER IN THE MILE NUMBER YOU WANT YOUR MESSAGE TO APPEAR AT, FOLLOWED BY A COLON AND YOUR MESSAGE.
10: 18: 20: 26:
Your message will appear on an LCD board next to the New Balance Tent at mile 10. Your message will be projected onto the giant screen at mile 18. Your message will appear on an LCD board on the right side road after the mile 20 marker. Your message will appear on an LCD board at the finish line.
Find out where any runner is at a New Balance Tent located at miles 10, 18, 20 or the finish line.
LCD boards were placed along the marathon route, where spectators could post up messages to runners via text messaging.
Postcards would be given out at retailstores when you purchase a pair of New Balance NBX elite running shoes.
front
back
i start training for the marathon tomorrow. I’m about to start training for the Chicago Marathon. That means whatever free time I have will be spent running, working out at the gym, sucking down protein shakes, and icing my knees. So my social life is going to…not exist for a while. I hope you’ll come cheer me on in the race on October 10th. Thanks for your support.