The University of Texas at Tyler makes it easy to discover your future with more than 90 undergraduate and graduate degree programs leading to in-demand careers in a variety of fields. Plus, small class sizes, affordable tuition and cutting-edge research opportunities combine to create an educational experience unlike any other.
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FROM MAINSTAY EVENTS TO ICONIC PEOPLE AND PLACES, EAST TEXAS HAS IT ALL THIS FALL
Fall is in the air! Well, almost.
While the season will be here in just a few days, this Texas heat is still lingering. That’s OK, though, because to me –we’ve made it to one of the best times of the year in East Texas.
There are so many things to do this time of year, including mainstay events like the Texas Rose Festival and Rose City Airfest in Tyler, Yamboree in Gilmer, Oktoberfest in Kilgore, Piney Woods Wine Festival in Lindale, plus the East Texas State Fair in Tyler and Gregg County Fair in Longview. And that’s not even everything! See, I told you it’s an exciting time of year. Find more local events on our Calendar listing on Page 76.
The 2024 September/October issue of ETX View is special, as this is our first “Arts & Entertainment” edition. We try to throw in a couple new themes each year, and this one was a lot of fun to put together. There are so many more stories to tell, but of course we only have so many pages in the magazine. I hope you enjoy the features we came up with.
Speaking of making plans, y’all have to check out the UT Tyler Cowan Center and LeTourneau University Belcher Center lineups that are kicking off this season. Each of these performing arts centers are bringing some BIG names coming to East Texas, and each performer is family-friendly. Read about the lineups on Page 8.
As a certified homebody, you won’t often find me out on the town enjoying a cocktail, but the spots listed in our Food story might just drag me out of the house one of these days. And even if not for the cocktails, for the food and unique atmosphere. There is no need to go to Dallas to find that fancy, Instagramworthy aesthetic. It’s right here in East Texas. See for yourself on Page 28 and more in our Fashion story on Page 42.
Another person who could just as well find himself on a Broadway stage has made himself at home in Longview. We enjoyed getting to pick the brain of Jason Berglund, costume designer at Theatre Longview. Read all about how he brings stories to life through his creations on Page 56.
Speaking of theatre icons, ETX View’s good friend Barbara McClellan is getting some much-deserved recognition this coming January with a lifetime achievement award. Read more about this accomplishment on Page 52.
The historic Mayfair stage was once home to iconic performers like Dolly Parton, Elvis Presley, Johnny Cash and more. This dance hall has been restored to its former glory while honoring its past. Read more on Page 64.
While East Texas has everything to offer and more, sometimes it’s fun to get away. Merus Adventure Park is located on the second largest canyon in the nation, and it would certainly make for an adventurous vacation. Check it out on Page 20.
As always, thank you to our readers, advertisers and community supporters for all your love and support. From clearing the magazine racks every other month to sharing our posts on social media to sending in story ideas or contributing through advertisements and paid support, we could not make this thing happen without each and every one of you. Thank you, and happy reading! See you again in November for one of my favorites – the Holiday Issue.
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WORLD-CLASS LINEUPS
Outstanding performances await this season at Cowan Center in Tyler and Belcher Center in Longview
STORY BY JENNIFER SCOTT & SANTANA WOOD PHOTOGRAPHY SPECIAL TO ETX VIEW
East Texas is home to multiple venues where residents and visitors can escape into another world through magical performances. Among these are the R. Don Cowan Fine and Performing Arts Center at UT Tyler, 3900 University Blvd., and the LeTourneau University Belcher Center, 2100 S Mobberly Ave., in Longview.
Each venue has a world-class lineup ready to hit the stage this season. Attending these shows demonstrates support for the arts and sustains local performing arts centers. Additionally, donations and memberships are tax-deductible.
COWAN CENTER
The R. Don Cowan Fine and Performing Arts Center at The University of Texas at Tyler’s 2024-25 season was announced in June, and excitement has been building ever since as the performance dates approach.
“We are just so excited to start our season,” said Terri Holland, director of Cowan Center. “It’s always probably the highlight of our year to get to share with everybody and then to watch them come in and experience the theater.”
For the 28th season, the Cowan Center will present some of Broadway’s biggest hits, roofraising concerts, shows with magic and acrobatics, children’s programs and two distinguished lectures by television talents.
“(It’s) always exciting to bring in new artists and to build a new audience back after COVID,” Holland said. “We’re still on that track to just let people know that we’re here and let them know that this is something for them to experience these live performances, which is so different from any other way of seeing a show.”
This year’s theme is “Imagine. Dream. Believe.” which is a culmination of the upcoming production numbers and shows coming for the new season. Holland hopes the incoming shows will spark more interests in the performing arts from the younger generation.
The lineup includes:
The Performing Arts Series (PAS), the Cowan Center’s signature series, is comprised of four larger-than-life performance events, including Michael Feinstein in “Because of You” My Tribute to Tony Bennett Featuring the Carnegie Hall Ensemble (Sept. 26), Lance Burton Master Magician & Friends (Oct. 5), Cirque Dreams Holidaze (Nov. 19), and Momix Presents Alice (March 4, 2025). Performing Arts Series season package prices range from $204 to $254. PAS subscribers may add tickets to the Oct. 24 performance of STOMP to their order.
The Broadway Series includes three big musicals, Ain’t Too Proud – The Life and Times of The Temptations (Jan. 21), Pretty Woman – The Musical (March 12), and The Cher Show (April 5). Broadway Series package prices range from $153 to $261. Subscribers may add tickets to the Feb. 6 performance of Menopause The Musical 2: Cruising Through ‘The Change’ to their order.
ARIALE as
CATHERINE
Lady, Morgan Scott as Star, and Ella Perez as Babe in THE CHER SHOW. Photo by Meredith Mashburn Photography.
The BIG Series features Hotel California – A Salute to The Eagles (Nov. 7) and Beatles to Bourbon Street featuring The Fabulous Equinox Orchestra (Feb. 13). BIG Series package prices range from $84 to $120.
The Distinguished Lecture Series features Alex Guarnaschelli (Oct. 29) and Jane Pauley (Feb. 25). Distinguished Lecture Series package prices range from $48 to $84.
Arts in Education shows are jointly presented by UT Tyler Cowan Center with Young Audiences of Northeast Texas and Discover Science Place. This year’s offerings are The Magic School Bus – Lost in the Solar System (Nov. 13 and 14) and Dog Man: The Musical (Jan. 28). School groups may begin calling the Cowan Center Box Office starting Sept. 9 to request group orders at 903-5667424 or download a school order form at cowancenter.org/buytickets.
According to Holland, who has been with Cowan Center for 24 years after starting out in the box office and various positions, choosing the right performances is a year-long process.
“(There’s) a lot of communication back and forth with going and watching showcases and seeing shows to develop what we think would be an interest here in Tyler and bringing things we haven’t brought before because we’re always trying to bring in new artists that haven’t been here before or just haven’t been available,” she said.
New subscribers and Cowan Center Circle members may buy tickets to individual shows now. People are encouraged to become members of the Circle, as it is a taxdeductible way to support the arts locally. Visit https://cowancenter.org/ join-the-cowan-center-circle-2024/ to join. Tickets for each individual show go on sale approximately four weeks before each event. To purchase season tickets, patrons are encouraged to call the Cowan Center Box Office at 903-566-7424.
For the 2024-25 season, the Cowan Center offers four subscription series with the Performing Arts Series (season
RAE DAVENPORT and The Company of Pretty Woman: The Musical. (Photo by Matthew Murphy for MurphyMade)
UK CAST of Ain't Too Proud. (Photo by Johan Persson)
UK CAST of Ain't Too Proud. (Photo by Johan Persson)
tickets as low as $204), Broadway Series (season tickets as low as $153), BIG Series (season tickets as low as $84), Distinguished Lecture Series (show package as low as $48).
PAS subscribers may add tickets to STOMP to their orders and BWAY subscribers may add tickets to Menopause The Musical 2: Cruising Through ‘The Change’ to their orders. The Arts in Education Events are all ticketed individually.
All events are performed in the Cowan Center located on the campus of The University of Texas at Tyler (3900 University Boulevard –FAC 1120, Tyler).
“If you haven’t experienced live theater, look through our offerings, see if there’s something that interests you, come and try us out,” Holland said. “If you’ve been here for 27 years, then we welcome you back!”
More information about the current season, tickets and membership options can be found at www.CowanCenter.org.
BELCHER CENTER
The LeTourneau University Belcher Center in Longview is celebrating its 18th year with an incredible lineup, featuring comedy, family and concert events.
Cody Bowen, Executive Director of Belcher Center & Auxiliary Services, said community collaboration was the biggest focus when planning this special lineup. Through this year’s lineup, the Belcher Center is partnering with several other organizations. For example, for the Feb. 8 live event, the entire cultural arts district will participate in a full-day event ahead of the scheduled Artrageous performance at the Belcher Center. The Gregg County Historical Museum, Longview Public Library, Longview Arboretum and the rest of the entities within the cultural arts district will partner on the day full of family-fun. Activities include an Artreach free educational workshop at 2 p.m., where participants will get a free ticket to the evening performance. There will be an arts extravaganza in the center’s lobby from 6 to 7 p.m. that evening, where all the various entities will be
providing entertainment such as live painting, art displays, live history interactment and more ahead of Artrageous hitting the stage, Bowen said.
The 2024-2025 live events lineup includes:
Matthew West will be in concert at the center at 7 p.m. Sept. 18. There are few more compelling storytellers in any genre of music than West. Whether baring his soul through introspective anthems or illuminating the life experiences of others, West has carved a successful career sharing stories that capture the myriad experiences of life.
On My Story Your Glory, West incorporates a new dimension to his artistry by adding worship songs
SARA EVANS is set to come to the Belcher Center on Nov. 9. (Associated Press/Contributed Photo)
to his musical canon. The double album is an ambitious 22-song opus that includes 12 powerful story songs, much like those that have already been cornerstones in West’s career, as well as 10 soaring, lyrically substantive worship anthems that signal a new creative chapter.
Lyle Lovett, set to grace the stage at 7 p.m. Oct. 17, is known for his rich and eclectic works. A singer, composer and actor, Lovett has broadened the definition of American music in a career that spans 14 albums. Coupled with his gift for storytelling, the Texasbased musician fuses elements of country, swing, jazz, folk, gospel and blues in a convention-defying manner that breaks down barriers.
ARTRAGEOUS will bring color and creativity to the stage Feb. 8 at the Belcher Center. (Contributed Photo)
Whether touring as a 'Duo' or with his 'Acoustic Group' or his 'Large Band,' Lovett's live performances show not only the breadth of this Texas legend's deep talents, but also the diversity of his influences, making him one of the most compelling and captivating musicians in popular music. Since his self-titled debut in 1986, Lovett has evolved into one of music's most vibrant and iconic performers. Among his many accolades, besides the four Grammy Awards, he was given the Americana Music Association's inaugural Trailblazer Award, and was named Texas State Artist Musician by the Texas Commission on the Arts.
Get ready to laugh until your stomach hurts at Chonda Pierce,
coming to the Belcher Center at 7 p.m. Oct. 27. The “Life is Funny” Live In Concert tour is the place to be if you’re a woman looking to laugh so hard you cry. Pierce says life is too short not to embrace the joy and humor it brings and aims to have her audience laughing at life’s curveballs, celebrating quirks, and embracing the joy that can be found even in the most unexpected places. The event promises to leave attendees feeling uplifted, inspired and grateful for the gift of laughter. A limited number of VIP tickets including early entry and Q&A with Pierce are available.
Multi-platinum entertainer Sara Evans is no stranger to the stage, playing close to 100 shows each year. East Texas residents will be thrilled
to attend her show at 7 p.m. Nov. 9.
As the fifth most-played female artist at country radio in nearly the last two decades, Evans has notched over 20 top 15 singles, including her five No. 1 singles “No Place That Far,” “A Real Fine Place To Start,” “Born to Fly,” and “Suds In The Bucket,” and “A Little Bit Stronger.” Evans’ “stunning, country voice,” according to Rolling Stone, has earned her the prestigious Academy of Country Music Top Female vocalist accolade as well as numerous American Music Awards, Billboard Music Awards, Country Music Association, CMT and Grammy Awards nominations. In addition, the CMA awarded Video of the Year honors for her hit chart| CONT. ON PG. 14
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topping single, “Born to Fly”, from her double-platinum album of the same name. Evans’ discography also includes the platinum-selling studio albums “Real Fine Place” and “Restless” as well as the goldcertified projects “Stronger” and “No Place That Far.” Her new album, “Unbroke,” was released June 7.
We The Kingdom, a multigenerational family band, will kick off 2025 hitting the stage at 7 p.m. Jan. 18. Consisting of brothers Ed Cash and Scott Cash, Ed’s daughter Franni, his son Martin and dear
friend Andrew Bergthold, the band grew roots when the Cash brothers were just kids. Their dad played guitar and their mom played piano, resulting in a home filled with music.
“Worship is so much more than music, and if worship is confined to a sanctuary, that is a great tragedy to me,” Ed says. “Our hope is not only that worship pours out of the sanctuary and becomes a daily part of life, but also that the mess of daily life is welcome in the sanctuary.”
Scott adds, “We want to bring people who don’t know the freedom found in Jesus to the cross and to
lead those who already know Him to the throne room.” For We The Kingdom, their faithful worship has led them full circle to this moment — and they are incredibly grateful to see some of their deepest dreams coming to fruition.
Artrageous will bring color and creativity to the stage at 7 p.m. Feb. 8. As people who live and breathe the arts, creativity, community, and inspiration, this troupe of friends created Artrageous to pay tribute to their roots and share their passion with the world. A show that focuses on all the things they believe in and
LYLE LOVETT performs at the New Orleans Jazz and Heritage Festival in New Orleans. (Photo by Amy Harris/Invision/AP)
everything that got them to this place filled with art, music, theater, singing, dancing and audience interaction – all on one stage.
“Imagine witnessing the creativity of an artist creating a masterpiece before your eyes in mere moments,” the Belcher Center website states.
“Combined with captivating vocals, intricate choreography and exciting music, Artrageous takes you on a visual journey and a high energy ride of inspiration, creativity, and engagement. Our troupe of artists, musicians, singers and dancers pay tribute to a variety of art forms, icons
and musical genres throughout the evening. The result: A uniquely entertaining masterpiece show culminating in a gallery of fabulous finished paintings.”
Get ready to have your socks knocked off and your heart racing with The Barricade Boys at 7 p.m. March 1. These four dazzling performers are taking the world by storm with their electrifying show that will have you tapping your feet, belting out your favorite tunes, and grinning from ear to ear. From the heart-wrenching emotion of Les Misérables to the toe-tapping
harmonies of the Jersey Boys, The Barricade Boys will take you on a musical journey like no other. Throw in a mix of the greatest pop, rock, swing, and Motown hits of all time, and The Barricade Boys create the ultimate West End party musical mashup. But it's not just about the music; these four performers will also share hilarious and inspiring stories from their time on stage touring the world.
Big Daddy Weave is bringing their musical wonders to the stage at 7 p.m. April 4. Known for honest songs that tell personal stories of freedom in Jesus Christ, fans have long admired this band for their real-life, real-person openness. With songs like “My Story,”“The Lion and the Lamb,”“Overwhelmed,” “Redeemed,” and from their current album, “Alive,”“I Know,” and “All Things New,” Big Daddy Weave has become one of the most beloved bands in Christian music. Millions have taken their anthems of Jesus’ love as their own and sung along to songs about the radical act of redemption.
Each event is expected to provide family-friendly entertainment for all in East Texas and beyond.
“One of the things our goal is to drive tourism to Longview and East Texas, so bringing in these big names drives that tourism and these collabs promote everything that’s going on,” Bowen said. “It’s not just about us, but about who we are as a community.”
For tickets to any of these performances, visit https://tinyurl. com/belchercentertickets . The center prides itself on keeping ticket costs low with no hidden fees. Additionally, memberships of various levels are available which allow for early access to tickets, meet-andgreets, backstage tours and access to the Belcher Center’s lounge and receptions. Memberships are tax-deductible and demonstrate a commitment to the arts and connection to the local community. More information is available at https://www.belchercenter.com/ memberships.html .
WE THE KINGDOM will perform Jan. 18 at the Belcher Center.
Longview Lobos Tyler Legacy Red Raiders
Pine Tree Pirates Tyler Lions
Spring HIll Panthers The Brook Hill School Guard St. Mary’s Knights Bishop T.K. Gorman Crusaders
All Saints Episcopal Trojans
School of Texas Titans
DIGITAL MARKETING
SEEK LIFE’S ADVENTURES
TEXAS PARK OPENS ACCESS TO 5,500
ACRES OF TERRAIN, HIKING, BIKING, AND GUIDED JEEP TOURS
STORY AND PHOTOGRAPHY CONTRIBUTED BY MERUS ADVENTURE PARK
Anew adventure park in Texas’ Palo Duro Canyon has opened to the public with an incredible set of offerings for the Lone Star State’s most adventurous spirits.
Merus Adventure Park, located just minutes from downtown Amarillo, offers guided Jeep tours, caving, hiking, camping and glamping across more than 5,500 acres of pristine wilderness. The park’s launch opens new access to breathtaking natural wonders in a once-inaccessible part of America’s second largest canyon.
Thanks to affordable day passes that start at just $15, East Texans can now explore the canyon’s rich geological ecosystem and historical artifacts, which are carefully stewarded by Merus CEO Dirk van Reenen.
“This place is special,” he said. “You can still find seashells in the creek beds.
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We have tons of petrified wood here – not to mention the North African Aoudad sheep that run wild here. People who visit say some parts of Merus feel like Colorado,and other parts like southern Utah.”
The longtime Texas resident has banned high-speed vehicles like ATVs and motorcycles in favor of slowspeed and low-noise alternatives. He’s also put a cap on the number of vehicles that can access the park to
provide a premium experience to those exploring within. By limiting daily entrance to 200 vehicles, van Reenen ensures a healthy amount of serenity, high-quality staff service, and pristine facilities.
If the company’s Google reviews are any indication, Merus’ customer service and family-friendly vibe are part of the draw too.
“You come to a place like this to connect with nature, connect with others, connect with yourself and connect | CONT. FROM PG. 20
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with God,” he said, “The word ‘Merus’ means ‘pure’ in Latin, and our goal is to provide a meaningful outdoor experience while preserving the park’s beauty for generations to come.”
Van Reenen and his team spent three years building out the park’s trails, offices, training center and amenities.
“We took the time to do it right,” he said. “As a result, we get plenty of visitors from across the nation, but we’d love to see more Texans come and explore this unique part of their home state.”
The park’s address is 4510 County Road 9 in Claude. For more information or to plan your trip, visit https://merusadventure.com/.
FOOD
THE LIGHTS OF HOME, an original created by Booze Wizard
is pictured at the Plaid Rabbit Social Club and Speakeasy in Tyler. Wootton describes the drink as a Whiskey Sour that is greater than the sum of its parts and nobody can agree on what it tastes like.
Mitch Wootton,
SIPPIN' Pretty
FOUR CRAFT COCKTAIL SPOTS
OFFER EAST TEXAS A TASTE OF THE FINER THINGS, WITH A LOCAL TWIST
STORY BY SAMUEL SHAW
PHOTOGRAPHY BY LES HASSELL
Among the great virtues of East Texas food and bar culture is a refreshing lack of pretension. Dives are divey, the service warm. Exquisite barbecue and Cajun plates can be had at prices so reasonable I pinch myself to confirm it’s not a vivid hallucination. Having grown up in Colorado, the concept of a $4 beer and an $8 pork brisket sandwich is still about as foreign as Catfish noodling.
But for those looking to experience a specialty cocktail constructed with care, perhaps smoked with a puck of wood under a dome of glass or infused with a foreign liqueur, a
BAR MANAGER CHARLENE
"MICK" PARR prepares a drink at the Haywood House in Jefferson.
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way to travel sitting still, the pickings have been slim in the Piney Woods. Not anymore.
A scattering of craft cocktail outposts have cropped up over the past three years to meet a growing demand for the sort of elevated drinks and ambiance that once meant motoring down Interstate 20 to Dallas. One can now drive west to Jefferson, north to Gladewater, into an alley in Longview or downtown Tyler and find alchemists concocting drinks every bit the caliber of their metroplex counterparts.
These four spots fuse craft cocktail flare with an East Texas twist, and a few offer dining service to pair with those liquid treats.
JEFFERSON: THE HAYWOOD HOUSE RESTAURANT & COCKTAIL BAR
The only thing more otherworldly than the Big Cypress Bayou snaking by Jefferson is the interior of the Haywood House Restaurant & Cocktail Bar towering beside it. The former Civil War-era hotel was devastated by a fire in 1871 and allegedly attracted treasure hunters in the 1960s when a fortune in coins was discovered squirreled away in its bowels.
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BACON JAM AND CARAMELIZED ONION CROSTINIS at the Haywood House in Jefferson.
BLUEBERRY MOJITO at the Haywood House in Jefferson.
OWNER TERESA PONDER at the Haywood House in Jefferson.
HAYWOOD HOUSE IN JEFFERSON
Teresa and Alan Ponder grew up playing in the ruins of the Haywood House in the 1980s. Neither could imagine they might own it four decades later. Alan wanted to make the building their home, Teresa had other ideas: “I told him, you’re gonna think I’m crazy, but I’ve got a vision. I want a restaurant and I want it filled with all European furniture.”
The two-story restaurant and bar opened in December of 2021 with the duo’s son, Colt Ponder, a self-described foodie, helping guide the food and drink menu. Upscale Euro-American cuisine and budget friendly pub food options complement craft cocktails garnished with homegrown herbs. “We’re really known for our martinis,” Colt said. The Haywood House features no less than 26 variations on the classic, including a four martini flight for the adventurous. But a rotating menu of drink specials and a wide selection of top shelf spirits means there's something for everyone.
While the second floor cigar lounge will entice some visitors, the bar will dazzle anybody with functioning retinas. Teresa had hand-carved wooden cabinetry imported from a Belgian castle which was elegantly fused to reclaimed wood elements from around Jefferson. Even if you’re not hungry, there’s a feast for the eyes at the Haywood House and the right drinks to keep you there. It’s located at 202 S. Market St.
GLADEWATER: JACKSON’S COZY LOUNGE AND THEATER
When a popular Elvis tribute artist and cocktail aficionado moves into town, purchases a historic theater where Elvis once performed, you know you’re in for something different.
That’s exactly what Jackson | CONT. ON PG. 35
JALAPENO SALISBURY STEAK at the Haywood House in Jefferson.
S'MORESTINI at the Haywood House in Jefferson.
THE HAYWOOD HOUSE
GARAM MASALA LAMB CURRY with with cilantro rice and Persian cucumber at Jackson's Cozy Lounge in Gladewater.
FOLTYN'S OLD FASHIONED at Jackson's Cozy Lounge in Gladewater.
EYEGASM SALTED CARAMEL CHEESECAKE at Jackson's Cozy Lounge in Gladewater.
FOODIE JACKCUTURIE at Jackson's Cozy Lounge in Gladewater.
BUSINESS
PARTNERS Lana Niemann and Jackson Foltyn at Jackson's
Foltyn brought to Gladewater in 2022 with Jackson’s Cozy Lounge and Theater at 108 E. Commerce Ave. “We have three things we really take pride in: craft cocktails, great nosh (a Foltynism for light meals), and jazz,” Foltyn said. “It’s a little bit of a combo between New York style cocktail culture and Dallasstyle shows.”
The entertainer tapped Longview entrepreneur Lana Nieman to help manage the bars — that’s bars with an “s” because there are two, one at the building’s entrance and another overlooking the remodeled theater area where touring jazz groups perform regularly.
Whether patrons order the “Cozy Old Fashion” — a handsomely balanced interpretation of a
cocktail mainstay — or the punchy yet refreshingly sweet “Lemon Drop Martini,” Foltyn’s taste for glamor shows up in little ways. Depending on the drink ordered, one might find a heated stamp of the bar’s J-shaped logo branded into spheres of cocktail ice, then filled with angostura bitters; most drinks come with a specialty coaster casting light up through the glass making them glow.
“But if you don't know what you want, we'll build you a drink from whatever spirits you like,” Foltyn said. “That’s how committed and passionate we are.”
LONGVIEW: THE BOURBON ALLEY
Longview’s first introduction to the speakeasy
Cozy Lounge in Gladewater.
CODY CONNITE mixes a drink behind the bar at Bourbon Alley.
BLOOD MOON MARGARITA and Lemon Drop Martini at Bourbon Alley.
PATRONS ENJOY an evening at Bourbon Alley.
CODY CONNITE mixes a drink behind the bar at Bourbon Alley.
concept arrived late in 2023, courtesy of local father-son duo Bryan and Christopher Wilks. Like Foltyn, they wanted to smuggle the best parts of a big city cocktail bar into the Piney Woods.
Guests of The Bourbon Alley would enter through an unmarked door on E. Bank Alley, exchange a password with a doorman and be greeted by an elegant, vaulted lounge space with green velvet couches. In a little less than a year, Bourbon Alley has expanded to fill the entire footprint of the space and dropped the alleyway door for a still-discreet entrance at 115 E. Tyler Street disguised as a flower shop.
A stage was constructed to host live music as well.
What hasn’t changed is the lazer focus on craft cocktails. Patrons can still find 22-year-old Carson Evans, who Christopher Wilks once described as Bourbon Alley’s “mixology nerd,” fashioning crowd pleasers like the “Bayou Smoke,” with its mezcal base fogged with dry ice. Truffle fries and charcuterie boards are available to anchor empty stomachs.
As for programming, monthly theme nights allow visitors an opportunity to let loose and dress up, Wilks said. “We’ve had a Taylor Swift night and a Lady Gaga night … a Women of the Country night.”
TYLER: THE PLAID RABBIT SOCIAL CLUB
In the back of Culture ETX, Lance McWhorter’s fine dining concept in downtown Tyler, there’s a custodian’s closet. At least it would appear that way to an unsuspecting onlooker. Inside the closet is a door concealing East Texas’ first speakeasy cocktail bar, the Plaid Rabbit Social Club, which opened in late
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BOOZE WIZARD MITCH WOOTTON mixes a drink at the Plaid Rabbit Social Club and Speakeasy.
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2022 at 118 W. Erwin St.
“There was a little two-story apartment in there with a lady who had lived there for years,” McWhorter said. “We didn’t think she was ever going to move.”
Then in 2021, she did. McWhorter seized the opportunity and purchased the space, remodeling the former apartment into an intimate and sultry hideaway supplying some of the most inventive mixed drinks in the region. While McWhorter knows his way around a kitchen better than most, he entrusted Ebby Kurian to lead the drink design. Kurian, a gifted mixologist in Tyler, has amassed
over 20,000 followers on Instagram with his cocktail recipes.
The Plaid Rabbit has also become a proving ground for young talent. “Mad scientists” like bartender Mitch Wooten are encouraged to use their imagination. “It's about pairing up ingredients and seeing the new flavor that you can get that doesn't taste like any of the things that went in,” Wooten said. His favorite invention? A spin on a corpse reviver he calls “The Daydreamer,” which involves an absinthe wash set on fire in the glass and filled with a mix of cointreau, lemon juice, tequila and elderflower liqueur.
“You know, there’s something magical about a good cocktail,” Wooten said.
A DOUBLE SMOKED OLD FASHIONED at the Plaid Rabbit Social Club and
Speakeasy.
BAR MANAGER KINSEY WRIGHT uncovers a Double Smoked Old Fashioned at the Plaid Rabbit Social Club and Speakeasy.
THE VILLA, an original created by Booze Wizard Mitch Wootton at the Plaid Rabbit Social Club and Speakeasy. Wootton describes the drink as a cream soda margarita made with passion fruit, lime, Licor 43 and tequila.
FERNANDO AND NATILIE CASTAÑEDA at Jackson's Theatre and Cozy Lounge in Gladewater.
power couple
Longview artists push each other to grow while fostering community
STORY BY SANTANA WOOD
PHOTOGRAPHY BY LES HASSELL
Like colors mix together on an artist’s palette to create the perfect shade, Fernando and Natilie Castañeda complement each other in a way that goes together just right.
And what a masterpiece these two made on a beautiful July day at Jackson’s Theatre and Cozy Lounge in Gladewater for ETX View’s bi-monthly fashion photo shoot. The recently renovated theater and lounge is a true destination, where the owners and staff have paid attention to every little detail to ensure an unforgettable experience for their patrons. Read more about this unique spot in our Food section on Page 28, but first, meet our models.
The couple, who celebrated their seven-year anniversary in March, work together at Red Rooster Tattoos in Longview, where they each get to exercise their creative muscles and share their talent with clients every day. They’re both artists who are exceptionally skilled with a paintbrush and canvas. Fernando is a talented tattoo artist as well, and wouldn’t you know that Natilie is working on her apprenticeship
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to become a tattoo artist herself? Talk about a power couple! These two are constantly growing and inspiring one another with their work, although they do get a little competitive – lovingly – from time to time.
Natilie, 28, a White Oak native, is a self-taught artist who has been painting full time for over two years now. Her originals are usually oil on canvas or mixed media, but she also takes commissions for portraits and murals. While she’s always been an artist, she didn’t always know she wanted to pursue the field as a career. She holds accounting and paralegal degrees and previously worked in banks and for attorneys and judges before finding her space in the creative industry.
Fernando, 28, a Henderson native, has been an artist since he was a young child and always knew he wanted to become a tattoo artist
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JACKSON’S COZY LOUNGE has a community theatre to enjoy shows as well as a lounge to enjoy food and drinks.
NATILIE CASTAÑEDA, 28, is a full-time artist but is also learning how to tattoo like her husband.
FERNANDO CASTAÑEDA,
left, and Jackson Foltyn at Jackson's Theatre and Cozy Lounge in Gladewater.
one day. Plus, he struggled with traditional 9 to 5 jobs due to his Type One diabetes. To manage it now, he spends a lot of time in the gym, doesn’t drink alcohol and overall cares a lot about taking care of his body.
When it comes to his craft, Fernando said he is passionate about creating an “experience” for the clients in his chair, which means “water, snacks, making sure they’re comfortable” and treating them with respect in a high-end environment that makes them feel welcome.
“I want to create the type of art where everything you put on your body tells a story and you can sit there and look at it and keep asking the story behind each one,” Fernando said.
It’s the same thing with Natilie’s paintings.
“Everything that she does painting wise, she wants to evoke emotion,” Fernando said of Natilie’s work. “Artwork is supposed to evoke emotions.”
Red Rooster is somewhat of an art gallery, filled with
pieces created by the Castañedas. Each tattoo booth has glass walls, so clients and guests can see the creativity come to life around them. As if that wasn’t cool enough, Natilie also does live painting in the shop, so clients can watch her work as they’re getting tattooed in the room next door.
“It helps comfort clients because normally while they're getting tattooed, they're focused on that tattoo, but if they're watching her paint, it's something that can distract them from the pain,” Fernando said.
Natilie also does piercing and actively is working toward becoming a tattoo artist, working underneath Red Rooster owner Tyler Weisenberger, whom the couple credits to creating an incredible shop experience both for staff and clients.
The couple currently travels all over to tattoo expos and art shows, something they hope to do more of. Their ultimate goal is to “travel the world,” and hopefully start
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a family one day. For now, work is where their hearts are.
“It’s what we’ve got right now, so we treat it like that's our baby and we put everything into making ourselves the best artists we can be,” Fernando said.
The couple is excited about getting more involved with the arts locally and hope to help foster an environment where there’s “room for everyone” to succeed and cheer each other on, Natilie said. While East Texas is home to their art for now, the Castenedas hope to have work displayed all over the world one day.
Stop by and visit the Castañedas and the rest of the team at Red Rooster Tattoo at 1214 E. Marshall Ave. in Longview. Check them out on Facebook at www.facebook. com/RedRoosterTattooTX . Check out some of Fernando’s work on Instagram @59tattoos_n_artco and check out Natilie’s work on her Instagram @artfully_natilie.
NATILIE CASTAÑEDA models yellow-gold diamond bracelets and rings from Jim Bartlett Fine Jewelry in Longview.
THANK YOU!
In each issue of ETX View, we are thankful for a number of supporters who help bring these pages to life. For our September/October 2024 fashion shoot, we hit the road to Gladewater to shoot at Jackson’s Cozy Lounge & Theatre.
Business partners Jackson Foltyn and Lana Niemann were gracious enough to let us spend the afternoon at the lounge, enjoying its superb food, seeing how their craft beverages are made, and of course taking plenty of photos. Jackson, a popular Elvis tribute artist from Dallas, has taken a liking to the small town of Gladewater and teamed up with Niemann to amass a portfolio of 10 properties with plans for a bed and breakfast, a whiskey and cigar bar, a members-only lounge and general store, to name a few. The cozy lounge is located inside the historic theatre, at 108 E. Commerce Ave. The lounge and theatre itself made such a stellar backdrop for our models.
For each of our 2024 issues, we have connected with 40 Under Forty winners in relevant categories to help bring our fashion visions to life. It has been so much fun recognizing these special folks while getting to photograph them in their element. For the Arts & Entertainment issue, we felt it would be perfect to partner with Natilie Castañeda, Arts & Culture winner. She and her husband, Fernando, were the stars of the show at our fashion shoot. The pair brought some of their artwork to add an extra fun element to the photos. And oh, if you could just see some of the things that happen behind the scenes at these shoots! Let’s just say Fernando was a part-time model and part-time set-helper for our photos. It takes a village, y’all.
The Castañedas are some of the most genuine people I’ve met, and it’s so great to see them succeeding in their careers. They are such a shining light in the arts community and it was our pleasure to partner with them.
Natilie modeled jewelry from our wonderful friends at Jim Bartlett Fine Jewelry in Longview. We are so grateful for Jim and his team. They are longtime supporters of ETX View and all of our initiatives, and we really appreciate their partnership.
Again, we thank Jackson, Lana and their team for their amazing hospitality.
Of course, we have to thank our incredible team members who help coordinate the fashion shoot for each issue. From our savvy advertising team to our amazing photographer and designer, their diligent efforts and creative minds make these sections look fantastic every single time.
If you would like to support ETX View’s fashion or other sections, please contact sales manager Tracy Stopani at tstopani@mrobertsmedia.com or call 903-237-7726
COMMUNITY LEADERS
BARBARA MCCLELLAN, of Longview, will be recognized Jan. 25. (O. Rufus Lovett/Contributed Photo)
A Life of Achievement Localtheatreiconhonoredby Arts!Longview
SPECIAL TO ETX VIEW MAGAZINE
Barbara McClellan, a leading figure in Longview’s theatre, music, and culinary arts community, was recently named the 2025 recipient of the Arts!Longview Lifetime Achievement Award for Artistic Excellence.
McClellan will be recognized on Saturday, Jan. 25 during the third annual Arts!Longview Honors celebration. Arts!Longview Honors is a one-night, Broadway-style event celebrating the Arts!Longview Cultural District, its eight arts and culture organizations, and recognizing the Lifetime Achievement honoree.
Past honorees are Pat George Mitchell, founder of Longview Ballet Theatre, and James Snowden, founder of Longview Symphony Orchestra and East Texas Symphonic Band.
“Barbara McClellan has played an instrumental role in multiple facets of our arts community for five decades,” Arts!Longview Executive Director Christina Cavazos said. “As a music educator, she taught countless students. As a food columnist, she encourages a love of the culinary arts in our community. As an actor, musical director, and avid theatre supporter, she has played an integral role in our theatre community since 1975, and she was a key figure in the establishment of Theatre Longview in 2012.”
Arts!Longview announced McClellan as its 2025 honoree on Aug. 2 during opening night of Theatre Longview’s “Little Shop of Horrors” held at the Longview Community Center. McClellan said she was “humbled” and “overwhelmed” to receive the recognition.
“Being off stage and waiting to go on — there’s no experience like it,” McClellan said. “I wanted theatre performers in our community to have that experience. I just wanted to pass that on to other people. It just started with a phone call I made. … ‘There’s no business like show business,’ as Irving Berlin wrote. I wanted lots of people in Longview to have that experience for years to come.”
McClellan, 85, grew up in Tyler and cultivated a love of cooking from her mother. She attended Baylor University, from which she graduated in 1961 with a music educator degree. Throughout the years, she taught countless students and inspired in them a love of singing. In 1970, she published her first food column in the Longview newspaper. Now, 54 years later, McClellan continues to publish a weekly food column in the Longview News-Journal and in the Tyler Morning Telegraph. She is also a published author of three cookbooks and previously operated a restaurant in Downtown Longview.
A supporter of the performing arts, McClellan became active in the former Longview Community Theatre in 1975. Between 1975 and 1996, she starred in countless productions with Longview Community Theatre and was a key component of many of the organization’s musicals throughout the years. She proclaims “Fiddler on the Roof” to be among her favorite | CONT. ON PG.54
BARBARA MCCLELLAN
performs at a previous Arts!Longview Honors Gala. (Les Hassell/Longview News-Journal
File Photo)
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musicals and has starred in the production more times than she can recall.
McClellan moved in 1996. When she returned to Longview in 2011, she was saddened to learn Longview Community Theatre had disbanded in the early 2000s and there was not a community theatre for adult performers anymore.
“Barbara McClellan, who many of us at Theatre Longview lovingly refer to as ‘Bubbe,’ was the catalyst for the founding of Theatre Longview. Barbara got the first small group of potential board members together for a meeting, which later grew into what is now Theatre Longview,” said Denise Knutson, executive director for Theatre Longview. “Barbara has continued to be an avid supporter and has offered invaluable guidance over the years. We are forever grateful for her impact on the theatre community in Longview and are thrilled she is receiving this well-deserved honor.”
In addition to Theatre Longview and the former Longview Community Theatre, McClellan has also been an avid supporter of other theatrical organizations in the community. She is a longtime supporter of ArtsView Children’s Theatre and has served as a musical director for some of the children’s theatre’s musical
revues. She also is a longtime supporter and volunteer with the Texas Shakespeare Festival in Kilgore. She has also been a supporter of Arts!Longview since the establishment of the organization in 2019 and performed with Theatre Longview during the 2024 Arts!Longview Honors celebration.
Arts!Longview Honors is the signature fundraiser for Arts!Longview, a nonprofit organization that manages the state-designated Cultural District. The Honors celebration features a stunning Broadway style program with performances by Longview’s performing arts groups as well as the presentation of the Lifetime Achievement Award for Artistic Excellence. Tickets also include valet parking, a reception with hors d’oeuvres and drinks, live music throughout the evening, and more. The 2025 Honors celebration will feature performances by ArtsView Children’s Theatre, East Texas Symphonic Band, Theatre Longview, and a variety of special guest performances.
Tickets, which are on sale now, are $100. An early bird 10% discount is available through Aug. 17. For tickets, visit bit.ly/4c1rDk5 or artslongview.org. To learn more about Arts!Longview, visit artslongview. org. To learn more about Theatre Longview, visit theatrelongview.com.
MAGIC
Jason Berglund lends his artistic mastery to Longview’s theater scene
STORY BY JENNIFER SCOTT PHOTOGRAPHY BY LES HASSELL
Since childhood, Jason Allen Berglund has been immersed in the arts, influenced and motivated by his mother's backstage work in theater and his father's role in managing sound for prominent concerts.
“I’ve been in entertainment my whole life,” said Berglund, 39, of Kilgore. “My first job was working at Knott’s Berry Farm when I was 15 … there were a lot of opportunities throughout the year. I started in the entertainment department and pretty much worked my way up and did everything that I wanted to as a performer.”
He eventually landed a job with Disney as an artist, eagerly seizing the opportunity to breathe life into Darth Maul for Disneyland's acclaimed Jedi Training Academy show.
“I’m a very big Star Wars fan,” he said. “Getting up at 4 a.m. to get into makeup before the show was exhilarating to me. To be that character and pop up out of the stage and see the face of all the kids look at me like, ‘is he really here? Is that really Darth Maul?’ I loved every minute of it and I miss it terribly.”
ONE," one of the animated props
"POD
created by Jason Allen Berglund for Theatre Longview's production of "Little Shop of Horrors."
JASON ALLEN BERGLUND, right with "Pod Two" and actor Richard Yeakley with "Pod One" during a rehearsal for Theatre Longview's production of "Little Shop of Horrors."
But as much he enjoyed performing, he found fulfillment in doing stagehand work and creating props. Especially after doors opened to lead him to Disney and eventually the television industry.
“I was intrigued by the whole process, like watching everything come together and how crucial it was for that aspect to bring a story to life,” Berglund said. “I really took to it and began watching all of the professionals in the industry who have done major motion pictures … just watching them make the prop and the sets and how they take a raw piece of material and turn it into something amazing.”
From setting up props for shows like “Grey's Anatomy” and “Private Practice” to the stage, Berglund’s meticulous approach involves a blend of artistry and practicality, where every item is carefully selected to resonate with the storyline, enriching the visual tapestry of each scene.
“Whether it’s a patient’s room or somebody’s home, you’re creating a story with those props and they are just as integral to it as the actors are,” he said. “It’s vital because believability is a huge part of it. And it’s an incredible thing to see how many people are backstage and responsible for something like a pencil. Somebody is assigned to these things.”
Berglund, then a certified firefighter in California, was unfortunately affected by major layoffs in the firefighting sector. Subsequently, his family relocated to East Texas in 2010 for a new job opportunity. He then returned to California in 2019 as an artist for Disney but due to financial difficulties caused by COVID, he and his family ended up moving back to East Texas where they have since called home
“We kind of fell in love with it the first time,” he said. “Now I’m applying my skills to local projects.”
Theatre Longview recently had a production of "Little Shop of Horrors,” a quirky musical where a timid florist stumbles upon a mysterious plant with a ravenous appetite for fame and flesh. As this botanical oddity grows, so does its insatiable hunger, unleashing hilarious chaos that upends the shop's fortunes.
After reaching out to Denise Knutson, executive director of Theatre Longview, Berglund was enlisted as the designated designer for Audrey II, the carnivorous plant central to this dark musical comedy.
“Little Shop of Horrors … it’s an endearing story with a man-eating plant from outer space,” he said. “It's a bit of an anomaly, a strange story … but when I was very young, my parents allowed me to watch it – the one with Rick Moranis – and I didn’t fully understand it as I was watching it but I just knew that I
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ACTOR RICHARD YEAKLEY rehearses a scene with "Pod One," an animated prop created by
Jason Allen Berglund for Theatre Longview's production of "Little Shop of Horrors."
ACTORS RICHARD YEAKLEY, left, and Arianna Berry work "Pod One," one of Jason Allen Berglund's animated props, during a rehearsal for Theatre Longview's production of "Little Shop of Horrors."
JASON ALLEN BERGLUND works on the massive armature of "Pod Four," one of the animated props he created for Theatre Longview's production of "Little Shop of Horrors."
loved it. I love the intrigue and the music and … not understanding the plant.”
Berglund explained that creating the giant puppet required extensive application of engineering, physics and mathematics. Determining the weight counterbalance was crucial for the puppet's operation, emphasizing that it deviated significantly from traditional hand puppetry due to its complexity and scale.
“This isn’t your conventional hand puppet,” he said. “You can only do so much with the puppet because it’s so heavy … the range of motion is limited so we worked on it a lot to figure out the mechanism of it. I spent a lot of time reading articles and doing research on people who have done this. I eventually reached out to the right people – they were incredible in helping me accomplish my puppet.”
Berglund said he was still kind of new to puppet mastery as the “Little Shop of Horrors” was the second project of making puppets, as he made the Olaf and Sven puppets for the “Frozen” production for the ArtsView Children's Theatre. Berglund also constructed the Minotaur costume for Theatre Longview’s production of “The Lightning Thief: The Percy Jackson Musical.” He also helped construct ArtsView’s recently renovated stage.
“East Texas is so lucky to have someone like Jason. With his skills, he could easily write his check and work anywhere from Hollywood to Broadway, but he chooses to live here and share his gifts with us,” Little Shop of Horrors Director Tyler Smith said.
Berglund has also assisted with recent Longview Symphony Orchestra events, portraying both Batman and Darth Maul during recent themed concerts.
“I've always seemed to just be in that right place and the right time to receive invaluable training and advice from people who have been in the industry,” Berglund said. “That’s what I’ve gravitated
JASON ALLEN BERGLUND tests the operation of one of the animated props he created for Theatre Longview's production of "Little Shop of Horrors."
ACTORS REHEARSE a scene with "Pod One” for “Little Shop of Horrors.”
PUPPETEER SAM CLEMENTS operates an animated prop.
JASON ALLEN BERGLUND, right, gives actor Richard Yeakley instruction on the operation of one of his animated props.
SAM CLEMENTS, left, and Jason Allen Berglund work on one of the animated props.
towards. I value education but I’m a quick visual learner.”
Berglund honed his skills through countless hours of dedicated study on YouTube University, navigating the labyrinth of knowledge, shaping his craft with each click and keystroke, transforming pixelated instructions into tangible mastery.
“People on there are brilliant,” he said. “They have incredible technique on how to replicate things, how to paint things … how to create rust. They have these amazing tutorials … and I combine everything to bring things to life.”
If he’s not busy building puppets or creating a story in a production, Berglund also shares his rhythmic talents as a freelance drummer.
“Being in a band is … kind of like being in a marriage sometimes,” he said. “You work really closely with everyone and it’s sometimes a challenge. It can be very hard and very demanding. But if I get a phone call to show up on a weekend, I’m going to go jam out.”
In embracing his artistic journey and nurturing his family in East Texas, Berglund continues to find fulfillment in creating imaginative worlds that resonate with audiences, proving that passion and perseverance are the truest ingredients of a meaningful life.
“I’m trying to find the balance of doing the things I love while focusing on the things I believe are most important,” he said. “And my primary focus is my family.”
Berglund spends as much spare time as he can with his wife Stephanie and their son Grayson, who is 5 and a half years old.
“He’s our miracle baby … and pretty much consumes my life right now,” Berglund said. “Time with your kids – especially when they’re this age – doesn’t last long. Before too long, he might be saying ‘no, dad. I don’t wanna hang out with you.’ So … I don’t ever want to take that time for granted.”
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RESTORED TO FORMER Glory
Once a venue for musical legends, Tyler Mayfair building shines again
STORY BY KATECEY HARRELL PHOTOGRAPHY BY LES HASSELL
Tyler city officials, while balancing growth, are safeguarding historical landmarks like the Mayfair building.
"In the '50s, when you came for a dance, it's going to be like you opened the door and walked back into the dance hall," Deputy City Manager Stephanie Franklin said in a previous interview.
Constructed in 1927, the nearly 100-year-old Mayfair dance hall has hosted numerous events, from concerts and performances to festivals and wrestling matches. Notable entertainers have graced its stage, including Elvis Presley, Dolly Parton, Jerry Lee Lewis and Johnny Cash.
The rehabilitation project turned the Mayfair building into an attraction while preserving the community's cherished historic characteristics. According to Franklin, maintaining its historic value not only honors its past but also offers tourists a unique experience.
Preserving historic sites like the Mayfair dance hall is crucial for maintaining a connection to the past. As a historic site, the building will continue to be used by the community, offering a link to Tyler's history for future generations.
Original features like the oak floors were restored as much as possible.
"The embellishments that you had, those art-deco embellishments that went up the sides, all of that [was put] back,"
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VISUAL
THE HISTORIC MAYFAIR BUILDING in Tyler. The dancehall, that once played host to legends like Elvis Presley and Dolly Parton, has earned a spot on the National Register of Historic Places and officially reopened after renovations.
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Throughout the process, different things have been uncovered in the building. They've recovered several old record players, an amplifier and an unopened bottle of bourbon hidden in the wall.
Franklin said the city restored the original stage, which was constructed before a remodeling in the 1950s. It was in pristine condition and discovered beneath a slipcover during reconstruction.
The dressing room was preserved to serve as a small museum telling the history of the building. It includes original photographs of Elvis in that same room, which were discovered during the restoration.
New structural upgrades to the Mayfair ensure longevity, expanded storage, ADA-compliant facilities, and roll-up doors leading to a spacious deck and food truck park.
The total cost to rehab the 12,320-square-foot building was $4.2 million.
The Mayfair, now fully rehabilitated, had undergone previous renovations but had been left untouched for many years before this latest transformation.
organization. During World War II, its use was primarily restricted to events related to Camp Fannin, a military base located north of Tyler.
In the post-war 1950s, the dance hall saw a surge in entertainment but received minimal updates apart from routine repainting.
The 1960s brought noticeable wear and tear to the building. At this time, the roof, which was over 30 years old, was possibly replaced around 1965. The interior color scheme was dramatically altered, turning the once vibrant auditorium into a bland, off-white space.
The building's east exterior lost several architectural features during this period. Elements such as vertical bar panels were removed, and the exposed brickwork was painted beige. The iconic neon sign is believed to have been taken down by 1969.
Since 1965, the building has received several new coats of paint, though its physical layout has remained largely unchanged. Interior remodels have been minor, often reusing existing materials.
The City of Tyler made the restoration possible in partnership with the Friends of the Mayfair, an organization dedicated to the building's preservation.
NATASHA RAIBON poses for a photo with some of her work at Franklin said.
The dance hall underwent significant modifications around 1938 to accommodate the Rose Festival
A 2014 structural assessment determined that the Mayfair dance hall was in fair condition but was
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experiencing water damage and sagging in some areas. Concerns about the timing of repairs led some advocates to believe immediate action was necessary.
Ronny Anderson, a musician who founded the nonprofit Friends of the Mayfair to preserve the structure, emphasized the urgent need for attention and funding.
The group estimated that $1.3 million was required to restore the dance hall. It had a detailed plan in place but needed more financial support. Over the years, the plan was incorporated into the Rose Complex Master Plan through collaboration with the City of Tyler.
In 2016 Historic Tyler Inc. gave a financial grant to help establish The Friends of The Mayfair. Historic Tyler Inc. fully supported the City of Tyler's effort to rehabilitate this historically significant building as part of the new convention center complex.
The planning process for the master plan began in 2016 and was approved in July 2017. Community
feedback included that residents want to "protect the history and the culture of this area," Franklin said.
"Saving this piece of history will be a notable achievement for the city and benefit the community," Ashley Washmon, executive director for Historic Tyler said in a press release.
Restoration of the Mayfair will create a viable venue for many different events, but it will also be a milestone in maintaining the history that defines Tyler's character and culture.
In 2019, city officials announced plans to construct the new W.T. Brookshire Conference Center and restore the Mayfair.
The Friends of the Mayfair and the City of Tyler publicly was dedicated to seeing the building restored with the construction of the new convention center. Tyler's historic Mayfair concert hall was included for rehabilitation in Phase 1 of the Rose Complex contract awarded in April 2021.
To fully determine the accurate and current cost of
TYLER RESIDENTS BILL AND SANDY CRAIG dance the night away like many others have since the historic Mayfair building opened in 1927. (Katecey Harrell Tyler Morning Telegraph).
rehabilitating the hall, a recent survey of the facility and selective demolition to determine the condition of the structure were conducted.
This allowed for more detailed and accurate construction drawings to be completed. The survey found that the structure has continued to deteriorate due to a lack of investment and that it would be more cost-efficient to restore than to rebuild.
During a June 2022 meeting, Tyler City Council approved a change order to complete rehabilitation and restore the Mayfair to its historic grandeur. The Hotel Occupancy Tax Fund, grants and donors funded the additional amount.
In May 2023, the Tyler City Council voted to accept a grant from the Texas Historical Commission Certified Local Government Grants to fund the Mayfair Building National Historic Landmark Nomination.
Music and laughter filled the historic Mayfair during its grand reopening April 4. Mayor Don Warren announced to the crowd that the dance hall had been
added to the National Register of Historic Places.
This preservation ensures that children growing up today will have the opportunity to understand and appreciate the city's heritage.
By safeguarding such landmarks, the community honors the past and offers educational experiences for those who might not otherwise grasp the significance of early architecture and historical changes.
As it embarks on a new chapter, the Mayfair symbolizes Tyler's dedication to honoring its past while welcoming a future of promise and opportunity.
"Tyler has many historic buildings, but I would argue that the Mayfair is one of the most significant in that the history associated with this property transcends local significance and state significance," Washmon said.
The historic venue is located at 411 Fair Park Drive in Tyler, in the city’s thriving Rose Complex. For more information or to book the venue, visit https://tinyurl. com/mayfairintyler.
Introducing ETX View Elite, sponsored content within ETX View Magazine that highlights the best local businesses in our community. Discover the extraordinary entrepreneurs and unique offerings that make our region special. From cozy boutiques to innovative startups to established local favorites, ETX View Elite is your guide to supporting and exploring the local economy. Join us in celebrating the businesses that make our community thrive with exclusive offers and insider tips. Connect with ETX View Elite for a delightful exploration of our remarkable local businesses and services. If you are interested in being part of ETX View Elite, contact Sales Manager Tracy Stopani at 903-237-7726.
CASA FLORA
At Casa Flora, we want to be your go-to spot for fresh flowers and creative arrangements.
As soon as you walk through our doors, you’re greeted by a variety of colorful blooms and friendly faces ready to help you find the perfect arrangement or gift.
What sets Casa Flora apart is our unique selection that goes beyond traditional floral offerings. In addition to stunning bouquets, we offer gourmet, fruit and candy arrangements, balloons and gift items. We love working with you to celebrate your loved ones.
For those looking to spruce up their homes, Casa Flora offers an array of home decor items, from decorative vases to charming wall art. The shop also boasts a beautiful selection of succulents, which are low-maintenance and perfect for adding greenery to any space.
As a full-service florist, Casa Flora specializes in event arrangements. Whether you’re planning a wedding, anniversary, or corporate event, our experienced team works closely with clients to create customized floral designs that fit the theme and style of the occasion. From elegant centerpieces to eye-
catching installations, Casa Flora ensures that every detail is taken care of, allowing you to enjoy your special day.
With our friendly staff and commitment to quality, Casa Flora loves being part of our community. Whether you’re picking up a bouquet for yourself or arranging flowers for an event, you can always count on Casa Flora to deliver beauty and creativity. If you’ve not visited us in a while, come in to see our expanded shop. We hope to see you soon!
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Did you know the Greater Tyler Association of REALTORS® building doubles as a venue called the OneREALTOR®Center.
The OneREALTOR®Center is East Texas’ most architecturally unique and technologically advanced event and training center. The timeless, yet forward-thinking center can accommodate your next business meeting, conference, trade show, fundraiser, wedding, or reception. Beautifully landscaped with private, outdoor spaces, OneREALTOR®Center provides a
“retreat” atmosphere right in the heart of Tyler! OneREALTOR®Center is built from sustainable materials, making it both eco-friendly and a beautiful addition to East Texas’ architecture. Our space includes an event center, training room, grand foyer, and outdoor patio. Any of these can be rented independently or jointly to provide your special event all the amenities of state-of-the-art technology in an all-natural environment. Contact the GTAR Office today to reserve your event (903) 566-8403.
SEPT/OCTOBER CALENDAR events
ATHENS
BLACK-EYED PEA JAMBOREE
SEPT. 19 - SEPT. 21
Ginger’s Park 100 E Tyler St https://athenstxchamber.org/
BULLARD
LADIES TEA
11 A.M. - 2 P.M. SEPT. 14
First Baptist Church Flint 1428 S Houston https://fbcbullard.churchcenter. com/
BULLARD BLUEBONNET FESTIVAL
8 A.M. SEPT. 21
Bullard Chamber of Commerce 114 S Phillips St https://www.bullardchamber.com/
CANTON
FOOD FALL AND FOTBALL
2 P.M. - 5 P.M. SEPT. 14
The Picket Fence 1001 N Trade Days Blvd https://tinyurl.com/yjhr2rxa
VZC SPLASH BASH
11 A.M. - 7 P.M. SEPT. 14SEPT. 15
Canton Fairgrounds 24780 State Highway 64 https://www.visitcantontx.com/
20TH ANNIVERSARY GALACASINO NIGHT
5 P.M. OCT. 5
St. Therese Parish Hall 885 1st Monday Ln https://www.cacvz.org/
FIRST MONDAY TRADE DAYS
OCT. 3 - OCT. 6
First Monday Trade Days 800 First Monday Ln https://www.visitcantontx.com/
BULLARD BLUEBONNET FESTIVAL
PISTOLS, PURSES & PUMPKINS BINGO
6 P.M. - 9 P.M. OCT. 10
St. Therese Catholic Church 885 First Monday Lane http://www.cantontexaschamber. com/
23RD ANNUAL AUTUMN FESTIVAL
10 A.M. - 5 P.M. OCT. 12 Downtown Canton https://www.visitcantontx.com/
TEXAS STAR QUILTERS GUILD QUILT SHOW
OCT. 18 - OCT. 19
Canton Civic Center
800 Flea Market Rd https://www.visitcantontx.com/
12TH ANNUAL HONKY TONK HALLOWEEN PARTY
OCT. 24 - OCT. 26
Canton Civic Center
800 Flea Market Rd https://www.visitcantontx.com/
TRICK-OR-TREAT ON MAIN STREET
5:30 P.M. - 7:30 P.M. OCT. 31
Downtown Canton https://www.visitcantontx.com/
CARTHAGE
FALL 2024 PANOLA COUNTY COMMUNITY GARAGE SALE OCT. 19
Panola County Chamber of Commerce
300 W Panola St https://panolacountytexas.com/
CHANDLER
POW WOW
10 A.M. - 4 P.M. OCT. 12
Winchester Park FM 315 https:// chandlertxchamberofcommerce. com/
DAINGERFIELD
DUTCH OVEN COOKING
9 A.M. - 12 P.M. SEPT. 7 AND OCT. 5
Daingerfield State Park 455 Park Road 17 https://tinyurl.com/53d4zcwu
ALL OUT PINK OUT!
OCT. 11 - OCT. 12
Daingerfield City Park 305 W Scurry St https://tinyurl.com/3h985yfu
FUN NIGHT OUT
5 P.M. - 8 P.M. SEPT. 20
Daingerfield City Park 305 W Scurry St https://tinyurl.com/muz3zera
GILMER
EAST TEXAS YAMBOREE TATER TROT
7:30 A.M. OCT. 12
Gilmer High School 850 Buffalo St https://yamboree.com/
YAMBOREE QUILT SHOW
OCT. 17- OCT. 19
Redemption Worship Center 1088 US Hwy 271 N https://yamboree.com/
THIS EVENTS LISTING WAS COMPILED BY STAFFER RAQUEL VILLATORO. EVENTS FOR CONSIDERATION IN THE NOVEMBER/DECEMBER EDITION OF ETX VIEW MUST BE SUBMITTED BY SEPTEMBER 15.
TEXAS ROSE FESTIVAL
Schedule an appointment today.
*Clinics offered Saturday mornings Aug. 24 – Nov. 16 from 9 – 11 a.m.
Same-day MRI requires insurance approval.
Redefining recovery, elevating performance.
Whether you’re a competitive athlete or a weekend warrior, CHRISTUS Orthopedics & Sports Medicine Institute is the premier choice for sports related injuries, providing faith-based compassionate care, close to home. Our team of world-class providers diagnose and create personalized treatments for injuries and chronic conditions of bones, joints and muscles all in one centralized location for your convenience and ease of care.
• State-of-the-art technology for innovative treatment
• Saturday Clinics* for student athletes in grades 7 to college
• Comprehensive rehab including our Bridge Program designed to help you transition from rehab to your highest performance level
