Marketing Book - October 2012 Revision

Page 1

M Realty Home Marketing Program

M Realty



Marketing



Discover the uncommon story

Capture

the distinct qualities of your home

Present online and in print

Reach

a large, targeted audience

Engage The new owners


Discover the uncommon story

Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its various spaces and qualities.



Capture

the distinct qualities of your home

M Realty is the only brokerage in Portland with an on-staff media team that collaborates with our agents on each listing to capture the story with photos, video, copywriting, and design.


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Photography ● Videography ● Design ● Copywriting ● Project Management




Present online and in print

We build a complete website for your home that combines professional photos with carefully crafted videos—creating an experience that keeps serious home-seekers engaged. We also produce in-house, high quality print pieces including a multi-page, bound “Super Flyer” with high resolution pictures.



Reach

large, targeted audience

For each listing, we execute a coordinated marketing campaign designed to cast the widest possible net and target key demographics. We utilize traditional tactics, such as direct mail and open houses, as well as cutting edge online marketing through social media and search engine optimization. The result is a trackable, dynamic marketing program that will speak to every potential buyer and convey a finely crafted story.



Engage the new owners

The way your property is presented online and in print is as important as having the right price. M Realty marketing creates an emotional connection with the new owner, and maximizes the sale price. For examples and in depth information about my marketing program visit mportlandhomes.com. If you or someone you know is thinking about selling please contact me directly. Marketing matters.


SOLD

M Realty

M Realty 503-459-4474


M Realty



Licensed in Oregon

|

M Realty LLC

|

2211 NW Front Ave, Suite 101 • Portland, OR 97209


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