Competitive analysis template excel xlsx

Page 1

Competitor Index Calculator Company Name

My Company Inc

Competitor Factors Price Quality Customer Service Product Range Distribution Outlets Other 1 Other 2

Weighting 25% 20% 20% 15% 10% 5% 5%

Competitive Ratings 10 = Very strong/best in class Performer 5 = Average performer 1 = Extremely weak Performer

100%

Competitor Rating Competitors 0 Sample Competitor 1 Sample Competitor 2 Sample Competitor 3 Sample Competitor 4 Sample Competitor 5

0

0

0

0

0

0

0

10 9 1 4 2 8

6 4 9 7 1 2

8 8 1 3 6 9

5 3 7 3 4 1

7 3 5 5 1 3

5 3 3 3 3 7

9 5 1 3 2 9

0

0

0

0

0

0

0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

Total Score 50 0 Sample Competitor 35 1 Sample Competitor 27 2 Sample Competitor 28 3 Sample Competitor 19 4 Sample Competitor 39 5

Weighted Rating Competitors

0 0 0 0 0 0

Total Score

0 0 0 0 0 0

0 0 0 0 0 0


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