Dream Madiwala

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Price ugly FnV at higher prices

Supermarkets free of waiver of liability

Govt. buy back schemes / produce returned to farm

Tools to ensure produce meets market standards

Network and socialize with people in similar fields ; collaborate on new ventures

Website / blog Form an online community - share events, contacts, talks etc

Design a business model keeping food waste instead of money at the core

Social enterprises ; CSR backing for pilot programmes

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Adopt supermarket Inventory model in informal markets

Link with the current Public Distribution System

Conspiracy theories around food and waste

Taxes on FnV like taxes on coconuts and chillies

Clubs and associations for vulnerable groups pushcart sellers association

Open source platform for Madiwala market

Design policy and guidelines for government to follow

Study the stock market ; apply principles and process to Madiwala market

Identify tipping points in supply chain : Maximum change Minimum effort

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Market Access Pass ; Children sell raffle tickets to buy Fnv

‘Baby corn’ type of appealing packaging for all FnV

Introduce today’s special prices scheme at the market

Free consultation services on business, sales, nutrition and diet

Whatsapp group for minimum salvage price

Partnering with data companies

Free sampling. ‘What is natural is imperfect’

Buy 1 give 1 - IKEA, OneWorld Futbol

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Community policing but individual responsibility schemes

Kitchen tools to cut imperfect produce with ease

Work with children to sensitize them ; protection from conditioning

Educate farmers on business front ; digital India

Work with BBMP Health Officer

‘Dumpster King’ or ‘Captain Madiwala’

Madiwala Dream Team - Each group has a representative

Legal and safety aspects around cooked and uncooked food

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Educate customers about grade C produce and beautification waste

‘Madiwala rap’ Local music campaign to create awareness

Police support : parking space should be given

Super hero food rescue club Colleges, Robin hood Army

New designations : Food Cop

Protect donors by establishing a ‘Good Samaritan’ Law

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20. Educate sellers and vendors ; pilot programmes with them

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21. Feedback systems across the supply chain - end to end

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Integration with Mid - day schemes that are currently devoid of FnV

Get people to accept that we have a food waste ‘issue’

Design to break mob mentalities at the market

Design conversations and dialogue between consumer and seller

alternate sources of revenue to reduce production ; cottage industry skills

Train farming community on best practices and skills with technology

Introduce local ‘best - before’ labeling system in the market

A ‘just - dial’ for connecting with hotels. NGOs. old age homes

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A dabba service connection with the Madiwala market

Aksharapatra or BFB can adopt the market

Connect the farmer directly with the consumer/end buyer

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Tricks and hacks to keep FnV fresh for longer can be taught and practiced

Tie up and distribution to places with cooking facilities

Financial literacy across supply chain ; educate and protect

Food standards data should be hidden ; referred to check degree of edibility

33. Simplified logistics and ‘network of markets’

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Rural schools be given an allowance to buy FnV

Movements and festivals celebrating ‘imperfect’ produce at the market

Redesign ‘ward’ system and sub - systems to reduce food waste

Connect with famous people like ‘Auto Raja’. Pool in individual efforts

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Build on govt. initiatives Swacch Bharat, Digital India

Alternate uses : Dehydrated fruits, pickles and curries

FnV to make bio gas to power the market, in - house composting for manure, given back to farmers

New work out routine - Clean up and distribution runs in the city


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Paan leaves, water and salt to heal wounds. Encourage indigenous traditional practices.

Industry hacks Potato and ginger for colour & consistency in ginger garlic paste

Surplus to make natural body products

Natural coatings of Chitosan, gum arabica, cinnamon etc to reduce rate of spoilage

Govt part time jobs in craft sector to reduce dependency and excess supply of FnV sales

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Live bhel puri , pani puri and paratha stalls at the market

Additionally cleaned, chopped and peeled FnV as higher incentive

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‘Planned shopping’ charts and routines. Create a Timetable

Colour coding and gamification at the market

Co - operative to industry ; industrialize and formalize best practice

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1 day markets Tuesday market concept

Eat local campaign Koramangala and HSR layout

In the market : Community cookouts, food stalls, Madiwala garden

Adopt the HOPCOMS system

For the urban poor ; sell FnV but don’t consume any

Subscription model delivery services and loyalty cards

Sponsorships, crowd funding, bulk pickups

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Design to stay relevant and create positive identity for the market

Reduce importance on packaging; focus on the produce

Remove the system of ‘perished’ for auditing in supermarkets

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‘Happy Hours’ concept - discounted food. Transform into ‘Eat street’ with live stalls after hours

‘Broke window Theory’ as an indirect solution to food waste

‘Kitty’ system of community shopping and co - living

Sell surplus through govt. Ration shops ; extension on unofficial days

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Drive - through facilities for shoppers at the Madiwala market

Redesign the layout - loading and unloading bays. Tunneling systems for back end and front end.

‘Madiwala Sundays’ festival

Natural systems and bio - mimicry. Eg. Honeybees to balance the ecosystem.

Madiwala branding to promote ‘Enterprising’ behaviours

Purchase to order; seller fulfills - Uber rating system. Tie up with Uber Eats

E - commerce model of hyper local sourcing and micro delivery model

Celebrate Jugaad

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Tasting sessions and cookouts with famous chefs Support ugly fruits

‘Testers’ as free samples with regular purchases

Sellers take it back to their community and distribute the surplus

The colleges and schools around Madiwala do community service

Prediction algorithms to reduce uncertainties

TERRAA complete data tool; warehouse optimization

Connect farmer to consumer through digital platforms

farmers / sellers added as resellers to market platforms

Vendor License and private dustbin waste management

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Redefine banks. Create food banks and give it the same importance as given to ‘money’

Create new employment opportunities at Madiwala market

Redistribution ; by vans and push carts along the route

Redesign supermarket layouts and structure to reduce food waste

Database of hacks and recipes for over ripe fruits and vegetables

ETH - Live display of food going to waste / hour at the market

Dunzo funding, new jobs during down time.

Maadiwala.in

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Food donation drives

System of collection and disposal specific for Madiwala

Design to reduce the further victimization of the seller

Design of social and cultural aspects to reduce waste.

Block chain technology ; collect data from Madiwala to reduce food waste

Restrict traffic and entry of trucks push carts during certain hours

Hand held sprinklers - Cooling kits and systems

Demarcations and navigation on the road

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Pre - packaged diets and subscription models

Time slots for shopping and categorizing of degrees of freshness

Create and practice segregation routines at Madiwala

Design for changing consumption patterns in urban cities.

Make it iconic, relevant and nostalgic. Eg, Freedom Park

Planting trees and flowers on the median beautification

‘Aangan’ concept. What is beyond your shop is also yours

Covering the market ; roofing to reduce wastage during summer and rains

DRIVE - THRU


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Transform Madiwala market to give the ‘Total Mall’ experience

Change the Madiwala market experience from ‘suffocating’ to ‘breath - taking’.

Proper shop / stall licenses to reduce hawkers

Change behaviour and perception by ‘appreciation’ only interactions

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‘Food Hall’ feeling experience ; engaging all the senses at farmers market

Developing nearby parks and setting up centers for surplus management

Design systems best suited for the new govt. proposed market

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Cover street concept. Cleaning system to be done before and after hours.

Signage in the market. Make use of existing trees and Infrastructure

Dedicated streets, spots for several typologies of sales

Surplus shop Donations shop at the market

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Mobile vans, pop - up shops, locker facilities

‘Pay As you feel’ Separate boxes with signboards for segregated FnV

Additional gola sellers, juice sellers, fast food stalls

Animals station at the market

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Personalized bins for each shop

Govt. can install large commercial food handling machines

Mobile. Moving markets concept

Installing community fridges, drop boxes for deposit of FnV

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Redesign of push carts and shop to reduce waste

Equipment to protect from heat and rains

Community cold storage for imported, vulnerable fruits overnight storage

Each slum / market has a local kitchen / restaurant

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Village weekly Santhe ; sharing tea etc

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136. Total clean up of market ; no one has seen, no one can imagine and hence it hasn’t been done.


1.

Madiwala market

Physical objects, transport, technology, data and recording, communication

Fixed licensed /unlicensed shops

Stays at market

Sub categories: Transportation mediums, storage and distribution units, weighing scale, packaging materials, accounting tools, communication channels, loading and unloading tools and equipment

1.

Specifics : Packaging : Crates, wooden boxes, varieties of plastics, jute, cardboard, paper, organic packaging, baskets

Mobile shops

Transport : On Foot, pushcart, minivan, mini-truck, auto rickshaw, motorbikes, bicycles, cars Physical objects : Weighing scales, knives, scissors, peelers, nutcrackers, sieves, boxes, books, writing tools, calculators, money boxes, water bottles, lights, thread, tarps, baskets, boots, gloves, mask, dupattas, flasks, glasses, sickle etc Household

Intent : Resale commercial

Leaves market

Madiwala footpath

Existing System

Landfill (Composting unit)

Consumption non-commercial

Informal Morning distribution sale ( temporary )

No fixed timings Downtime : Afternoon Small quantity > Bulk purchase

5AM - 10AM Rush hour Small quantity < Bulk purchase

Proper shop with a roof, fixed space

Both sides of road Distribution sale, transport, setting up and organization, storage, packaging, loadingand unloading, marketing, and business practices, segregation and cleaning, billing and accounting

2.

Setting up and organization, storage, packaging, unloading, marketing and business practices, segregation and cleaning, billing and accounting transactions, communication and networking, customer interactions*

Fixed / moving External retailers

Stays at market

*Details in Research Deck in the Appendix

Maximum waste after Morning sale. Cleared by BBMP 4 times a day

Open dumping space

Temples, marriages etc

Landfill

800 metre stretch

Stages and Activities

Same*

Move, no fixed spot

Nature of market - Informal - unlicensed Time and routines Physical space and infrastructure Type of Interaction - ( Chaotic / moderate /calm ) Scale and business - Quantity and variety of perishables Typology of sale - Wholesale and retail Effects on the market due to geographic location and immediate physical environment. Weather and its effects

Household Both sides of road + outer side of footpath

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3.

All day market

Consumption Same**

Leaves market

Transport, storage, loading, billing - accounting, packaging, communication**

Collection, segregation, loading, transport, communication

Processing and sale

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5.


Farmer / Agent -

Madiwala seller ( buyer ) External retailers ( buyers ) BBMP cleaners Cattle owners Other farmers / agents Middlemen

Buyers Other Madiwala sellers BBMP, informal cleaners Government Police Shopkeeper - External retailers

Buyers Other Madiwala Seller - sellers External retailers Stays at market

Madiwala sellers External retailers BBMP Government Police

Madiwala sellers External parties Government Police Other buyers

4. Other cleaners Madiwala sellers Morning sellers Government Police People from neighbouring areas, passerby

4. Stakeholders

Consumer Transporter -

Leaves market

BBMP / Other cleaners -

BBMP - Compost handlers

Transporter -

Madiwala sellers External parties Government Police Other buyers

Money - Produce Money - Produce Cleaning convenience - Job Farmer / Agent - Cleaning convenience - Fodder resource Business competition - Resource pooling Expertise - logistics

Shopkeeper -

Existing System

5.

Business - consumption Business - leisure Cleaning convenience - job Parking - job Revenue - competition Seller - Business - consumption Business - leisure Revenue - competition

5. Interactions, touchpoints, service exchanges

Stays at market Consumer Consumption - Business Preferences - Business Free food & complaints Complaints - job Business - business Business - business Parking - job Business - competition

- Transporter

Leaves market

Transporter Business - Non-commercial purpose Business - job Free food - job Parking/traďŹƒc - job

5.

Business - leisure Convenience - job, complaints, free food Salary - public interest Waste disposal - job, complaints

BBMP / Other cleaners -

Job - job


Activity Time-line

13 Sub - categories

oryboard to designing the solution set

Tech Form / value Data Connect Awareness and Education Space and Infrastructure Marketing, branding End user specific Government Inspiration Product specific Service-specific Legal lenses Psychology

Space and infrastructure

Data and connect

Marketing and Distribution

Detailed concept, business pitch - value proposition ; feedback and settlement

8 Service factors Surplus shop

4.

Cold storage and locker facility

Payment and Membership system

Segregate, categorize and label

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Surplus shop

8 Service factors

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5.

Planning and implementation of Proof of concept

Co-design, onboarding and pilot planning with Babu's shop

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1.

Prototyping and testing

17 Insight statements and HMW questions 4 co - design workshops 6 typologies of contributors 13 sub themes 3 broad categories

3 broad categories

Tech

159 ideas 3 broad themes

Refined concept, onboarding and management with RHA - Babu and other sellers - Slum

Studying the existing system and secondary research

BBMP

Membership and Loyalty cards Timings Quantity Pricing Quality Variety

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Madiwala shops

Sellers

Surplus shop

Quality and Quantity check

Self - sustainable system

Minimum salvage price

Deposit and collection system

Restaurant

Locker/ storage - rent facility Parking, Loading bays Canteen

According to the information gathered from the 3 parties ; a pilot was designed that was closest to the ideal situation yet feasible for prototyping ;

Display, organization hacks

Enquiry Value proposition Plan of Action

NGOs Food banks Hostels Slums Other sellers

Babu's shop

Food Bank

Quantity

3

Transition from Ideation to Prototyping

Value proposition, onboarding

Requirements To-dos

Robin Hood Army

Slum dwellers

5 Criteria for Surplus shop concept : Building on existing systems Internal local base Personality and mindset Space and resources Compliments current business Expertise in the field

Storage

Residential

Working hours

College

Police grounds

touch points

Timings

Juice Junction

Slum - RHA - Babu :

Enquiry and co-design

Salvage price/Pay as you feel

Cooling, ventilation systems

School

1.


Concept : Surplus shop

Madiwala market Fixed licensed /unlicensed shops

Basic Flow

Storyboard for co - designing

Cold Storage and Locker facility Closed loop - Sustainable system Quality and Quantity Control Systems

Mobile shops

Stays at market

Collection and deposit system

8 service factors

Leaves market

Segregate, Categorize and Organize Marketing and Distribution systems Minimum salvage price Payment and Membership system Co - designing and onboarding

Household Intent : Resale commercial

Concept to Pilot

Madiwala footpath

Landfill (Composting unit)

Service aspects covered in Solution set Pilot ( Solution set )

Consumption non-commercial

Non - commercial co -designed Weekday model

Non - commercial co -designed Weekend model

Indirect imagination

Direct experience prototyping

HSR layout slum

What : Madiwala sellers give away the produce that is difficult to sell but still fully or partly consumable to the slum dwellers; which would otherwise most likely be discarded. Why : Produce surplus, the short lifespan of perishables, one-day business, short cycles of purchase - discard Difficulty and improbability of selling second grade produce. Hassle of dealing with this stock Goodwill

Where : At the Madiwala market, from all the shops. How : Collecting from shop to shop - every day until it becomes a routine and the system gets established.

When :

Who :

Everyday

Sellers of uncooked produce - fruits, vegetables, greens

Sunday food drive ( for testing ) Weekdays ( concept yet to be tested)

Plan for Pilot

Current system 8 service factors Co -designed system System for prototyping Design principles

New objectives : Connect the slum directly with the market; to empower the people and make the system independent of a third party through training. Why : Bridging the gap between food surplus and food shortage, Challenges in working with NGOs, reducing the middlemen for greater efficiency, handing over a toolkit to establish this system in another market by RHA /interested people, slum dwellers are able and willing to partake and reach this goal, building on existing practices of Madiwala sellers. RHA : Role: Assist in training and gain experience, back up at any point in the pilot Value Proposition : Toolkit to establish systems in other markets, experience a new area, uncooked food, connection and research data of a new unexplored market. Slum dwellers : Madiwala market : *Babu’s shop continues to serve as internal base/back up

Pilot - prototyping

Independent system

*Why went ahead with this : Common consensus In line with the design principles and co-designing sessions. Closest to the ideal ( surplus shop ) concept

Madiwala sellers

Setup

Madiwala market - HSR layout slum

Macdiwala market - Ejipura slum

‘Listen to understand, not to reply.’

Facilitator involvement

Proof of concept Gradual shifting of power, control and responsibility from facilitator to end users Pilot - prototyping

Set - up

Pre - collection Collection Post - collection

Madiwala market HSR layout slum Prototypes 1 - 4 with tested back end and front end activities Proposal for prototype 5 ( system service model, front end back end + CRAJ toolkit ) Madiwala market - Ejipura slum : Service system model + Guiding front - end and back-end flows

What : Training slum dwellers to empower them to collect the uncooked surplus from the Madiwala market. Why : Food shortage, Surplus food for free, Empower by making them independent of the third party to keep the system running without any external mediator ( sustainable ). When : Training : Friday / Saturday - After 7PM or before 8AM Food drive : Sunday 6 AM - 9 AM

Where : At the slum. How : Heavy training and before the pilot. Shifting of power and control with each session. Reducing involvement and establishing a system with time and routine. HCD process and approach. Who : Construction workers of HSR layout slum.

2.


Quality approval by Babu and New employees

Commercial

Pitch to Robin Hood Army

On spot payment Minimum salvage price ; decided by Babu + sellers + New employees Breakeven or lesser, better than zero.

Deposit windows Madiwala sellers

Babu's shop

Deposit Charity

Fixed times New employees

Free / non commercial

Collection / Deposit Sorting, organizing Distribution Packaging Transport Payments Approvals Communication

Collect

Madiwala shops Surplus / donation shop other people can also stop and leave their food there. Charity connect

New business

Existing business

Stages

Other work at the shop

Hosur market

3.

Commercial

Non commercial

2.

Existing business

New business

Main Actors

Babu's shop

Approval and Payment

Regular NGO distribution/ Charity picks up

Mixed with Hosur stock

Regular sale at shop

Organize Packaging Dispatch/ Sale

3. 5.

Live counter

1. 3.

1. Babu, his wife and existing employees 2. Madiwala sellers 4. BBMP 3. RHA + New employees 5. Customers 6. Charity 7. External donors New employees - Destitute around Madiwala, identified and taken under the wing of Robin Hood Army. These people will help out with all the tasks at Babu's shop and also look help with the pilot ( non - commercial ). Payment by Babu - Daily wage / hourly wage

Live counter New employees

Result of co-design session pitch to RHA and Babu

3. 5.

1. 3.

New employees

Sold commercially Segregate Organize Dispatch

2. 3. 7. 6.

Collect Segregate Distribute

30 minute storage window

Madiwala sellers

Employment - stable income Free food Madiwala sellers - Charity

Prototyping / Pilot : Non commercial

Activities and Stages

Babu's shop: Prototyping

Additional revenue Charity No hassle of dealing with waste Babu's shop - Madiwala sellers Robin Hood Army - Charity

Robin Hood Army - Babu's shop RHA :

Changes from co-designed - pitched concept for prototyping to the chosen way forward for prototyping :

Organizations mission

Value proposition

Charity Free food Babu's shop - Charity Social good Popularity

Babu's shop - Robin Hood Army

*Refer to Appendix and previous maps for more details.

Charity

More sales and business Unique market position - the one-stop shop Community and network

Internal connection and base for operations Brand value Reach and network Expertise and training Experience

The unwillingness of Babu to participate in a commercial system of pilot RHA restrictions to only provide logistical support from market to slum.

Social work ‘feel good’, disposal vs feeding the hungry ( both are non - profit ) Clearing out shop

Madiwala sellers - Babu's shop Robin Hood Army

Why: Based on 5 criteria, best choice Demand and restrictions: Unwilling to partake in the pilot but ready to provide an internal base for operation - 30 minute storage window. The role played: Internal contact and base for operations Challenges: Co-designed pilot but backed out when the pitch was made for onboarding. Value proposition: Out of goodwill and increase in popularity

Why: Interest and mission to save food Demands and restrictions: Unwilling to collect or get involved in any monetary dealings in the system ( unwilling to get destitute into the system. The role played: Logistics back up, assist in training slum dwellers and sellers in the pilot Challenges: Uncertainties in working with NGOs, organization limitations and differences in mission. Value proposition: Assist in training and logistics to get experience. Provide a toolkit to establish such systems in other markets.

3.

Additional revenue Manpower, reliable help Increase in customers One stop shop Identity and popularity

Babu's shop

4.


Front-end :

Back-end :

1. Market sellers and slum dwellers were brought onboard and introduced to each other

1. Slums were physically identified and visited to discuss the pilot. A database on the history of the slum was created. A study on the nature of the slum (temporary or permanent), lack of identification by government, assessment of the neediness of the slum, information on other issues, community bonding and relationships, pockets and demarcations, hierarchies and power dynamics, daily routines and job profiles, day in the life of a slum and market seller, food habits and current system of procurement was done.

2. The plan of action for the / service - system pilot was presented and co-designed with both parties. Work was allocated accordingly.

Pre Collection

3. Communication and coordination with both parties were done simultaneously. 4. A time and schedule was chalked out 5. A repository of data and findings was created

HSR layout slum Madiwala For Prototyped versions 1 - 3

2. The issues and desires on both ends were considered while co-designing the pilot. The value propositions made during on-boarding were sufficient to make changes in their system. Their priorities and main motivators were identified and used to get feedback on concepts. Setup included training to collect, using introductory speech formats, elements of branding and identity, creating community awareness and arranging for back-up, women empowerment initiatives, using of videos and pictures as proof of concept, practice sessions and time management, learning by doing and sessions on unlearning, realizing the importance of choosing the right volunteers and approaching the right people in the slum. Youth that was literate, tech-savvy, proactive, passionate, respectful, physically capable and carefree was better suited as compared to a member of an older age group of high status. The internal relationships and overall happiness index were considered before giving the go ahead. Understanding their levels of dependency and familiarity and recommending the training of a larger group to ensure that there is a sufficient backup of people capable and confident to collect. 3. Research was done to find the ratio of people to ‘ touch’ phones and the number of Whatsapp users. Extended data on the literacy rate and language barriers, comfort level with using audio over text, use cases and frequency for phone usage and the ratio of people to phones in a family were taken into consideration. 4. Information of daily routines, detailed job profiles of both the sellers and slum dwellers were marked out. Research on the market functioning and existing practices were taken into consideration, issues with the existing system were converted into opportunity areas.

Research and On-boarding Co - designing and planning Identifying, connecting and coordinating Timings and routines Data recording Documentation and feedback

5. A small data bank of names and contact details, goods being sold, working hours, geographical location and physical mapping of the market was done.


Front-end :

Back-end :

6. Pit stop shops

6. Identification and on-boarding of sellers who give away food regularly and in large quantities were undergone, prerequisites for a pit stop shop were low activity, large space and goodwill intent, distances between these shops, permanency and the syncing of their timings and waste routines.

7. Proof of concept was carried out. HRS slum and Robin hood Army come inboard

7. A proof of concept was carried out where in food was collected, segregated, and a document of the variety and stages of waste was made. Edibility testing was carried out at the slum. An understanding of what is popular amongst the slum dwellers, season offerings and prices was gathered.

HSR layout slum Madiwala For Prototyped versions 1 - 3

Research and On-boarding Co - designing and planning Identifying, connecting and coordinating Timings and routines Data recording Documentation and feedback

Identification and on-boarding of Robin Hood Army was done by making them a proposal in line with their objectives, offering them a deliverable that is exclusive and of mutual benefit. Issues of unpredictability, mismanagement, and irresponsibility surfaced during the engagement. A translator and help with back up were coordinated with RHA through the different stages of prototyping. They were also involved in the training and implementation of the food drives, with the aim of learning by doing. 8. Documentation and feedback


Front-end :

Back-end :

1. Slum dwellers went to the market to collect the food

1. The collection transitioned from surplus food being collected and given to them at first to bringing them on board for the pilot, to then letting them take charge of the entire drive. The slum dwellers underwent training and practice on Fridays / Saturdays. Introductory speeches, posters and badges, and images and videos were used during interaction with the sellers. Finer details like the importance of saying thank you, sending out reminders, collecting at the time of setup, planning out public transport ( auto - rickshaws) or arranging to use motorbikes from the slums, suggesting concepts of co-living revolving around service appreciation and exchange for collection service and food donation, volunteering systems and community contributions were suggested, youth were encouraged to volunteer and help was taken from the leader in enforcing order and respect. Women were included in the debriefing and encouraged to partake in the collection. Children witnessed the practice sessions.

2. Shop to shop collection was carried out through efficient interactions.

HSR layout slum Madiwala For Prototyped versions 1 - 3

Collection

Physical collection Interaction Transport and other logistics Documentation and feedback

3. Surplus produce stored at pit stop shops 4. Surplus produce transported back to the slum.

2. Training and practice was done according to a ‘lead by example, and ‘learn by doing’ routine during collection at the market. Assistance through example interactions was done and shown to them until they were comfortable and convinced of the potential. They were then encouraged to try it themselves and were doing it on their own soon after. Branding elements and introductory speeches were used to give them dignity in the process but to also convince the sellers of the truth. An understanding of the importance of collection order and divisions, the vulnerability of the surplus was gained by carrying out collection tasks. Funding for collection bags, printing of branding elements and investment for logistics was initially undertaken by Quicksand Design Studio. 3. Pit stops were then identification and mapped out in case of rains; delay or high amounts of food to be collected on the basis of regularity. (Large quantity contributions, space logistics, willingness, and minimum rush ) Co-living concepts around monetary incentives for the collectors was suggested. Collectors knowing different languages were brought on board to broaden the scope of the collection. Tricks and training of how to identify shops with the potential to give away produce on the basis of timing, placement and activity were shared. Pitching to and using pit stop shops, requesting shopkeepers to strategically keep it out of their way for a minimum amount of time was proposed and tried. 4. Training to use Uber / Ola app, community payment for transport logistics and in appreciation of the collection service done by the youth was suggested. Suggestion to inform an auto driver of the good deed sometimes lead to free transport. 5. Documentation and feedback


Front-end :

Back-end :

1. Food was unloaded in the common space. Collectors went around and distributed food in each house.

1. Volunteers were instructed beforehand to place it all in the common open space.

2. Way forward plans presented and discussed.

2. Collectors were instructed to guard the food. The community was informed that one person representing a house was to stand at the doorstep and collect food, to keep a vessel ready and abstain from complaining or demanding, physical violence and verbal quarrels. Exchanging was an interaction that was left to individuals to handle within the community. Children were kept out of the system by keeping them distracted with other activities the ďŹ rst time. The second time onwards, the responsibility was taken up by the parents. Distribution system was ďŹ gured out by the community. The collectors were aware of the quantity collected and the number of houses, based on this, they distributed and alternated the order of distribution each time. They were encouraged to use their phones and document the process. Feedback was collected from each drive, amendments were made and power was gradually shifted into their hands with the advancement of the pilot.

3. Food left at the slum is consumed for a week and nothing is wasted.

Post Collection HSR layout slum Madiwala For Prototyped versions 1 - 3

Distribution Data recording Documentation and feedback

3. The surplus at the slum was left for cows to eat. Concepts around composting and making manure in-house were suggested. 4. Documentation and feedback


HSR/ S.T Bed slum

Prototyping / Pilot : Non commercial

Value proposition / service exchange

Individual / Collective Youth - Young men and Anji Leaders Madiwala sellers

On Sunday 6 - 9 AM :

Facilitator Animals

Sellers Mobile and fixed Permanent and temporary shop owners and helpers. Morning distribution market sellers and all day sellers. Internal sellers and external sellers

Internal shops Neighbouring slum

HSR slum

Women folk

Farmers / sellers / Agents

Children

Empowerment through hands-on training in knowledge, skill and personality development. Capable of replicating the process in another market - slums

HSR slum helping with translation and back up for logistics or in case of unavailability of slum dwellers to collect.

Informal cleaners and BBMP Local destitute Customers External and internal retailers Commercial vendors and non - commercial users Consumers

Sunday morning breakfast/snacks Helping clear their ‘waste’ Goodwill gesture

Cattle owners Police Passers - by Market leader

Responsibilities :

Middlemen

Which stage it would come into use and which stage would it need to arranged for ; Pre - collection Collection

Assistance with improving the system through training and practice, implementation and feedback. Monitor and back up in case of any system failures or funding. Coordination and project management. - Facilitator and RHA

Speech format

Feedback

Plastic white woven bags 4 at least

Consume any food left at the slum

In person, Whatsapp and calling

Smart phone Yellow pages Smartphones for recording ( contact audio, video and photographs database ) ( ‘touch - phone’ )

Undergo training, cooking of Sunday breakfast/snacks - Slum dwellers Take part in training and observe the system. - slum children

Uber / Recording log and template Paper / digital Food receiving utensils/ dupattas etc

Introduction and practice of using Human Centered Design. Advantages of collaboration - design expertise, research data, setup, and groundwork. Blueprint for other markets and slums. New contacts of individuals and organizations working in similar fields.

Gaining knowledge and expertise in working in markets and around food waste, using the Human Centered design process. An opportunity to work for a social cause.

Experience in working with markets using HCD. A chance to do social good and spark innovation. Madiwala market

Dream Madiwala posters, badges, stickers

1 plastic woven bag to carry the breakfast/snacks to the market.

A chance to do social good. Indirectly getting Sunday breakfast and help in cleaning Edible food is not wasted.

Robin Hood Army A chance to work in a new sector ( uncooked food rescue ). Understand and connect with the Madiwala market to carry out other initiatives with them.

Physical objects, technology, data & recording, info, transport,digital artefacts, communication channels

A chance to connect with other NGOs and non-profits to give away the surplus food. A chance to be charitable.

Community piggy bank

For Prototype 4

Utensils for cooking Sunday breakfast / snacks

Volunteer signed up names shared on Whatsapp groups.

Madiwala shops One - time Investment : Branding elements Collection bags 1 large vessel with a handle Piggy bank Every Sunday : Service and transport Facilitator : Documentation template Feedback template Training material

Robin Hood Army

Help with translation and volunteers. Logistics back up in case of mishaps in the prototype.

Monitor and inspect to ensure there are no malpractices and system runs as per plan. - Slum leader

HSR slum

Post - Collection

Maintenance of collection bags and branding elements - 2 constant volunteers ( Malli and Ganesh ), Collection and distribution, a collection of payment for service and planning transport logistics, distribution of food, coordination with facilitator and market, feedback and documentation, training and implementation, co-design of branding elements, active WhatsApp communication, volunteering. - Slum youth

Learn to use Human Centered Design processes, tools and methods through training sessions and food rescues. This learning by doing is used by them to work in other slums.

Fruits, vegetables, and greens Learning, practice and confidence to initiate this system - service in the next location.

Facilitator

Whatsapp and calling

In person - refining system Whatsapp and calling - feedback and rich media documentation

Facilitator ( Me )

Purpose of the group :

List of Whatsapp groups :

1.Names of volunteers signed up and plan for the Sunday food drive shared here. Share feedback, documentation, reminders and training, monitor and ensure that there are no malpractices. 2.In case of delay or unavailability or any other general updates regarding the system service.

1.Whatsapp group with the facilitator 2.Whatsapp group between slum and market

Admins :

List of people on the group :

1.Slum leader, facilitator and Anju 2.Anju, facilitator and Ashraf

1.Slum leader, 10 volunteers, Anju, and facilitator, RHA 2.Ashraf, the market leader, facilitator, 10 volunteers, slum leader, Anju, and RHA.

6.


For Prototype 4

Common open space Kutcha Houses Permanent cigarette shop Sunday - Live Dosa counter Leader’s house ( Pukka house ) Parking for leader’s bike Waste food for cows

HSR slum

Training : Before 8 AM - Fri / Sat After 7 PM - Fri / Sat

Language : Tamil, Kannada Uneducated 3 smartphones

4 youth Sunday (6 - 9 AM

List of co - living activities :

Temporary slum of construction workers. Not recognized and listed by the government.

Tea and biscuits Paniyaram Fruits Single item Dried coconut Banana leaves Kirana store Wholesale ( potatoes, onions) Vegetables Earthen pots Spices Indira Canteen Greens Root vegetables Paan leaves Flowers Fish Push carts

Ecosystem, timing, routines and activities

Co - living activities

In a nutshell: 6 - 9 AM on Sundays

Co -design and feedback Distribution Training and volunteering Sunday breakfast cooking Money collection Sharing / exchanging produce

Rush hour, Heavy traffic, Morning distribution market, Loading and unloading activities. Most shops setting up and clearing out produce. Majority of external retailers and commercial vendors buying in bulk are seen in this slot. Shopping is done on the go. There is food everywhere, inside the shops, in transportation mediums, on parallel streets, footpath, median, main road etc.

Solution : Reducing uncooked surplus food going to waste at the Madiwala market by connecting a slum to the market.

*For more detailed information refer to the Appendix, research deck and pain points / opportunity areas from research and prototyping.

Open and mixed dumping of produce that is difficult to sell but fully / partly consumable. BBMP trucks clear out all surplus and takes it to the landfills.

Collect from shop to shop. Segregate while collecting, pick up only what they will consume. 850 metres

Madiwala market

Madiwala median

To identify contributor shops, look for cues :

Setting up, organizing and clearing out

Shops

Second grade produce kept upfront or hidden on the side/at the back

Stop the surplus from reaching the Madiwala median

Pit stop shops

Shops with large setups usually have a tunneling system. Back-end work is done in the shop behind Market is open for anyone to shop

4AM : Market opens for farmers / agents to sell By 9 - 10AM : Farmers, agents stop selling at the market and go back

Around 5PM : Market starts shutting down

Till 11PM : Some sellers remain open

Madiwala ( at market) activity 4AM : High traffic and footfall from the morning sale

11AM - 5PM : Not much activity at the market : less traffic

7AM : Build up of traffic ; people commuting to work, school and colleges Madiwala ( around the market) activity

6.

Farmer’s market in the mornings ; food surplus left here after the sale. Food waste dumped along this side of the road. 5 - 10 PM : Rush hour - people returning from work, college etc. Majority of permanent Madiwala shops are on this side of the footpath throughout the day. Some temporary sellers continue to sit on the yellow side of the road.


For Prototype 4 Set up and Pre - collection : Front end

HSR slum

Children / young adults trained and ready to become a part of the system.

2 ďŹ xed, 2 rotating collectors go to collect from the market.

Local heroes: Tech-savvy Anju - helping others at the slum. Ashraf - Coordinating and helping at the market.

There is a substitute contact for slum leader and market leader. RHA has their own network as well.

Routine established. Self - sustaining without any external party involved.

Food reaches the community and there are always 4 volunteers ready. System - service initiative started in a parallel market - slum setups using the toolkit ( by RHA )

Repository of contacts, inform to keep the produce in case of delay.

Volunteer collectors and the rest of the community is prepared for the Sunday food drive

Madiwala market RHA collects after 8 AM and gives it elsewhere. (elsewhere otherwise it will impact the equation and set up with the HSR slum, become dependent on RHA )

The system is established and running as a result of practice, routine and time. The system has evolved itself and adapted to what is more natural and indigenous to both parties

Majority of shops set up and open between 5 AM - 10 AM

1.


Substitutes for market leader and slum leaders to be made. RHA for back up.

Set up and Pre - collection : Back end

Careful about words used and undo mimicking if any. Encourage natural behaviour. Learning by doing and practice.

HSR slum

Further permission taken. Briefing all leaders and requesting the main slum leader to monitor operations.

Volunteer sign up system for collection. Group of 10 to be trained, including women, so there are always people capable and confident to collect. Slum leader inspects and shares names on Whatsapp group. Incentive : Each house pays Rs. 20 as a token of appreciation for services and to cover transport/fuel costs. Also eliminating the already tiny chance of resale.

Co- design branding elements

Fix a time between 6 - 9 AM among collectors for collection

Practice introductory speech and prepare for questions about the initiative by sellers

1.

Planning the future and long term engagement with HSR slum. Looking for other slums to implement this system - service. Informing and briefing the entire community so that there is awareness and collective pressure and responsibility for the collection.

Training and preparing kids at an early age along with the young adults.

Connect tech savvy and literate young adults Anju ( slum ) and Ashraf ( market ). Training to include education and awareness, sensitivity and gratitude building around this theme - system for community development.

Find out the time for majority shops to open between 6 - 9 AM

One time donation of Rs.5 from each house for plastic woven collection bags.

Document and enquiry about waste cycles and practices. Makes changes in the collection according to the majority, if need be.

2 people fixed, 2 keep changing for collection until trust and familiarity is established. Simultaneously, practice for other members by rotation.

External party involvement required until the system service is established.

Madiwala market Connect with the local market leader to inform if they cannot collect by 8 AM. RHA is there for back up, collect and give it elsewhere.


For prototype 4

Collectors know exactly which shops to go to and in what order to collect.

Madiwala market

Collection : Front end

Madiwala market

Sellers - collectors recognize and trust each other. Videos and photographs of food distribution and consumption are shown.

Transport logistics hire an auto/Uber or use their own bikes.

Smart phones used to document the collection. Audio/video and photography. Whatsapp platform to share with the facilitator.

Produce that is still fully or mostly edible is handed over, not just everything ( including inedible food. )

Segregate, take out the completely inedible pieces while collecting, if any.

HSR slum

Introductory speech and information about the initiative.

Elements of branding on clothing, collection bags and a poster showing legitimacy.

2 /4 constants for 8 Sundays. 2 on rotation basis.

Friendly interaction between collectors and sellers. Replicating system service in other markets is feasible.

4 youth go from the slum to the market on Sunday, between 6 - 9 AM at the hour that is most ideal in this time slot.

Similar produce put together. Hard produce kept down, softer on top. Food collected and loaded in order and left at pit stop shops.

Every alternate Sunday, Idli Sambar, Kodubale, Kara Kaddi, Nuchhu, Kayi Vade prepared at the slum and given out to sellers.

Database of varieties, quantity and quality of produce, typologies of produce during different seasons, large contributors identiďŹ ed and pit stop shops established.

Documented proof of collected ( different grades ) produce having been consumed shown to sellers.

Same time every Sunday. Routine is established.

2.


Fix more and similar contracts with Babu type of shop. Criteria for pit - stop shops : Large quantities of regular contributions, space availability, permanence and willingness.

HSR slum

Collection : Back end

Plan for collection units and order of collection depending on previous collection and present mode of transport. Autos/ Uber - 4 bags easily carried in 1 trip. 2 bags per bike. 4 large plastic woven bags worth of produce lasts the slum a week.

Madiwala market

Enquiry into what snacks/breakfast sellers would like to have on Sunday morning. Make a list of the popular demands. Every alternate Sunday, deliver breakfast/ snacks with chai.

Collect phone numbers from sellers during collection. Record typology of produce and approximate quantity using a template. Smart phone to document degrees/quality/quantity at pit stop shops.

2.

Look for cues to identify shops having the potential to contribute : a. During set up, sorting and organizing b. Vulnerable fruits sold at reduced prices are kept upfront/hidden at the back or on the side. Sellers are mindful and sensitive while segregating, keeping aside and giving away the best of the produce that is diďŹƒcult to sell. Perception of waste changes and sensitivity to see the different degrees of edibility is brought about.

*More details and reasons in Appendix and Maps


For Prototype 4 Post collection : Front end

Community cooks a Sunday breakfast/chai snacks to give market sellers as a gesture of appreciation.

Madiwala market

Slum leader inspects distribution.

More fruits in their diet. Aspects of collection and distribution shared with the facilitator.

Children don’t disrupt distribution.

No health and legal issues.

1 person from each house stands at the door with a collection basket to receive food during distribution. Order of distribution switches between ďŹ rst and last every Sunday.

HSR slum 3.


Post collection : Back end

HSR slum Disclaimer: Out of goodwill ; Consumption at own risk

Collectors approximate quantity per house based on the amount of food collected and the number of houses in the slum. The community is informed beforehand of the proceedings and advised to keep the children supervised. Leader monitors the activity.

Documentation from collection and distribution is recorded. Quantity, variety, pain points, positives, feelings, and fears etc - feedback generated. Work on reďŹ ning system service with the facilitator.

Madiwala market

Reduced food waste ( uncooked food surplus at the market ) A cleaner Madiwala market leads to better sales and lesser wastage.

3.


Basic Flow

*This system was co-designed with Karuna Seva, Vocational training Institute, Ejipura slum dwellers and the Ejipura local NGO based on the design principles used (29), existing resources, practices, expertise and knowledge and feasibility at ground level.

NGO - Charity

Vocational Training Institute Destitute around Madiwala

Karuna Seva

3 cooked meals, Accommodation at the slum Vocational training and education Basic fee ( optional )

Collect Fruits, vegetables and greens

2.

1.

5.

5.

5. 1.

Karuna Seva (Facilitator)

5.

1.

2.

3.

2.

1.

1.

Mid - day meal scheme

5.

Madiwala shops

Vocational training & Adult schooling

5. 3.

1.

2.

1.

2.

Madiwala destitute

4.

2.

2.

1.

3.

3. 5.

Madiwala sellers

5.

4.

Non - monetary token of appreciation

2.

1.

5.

Madiwala market

Identify destitute Employment - job

Employment

2.

Vocational Training Institute

DiďŹƒcult to sell - partly/fully consumable produce that has a high tendency to become waste

5.

3.

3.

Ejipura slum

2.

1.

1.

2.

Kids & Parents

Ejipura slum

Madiwala market Ejipura slum

2. Post - collection :

1. 2. 3.

Vocational Training Institute

Activities / Stages

3.

1.

Recording, documentation Distribution Service reciprocation

Collection :

Karuna Seva

1. 2.

Madiwala market Adult schooling : 6 - 8 PM on Monday, Wednesdays and Fridays at the slum

Setup and Pre - collection :

Vocational training classes : Sewing - Tuesday and Thursday ( 6 - 8 PM ) Accounting - Saturday and Sunday ( 6 - 8 ) PM Kids Workshop - Saturday and Sunday at the market ( 10 AM - 12 noon )

Madiwala shops Vocational training as a token of appreciation for food : 1. Uniforms for seller’s kids - biannually before each semester 2. Accounting for Madiwala sellers business; report at the end of each month 3. Tailoring: Transparent tarps - biannual 4. Peer-peer learning for kids from slum and market.

2 collections : Transfer of fruits and vegetables surplus from market to slum on weekdays

Ejipura slum

Collection Transport, Delivery

1. Morning market ( 5 AM - 10 AM ) 2. Evening when shops are shutting ( around 6 PM ) Adult schooling : 6 - 8 PM on Monday, Wednesdays and Fridays at the slum

Ecosystem, routine and activities

1. 2. 3. 4. 5.

Research and Onboarding Co-design and Coordination Proof of Concept Training Logistics to run system - service

3.


*Product : Vocational training outputs as tokens of appreciation Service : Opportunity to enroll in vocational training classes or adult schooling programmes

Social work opportunity

Volunteer teachers Opportunity to participate in vocational training, adult education with Ejipura slum

Karuna Seva (Facilitator)

Vocational training and adult education

IdentiďŹ cation and onboarding - setup and training for collection and assistance to manage reciprocation ( product / service *)

Goodwill, clearing out the shop, assistance for participation in the Vocational training system, adult schooling

Physical objects, Information and technology, Data recording, Transport, Digital artefacts, Communication channels

Surplus produce for Ejipura slum

4 Destitute from Madiwala

Logistics of training and collection

3 cooked meals, accommodation, Vocational training, adult schooling

Leader, Kids 50 participants,

Collect the surplus fruits and Vocational training vegetables output ( eg. Accounting, kids uniforms, tarp covers, peer - peer workshops ) or Adult schooling Fruit and vegetable produce

Madiwala sellers and kids Volunteer teachers Space and infrastructure, help with logistics

Whatsapp

Madiwala market Ejipura slum

Adult schooling education material oine and online Sewing machines / traditional stitching tools, Textile materials, Accounting tools and aids, Kids workshop materials

Whatsapp Collection units, branding elements, documentation aids

Karuna Seva (Facilitator)

4 Destitute from Madiwala 50 participants 1 per house

Whatsapp Minivan Support to acquire collection units, smart phones, weighing scale, recording equipment, cooking tools, branding elements representing the initiative.

Whatsapp Bedding, kitchen tools and equipment, training materials*

Whatsapp Minivan Vocational training outputs : Uniform, clothes, transparent tarps Account logs

Main actors and value exchanges

3.

Leader, Kids 50 participants,

*Vocational training requirements : Accounting tools and processes, information from sellers Measurements for clothing and tarps

Madiwala sellers and kids


Back - end ( Guideline ) :

Steps :

Ejipura Madiwala

1. Research 2. Onboarding 3. Co - design 4. Communication & Management 5. Proof of Concept 6. Training 7. Logistics

Front - end ( Guideline ) :

Activity :

1. Create a basic system - service map proposal.

1. Collect background information of all 5 stakeholders.

2. All stakeholders meet and discuss the service plan.

2. Convincing all stakeholders to partake

3. Stakeholders create a version 2.0 to be used as proof of concept.

3. Co-designing to arrive at version 2

4. Stakeholders promptly and comfortably communicate any changes, confirmations and ideas on a common platform.

4. Create an effective communication channel and coordinate between the 5 stakeholders. 5. Proof of concept and testing 6. Training stakeholders for prototype 1 7. Logistics

5. Proof of concept is carried out for the collection of food 6. Stakeholders practice for prototype 1 7. Logistics for collection, transport, distribution and service reciprocation are arranged.

1. Research on history, daily routines, employment profiles, current interactions, socio-cultural economic dynamics, geography and demographics, resource and logistics, pain points, priorities and suitable incentives. Create a service system plan ensuring there is an equal and mutual value exchange at every point of interaction 2. Connect with all stakeholders individually and propose the idea to them, highlighting the benefit of this system for them. Educate and make aware of the current situation and the need for this. Coordinate and fix a date and time convenient for all. 3. Make a list of questions for grey areas to be answered by experts. Facilitate the creation of version 2.0 using De Bono’s 6 Thinking Hats; discuss the interactions in each of the 3 stages one by one and come to a consensus of service ( value exchanges )in the system agreeable to the involved stakeholders at each interaction. 4. The consensus of which platform works the best for the majority to be identified. Establish a group and run a mock communication sprint at the co-design session. Keep the group active by initiating and engaging in conversation with all 5 as and when required until proof of concept. 5. Coordinate with the people responsible in the collection leg for a proof of concept and set up a time - date and logistics for this run. 6. Training for each stakeholder will be different - aspects of communication and identity,recording and management, knowledge and skills etc. 7. A list of requirements to be made in terms of physical objects, information, technology, data and recording, transport, digital artefacts, communication channels, environment and infrastructure, service exchanges etc. A way to arrange for these either funded internally or from external parties can be figured out.


Steps : 1. Collection 2. Delivery

Ejipura Madiwala

Activity : 1. Collection of food 2. The collected food is transported to the slum Front - end ( Guideline ) : 1. Stakeholders involved in this leg interact to physically collect / transfer the food and vegetables 2. The collected food reaches the slum in organized units

Back - end ( Guideline ) : 1. Stakeholders involved in this leg coordinate and conďŹ rm the execution of the service beforehand. Logistics are ďŹ gured out and supporting process and resources are put in place. The responsible stakeholders interact to perform the service of rescuing fruits and vegetables before it becomes inedible. The collection units and transport chosen are best suited to reduce any further damage, increase the convenience of logistic and minimize resource expenditures involved in collection and carrying. Recording of the process to be done and training and logistical improvements to be made based on this. 2. Stakeholders mutually reject the fruits and vegetables they know to be inedible during collection from personal knowledge and experience. The fruits and vegetables are organized according to weight, quantity and natural properties with the intention of reducing further damage during collection and transportation. The rescued food is then loaded into the medium of transport in a strategic manner to reduce any damage caused during transportation.


Back - end ( Guideline ) :

Ejipura Madiwala

Steps :

2. The food is physically distributed in an order. Each representative is instructed to be prepared with the necessary resources to receive the food at the front of the represented house. The approximate food allocated per house is documented before the distribution. It is important to ensure that all members apart from those who are receiving the food ( family representative during distribution ) do not get involved in the process of distribution until it is over Front - end ( Guideline ) :

1. Recording 2. Distribution 3. Service reciprocation

1. The total food collected is weighed out, allocation per house, documentation through photographs and videos

Activity :

2. Collected food is received by one representative from each of the house involved

1. Recording and documentation of the food collected 2. Fair distribution of the food collected among the stakeholders involved in the this leg 3. Service reciprocation

1. Arrangements for weighing out the total quantity whether at the market or at the slum is made. The logistics of the calculation of food allocation per house is done ( the houses involved in service reciprocation ). Resource arrangements for documentation of the drive are made from internal sourcing or external funding. The documented data is shared on a communication platform common and convenient to all stakeholders to access.

3. Services are provided through/as a result of vocational training initiatives in reciprocation for the food collected

3. According to the unanimous decision of service ( value ) reciprocation through vocational training or adult education programmes, implement the chosen services after coordinating and arranging logistics and resources with the responsible stakeholders in the leg either through internal sourcing or external support.


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