ETX VIEW YOUR VIEW
OF EAST TEXAS
EAST TEXAS CELEBRATES INFLUENTIAL LEADERS
Women in Business Winner
SARAH WATSON
and Men in Business Winner
GREG HOLMES
A workplace you can have faith in.
At CHRISTUS Health, we unite under a shared mission: to extend the healing ministry of Jesus Christ.
Our organizational roots are strong, dating back more than 150 years. We continue to expand into new communities each year, adding more physicians and more services and bringing care closer to more people.
JOIN
CHRISTUS
Join a purpose-driven team where you can grow, inspire and lead.
Congratulations to our 40 Under 40 finalist!
Ashley Peters, Fitness Instructor
CHRISTUS Good Shepherd Institute for Healthy Living
You drive our mission forward and make a meaningful difference in our community.
EDITOR’S LETTER
Santana Wood
AND THE WINNERS ARE...
Every year when we have our 40 Under Forty awards program, our team is always humbled by the response. From the community’s involvement to advertisers’ support to overall engagement, it is always a success.
One of my favorite parts is probably when I’m just leisurely scrolling on social media and stumble upon a post from someone encouraging nominations or votes. It always makes me smile to see the excitement from nominees about the honor and to see their friends and family cheering them on in the comments. Once the physical awards are delivered, I love seeing those prominently displayed in winners’ homes or offices as a testament to such a significant achievement.
These awards are one of my favorite things we do here at ETX View because they bring the community together and remind us how special our neighbors are. The East Texas community has grown to respect ETX View’s 40 Under Forty program as a premier way to recognize young professionals in our region. While we are the organizers, we are proud to simply be a vessel to celebrate the contributions of these remarkable people.
ETX View created the 40 Under Forty awards program in 2021 with a goal to recognize these impactful East Texans who contribute to making this a place we’re proud to call home. The nominees, finalists and winners are leaders in their fields and the kind of people others look up to. In over 40 categories of industry, our awards program aims to honor people from all different careers and walks of life.
The annual awards program begins with an online nomination phase, where the community can nominate any young professional who has achieved success, given back to East Texas and excelled in their field of expertise before the age of 40. Next is the voting phase, during which readers have the opportunity to vote daily for one of the three finalists in every category. Lastly, winners are
announced and highlighted in this keepsake publication.
In addition to this magazine, we are excited to showcase our winners on our website and on social media. ETX View and its sister websites and social media pages have grown to reach hundreds of thousands of viewers, making the digital landscape a prime spot to highlight our winners as well as our supporters and advertisers. A digital footprint lives on forever – meaning the remarkable talents and accomplishments of our outstanding honorees will be celebrated for days, weeks, months and years to come.
This awards program perfectly aligns with the intention of ETX View magazine – to celebrate East Texas. Thank you to our sponsors, partners and staff who work together to make 40 Under Forty a successful endeavor. We are so humbled and thankful for your support. We also appreciate the community for participating and sending in thousands of nominations and votes each year. Thank you to all of our nominees, finalists and winners for taking pride in this exceptional honor bestowed on you by your community.
As you read about each of the winners, we hope you’ll feel inspired and proud to be part of the East Texas community where so many outstanding people live and work.
If you want to be part of the exciting things we have going on at ETX View, we’d be honored to hear from you.
Please contact our sales manager, Donna Valentine, at dvalentine@mrobertsmedia. com or 903-596-6295 to learn about advertising opportunities. I’d love to hear from you as well!
PUBLISHER
Justin Wilcox
VP OF SALES/TECHNOLOGY
Bret Jacomet
SALES MANAGER
Donna Valentine
ETX VIEW EDITOR
Santana Wood
PUBLICATION DESIGNER
Haley Holcomb-Capps
EVENT TEAM
Danielle Prekker
Melissa Houck
Paula White
WRITERS
Jennifer Scott
Santana Wood
PHOTOGRAPHERS
Richie Rossouw of Thunder Media
Les Hassell
ADVERTISING SALES
Alyson Durst
Kelly Benton
Kerri Esposito
Paula White
Sonorah Duty
Stuart James
Suzie Wheeler
Zoie Perry
THE COVER
40 Under Forty Women In Business Winner Sarah Watson and Men In Business Winner Greg Holmes
COVER PHOTOGRAPHY BY
Richie Rossouw of Thunder Media
COVER DESIGN BY
Haley Holcomb-Capps
© 2025, CMG TEXAS
100 E. Ferguson, Suite 501, Tyler, TX 75702
A GREEN ACRES BAPTIST CHURCH VOLUNTEER holds up a sign letting residents know the church was giving away free food to residents who were without power after a storm in Tyler. The East Texas community’s giving spirit is one of the many things that makes the area stand out, finalists said. (Jennifer Scott/Tyler Morning Telegraph File Photo)
‘East
Texans help EAST TEXANS’
WHAT MAKES LIVING HERE SO SPECIAL? FINALISTS SAY GIVING SPIRIT IS WHAT STANDS OUT
STORY BY SANTANA WOOD
It’s hard to put into words how special East Texas is. But when we spoke to over 100 of our 40 Under Forty award nominees, they said it best.
When compiling the stories for this commemorative magazine, we interviewed the finalists in each of the 40 categories of industry. One of the questions we asked was what they love about living in East Texas, and their candid answers inspired us to compile a few of our favorite snippets.
The connections made with neighbors was a recurring theme in our nominees’ answers.
“I enjoy the sense of community and pace of life where people always have time for a ‘Hi, how are you?’” said Alden Gregston, MD, a finalist in the Dental, Hearing and Vision category.
William Rice IV, winner of the Finance and Investments category, said “East Texas is a place where relationships matter, where people know their neighbors, and where businesses are built on trust and accountability.”
Brice Winter, winner in the Sports category, said the area’s small-town communities are always “taking me and my family in like we are their own. There is always someone who is willing to help me if I need help, and I will forever be thankful my job is in the East Texas area.”
The southern hospitality definitely stands out, many finalists said.
“I appreciate the strong sense of community that is instilled into East Texas. I enjoy the culture and the southern
hospitality that we who live here sometimes forget about but is very much noticed by others that aren’t from East Texas,” said Danny Isonhood, winner of Law Enforcement and Military category and a Longview resident.
Natilie Castaneda, a finalist in the Arts and Culture category, said she and her husband travel outside of East Texas a lot for work-related events. Over time, they’ve realized “southern hospitality really is a thing. It just doesn’t get much better than sweet tea and people with manners!”
“I appreciate the southern hospitality we always provide to one another; we are always ready to lend a helping hand,” said Katelynn Carter, a finalist in the Sports category.
Colin Groce, finalist in the Law Enforcement and Military category, also appreciates the people. “I’ve seen so many acts of East Texans stepping up and helping each other in times of need,” Groce said.
Amanda Patton, winner in the Childhood Learning and Activities category, echoed that sentiment. “I know without a shadow of a doubt, our community would rally around and support us if we were ever in need.”
Milli Tinney, finalist in the African American Community Figure category, said our neighbors always have a willingness to help one another out. “I love the hometown feeling of love, mentorship, and guidance. The feeling of coming together when we need to makes Kilgore and East Texas beautiful,” she said.
That theme continued throughout others’ answers.
“I appreciate the love East Texans have for each other,” said Ashley Salgado, finalist in the Real Estate category. “I personally have felt nothing but an enormous amount of support from everyone here at home. … That’s what East Texas is all about. It’s a huge family, it’s peaceful and it’s a great place to live in.”
Kyle Ross, a finalist in the Energy, Oil and Gas category, put it simply: “East Texans help East Texans in times of need. Our communities join together to help others — no matter the cost.”
Joel Simmons, finalist in the Worship category, said “Everyone is willing to pitch in a helping hand whenever they need help.”
“Neighbors support one another, and there’s a genuine feeling of belonging here. It’s a place where traditions are valued, and everyone feels like part of a big family,” said Taylor Owings, a finalist in the City Officials category.
While economic growth, natural beauty and small-town living in cities with plenty of amenities were also mentioned by many finalists, the answers about the community coming together in times of need rang loud as a collective voice shouting what truly makes East Texas different.
Before you read about our fourth annual winners, take a moment with us to reflect on all of our winners since we began this awards program in 2021.
2021 winners: Suzette Farr, African American Community Figure; Zach McMillan, Agriculture and Cattle; Micah Lyons, Arts and Culture; Joshua Spraggins, Automotive; Ariana Thompson, Banking and Lending; Emily McGaugh, Childhood Learning and Activities; Amber Varona, City Officials; Trey Brewer, Community Development; Smith Reid, Construction; Emily Sanford, Cosmetic and Beauty; Spencer Mack Hansen, Dental; Amy Mims Bruyere, Education; Erika Rader, End of Life Care; Wes Killingsworth, Energy, Oil and Gas; Andrea Moore, Fashion and Home Décor; Travis Bearden, Finance and Investments; Amber Hill, Fire and Rescue; Kristen Henton, Fitness; Antonio Martinez, Hispanic Community Figure; Collin Phaup, Insurance and Protection; Cody Grace, IT and Technology; Justin Roberts, Law and Policy; LaDarian Brown, Law Enforcement; Jared Johnson, Manufacturing, Grocery and
Distribution; Jennifer Ware, Marketing and Advertising, Reagan Roy-Young, Media and News; Jennifer Williams, Medical and Healthcare; Justin Hargrove, Men in Business; Meaghan Simpson, Music and Performing Arts; Miki Dougherty, Nonprofit/Philanthropist; Daniel Ross, Outdoor Beautification; Lindsay Steele, Photography and Graphic Design; Melanie Northcutt, Real Estate; Chelsea Cace, Restaurant and Hospitality; Kelly Belt, Social Entrepreneur; Kerry Lane, Sports; Mitch Howie, Tattoo and Artistry; Lauren Bresch, Volunteer; Teri Killingsworth, Women in Business; and Julie Englerth, Worship.
2022 winners: Kristina Ross, African American Community Figure; Eric Yates, Agriculture; Carmen Gadt, Arts & Culture; Tiara Spilman, Automotive; Ariana Thompson, Banking & Lending; Sara McKinley, Childhood Learning & Activities; Michelle Gamboa, City Officials; Josh Smallwood, Community Development; Allye Hernandez, Construction; Emily Sanford, Cosmetic & Beauty; Dr. Blake T. Williams, Dental, Hearing & Vision; Kendall Tomberlain, Education; Bailey Haley, End of Life Care; Trista Roel, Energy, Oil & Gas; Phaedra Bartley, Fashion & Home Decor; William Rice IV, Finance & Investments; Trent Montgomery, Fire & Rescue; Kaitlyn Williams, Fitness; Lucero Harris, Hispanic Community Figure; Tara Harris, Insurance & Protection; Tyler McFarland, IT & Technology; Jessica Allen, Law & Policy; Michael Bynum, Law Enforcement & Military; Kyle McDougal, Manufacturing, Grocery & Distribution; Kelli Burton, Marketing & Advertising; Reagan Roy-Young, Media & News; Amber Lockman, Medical & Healthcare; Ryan Dougherty, Music & Performing Arts; Evan Dolive, Nonprofit/Philanthropy; Daniel Ross, Outdoor Beautification; Holly Patterson, Photography; John Wampler, Real Estate; Chelsea Cace, Restaurant & Hospitality; Kelly Belt, Social Entrepreneur; Ashlyn White, Sports; Joshua Prekker, Tattoo & Artistry; Jessica Hughes, Volunteer; LaDarian Brown, Worship; Alexis Marjason, Women in Business; and Cody Yoder, Men in Business. 2023 winners: African American Community Figure, Casey Muze; Agriculture, Mintie Betts; Arts & Culture, Natilie Castaneda; Automotive, James Reese; Banking & Lending, Ariana Thompson; Childhood Learning & Activities, Jasmine Ritchie; City Officials, Michelle Gamboa; Community Development, Dereck Yagle; Construction, Josh Doyle; Cosmetic & Beauty, Kassie Como; Dental, Hearing & Vision, Dr. Shawn Johnston; Education, Ashton Ross; End of Life Care, Luke Lockman; Energy, Oil and Gas, Kent Lambeth; Fashion & Home Décor, Lyndsie Cotten; Finance & Investments, William Rice IV; Fire & Rescue, Trent Montgomery; Fitness, Jennifer Lewis; Hispanic Community Figure, Ashley Salgado; Insurance & Protection, Adam Gibbons, IT & Technology, Colton Beaver; Law & Policy, Jessica Allen; Law Enforcement & Military, Blake Dickerson; Manufacturing, Grocery & Distribution, Kyle Ross; Marketing & Advertising, Abby Costlow; Media & News, Blake Holland; Medical & Healthcare, Rosita Bado-Baade; Men in Business, David K. Shelton; Music & Performing Arts, Micah Lyons; Nonprofit/Philanthropist, Amanda Veasy; Outdoor Beautification, Juan Nino; Photography & Graphic Design, Haley Farr; Real Estate, Macy Ruark; Restaurant & Hospitality, Heather Lane; Social Entrepreneur, Jason Roy; Sports, Hailee Oney; Tattoo & Artistry, Joshua Prekker; Volunteer, Kamie Herrera; Women in Business, Ariel Angel; and Worship, Jody Garner.
AFRICAN AMERICAN COMMUNITY FIGURE:
AMBER WILLIAMS
Amber Williams is the winner in the African American Community Figure category of ETX View’s 2024-2025 40 Under Forty awards.
Williams, 28, is a lifelong Kilgore resident. She has been working as head softball coach at Kilgore College for the last four years.
East Texas is home to Williams, who says the region has a cohesive community spirit.
“East Texas has the feel of one big community where the city lines blur because of the personal connections of all the small towns,” Williams said. “... I love the slower pace and country living of East Texas.”
In addition to that close-knit feeling, the sports community thrives in East Texas. Williams noted
there are 12 East Texas student-athletes on the Kilgore College softball roster.
“The softball community in ETX is elite and brings a wealth of talent and opportunities for kids to play locally,” she said.
Williams is a product of Kilgore, earning her high school diploma from Kilgore High School before going on to Kilgore College and later UT Tyler and ultimately East Texas A&M University, where she earned her masters in athletic administration.
In her current role at KC, Williams is looking to build a championship caliber program on both a regional and national level all while recruiting top student-athletes. She says teaching studentathletes to learn and embrace the process of growth and development to reach personal and team goals is one of the most rewarding aspects of her job,
Aside from her professional job, Williams is also a member of Delta Sigma Theta Sorority, Inc and active in the Kilgore Alumnae Chapter; a member of Fredonia Baptist Church in Kilgore; and actively volunteers with KCSB at Kilgore Primary, Intermediate, Chandler, and Lions Club.
Williams believes discipline and relationships are the keys to professional success.
“Any professional success that I achieve is because of students, athletes, colleagues, family and supporters who bought into and believed in the process and the vision. At the end of the success, it is the relationships created that indicate a job well done,” she said.
Although she has already racked up a list of accomplishments before even turning 30, Williams has big goals. Ultimately, she wants to lead Kilgore College softball to championships across the board – conference, regionals and nationals –and shift into athletic leadership roles later in her career.
AGRICULTURE & CATTLE:
RYAN MIDDAUGH
ETX VIEW NOT PICTURED
Ryan Middaugh is the winner in the Agriculture and Cattle category of ETX View’s 2024-2025
40 Under Forty awards.
Middaugh, 26, owns and operates East Texas Elite Kennels in Gilmer. Through this company, Middaugh’s team has trained over 600 general obedience dogs with behavioral issues to become good citizens. Additionally, on the gun dog side, they have made over 25 master hunters and have held a 75% pass rate on all levels of competitions.
Through his work, Middaugh said the most rewarding part is “seeing an out of control dog become a good citizen or taking a puppy all the way through the completions to become a champion.”
He does a lot of bird hunting and says he enjoys getting to watch the students he’s trained go to work.
When it comes to a motto to live by, Middaugh says “Every dog is different as every person is different, so treat them with kindness and learn to read what makes them tick.”
He believes the key to professional success is simple: a lot of hard work.
“Being self-employed is just being able to choose when you want to work more than the rest,” he said.
He hopes to continue growing East Texas Elite Kennels.
He is also involved with Delta Waterfowl and Ducks Unlimited.
Middaugh has lived in East Texas all his life, with Longview as his hometown and currently living in Gilmer. He enjoys the great people he’s met throughout his lifetime and his clients that have helped support his family.
“EVERY DOG IS DIFFERENT AS EVERY PERSON IS DIFFERENT, SO TREAT THEM WITH KINDNESS AND LEARN TO READ WHAT MAKES THEM TICK.”
RYAN MIDDAUGH
ANGELA AULDS
ARTS & CULTURE:
Angela Aulds is the winner in the Arts and Culture category of ETX View’s 2024-2025
40 Under Forty awards.
Aulds, 35, is living out her dream as a Kilgore College dance instructor and assistant choreographer and Dance Technician of the Kilgore College Rangerettes.
“I work alongside some of the brightest students in the industry, and I am honored to be their teacher. I also have the great fortune of working with the Kilgore College Rangerettes every single day,” said Aulds.
She said seeing students put her lessons into action is a special moment.
“The most rewarding part of my job is seeing
lightbulbs go off in my students’ heads. As an educator, my greatest hope is to instill concepts, lessons, and life skills so that my students can pass them on to (hopefully) their students one day,” Aulds said. “I thoroughly enjoy the classroom, creating a safe space to take risks, and watching my students progress into mature, smart movers.”
Aulds, who has lived in Kilgore for the last 11 years after moving from her hometown of Friendswood, said East Texas is a special place to live.
“My husband and I are from a much larger city near Houston, and we love walking into businesses and restaurants that know who we are. It is so endearing, and we love the smalltown feel,” Aulds said.
Aulds hopes to continue to make a lasting impact on the dance industry as a whole, not only in the Rangerette community but the drill team industry.
“My life’s mission is to enhance drill team performance, and if that is making a mark on one student each year, then I will view that as a success,” she said.
Aulds believes individuals are successful only because of the people who came before them.
“I truly owe so much to my mentors, teachers, and peers,” Aulds said. “I believe professional success is pouring into the future. If I can model positivity, passion, and grace into my students, then I believe that is a job ‘well done.’”
AUTOMOTIVE:
BRYSON BACON
Bryson Bacon is the winner in the Automotive category of ETX View’s 2024-2025 40 Under Forty awards.
Bacon, 27, works as internet manager at the Bacon Family of Dealerships with locations in Frankston, Jacksonville and Athens. Bacon’s main office is in Jacksonville at Bacon Auto Country, where he manages the sales and finance departments, orders new inventory, and appraises trade-ins. He also oversees parts and service departments, handles any customer issues, and builds relationships in the community. He manages the websites, social media, digital, and advertising for his store as well as Bacon Chevrolet in Frankston and Bacon Auto Ranch in Athens.
Bacon started working at Bacon Chevrolet in Frankston when he “was old enough to push a broom,” he said. “I started sweeping the parts department and shop, and worked my way up from there,” he explained. “I have worked in every position in every department at some point in time. I’ve washed cars, changed oil, rebuilt engines, done body work, painted cars, stocked parts, worked in the service drive, answered phones, sold cars, and submitted for financing. It was important to both my dad, Britt, and grandfather, Billy, that I understood every job and responsibility in our business.”
Bacon’s grandfather started the dealership with just one small location in Frankston.
“Together with him, my father and uncle have grown it to three locations. We’ve been serving the automotive needs of East Texans for over 50 years, and I’m ready for another 50,” Bacon said, noting his ambition to see the company expand. “I was always taught to leave things better than you found them, so that’s my goal. I want to grow and expand this business, but without losing what makes us who we are: real, genuine relationships. I want our dealerships to be a fixture in communities all across East Texas.”
Bacon has a deep love for people and for vehicles, so mixing the two at his job makes for an enjoyable career.
“To me, vehicles represent freedom and
the American dream. They’re also a big part of everyday life … Outside of a house, a vehicle is the next biggest purchase of anyone’s life. I think it’s so special to assist people in finding their perfect car or truck and seeing their reaction. Whether it’s surprising someone with their first car, or helping people finally buy their dream car that they’ve been saving for, those moments make it all worth it. I am very blessed that I get to combine two of my passions and do that as my job every single day,” Bacon said.
Outside of work, Bacon enjoys attending church and being involved with the Jacksonville Chamber of Commerce and Frankston Little League. He also loves to hunt, travel, and spend time with his wife, Hailey Bacon, and their two dogs, Sugar and Aemon.
Bacon believes “faith, family and good people” are the keys to success – in that order.
“I attribute every success in my life to my relationship with Jesus Christ. Without Him, I have nothing. But because of Him, I have everything. Adversity will come, and it is so much easier to overcome it with the Lord on your side,” Bacon said. “After that you have to focus on your family. I strive to love them the same way that Jesus loves me, unconditionally. I am able to do my job better knowing that my family is standing with me and supporting me. Finally, I surround myself with good people. I’m not scared of successful or smart people. I want my team to be better than I am. If that’s the case, then I’ve done my job well.”
ARIANA THOMPSON BANKING & LENDING:
Ariana Thompson is the winner in the Banking and Lending category of ETX View’s 20242025 40 Under Forty awards.
Thompson, 33, has won this prestigious award four years in a row. She is sales manager and senior loan officer at Fairway Mortgage, where she has worked for seven years. While she manages the Longview Fairway branch, she helps buyers on new home purchases and refinances.
Thompson said the most rewarding parts of her job are the relationships she forms with local professionals in the community and the opportunity to assist people with often the most important purchase of their lives.
The Longview native, currently residing in White Oak, enjoys the small-town feel of East Texas. She noted the growth the region is experiencing as a positive. Plus, she loves her neighbors within the community.
“Being around others who are kind, caring and respectful is not something you get in larger cities. We have the hustle and bustle at times, but for the most part, Longview is not extremely fast paced and the people here appreciate the small moments a little bit more,” Thompson said.
Thompson is an active member of Grace Creek Church and has a strong relationship with Jesus Christ. She aims to treat others how Jesus would
treat them.
“People will probably forget what you said or what you did, but they will never forget how you made them feel. I truly believe that being a light to others is one of the most important things I can do as a follower of Jesus,” Thompson said. “My ultimate goal is that in life and business and that the ones I come into contact with know that they are cared about and that they matter.”
When Thompson isn’t at work, she’s spending time with her husband and children. She loves to spend time outdoors, decorating, crafting, shopping and traveling. “I am also not opposed to a relaxing day cuddled up on the couch binging Netflix,” Thompson added. “Rest is needed too!”
When it comes to achieving professional success, Thompson said there are a few keys: consistency, discipline, humility and dignity.
“If you lack those, you need to work on them,” she said. “I am not always perfect at every single quality, but I am always growing and getting better.”
As she continues to grow, Thompson said serving the community through her job and outside of work is her biggest goal.
“MY ULTIMATE GOAL IS THAT IN LIFE AND BUSINESS AND THAT THE ONES I COME INTO CONTACT WITH KNOW THAT THEY ARE CARED ABOUT AND THAT THEY MATTER.”
ARIANA THOMPSON
COURTESY PHOTO
ETX VIEW
CHILDHOOD LEARNING & ACTIVITIES:
AMANDA PATTON
Amanda Patton is the winner in the Childhood Learning and Activities category of ETX View’s 2024-2025 40 Under Forty awards.
Patton, 38, is director of Mother’s Day Out at St. Luke’s Methodist Church, or how she more frequently refers to her role – “the magic creator for 51 adorable children.”
“I take my role as director very seriously,” Patton said. “For instance, I wear costumes at drop-off so the children are more focused on my silly costume and not sad about leaving their parents.”
The best part of her job? The squealing sounds of “Mrs. Amanda!” each morning.
“That itself is worth it all,” Patton said.
Much of Patton’s life has been centered around children. For the last eight years, she has also been working as a birth and post-partum doula.
Currently living in Liberty City, Patton said East Texas is a special place to live and work.
“I love the small-town community. I know without a shadow of a doubt, our community would rally around and support us if we were ever in need,” Patton said.
Helping others through service is one of Patton’s passions.
Outside of work, she enjoys traveling and spending time with her family. “I love visiting my nieces in Kyle, Texas; they fondly refer to me as ‘MaMaw,’” she said.
Patton is inspired by the Walt Disney quote, “If you can dream it, you can achieve it.”
Ultimately, she says the key to success comes down to having the drive to get to where one wants to be.
“The drive for success has to run deep in your soul to be successful. It’s the drive to keep going,
when the going gets tough,” she said. As she progresses in her career and personal life, Patton hopes to continue to grow the MDO program and be the best possible version of herself.
“THE DRIVE FOR SUCCESS HAS TO RUN DEEP IN YOUR SOUL TO BE SUCCESSFUL. IT’S THE DRIVE TO KEEP GOING, WHEN THE GOING GETS TOUGH.”
ETX VIEW
CITY OFFICIALS:
MICHELLE GAMBOA
Michelle Gamboa is the winner in the City Officials category of ETX View’s 2024-2025
40 Under Forty awards.
Gamboa, 30, represents District 5 on the Longview City Council. She also serves as Mayor Pro Tem and is on the East Texas Council of Governments Executive Committee.
Gamboa is a three-time winner of the 40 Under Forty awards in the City Officials category. Civic work is close to her heart and she calls it a privilege to be able to serve Longview’s residents. Each day, Gamboa is driven by the needs of her constituents.
“Whether it’s enhancing our local businesses, improving infrastructure, or ensuring public safety, my focus is always on fostering a thriving environment where everyone can succeed,” Gamboa said. “I believe that a strong community is built on the foundation of collaboration, innovation, and respect for one another.”
She believes teamwork and collaboration from key players can uplift neighbors while strengthening the local economy.
“I am dedicated to supporting initiatives that promote economic growth, enhance our public services, and invest in our infrastructure to ensure a safe and vibrant Longview for generations to come,” Gamboa said, noting the city’s residents are her inspiration. “... It is your voices and concerns that fuel my passion for public service.”
Gamboa has lived in Longview for 20 years.
She takes pride in living in the region which offers small-town charm, beautiful scenery, camaraderie and vibrant culture from the arts to a variety of culinary options.
Outside of her city role, Gamboa works as operations director for her family’s company, Roof Care. She is also regional director for Gov. Greg Abbott and serves on numerous boards.
“Civic engagement holds a special place in my heart … Engaging with the community and advocating for positive change is not just a responsibility; it is a passion that drives my service as your City Councilwoman and Mayor Pro Tem,” Gamboa said. “One of the most rewarding aspects of civic engagement is the ability to listen to the voices of our constituents. Hearing your concerns, ideas, and aspirations allows me to better understand the unique needs of our community. It is through these conversations that we can identify challenges and work collaboratively to develop solutions that truly reflect the desires of our residents.”
She also finds fulfillment in bringing people together, whether it’s organizing community events, participating in local initiatives, or collaborating with fellow leaders, she enjoys the unity that is brought about during these projects.
Gamboa is a member of New Beginnings Baptist Church.
She said the keys to professional success are resilience, passion, and a commitment to lifelong learning. As she moves forward in her career, she aims to continue to make Longview a great place to live, work, play and worship.
ETX VIEW
COMMUNITY DEVELOPMENT:
DERECK YAGLE
Dereck Yagle is the winner in the Community Development category of ETX View’s 20242025 40 Under Forty awards.
Yagle, 39, is the owner and manager at Flugers Bicycle & Outdoors in Longview. He is a two-time winner in this category of the 40 Under Forty awards and is humbled by the recognition.
Since starting Flugers in 2021, Yagle has worn many hats, but his favorite part of the job is getting to know the customers and hearing their stories.
“We’re passionate about helping and encouraging families to get outdoors, providing solutions to make that possible,” Yagle said. “From budget-friendly options to high-end competitive gear, we pride ourselves on meeting the needs of every rider. I’m incredibly fortunate to have an amazing staff and family supporting me on this journey.”
He said Longview offers fantastic places to ride, no matter your style of cycling. The shop is part of a larger growth plan within the city.
“Flugers is destined to become a key destination for the City of Longview in the near future. As Lake Lomond grows, Flugers will grow with it — adding a food truck yard and entertainment options,” Yagle said. “My goal is to provide the people of Longview and the
surrounding areas with a welcoming space to enjoy the outdoors and celebrate the community we’re proud to call home.”
Yagle said his team is proud to be currently adopting portions of the trail systems the City of Longview provides, “and we can help keep them clean!” he said.
Yagle is an East Texas native who takes pride in living in the region.
“Growing up in White Oak, I appreciated the great opportunity that East Texas provides,” Yagle said. “Our Outdoor community is growing and East Texas has a lot to offer- even the woods I rode my BMX bike as a kid, is now a Mountain Bike Trail in White Oak! There is places to fish, hunt and ride!
JOSH WATT CONSTRUCTION:
Josh Watt is the winner in the Construction category of ETX View’s 2024-2025 40 Under Forty awards.
Watt, 35, is owner and operator of Reliant Roofing. In this role, Watt focuses on business growth and development while working closely with the community in the process of designing, planning and development. There are many rewarding aspects of the job, he said.
“It’s most rewarding when I see someone who truly needs help, get the help they need,” Watt said. “Another aspect that brings me joy is meeting clients that turn into friendships.”
In addition to owning and operating the roofing company, Watt does business development on multiple fronts. Working with other businesses that strive to focus on growth in the community and working together, Watt helps to build custom homes, clearing and dirt work, ranch development and real estate.
Watt takes pride in his business holding many certifications and licenses in the industry. The company has also been recognized by the historical society with some of its projects being a part of local history.
Born and raised in Lindale, Watt currently lives in Bullard where he and his family purchased a ranch and plan on investing “deep in the heart of the community here in Bullard.” While he believes East Texas is a great place to live and work, he also
has deep ties to the region.
“I appreciate the convenience of knowing so many professionals and individuals that have made an impact on me and vice versa. It is easy to traverse and I’ve known this area my whole life,” he explained. “I’ve listened to the old timers stories and my family has been part of the pioneering of the area since before the Civil War. We were soldiers, sheriff, post master general, and farmers when the cities of East Texas began to take shape.”
Watt and his family attend First Baptist South Campus church. They are also involved with The Brook Hill School, where their children receive an education.
Watt is passionate about giving back and helping others reach their goals.
“It’s most fulfilling when you see the hard work of pouring into others take root. Being able to cheer on others’ success is even sweeter when you helped them achieve their goals,” Watt said.
Aside from roofing, Watt has a passion for flying and is working on finishing his pilot training to fly helicopters. He is also entertained by just about anything to do with the outdoors, like traveling, motocross and hiking.
As he continues to grow in his professional and personal life, Watt’s goal is to become “a name in my community that is known for leadership, respect and a quality conversation.”
ETX VIEW
COSMETIC & BEAUTY:
KATE “KK” TRULSON
Kate Trulson is the winner in the Cosmetic and Beauty category of ETX View’s 2024-2025 40 Under Forty awards.
Trulson, 39, is the owner, manager and lead technician at Princess De Nails LLC.
She finds it rewarding to “provide each client with a relaxing, enjoyable experience while receiving service in my salon, and being proud of their nails after leaving,” she said.
She also enjoys visiting with clients about their jobs, families, goals and aspirations.
Prior to owning her salon, she worked as a hotel receptionist in Thailand before coming to the United States 13 years ago. Since then, she has worked at an Asian market, a donut shop, two other nail salons, and ran her own crochet business.
Of all the things Trulson has done, the thing she is most proud of is becoming a United States Citizen in 2022. She grew up in a small town in Thailand and has lived in Tyler for the last seven years. When it comes to living in East Texas, what she enjoys the most is the community.
“The thing I appreciate most is the people,” Trulson said. “They are incredibly caring,
compassionate, responsible people.”
The weather is nice, too, she said. “I also appreciate the climate – most of the time.”
Outside of work, she is involved with the Stonegate West Owners Association where she serves as president. In her free time, she likes watching Chinese and Korean dramas, playing with her dog, and “nagging” her husband!
She thinks the most important thing a person can be is themself. “Be yourself! Don’t worry about what other people think about you,” Trulson said.
For her future, Trulson hopes to retire early and travel around the world.
BLAKE T. WILLIAMS,
DENTAL, HEARING & VISION:
Dr. Blake Williams is the winner in the Dental, Hearing and Vision category of ETX View’s 2024-2025 40 Under Forty awards.
Williams, 37, is an optometrist at Longview Eye Associates. He is a Lufkin native who has lived in Longview the last 10 years.
Of everything he does in his role, building relationships with his patients is the most rewarding aspect, he said.
Williams is actively involved in a number of groups and boards, including but not limited to the Windridge Therapeutic Equestrian Center of East Texas, Martin House Children’s Advocacy Center, Texas Shakespeare Festival Foundation, Zoning Board of Adjustments, Longview Mayor’s Prayer Breakfast, One Hundred Acres of Heritage, Longview Chamber of Commerce, and Longview Greggton Rotary Club.
He enjoys hunting, CrossFit, cycling and ultramarathons.
He attends New Beginnings Baptist Church in Longview. His faith is important to him.
“It is only in Christ that we discover our identity, our meaning, our purpose, our significance, and our destiny,” Williams said.
As for his future goals, Williams said he wants to continue providing great eye care to East Texas. Personally, he wants to continue growing with his wife, Alexa Williams.
“IT IS ONLY IN CHRIST THAT WE DISCOVER OUR IDENTITY, OUR MEANING, OUR PURPOSE, OUR SIGNIFICANCE, AND OUR DESTINY.” DR. BLAKE T. WILLIAMS
ETX VIEW
BRYSON WHITE EDUCATION:
Bryson White is the winner in the Education category of ETX View’s 2024-2025 40 Under Forty awards.
White, 31, is a fifth grade math teacher at Kilgore ISD. It is a career he is passionate about, notably because of the opportunity to help shape young minds.
“One most rewarding and enjoyable aspects of teaching is often centered on seeing students grow in their confidence and understanding of challenging concepts. It’s incredibly fulfilling to witness those ‘a-ha!’ moments when a student grasps a concept they’ve struggled with and realizes their potential,” White said. “Building positive relationships with students and creating an environment where they feel encouraged and supported is also a highlight of my job. Ultimately, knowing that I’m helping shape students’ attitudes toward math and learning, while equipping them with skills they’ll use throughout their lives, makes the job deeply rewarding.”
White has lived in White Oak his whole life.
“I love how it just feels like home. I remember being in college and driving home from Louisiana and the moment I took the Longview exit off of the interstate, I would just get an overwhelming feeling of being home,” White said. “I love how small East Texas can feel but also be full of activities and things to do. I love how no matter where I go in this town, I am bound to run into someone I know.”
He appreciates having his family nearby, giving his children a chance to be close to them and grow up living a similar childhood as he did.
White attends New Beginnings Baptist Church with his family. In his free time, White is always with his family and friends. Making memories is one of the most important things to him.
As for the future? He just wants to be happy and content with life.
“I want to focus on spending time with people I care about, doing things I enjoy, and appreciating the little things. I’ll try to stay healthy, worry less, and live in the moment. By focusing on what matters most, I hope to feel peaceful and happy every day,” White said.
Award Sponsored By:
END OF LIFE CARE:
JESSIE HARRIS
Jessie Harris is the winner in the End of Life Care category of ETX View’s 2024-2025 40 Under Forty awards.
Harris, 29, is executive director of Concho Hearts Hospice.
His role is to ensure optional care for patients and families while establishing great relationships within the community. Caring for families and their loved ones is the most rewarding aspect of his job.
One thing Harris also enjoys is providing health education to the community regarding healthcare and disease prevention.
He said having “the will to get in the mix and do the work has gone a long way” for him in his professional career.
“I don’t like to sit in an office with paperwork, I want to get out and help – provide the one-onone care, spend time with the community, my team, and our patients,” he said.
He believes strongly in the quote: “If you want to succeed as badly as you want to breathe, then you will be successful.”
“I’ve carried this with me through high school, college and even into my professional career today,” Harris said.
Harris believes in staying true to himself and aims to keep that up as he progresses in his career. Ultimately, he hopes to continue to serve as a leader when needed but most importantly a teammate for Concho Hearts Hospice Kilgore.
Harris has lived in Kilgore all his life and enjoys being close to family. Spending time with his wife and family are some of his favorite things to do, and of course a little fishing and hunting. He is also a Freemason at the Kilgore Masonic lodge.
ENERGY, OIL AND GAS:
SETH MOORE
Seth Moore is the winner in the Energy, Oil and Gas category of ETX View’s 2024-2025 40 Under Forty awards.
Moore, 35, has worked as a substation electrician at American Electric Power for the last 10 years. In this role, Moore is responsible for the construction and maintenance of SWEPCO’s substations in the East Texas footprint.
Prior to being hired on with AEP, Moore spent five years working on the radar systems of the F-18s in the Navy.
“This was an absolutely amazing experience for me. I urge any young adult who is struggling to figure it out, give the military a few years and it will catapult your life,” Moore said.
Moore is a Pittsburg native who now lives in Hallsville. He appreciates the beauty and community East Texas offers.
“Having lived outside East Texas before where there are no trees, it really makes you realize how beautiful our trees are here. I also love the small community feel of some of our towns,” Moore said.
He enjoys spending his free time with his wife, Maggie, and their two children, Meredith and Maverick. His daughter Meredith’s journey with Type 1 Diabetes has taught him to lean on his faith.
“Meredith was diagnosed … when she was 2, she is now 8 years old and thriving! Watching her grow through her battles has taught me to repeat in my head, ‘Turn your eyes upon Jesus in the storm’ such as Peter did,” Moore said. “When I am afraid or feel lost, I try to remember to look at Jesus while the storm passes.”
His faith also inspires him to love his neighbors and he encourages others to do the same.
When it comes to growth, he said professional success starts from within.
“I believe when you find how to be grateful, show empathy, and be kind to others, success will follow,” Moore said.
In the future, Moore plans to obtain his masters degree in the next few years and continue focusing on raising his young family.
“I hope to continue to read and grow personally and spiritually and work towards my ultimate goal of being a patient and loving man. The golden crown in life for me is to be a ‘Pull my finger’ grandpa and leave a mark on my grandkids,” Moore said.
“I BELIEVE WHEN YOU FIND HOW TO BE GRATEFUL, SHOW EMPATHY, AND BE KIND TO OTHERS, SUCCESS WILL FOLLOW.”
ETX VIEW
FASHION & HOME DECOR:
ERIN WEST
Erin West is the winner in the Fashion and Home Decor category of ETX View’s 2024-2025 40
Under Forty awards.
West, 36, of Diana, has owned West Avenue since 2016. In addition to owning the store, she is also its buyer and model. She goes to market five times per year to buy for the store, models all the clothes for the website and social media content, works at the storefront daily, and ships all orders and helps customers.
Over the last nine years of owning West Avenue, West said the most rewarding part has been getting to know her customers.
“Many customers have been with me since Day 1 and I’ve been able to watch their families grow,” she said.
Before opening her own store, West was a social media representative for multiple large boutiques.
While her business certainly keeps her busy, what little free time West has is spent traveling, reading and going to concerts. She also loves watching her children play sports on the weekends.
One of West’s favorite Bible verses is Psalm 37:4, “Delight yourself in the Lord, and he will give you the desires of your heart.” “This was my baptism verse and it hs stuck with me for 26 years and is what I base my business morals on,” West said.
When it comes to professional success, West said there are a few keys.
“Staying consistent. Taking initiative. Setting goals. Be willing to listen and learn, take constructive criticism. Always communicate well. Stay in your lane and don’t worry about what other people are doing,” West advised.
West’s next big goal is to open a storefront in her hometown of Atlanta, Texas.
“STAYING CONSISTENT. TAKING INITIATIVE. SETTING GOALS. BE WILLING TO LISTEN AND LEARN, TAKE CONSTRUCTIVE CRITICISM. ALWAYS COMMUNICATE WELL. STAY IN YOUR LANE AND DON’T WORRY ABOUT WHAT OTHER PEOPLE ARE DOING.”
ETX VIEW
FINANCE & INVESTMENTS:
WILLIAM RICE IV
William Rice IV is the winner in the Finance and Investments category of ETX View’s 2024-2025 40 Under Forty awards.
Rice, 37, is a founding partner and private wealth advisor at Eagle Capital Advisors. He has earned the 40 Under Forty award in the finance category three years in a row.
Although he founded Eagle Capital six years ago, Rice has been in the industry almost 17 years.
“We help families and businesses across generations achieve their financial goals, offering them the peace of mind to sleep soundly at night. We leverage advanced software solutions—some of which we are the only advisors in the state of Texas to access—to deliver unique strategies and generate alpha,” Rice said. “By investing tens of thousands of dollars into state-of-theart technology, we can uncover opportunities and create value that many other firms simply can’t match. This commitment to innovation and excellence sets us apart, ensuring our clients benefit from smarter, more effective financial solutions.”
Rice lives between Longview and Hallsville and enjoys what the region has to offer.
“East Texas is a place where relationships matter, where people know their neighbors, and where businesses are built on trust and accountability. Relationships are everything in our business,” Rice said.
Rice is involved with several community organizations and initiatives. He is involved with Vistage, the Kentucky Derby Planning Committee for the Gregg County Historical Museum, the Arts!Longview Committee, and is a member of the 2019 Leadership Longview class.
Since 2018, Rice and his family have been dedicated to fostering animals through Lone Star
Transport Dogs and now Texas Star Rescue. Professionally, Rice’s goals are to continue growing his firm “by bringing on like-minded advisors who align with our culture and vision,” he said.
On a personal level, Rice strives every day to become a “stronger, Godly leader” for his family. His family attends three non-denomination churches around the area, with a goal to ensure their three boys are being fed spiritually.
“My wife and I are also searching for our next home on 10 to 20 acres to accommodate all of our animals — chickens, ducks, quail, dogs, and cats — and create a space where our family can thrive,” Rice said.
“EAST TEXAS IS A PLACE WHERE RELATIONSHIPS MATTER, WHERE PEOPLE KNOW THEIR NEIGHBORS, AND WHERE BUSINESSES ARE BUILT ON TRUST AND ACCOUNTABILITY. RELATIONSHIPS ARE EVERYTHING IN OUR BUSINESS.”
COURTESY PHOTO
ETX VIEW
FIRE & RESCUE:
BRIAN RUSSELL
Lt. Brian Russell is the winner in the Fire and Rescue category of ETX View’s 2024-2025 40 Under Forty awards.
Russell, 37, is a lieutenant, assistant fire marshal and emergency management coordinator for Gregg County.
“The most rewarding part of my job is the impact on community safety,” Russell said. He said ensuring fire code compliance, investigating fire causes, and developing emergency plans directly protect lives and property.
“Collaborating with first responders and educating the public fosters teamwork and empowers the community,” he added.
Russell’s career has been dedicated to service and leadership across diverse roles. He began in the United States Air Force as a Communications/ Navigation/Mission Support systems technician and Flying Crew Chief, maintaining critical systems and ensuring mission success. After his military service, he transitioned to law enforcement, serving as a police officer for the City of Tyler and later for the City of White Oak, where he expanded his role to include Emergency Management Coordinator, developing emergency response plans and enhancing community preparedness.
“Currently, outside my role as the Assistant Fire Marshal and EMC for Gregg County, I serve as the Assistant Fire Chief for the White Oak Volunteer
Fire Department, where I help lead fire operations and train volunteers to protect lives and property,” he said.
Living in White Oak and serving East Texas, Russell enjoys the sense of community.
“What I appreciate most about living in East Texas is the genuine sense of community and the warmth of its people. The hospitality here is unmatched — neighbors are always ready to lend a hand, and kindness is a way of life. What stands out even more is the deep respect and support East Texans have for first responders. Whether it’s a kind word, a simple ‘thank you,’ or community events honoring those who serve, the love and appreciation for those in public safety roles are truly humbling,” Russell said.
In his free time, Russell cherishes spending quality moments with family and traveling.
The key to achieving professional success is to “find your people or village, and to build your network with people that are striving for the same types of things that you are,” Russell said.
“Surround yourself with those who have big ideas and big aspirations, because those are the ones who will support you and root for you as you leap from one milestone to the next, even if you aren’t sure what is ‘next’ yet. Though I would not claim to have reached ‘professional success’ yet, I am extremely thankful for the amazing friends and mentors I have found along the way who support me in every endeavor I face.”
GENNAVIEVE CARMAZZI FITNESS:
Gennavieve Carmazzi is the winner in the Fitness category of ETX View’s 2024-2025 40 Under Forty awards.
Carmazzi, 33, is a personal trainer at Fusion Athletic Club.
“Achieving your health goals can be intimidating and confusing. I help simplify the process by providing personalized coaching and consistent accountability to help you attain and sustain your health goals so you can thrive in your life,” Carmazzi said. “This happens through oneon-one training, nutrition coaching, and group classes.”
She said the most rewarding part of her job is seeing her clients accomplish “more than they ever dreamed.”
“I also love witnessing the community created in group classes as people get to know and challenge each other,” she added.
The relationships Carmazzi has formed with her clients are valuable to her, she said.
“I am most proud of the people I work with and my relationships,” Carmazzi said.
Her clients, like Brad Lay, have said things like: “Because of you, I can benchpress again,” or Alison Rutledge who said her pain is gone because of Carmazzi’s help with her physical wellbeing. Joyce Han says she “feels healthier and stronger than ever before.”
Carmazzi is originally from California but has lived in East Texas for four years. Along with the natural beauty, its people are what really make the region stand out.
“I appreciate the pineywoods of East Texas and the people who make it so special,” she said. “The pockets of nature are a good escape from the hustle of a city, and the people genuinely care about one another and their communities.”
Carmazzi is involved with Living Acts Church, Book Club, Fusion Athletic Club and Taco Tuesday Bible Study. She also enjoys running, biking,
hiking, dancing, playing with her nephews, and finding hole-in-the-wall restaurants.
In her career, Carmazzi hopes to continue helping people, contribute to a team of likeminded leaders, and pursue more adventures.
“I want to inspire individuals to take charge of their health and pursue fulfilling lives. I hope to work with others who coach lifestyle medicine and are committed to empowering others to achieve optimal health in sustainable ways,” she said. “I hope to climb more mountains, jump in more lakes, and savor more cups of coffee.”
“I WANT TO INSPIRE INDIVIDUALS TO TAKE CHARGE OF THEIR HEALTH AND PURSUE FULFILLING LIVES. I HOPE TO WORK WITH OTHERS WHO COACH LIFESTYLE MEDICINE AND ARE COMMITTED TO EMPOWERING OTHERS TO ACHIEVE OPTIMAL HEALTH IN SUSTAINABLE WAYS.”
GENNAVIEVE CARMAZZI
ETX VIEW
HISPANIC COMMUNITY FIGURE: UBALDO MERAZ
Ubaldo Meraz is the winner in the Hispanic Community Figure category of ETX View’s 2024-2025 40 Under Forty awards.
Meraz, 38, is assistant vice president and Kilgore branch manager at East Texas Professional Credit Union. He has been with the company for 20 years.
Through this role, Meraz enjoys helping ETPCU’s members achieve their financial goals.
A native of La Cruz, Chihuahua, Mexico, Meraz has called Kilgore home for the last 35 years. He enjoys living in East Texas because of its “hometown atmosphere.”
It is a space where “neighbors support one another, families connect at local events, and a strong sense of unity is consistently evident throughout,” Meraz said.
In addition to his career, Meraz is actively involved in several community causes, including serving as a board member for the Women’s Center of East Texas and Kilgore ISD Education Foundation. He is also a member of the executive board of the Kilgore Area Chamber of Commerce.
He strongly believes in giving back to the community in which he lives. Ultimately, the most fulfilling part of this work is “seeing the betterment” of the community.
As he progresses in his career and personal endeavors, Meraz aims to continue serving the community and giving back as much as possible.
“ [EAST TEXAS IS A SPACE WHERE] NEIGHBORS SUPPORT ONE ANOTHER, FAMILIES CONNECT AT LOCAL EVENTS, AND A STRONG SENSE OF UNITY IS CONSISTENTLY EVIDENT THROUGHOUT.”
ETX VIEW
INSURANCE & PROTECTION: CHASE REEVES
Chase Reeves is the winner in the Insurance and Protection category of ETX View’s 2024-2025
40 Under Forty awards.
Reeves, 26, of White Oak, is a senior account executive at Goosehead Insurance where he has worked for 6 and half years.
His job entails helping people find the best option to properly protect their assets for the most affordable price. He puts in a lot of time, effort and thought into the choices he provides for his clients.
“The most enjoyable part of my job is when I can hear the relief on a client’s voice when I’m able to help them save money on their insurance,” Reeves said.
One thing he loves about living in East Texas is… well, everybody knows everybody.
“If I go into town it’s almost a guarantee that I’m going to see a friend, client, or referral partner,” Reeves said.
Outside of work, Reeves said he enjoys spending time with his wife and daughter, golfing with friends, and fishing with his little brother.
As for his career, Reeves said setting goals for himself has been a crucial part of his success. When it comes to the future, personal improvement is his biggest priority.
“My goal for the future is to be the best husband, dad, and friend I can be,” he said, noting his clients and referral partners are also considered friends. “I think that if I can do those three things, I’ll be OK.”
A quote that resonates with Reeves is “Comparison is the thief of joy.” “With social media and technology it’s very easy to become blinded by jealousy and to feel less than because we become so focused on what other people are
achieving rather than focusing on our own goals,” Reeves said. “If you can learn to stop comparing yourself to others and just focus on what you want to achieve you will be a lot happier and successful.”
“THE MOST ENJOYABLE PART OF MY JOB IS WHEN I CAN HEAR THE RELIEF ON A CLIENT’S VOICE WHEN I’M ABLE TO HELP THEM SAVE MONEY ON THEIR INSURANCE.”
IT & TECHNOLOGY: BRANDON O’ROURKE
Brandon O’Rourke is the winner in the IT and Technology category of ETX View’s 2024-2025
40 Under Forty awards.
O’Rourke, 35, is vice president of IT operations at Business Computer Solutions.
In his role, O’Rourke oversees operations for Business Computer Solutions’ IT division, which provides information technology services for small- to medium-sized businesses, or outsourced IT. His responsibilities include, but are not limited to, operations manager; customer relationship management; new business development; and research and development.
While there are several aspects O’Rourke enjoys about his job, the most rewarding part for him is surpassing the expectations of a client.
“I enjoy providing solutions to help people improve their businesses. I find it very rewarding to hear customers express their appreciation for a job done well and their regret for not making a change sooner,” O’Rourke said.
O’Rourke is an East Texas native, having lived in Kilgore all his life.
One of his favorite quotes is by Zig Ziglar: “You can have everything in life you want, if you will just help enough other people get what they want.”
“I ENJOY PROVIDING SOLUTIONS TO HELP PEOPLE IMPROVE THEIR BUSINESSES. I FIND IT VERY REWARDING TO HEAR CUSTOMERS EXPRESS THEIR APPRECIATION FOR A JOB DONE WELL AND THEIR REGRET FOR NOT MAKING A CHANGE SOONER.”
ETX VIEW
LAW & POLICY: JESSICA ALLEN
Jessica Allen is the winner in the Law and Policy category of ETX View’s 2024-2025 40 Under Forty awards.
Allen, 31, of Hallsville, is a three-time winner of the 40 Under Forty award in this category. She has been an attorney at Goudarzi & Young for the past four years.
“I represent individuals who have been catastrophically injured in accidents or whose family members have been killed. My role begins once our office has filed a lawsuit on behalf of our clients. My job is to work on all commercial lawsuits where one of the defendants is a company or corporation. I gather the evidence, draft motions and responses, argue motions to the court, assist in depositions, and prepare the case for trial. At trial, I sit second chair and provide the lead attorney with the evidence he needs to use to secure a verdict on our clients’ behalf,” Allen said.
Being in the courtroom is by far her favorite part of being an attorney.
“When I step foot in a courtroom, I can feel the importance of what I do,” Allen said. “I have the ability to truly make a difference in the life of my clients. I get the opportunity to connect with a jury and watch as they perform one of the most important roles in American society. I get to see a company be forced to own their bad conduct, and therefore make the community a safer place. I get to watch justice occur. It is an incredible feeling.”
Allen enjoys being involved in the community. She is a member of First Baptist Church in Hallsville, the Cypress Junior Women’s Club, and East Texas Trial Lawyers Association.
She believes the East Texas region has a special camaraderie.
“My favorite part of living in East Texas is being a part of a community that truly comes together. Because East Texas is filled with smaller communities, the people are all connected and work together for the betterment of everyone,” Allen said. “Whether some tragedy occurs and volunteers show up to remedy the situation, or whether it is simply everyone coming together to enjoy a holiday parade, East Texans know how to put their differences aside when it matters and come together. I’m very proud to be able to raise my son in such a community. “
In her very limited free time, Allen enjoys playing board games with her son, watching movies with her husband, and reading fantasy novels.
“MY FAVORITE PART OF LIVING IN EAST TEXAS IS BEING A PART OF A COMMUNITY THAT TRULY COMES TOGETHER.”
ETX VIEW
LAW ENFORCEMENT & MILITARY: DANNY ISONHOOD
Det. Danny Isonhood is the winner in the Law Enforcement and Military category of ETX View’s 2024-2025 40 Under Forty awards.
Isonhood, 36, is a police officer and detective at Longview Police Department where he has served the community for the last 10 years. Some of the responsibilities in his current role are conducting investigations of gang-related crimes, narcotics crimes, criminal intelligence gathering, surveillance, and collaborating with federal and state law enforcement agencies on large-scale operations.
“I have also served on the SWAT team for the last eight years and I am currently an assistant team leader and SWAT sniper on the team,” Isonhood said. “I assist with operational planning,
training and development, and executing arrest and search warrants with the SWAT team as well as the resolution of high-risk situations that may arise.”
Isonhood has a passion for serving and protecting the community with the goal to make Longview a better place.
“One of the most rewarding aspects of the job is knowing that my work directly contributes to reducing violence, and disrupting drug trafficking and gang activity to make our community a safer place for the citizens of Longview,” he said.
Prior to assignment as a detective with the Special Investigations and Apprehension Unit, Isonhood was a patrol officer, field training officer, mental health peace officer, ALERRT instructor, and he currently holds an American College of Sports Medicine personal trainer certification to assist the police department in improving fitness and wellness within the department.
Isonhood believes in being disciplined, owning failures and improving from them, and leading by example. “Success is an everchanging and adapting thing that is shaped by constant learning and evolving,” he said. “I believe you should always strive to get just a little bit better every single day.”
Award Sponsored By:
MANUFACTURING, GROCERY & DISTRIBUTION: ERIKA RADER
Erika Rader is the winner in the Manufacturing, Grocery and Distribution category of ETX View’s 2024-2025 40 Under Forty awards. Rader, 35, of Longview, works as the talent development manager at Gap Inc.’s distribution center.
“In my role, I focus on the entire Gap Inc. Distribution Network, being part of a team designing and delivering training programs, creating meaningful development opportunities, and building strategies that help employees unlock their full potential,” Rader said. “My responsibilities span leadership development, onboarding initiatives, and cross-collaborative projects that drive organizational excellence. At the heart of it all, I aim to inspire others to become the best versions of themselves.”
When it comes to the most rewarding aspect of her job, Rader answers simply: “The people.”
“Without a doubt, the people make my job the best job in the world. I find so much joy in helping others reach their full potential and watching them discover what they’re truly capable of,” Rader said. “Building and delivering training programs, analyzing results, and creating strategies are all fulfilling, but it’s the relationships and the personal growth stories that fuel my passion.”
Rader is heavily involved in community efforts.
“I am a board member of Asbury House and the Longview ISD Foundation, as well as a sustainer in the Junior League of Longview. I’ve been instrumental in bringing Dolly Parton’s Imagination Library to Gregg County through the Greater Longview United Way, where I also served as a board member and campaign co-chair,” Rader said. “Additionally, I coordinate Wreaths Across America locally, serve faithfully with my church, First United Methodist of Longview, and volunteer regularly with numerous organizations and events in our community.”
For Rader, civic involvement is about connection and purpose.
“It’s deeply fulfilling to give back to the community that has shaped me and to play a part in shaping its future,” she said.
Rader believes the key to success is taking care of people.
“When you invest in others, build them up, and foster a sense of collaboration, everyone wins,” she said. “True success is about creating an environment where people thrive together.”
It relates to one of her favorite Bible verses, 1 Corinthians 12:4-6: “There are different kinds of gifts, but the same Spirit distributes them. There are different kinds of service, but the same Lord. There are different kinds of working, but in all of them and in everyone it is the same God at work.”
“This verse beautifully highlights the value of diversity within a team. Recognizing and celebrating the unique gifts and talents of others fosters a collaborative environment where everyone’s strengths contribute to the overall success. This principle was instilled in me at an early age and has become a guiding foundation in both my life and career,” Rader said. “I believe true success comes from building others up and creating opportunities for everyone to contribute. By pulling up as many chairs to the table as we can, we all grow together, and in doing so, we leave the world a better place.”
ETX VIEW
MARKETING & ADVERTISING: LINDSAY HANKS
Lindsay Hanks is the winner in the Marketing and Advertising category of ETX View’s 20242025 40 Under Forty awards.
Hanks, 35, of Tyler, is the owner at SociaLily Design. She has been in the marketing industry for 13 years and has done social media work for almost 10 years.
The best part of her job is working directly with East Texas business owners and knowing her company helped make an impact in growing their businesses.
Hanks believes in the power of connection, whether it’s through work, social media, civic work or other community initiatives.
She and her family are members of South Spring Baptist Church in Tyler. Her husband and two boys mean the world to her, and her biggest goal is to ultimately be able to spend more time with her family.
“There’s nothing on earth more important than time with them,” she said.
When it comes to professional success, Hanks said providing a valuable service, networking and having confidence in what you do are key.
One of her favorite quotes is: “Doubt kills more dreams than failure ever will.”
“I love it because I’m proud of myself for taking a chance on myself. I wouldn’t be where I am today if I had been scared to take the first step,” Hanks said.
Hanks is also involved with Business Network International (BNI) and the Tyler referral network.
“...I’M PROUD OF MYSELF FOR TAKING A CHANCE ON MYSELF. I WOULDN’T BE WHERE I AM TODAY IF I HAD BEEN SCARED TO TAKE THE FIRST STEP.” LINDSAY HANKS
ETX VIEW
MEDIA & NEWS: SAVANNAH HALE
Savannah Hale is the winner in the Media and News category of ETX View’s 2024-2025 40 Under Forty awards.
Hale, 24, has been working as a weather forecaster for the CBS19 meteorology team for the last two years.
“As a weather forecaster at CBS19, I’m making sure I bring you the most accurate forecasts with the most up-to-date data. I’m the forecaster for our weekend shows, but often get the opportunity to fill in on the morning and evening shows as well,” Hale said. “It’s always a pleasure to be on different shows so I can work with a variety of my co-workers and get to share my forecasts with a variety of viewers. From time to time I also get to cover impactful community stories and do live forecasts from events across East Texas. When the job takes me out of the studio for the day, I love getting to meet so many new people!”
She said her job allows her to help thousands of people daily.
“Sure, being on TV is enjoyable, but if it wasn’t for the viewers on the other side of the screen, there would be no point,” Hale said. “Whether it’s talking about the temperature so you know how to prepare or giving live updates during severe weather situations, being able to help such a large audience is the most rewarding thing!”
Her current career role has been her biggest goal since her childhood.
“I feel extremely blessed and lucky! As for the future, the sky is the limit. Right now I’m taking life day by day and enjoying where I am,” Hale said. “As long as I can continue to be helpful to my community or serve in some capacity in the future, that’s what is important to me.”
One of her favorite quotes is: “She believed she
could, so she did.” “It’s always been a reminder that if you want something, the first step is always to believe in yourself,” she said.
Encouraging others in their careers, Hale said working hard, being a team player, and enjoying what you do are some of the biggest keys to success.
When she’s not at work, Hale loves to be outdoors and go on a run or a walk or play golf, do DIY projects, and spend time with family and friends.
“WHETHER IT’S TALKING ABOUT THE TEMPERATURE SO YOU KNOW HOW TO PREPARE OR GIVING LIVE UPDATES DURING SEVERE WEATHER SITUATIONS, BEING ABLE TO HELP SUCH A LARGE AUDIENCE IS THE MOST REWARDING THING!”
HALE
MEDICAL & HEALTHCARE: MEAGHAN ARNOLD,
M.A. CCC-SLP
Meaghan Arnold, M.A. CCC-SLP is the winner in the Medical and Healthcare category of ETX View’s 2024-2025 40 Under Forty awards.
Arnold, 33, is the owner and primary speech pathologist at Speech Swallowing and Neurological Rehabilitation (SSNR). SSNR is the only stand-alone speech pathology clinic serving the adult and geriatric population in a 60-mile radius.
“I love getting to be a member of someone’s support team. When someone is diagnosed with a neurodegenerative diagnosis like Parkinson’s disease or dementia, I love being able to provide education and functional therapy that is going to maintain someone’s quality of life or prevent or slow functional decline,” she said. “My scope of practice covers automatic behaviors like eating, drinking, and communicating. When these automatic behaviors become impaired due to something like a stroke, head and neck cancer, or a traumatic brain injury, immense work goes into rehabilitating those skills. During that time, our patients can feel isolated, lonely, and depressed. Being there and providing support through a challenging time makes a difference in their recovery trajectory. Few things are better than helping someone get a feeding tube removed because they can safely eat and drink by mouth again or tell their spouse, ‘I love you,’ clearly.”
She also has a passion for community education.
“It is challenging to be a patient in our healthcare system, and I believe that the more we know as patients, the better we can advocate for functional and meaningful care,” Arnold said.
She is on the board of the Tyler Executive Women’s Network, is a previous member of the Tyler Junior League, and hosts the Tyler area Parkinson’s Support Group at Green Acres Baptist Church.
“I enjoy being part of the community in which I live and work. It makes me feel like I am part of something bigger than just me,” she said.
Arnold believes doing good work, leading with your heart and treating others respectfully is the key to professional success. She also gives credit to her employees for their work in making a difference in their patients’ lives every day.
“You can only get so far in your professional career by yourself. I would not be where I am today without my employees’ incredible work, making our office a safe, happy, functional place for our patients,” she said.
“IT IS CHALLENGING TO BE A PATIENT IN OUR HEALTHCARE SYSTEM, AND I BELIEVE THAT THE MORE WE KNOW AS PATIENTS, THE BETTER WE CAN ADVOCATE FOR FUNCTIONAL AND MEANINGFUL CARE.”
ETX VIEW
MEN IN BUSINESS: GREG HOLMES
Greg Holmes is the winner in the Men in Business category of ETX View’s 2024-2025 40
Under Forty awards.
Holmes, 38, is the owner of Preferred Renovations and co-owner and Realtor at East Texas Preferred Properties.
“Guiding clients through one of the biggest decisions of their lives — buying or selling a home — is deeply fulfilling,” said Holmes, a lifelong Kilgore resident. “Seeing the joy on their faces when they find the perfect property or sell their home for a great price makes all the hard work worthwhile.”
At Preferred Renovations in the home building and flipping side of things, he enjoys imagining how a project can evolve and watching that vision become a reality.
“Designing homes that buyers love, whether through thoughtful layouts or stunning finishes, is one of the most creative and gratifying parts of my job,” Holmes said.
He also appreciates the connections he makes with clients, team members, and community partners.
“Real estate is a relationship-driven industry, and forming strong, lasting connections is one of the most rewarding aspects,” he said.
Outside of work, Holmes is heavily involved in the community. He is a Leadership Kilgore 2018 graduate; Texas Realtors Leadership Program 2021 graduate; and is on the Board of Directors for Longview Area Association of Realtors; Kilgore Men’s Golf Association; is a former member of City of Kilgore’s Planning and Zoning; and serves the Kilgore Education Foundation and Kilgore College Foundation. He enjoys golfing, hunting, and spending quality time with his wife and family.
Holmes hopes to continue growing, both personally and professionally.
“While I’m proud of what I’ve accomplished so far, I’m driven to keep pushing forward — not just for my own fulfillment, but to provide for my family and build a lasting legacy,” Holmes said.
He believes the key to achieving professional success lies in a combination of hard work, resilience, and building meaningful relationships.
“Success comes from setting clear goals,
staying adaptable, and embracing challenges as opportunities to grow. Surrounding yourself with the right people also plays a crucial role,” Holmes said. “Ultimately, consistency, integrity, and a willingness to take calculated risks are what drive long-term achievement.”
DISCOVER WHY WE’ RE THE KING
MUSIC & PERFORMING ARTS: RACHEL CLOWER HURT
Rachel Clower Hurt is the winner in the Music and Performing Arts category of ETX View’s 2024-2025 40 Under Forty awards.
Hurt, 25, is a dance instructor and choreographer at East Texas Dance Company.
Prior to working at East Texas Dance Company, Hurt took dance for nine years and was part of the competition team at the studio for five years.
“It is a full circle moment teaching there and I am honored to work at East Texas Dance Company,” she said. “Educating young dancers through terminology, skills, life lessons, and discipline. I try to help each dancer build self confidence through dance!”
The most rewarding part of her job is when a dancer tells her they love to dance.
“There are so many skills and discipline rules in the dance world, but when a dancer truly loves what they are doing (regardless of their age) it means I have helped put my passion inside of them,” she said.
She also works for Encore Creative Productions, a dance and drill company that provides services all around Texas to high school drill teams.
Dancing is in Hurt’s blood.
“I am proud to come from a family of Kilgore College Rangerettes,” said Hurt, whose mother, aunt and great aunt were all Rangerettes. “Being a hometown girl, it was very intimidating and lots of pressure trying out, I am proud to continue my
family’s legacy.”
She was a Rangerette and Swingster from 2018 to 2020.
Even in her free time, Hurt spends time dancing.
“Dance is my life so the majority of my free time is spent teaching private lessons to the girls at East Texas Dance Company who do group classes throughout the week. I love working one-on-one with dancers,” she said.
She resonates with the quote “If you love what you do, you will never work a day in your life.”
“My passion is dance and it always has been since I was a little girl. Because I enjoy what I do every day, it makes my drive for success so much higher,” Hurt said.
When she’s not dancing, Hurt enjoys traveling, football games, and spending time with her friends and family.
As for her future, Hurt hopes to continue teaching dance in East Texas as long as she can.
“I am an East Texas girl through and through and want to give back everything the dance community gave me growing up here in East Texas,” she said.
“EDUCATING YOUNG DANCERS THROUGH TERMINOLOGY, SKILLS, LIFE LESSONS, AND DISCIPLINE. I TRY TO HELP EACH DANCER BUILD SELF CONFIDENCE THROUGH DANCE!”
RACHEL CLOWER HURT
KAITLYN SHULTZ
Kaitlyn Shultz, 32, is a dynamic force in East Texas, using her marketing expertise to amplify the mission of Habitat for Humanity of Smith County and create lasting impact in the community. As the organization’s Chief Marketing and Development Officer, she connects neighbors in need with the resources and support that transform lives - one family story at a time.
“The most rewarding part of what I do is getting to tell ‘then and now’ stories of our homeowners and clients, and how Smith County Habitat got to be a part of that journey,” Shultz said. “There are often spouses, children, entire families and generations who are impacted by the work our team does in the community, and I’m grateful for the chance to get to share those stories.”
A native of Texarkana, Texas, Shultz has called Tyler home for over a decade.
“My favorite part of East Texas is somewhere between the gorgeous scenery and the friendliness of its people,” she said. “The beauty of the diverse natural landscape and foliage throughout East Texas is extremely underrated.”
She earned a Bachelor’s Degree in Journalism from Stephen F. Austin State University and started her career in marketing and design with the Renard Group Advertising Agency and Tyler Today Magazine. Shultz later worked at Heritage Land Bank and Hospice of East Texas before transitioning to nonprofit work. Her community involvement includes roles with organizations like the Tyler Young Professionals Network, Heart of Tyler Inc., Chi Omega Alumni of Tyler, Junior League of Tyler, and Leadership Tyler.
“This community has blessed me with more
than I could’ve ever asked for,” Shultz said. “I feel like it’s only appropriate to invest my time and God-given talent back into the community that has given me so much.”
Her most notable achievement came in 2021 when she was honored with the W.C. Windsor Award by the Tyler Area Chamber of Commerce, which recognizes outstanding community service by individuals under 40.
“I think the key to achieving professional success is to find your people or village, and to build your network with people that are striving for the same types of things that you are,” Shultz said. “Surround yourself with those who have big ideas and big aspirations, because those are the ones who will support you and root for you as you leap from one milestone to the next, even if you aren’t sure what is ‘next’ yet.”
When she’s not working, Shultz runs a small graphic design business and has a passion for photography. She and her husband enjoy weekly trivia nights with friends at a local brewery, as well as spending quality time with their two dogs.
“My goal is to continue to do the most good for the most people in whatever capacity I can,” she said. “Whether that looks like serving as the Executive Director for a nonprofit, or in another type of role serving the more vulnerable populations of our community, I hope to always serve others.”
OUTDOOR BEAUTIFICATION: DEAN MIZE
Dean Mize is a man whose life is shaped by hard work, unwavering faith, and a dedication to service. As the owner of Texas Best Softwash, he has earned a reputation for excellence in the pressure washing industry, with his strong beliefs consistently guiding both his personal and professional endeavors.
“I love the day in and day out of growing our small business,” Mize, 36, said. “It’s great at times along with very hard at times, but with faith, hustle, and determination it all comes together in the end.”
For the past year and a half, Mize has served as the owner and operator of Texas
Best Softwash, overseeing every aspect of the business - from sales and marketing to labor, quality control, and customer satisfaction. But what he takes the most pride in is not just helping his customers, but building meaningful, personal relationships with them.
When it comes to his favorite aspect of his job, Mize says it’s “definitely the people of East Texas. Most everyone is willing to lend a hand and help when others are in need.”
A graduate of Center High School, Mize went on to earn a bachelor’s degree in kinesiology from UT Tyler. He has been part of the exterior cleaning industry since 2017, and in 2024, he was honored with the “Best in Town” award for Commercial Cleaning Service.
In his free time, Dean enjoys being outdoors - whether it’s golfing, hunting, or fishing - and cherishes the moments spent with his family. He also strives to honor God’s gifts by using his abilities to bless and serve others.
“We either trust God or we don’t,” he said. “We are either getting closer to Him daily or further away. Once we realize that trusting Him even in the bad times is the only way to go, then it makes us think differently when times get tough.”
Driven by his faith and strong work ethic, Mize emphasizes the importance of consistency in achieving success.
“Be consistent in your passion, determination, honesty, integrity, loyalty, and the love to help others,” he said.
Above all, Mize lives by the guiding principles of Proverbs 3:5-6, which remind him to trust in the Lord fully, seek His guidance in all things, and have faith that He will direct his path.
“(My goal is) to do my very best to live out God’s plan for my life,” he said, “(and) to help as many people as possible, both in and outside of work.”
PHOTOGRAPHY & GRAPHIC DESIGN: HALEY FARR
For the last several years, Haley Farr has made a name for herself as an artist behind the camera. She prides herself on connecting with her clients and creating lasting memories.
“You never know when you’ll (lose) your loved ones,” she said. “So, it’s important to me that people have quality photo memories to look back on.”
For seven years, Farr, 31, has been the owner, photographer, and photo editor of Haley Farr Photography.
She was named a 2023 40 Under Forty Winner and a 2022 40 Under Forty Finalist. Her talent also earned her a spot as a 2023 Best of East Texas runner-up, and she placed third in both the Fine Art category in 2022 and the Spirit of Texas category in the 2023 Texas Bank and Trust Photography Competition.
“I would love to continue improving in my photography,” Farr said. “I have so much more to learn and look forward to growing my business.”
Farr hopes to collaborate with more photographers in the future as well.
“I’ve made a lot of new photographer friends this year and I would love to make more in 2025,” she said. “Working with those who are passionate about photography is so fun.”
A graduate of Hallsville High School and Kilgore College, Farr has been a longtime resident of Longview and can’t imagine calling anywhere else home but East Texas.
“People are friendly and helpful almost anywhere you go,” she said. “I also love the scenery and seeing the wildlife.”
When she’s not behind the camera, you’ll likely find the self-proclaimed bookworm curled up with a good read, experimenting in the kitchen, shopping, or working on a crafty project. She also enjoys spending time outdoors, soaking in nature whenever she can.
“I love anything involving animals, especially taking pictures of my golden retriever, Jake,” Farr
said. “He’s more popular than me and has his own (Instagram) with friends around the world.”
As someone who often sees life through a lens, Farr lives by the belief that ‘In a world where you can be anything, be kind.’
“Being kind and helpful to others is very important to me,” she said. “You never know what someone is going through, and sometimes a simple act of kindness can turn their day around.”
Farr’s approach to both her craft and life is rooted in a strong belief in perseverance and selfconfidence, something she advises: “Believing in yourself and hard work,” she said. “Not giving up when things get tough. Don’t compare yourself to others.”
“YOU NEVER KNOW WHAT SOMEONE IS GOING THROUGH, AND SOMETIMES A SIMPLE ACT OF KINDNESS CAN TURN THEIR DAY AROUND.” HALEY FARR
ETX VIEW
REAL ESTATE: JENIFFER TERAN
As a real estate agent in Tyler, Jeniffer Teran’s role is multifaceted.
“I take great pride in serving my community,” she said. “Born and raised here, I have a deep connection to the area, which allows me to provide clients with local insights that go beyond what most people can find online.”
Teran, 25, currently works at Realty One Group Rose, where her knowledge of Tyler’s growth and changing neighborhoods gives her clients an advantage in the local market.
“A big part of my work involves staying ahead of market trends, understanding the nuances of local zoning laws, and ensuring that each transaction is smooth and successful,” she said. “But beyond the paperwork and negotiations, I see my role as a consultant, advising clients on the best strategies for buying, selling, or investing in property.”
Teran is an alumna of Phi Theta Kappa at Tyler Junior College and graduated with a degree in Criminal Justice from the University of Texas at Tyler. She is the President-Elect of the Women’s Council of Realtors in East Texas and will lead the organization in 2025. Teran was also named a Woman of Hope for the Silent.
“I believe the key to professional success is consistency and community involvement,” she said. “Success doesn’t come overnight; it’s built through steady effort and maintaining a strong presence. Additionally, I believe in giving back to the community that supports you.”
A lifelong resident of Tyler, Teran enjoys the sense of community that is found in East Texas, as well as the opportunity to give back.
“Tyler, though it may be a smaller city, is home to a group of people with incredibly big hearts,” she said. “Whether it’s supporting local charities, volunteering for events, or working alongside others to improve our city, the spirit of generosity here is palpable.”
Teran is actively involved in several community organizations, including the Salvation Army and Church at the Pines. She volunteers yearround with the Salvation Army, assisting with various programs and participating in their Red Kettle Campaign. At Church at the Pines, Teran contributes by organizing events, supporting outreach programs, and helping advance the church’s mission. These organizations play a significant role in her life and in her commitment to giving back to the community.
“There’s nothing more rewarding than helping people within my own community,” she said.
“Contributing to Tyler’s growth and beauty, especially the community where my son is being raised gives me a deep sense of pride. I love being part of the efforts that make this city a better place for future generations.”
Teran aims to grow both personally and professionally, expanding her real estate business and mentoring new agents. She also prioritizes her family, focusing on spending quality time with her son and being a positive role model. Committed to her community, she plans to continue working with local organizations to enhance the quality of life in Tyler and East Texas.
“Ultimately, my goal is to keep striving for excellence, both in my career and in my contributions to the community, while maintaining a healthy balance in my personal life,” she said.
ETX VIEW
RESTAURANT & HOSPITALITY: CASEY MOEHRING
At Zen Kitchen, a cozy backyard cottage kitchen in Kilgore, owner Casey Moehring brings over a decade of culinary passion and expertise to every dish.
“I worked in marketing and PR out of college and quickly decided after 2 years to move into a fast service restaurant to learn all aspects of running a restaurant with the goal of opening my own place,” she said. “That started 12 years ago, where I worked drive thru, catering, and management before leaving to start a cottage bakery.”
Moehring, 36, ran the cottage bakery for two-and-a-half years before opening it as a fullservice restaurant. She oversees the day-to-day operations of Zen Kitchen, from crafting daily schedules and baking fresh each morning to designing seasonal menus with food and cocktails. She also leads catering efforts for the community, all while fostering a welcoming, home-like atmosphere where both customers and staff feel valued and connected.
“(I love) the sense of small town community, the trees, the more laid back sense of living, (and) the appreciation for the small things,” Moehring said of living in East Texas.
In 2023, Moehring was named New Business of the Year for Kilgore Chamber of Commerce and The Star award for Women in Business.
When she’s not in the kitchen, Moehring is the secretary for REEL East Texas, as well as a member of the Kilgore Friends of the Library and Limelight Children’s Theatre.
“I spend any free time I have with my kids and husband,” Moehring said. “Other than that, I volunteer and if I can find time, read a book or walk my doodle, Freddy.”
When it comes to what is the most fulfilling part of being involved in civic activities, Moehring says it’s “seeing all of the hard work of volunteers come together to bring our community closer together and bring joy to everyone involved.”
When offering advice to others, she encourages them to take initiative and lead by example. “Don’t wait for someone else to do something you could for yourself,” she said. “(And) be the change you wish to see in the world.”
As for goals in life: “To balance work and family life,” she said. “(And) keep giving back to the community that has been so kind and generous to me.”
“DON’T WAIT FOR SOMEONE ELSE TO DO SOMETHING YOU COULD FOR YOURSELF, (AND) BE THE CHANGE YOU WISH TO SEE IN THE WORLD.”
ETX VIEW
SOCIAL ENTREPRENEUR: LUCERO HARRIS
Lucero Harris is no stranger to hard work.
From small business ownership to social entrepreneurship, she has consistently navigated the challenges of building meaningful ventures.
“What I learned from that journey is how essential it is to have a group of people in your corner to understand your struggles, encourage you, collaborate with and give you that recharge when the days get tough,” Harris said.
Born in Mexico and raised by hardworking parents, Harris moved from Dallas to Alaska when she followed her husband to his first duty station. Together, they faced the challenges of young parenthood.
“My hope for my two children is that they have the opportunity to chase the goals that they are willing to work for,” Harris said. “Because they are kids, I know that my job is to open those doors for them or present those doors for them.
Now an associate agent at Rollo Insurance in Kilgore, Harris also channels her entrepreneurial spirit as the founder of Swing Into NetworkingEast Texas Series. She aims to make golf more accessible by teaching basics, etiquette, and course familiarity. Through monthly events at various golf courses, she not only welcomes newcomers but also supports local golf businesses.
“It was so awesome to run into members who
had never hit a golf ball before at different golf courses,” she said. “We even had members enter charity golf scrambles and they had a great time. It is rewarding but also really admirable to see members have the courage to try something new, love it, and pursue it.”
Harris credits her career success to her time in the U.S. Army Reserve, which helped her gain confidence and a broader perspective. She has led a nonprofit, started a retail business, and worked as a marketing director for a golf club. Recently, she graduated from the Army Drill Sergeant Academy. Harris also serves on the boards of Operation True North, offering mental health counseling to veterans and first responders, and Aspire Mentoring, which connects children with mentors.
“There is no way to explain the feeling when you realize that you are constantly around good people who want to help others,” she said. “When you are involved, you get to see the real meaning of community and how people are constantly helping each other.”
In 2022, Harris was honored with the ETX View Magazine’s Hispanic Community Figure award, and in January 2023, her organization, Operation Unbroken, was featured on the cover.
“The award and recognition meant the world to me because it showed how amazing East Texas truly is when you have so many people rooting for you,” she said.
Looking ahead, Harris is focused on her next challenge.
“These next few years will be another rollercoaster for me as I work to establish Rollo Insurance,” she said. “I’m excited to bring a fantastic company to my hometown and share its values with our community while providing great service. I hope to give back to the community that has given me so much and support those in need.”
ETX VIEW
SPORTS: BRICE WINTER
As an athletic trainer, Brice Winter finds satisfaction in watching his student-athletes succeed, knowing that his support plays a part in their accomplishments on and off the field.
“I am often the bearer of bad news but being able to help them through the entire process from injury to return to play is such a rewarding experience,” he said. “It is always a joy to see an athlete back on the court or field after an injury.
Employed full time by Baylor, Scott and White, and contracted to New Diana ISD, Winter is the head athletic trainer of the school district. He provides emergency care, injury prevention, orthopedic evaluation, rehabilitation, and first aid and safety and provides care at all home sporting events for the district’s athletes.Winter was a graduate assistant at Trinity Valley Community College while finishing his Masters Degree, then moved back to his hometown of Paris after graduation where he worked at Paris Junior College as the outreach director.
“Being able to help find and fill positions in Paris and surrounding towns made me proud and happy to know that the local schools were getting the coverage they needed for their student athletes,” Winter said. “When I was in High School there were only two ATs at two schools in the community, and there are 8 schools. Now, there (are) 6 ATs helping provide high quality healthcare to the student athletes.”
He’s called the Kilgore area home for five years, drawn to its small-town charm and the sense of community it offers his family.
“There is always someone who is willing to help me if I need help,” Winter said. “I will forever be thankful my job is in the East Texas area.”
He is a member of Forest Home Baptist Church in Kilgore, as well as the National Athletic Training Association and Southwest Athletic Trainers’
Association. When he’s not busy advocating for his student-athletes, Winter spends most of his time with his wife and their one-year-old son: “But if they are doing something else, you catch me at the golf course.”
Living in the moment is at the core of Winter’s approach to life, making the most of every experience. “Over the past few years of being at New Diana, and especially here recently with my 1-year-old son being born, I have realized time flies. Now that I have been at ND for 4 full years, I have been there long enough to see some of the athletes come in as freshmen that are now getting ready to graduate. It has been a great reminder to stay in the moment and live every day to the fullest.”
Winter hopes to continue being an advocate for student-athletes and shaping future generations. He says “I believe that having a strong community and solid communication is the key to achieving professional success.”
“IT IS ALWAYS A JOY TO SEE AN ATHLETE BACK ON THE COURT OR FIELD AFTER AN INJURY.
TATTOO & ARTISTRY:
Tyler Weisenberger believes tattoos are more than just ink - they’re lifelong expressions of art and personal connection.
“(The most rewarding aspect of my job is) building relationships with my clients and giving them a piece of art that they can be proud to have on them for life,” he said.
As the sole owner and lead tattoo artist of Red Rooster Tattoo, Weisenberger, 32, not only brings extensive experience and a dedication to his craft, he has racked up more than 20 awards from tattoo conventions.
“My greatest professional achievement, other than opening my first tattoo shop at the age of 22, is 10 years later opening a second shop here in Longview,” he said.
He also recently started a tattoo supply business with his wife as well.
Originally from Hazen, North Dakota, Weisenberger has called Longview ‘home’ for 17 years.
“I love the wildlife in this area and the small town vibes,” he said.
When he’s not busy etching masterpieces, he loves spending time with his family, as well as hunting, fishing, and riding motocross.
Weisenberger’s approach to both life and work is simple: putting 100 percent into everything he does.
“‘All go no quit’ is something my dad always
said to me growing up,” Weisenberger said. Weisenberger’s work ethic is driven by a desire to leave a lasting legacy for his children.
“(My goal is) to continue growing the Red Rooster Tattoo name into something my kids can be proud of,” he said. “And possibly take over one day.”
“(THE MOST REWARDING ASPECT OF MY JOB IS) BUILDING RELATIONSHIPS WITH MY CLIENTS AND GIVING THEM A PIECE OF ART THAT THEY CAN BE PROUD TO HAVE ON THEM FOR LIFE.”
TYLER WEISENBERGER
VOLUNTEER: SANDRA TOVAR
Sandra Tovar is deeply committed to both patient care and advocating for her staff.
“My goal is to positively impact patient care outcomes while also advocating for nursing practice,” she said. “Recently, I have become the facility champion of innovation by leveraging technology to improve the way healthcare is delivered to patients.”
Most of her role involves administrative duties, such as policies, budgets, nursing practice, and more.
“But I absolutely love when I get time to be out in the trenches with the staff and patients,” Tovar, 39, said. “It’s a humbling experience and reminder that nursing is such a difficult career, but the most important part of the patient experience.”
Tovar began her nursing career in 2013 as a bedside nurse, gaining exposure to several departments. She transitioned into a clinical educator role before stepping into leadership, eventually becoming Director of Nursing at UT Health Tyler. She oversees inpatient acute care medical/surgical, intermediate care, wound care, and virtual nursing departments. She was recently named ‘Leader of the Year’ at UT Health Tyler.
She co-chairs the Tyler Circle of Red, a branch of Go Red for Women through the American Heart Association, and volunteers at Bethesda Health Clinic during ‘Grace Days’ with Grace Community Church.
“I’ve always had a special place in my heart for the underserved population,” Tovar said. “I come from a background where my family faced challenges and didn’t have many privileges, but they were always hardworking and resilient. I want to help people that want to help themselves but may not have the resources readily available.”
Originally from Longview, Tovar has lived in Tyler for the past 16 years.
“I enjoy the feeling of community, no matter where you visit in East Texas,” she said. “I also love being (surrounded) by the beautiful trees.”
In her free time, Tovar stays active through running and working out. She values relationships with friends, prioritizes her education, and is
committed to rebuilding the Tyler Circle of Red to empower women with heart health knowledge. Her goal is to continue serving others in any capacity.
“My favorite bible verse has always been Proverbs 4:23: ‘Above all else, guard your heart, for everything you do flows from it,’” she said. “This means our priority should be protecting our values, emotions, desires, because they ultimately influence how we interact with the world. Despite what is happening around us, we can protect and cultivate purity, wisdom, and righteousness in our hearts.”
Sandra Tovar,RN Volunteer Category
WOMEN IN BUSINESS: SARAH WATSON
Sarah Watson, 38, is the owner of WildRoots Ranch, a unique company she built from the ground up just eight months ago. As a business of one, Watson handles everything.
“I literally wear all the hats,” Watson says of her role. “From research and development to final product creation, quality control, branding design and marketing to web design and sales to order fulfillment, it’s all me - plus a super supportive fiancé.”
Watson provides the community with highquality, organic, non-toxic skincare that makes a difference in people’s lives.
“The most rewarding aspect is getting to hear from customers how a product has made
a difference for them,” she said. “Whether it’s eczema, acne, anti-aging, pre/postnatal stretchmarks, safe skincare for infants and children... the reviews about how a product has benefitted a person (means) the world to me.”
She is also the marketing director at Planet Beach and HOTWORX.
Before diving into the world of entrepreneurship, Sarah led a highly successful career as a professional athlete, specializing in ultrarunning and obstacle racing. For eight years, she traveled internationally, competing at the highest level and setting personal records. She still holds the female course record at the PineyWoods Ultra 100k and the Border to Badlands 50-miler, achievements that reflect her drive and tenacity.
Watson graduated from Kilgore High School and then Kilgore College; she currently lives in Diana. She appreciates the nature and community support that exists in East Texas.
“I’ve lived away from East Texas, and they just don’t make ‘em like they do around here,” she said.
Watson’s approach to life and business is rooted in persistence and the pursuit of a lasting legacy. A quote by Ernest Hemingway resonates deeply with her: “Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguishes one man from another.”
These days, when she’s not working on her business, Sarah’s free time is spent outdoors, on her little homestead, or with family. “Most of my free time revolves around my family, my fiancé’s and my businesses, and farm chores on our little homestead. We love anything outdoors - hiking, camping, mountain biking. Basically, if you can’t find me, check out in the woods somewhere.”
Watson’s goal is to leave a legacy for her kids. “To teach them, the way my parents taught me, to persevere and build the life they want,” she says, “even if they have to trudge through the trenches from time to time in order to get there.”
WORSHIP: AARON BURWELL
Aaron Burwell’s life and career are deeply shaped by his commitment to serving others—whether through his pastoral leadership, community involvement, or professional roles. At 37, he brings a unique blend of pastoral leadership and coaching expertise, all grounded in his faith and devotion to the Gospel.
“Try your best and work hard and you will find success,” Burwell says of his favorite quote. “This encapsulates my attitude in life.”
As the pastor of Athey Baptist Church, Burwell focuses on fostering a Gospel-centered community, proclaiming the Gospel, and living out Christ’s teachings. “This involves ministry both within and outside our church: preaching, teaching, and ministering in the Harleton area,” he explains. He is also a Member Services Coach for Samaritan Ministries International, leading a team of advocates and helping others discover their unique gifts to serve God’s purposes.
Burwell is deeply involved in his local community, serving on the Soda Lake Baptist Association and the Harleton Area Ministerial Fellowship.
“Being afforded the opportunity to work and connect with others in civic activities allows me to gain a unique perspective on what life is like for others around the East Texas area,” Burwell. “And also how me, my family, and circle of friends can serve and minister to others.”
At the core of his leadership is a commitment to living out the example of Jesus - prioritizing God first, others second, and himself third. This philosophy aligns with his favorite verse, Philippians 2:3-4: “Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.”
With 18 years of experience, Burwell has explored a wide range of roles, from his early career in the pharmaceutical industry to his current ministry. A graduate of East Texas Baptist University, he worked with AstraZeneca, traveling throughout Northeast Texas, building relationships with customers, and earning multiple Service STAR and FRED awards for his leadership and customer service. His corporate experience has equipped him with valuable skills in leadership, problemsolving, and coaching - skills that now serve him in both his pastoral and coaching roles.
Originally from Dewar, Oklahoma, Burwell has called East Texas home for many years. After living in Marshall and Hallsville, he and his family have been in Harleton for the past four years. “I have had the unique perspective of living in a few different areas and experiencing different levels of interactions,” he said.
Outside of work and ministry, Burwell enjoys spending time with his family. He and his wife relax by watching shows and movies, and he engages in various activities with his children—shooting a bow with his oldest daughter, playing golf with his middle daughter, and playing catch with his son.
“As a father, I want to be a good example of godliness, faithfulness, and being a good husband,” he shares. “It starts at home—showing my son how to grow in manhood and my daughters what life in a safe home is about.”
ETX VIEW
MILLICENT TINNEY AFRICAN AMERICAN COMMUNITY FIGURE
JEREMIAH
CANDICE AINSWORTH BANKING & LENDING
RITCHIE CHILDHOOD LEARNING & ACTIVITIES
ED AGUILAR COMMUNITY DEVELOPMENT
DAVIDSON BANKING & LENDING
CODY ROSENBALM COMMUNITY DEVELOPMENT
JASMINE
TAYLOR OWINGS CITY OFFICIALS
JOSH DOYLE CONSTRUCTION
WILLIAM MICHAEL SEARCY CITY OFFICIALS
BROOKE POWER CONSTRUCTION
BRITTANY MORRIS COSMETIC & BEAUTY
COURTESY PHOTO
DESTINY
ALEXIS MARJASON CHILDHOOD LEARNING & ACTIVITIES
NICOLE BRANTLEY COSMETIC & BEAUTY
OTHER FINALISTS
BRIANNA
LYDIA SCHMITZ
RUBY
JENNIFER
COURTESY PHOTO
GAVIN CLARKE
JACKIE STARR
SAMUEL DOOM
OTHER FINALISTS
DAVID K. SHELTON
ETX VIEW
