A Bright Future for Driving ....the only independent magazine for the driver training industry! A new monthly magazine, Intelligent Instructor, is launched today aimed solely at the driver instructor industry. Backed by the highly successful FirstCar publishing team, Intelligent Instructor covers all parties, organisations, views and information across the driver training industry. As well as the latest news and discussions, the new magazine uses expert contributors to provide in-depth articles to help readers improve their training skills and understanding of their client’s needs, as well as detailed information to enable trainers to run a more efficient, profitable, informed and focused business. Further features will look at and discuss all the latest topical issues associated with teaching people to drive; from the latest research in road safety and training technique, through to cars and product reviews. Intelligent Instructor is the most comprehensive guide to driver training and road safety available, written by the people in the know, for those that need to know. The 64-page magazine will be delivered directly through the letterboxes of 15,000 ADIs throughout the UK in a portable, A5 format. The editor, Paul Caddick (who previously developed and edited the extremely popular and critically acclaimed adiNEWS for 13 years), said: “Intelligent Instructor is an essential tool for any driver trainer. As well as informing and educating the reader, we are also about celebrating the massive contribution that ADIs make to road safety. Around 90% of practical road safety training is provided by the humble driving instructor, and it is time that this was better recognised by society. At the same time, we want to make sure that this industry continues to develop and deliver to the highest professional standards, what is an essential service to the country.” James Evans, founder of the FirstCar who are helping launch this new title commented: ‘’We are delighted to be launching Intelligent Instructor which will be bring a fresh publishing approach for the driver trainer industry. FirstCar already publishes 2m+ new driver magazines annually, so it’s a natural progression to linkup with Paul and his experienced team to launch Intelligent Instructor targeting driving instructors, who have a very close bond with the learner driver.’’ To find out more about the magazine visit: www.intelligentinstructor.co.uk/about Facebook: Twitter: Website:
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