ANTHROPOLOGIE Megan Brady
Store Profile “Anthropologie offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected.� Established in 1992, Anthropologie provides a range of clothing, accessories and homegoods all wrapped up in a zen and cohesive experience giving their customers a sophisticated and feminine lifestyle.
Santana Row •
San Jose, CA
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City Area: 178.2 sq. miles
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Population: 967,487
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Average temp: 60°-70° F
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Beautiful palm tree lined outdoor shopping center
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Mixture of high-end and middle-tier retailers
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Santana Row contains local and chain restaurants as well as residential properties •
www.santanarow.com/shopping
The Grove •
Los Angeles, CA
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City size: 502.7 sq. miles
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Population: 3,819,702
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Average temp: 65°-75° F
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Located in the Fairfax District Popular outdoor shopping attraction, sees a lot of tourist traffic
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Surrounded by Banana Republic, Forever 21 and American Girl Place •
www.thegrovela.com
Fashion Island • • • • • •
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Newport Beach, CA City size: 39.8 sq. miles Population: 86,484 Average temp: 60°-70° F “Italian inspired” feel Orange County’s leading shopping destination on the coast Boutiques, luxury stores and many dining options Surrounded by Bloomindales, Neiman Marcus and many smaller retailers. •
www.shopfashionisland.com
Customer Profile TARGET MARKET SEGMENT DEMOGRAPHICS: •Age: 28-45 years old •Sex: Female •Family Life Cycle: Married/some with kids •Income: $75,000/year •Education: College educated •Occupation: Stay at home parent •Religion: Christian •Ethnic Background: American PSYCHOGRAPHICS: •Social Class: Upper middle class •Personality: Hippie chic •Life-style: Married or committed relationship, world traveler, well read
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Marketing Calendar