Dream Madiwala

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Price ugly FnV at higher prices

Supermarkets free of waiver of liability

Govt. buy back schemes / produce returned to farm

Tools to ensure produce meets market standards

Network and socialize with people in similar fields ; collaborate on new ventures

Website / blog Form an online community - share events, contacts, talks etc

Design a business model keeping food waste instead of money at the core

Social enterprises ; CSR backing for pilot programmes

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Adopt supermarket Inventory model in informal markets

Link with the current Public Distribution System

Conspiracy theories around food and waste

Taxes on FnV like taxes on coconuts and chillies

Clubs and associations for vulnerable groups pushcart sellers association

Open source platform for Madiwala market

Design policy and guidelines for government to follow

Study the stock market ; apply principles and process to Madiwala market

Identify tipping points in supply chain : Maximum change Minimum effort

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Market Access Pass ; Children sell raffle tickets to buy Fnv

‘Baby corn’ type of appealing packaging for all FnV

Introduce today’s special prices scheme at the market

Free consultation services on business, sales, nutrition and diet

Whatsapp group for minimum salvage price

Partnering with data companies

Free sampling. ‘What is natural is imperfect’

Buy 1 give 1 - IKEA, OneWorld Futbol

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Community policing but individual responsibility schemes

Kitchen tools to cut imperfect produce with ease

Work with children to sensitize them ; protection from conditioning

Educate farmers on business front ; digital India

Work with BBMP Health Officer

‘Dumpster King’ or ‘Captain Madiwala’

Madiwala Dream Team - Each group has a representative

Legal and safety aspects around cooked and uncooked food

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Educate customers about grade C produce and beautification waste

‘Madiwala rap’ Local music campaign to create awareness

Police support : parking space should be given

Super hero food rescue club Colleges, Robin hood Army

New designations : Food Cop

Protect donors by establishing a ‘Good Samaritan’ Law

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20. Educate sellers and vendors ; pilot programmes with them

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21. Feedback systems across the supply chain - end to end

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Integration with Mid - day schemes that are currently devoid of FnV

Get people to accept that we have a food waste ‘issue’

Design to break mob mentalities at the market

Design conversations and dialogue between consumer and seller

alternate sources of revenue to reduce production ; cottage industry skills

Train farming community on best practices and skills with technology

Introduce local ‘best - before’ labeling system in the market

A ‘just - dial’ for connecting with hotels. NGOs. old age homes

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A dabba service connection with the Madiwala market

Aksharapatra or BFB can adopt the market

Connect the farmer directly with the consumer/end buyer

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Tricks and hacks to keep FnV fresh for longer can be taught and practiced

Tie up and distribution to places with cooking facilities

Financial literacy across supply chain ; educate and protect

Food standards data should be hidden ; referred to check degree of edibility

33. Simplified logistics and ‘network of markets’

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Rural schools be given an allowance to buy FnV

Movements and festivals celebrating ‘imperfect’ produce at the market

Redesign ‘ward’ system and sub - systems to reduce food waste

Connect with famous people like ‘Auto Raja’. Pool in individual efforts

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Build on govt. initiatives Swacch Bharat, Digital India

Alternate uses : Dehydrated fruits, pickles and curries

FnV to make bio gas to power the market, in - house composting for manure, given back to farmers

New work out routine - Clean up and distribution runs in the city


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