Standards & Guidelines June 2018
EXCLUSION ZONE It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exsclusion zone indicates the closest any other
CLEARSPACE
graphic element or message can be positioned in relation to the mark of the symbol itself and our logo - they have a fixed relationship that shoud never be changed in any way.
CLEARSPACE
MINIMUM SIZE A minimum size is also set to ensure legibility of the HAWK logo at all times,due to the small detail within the overall mark the minimum size is to a width of 16 mm,which gives an overall height of 15.8mm.
16 mm
23 mm
42 px 36 px
COLOR VARIANTS Whenever possible please try to use the color version of the HAWK logo. If,not possible then the mark may be used single color in black, or white reversed out of a color of suitable image.
THINGS TO AVOID The logo should never be distorted or changed in any way. never try to alter elements of the HAWK logo.
Dont change the order of colors on the logo.
Dont change the color palette.
Dont change the position.
Dont distort the logo.
Dont place the logo against a complicated background. Please refer to the Background section for further clarification.
Dont rotate the logo.
COLOR PALETTE Color plays an important role in the HAWK identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonius look of the HAWK brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
R 237 C0 M 99 G 32 Y 100 B 36 K0 C 88 R 58 M 77 G 83 Y0 B 164 K0 C 47 M39 Y39 K3
Tones
80
60
40
Tones
80
R 142 G142 B 142 80
60 40 Tones
60
40
BACKGROUNDS When the HAWK logo appear on a color background please ensure the logo remains clearly visible at all times. If that is not possible,logo must be placed on a plain white or black background.
ICONOGRAPHY An icon is a pictogram dislayed on a screen or print layount in order to help the user navigate though the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive� representation of a software tool, function or a data file.
TYPOGRAPHY The yonder typeface and typographic layount helps create a distinctive and consistent look across all forms of our communications. Geomanist, our chosen typeface is avaliable in a range of weights, although for clarity and distinction we suggest the use of sample, medium and bold with the option to use italics for each weight.
Time Burner Sample Franklin Gothic Medium Franklin Gothic Bold
APPLICATHIONS The printed materials that we use every day are one of the most important parts the brand. They must reflect our attention to detail and professionalism at every opportunity.
- Stationary - Business cards
43.3 mm
47.5 mm
12 mm
STATIONARY Stationery is our brands front line and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationary.
13 mm Hornbeam House Hornbeam Park Hookstone Road Harrogate HG@ 8QT
44 mm
Name Company Building Street Name Town/City Country Post Code
+44 - (0)1423 855 971 info@hawkairlines.co.uk hawkairlines.co.uk
Def; Ref;
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BUSINESS CARD
WWW.HAWKAIRLINES.CO.UK
8 mm
8 mm
ARNAULD FAUVARQUE Travel Retail
m. +32457683206 e. af@hawkairlines.co.uk w. hawkairlines.co.uk
FLYER
Take HAWK everywhere you go
Mobile boarding passes
Timetables
City guides
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My tips
Get status notifications
Inflight entertainment
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Eat and drink up
Check-in reminders
Pick me up
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Home sweet home
CUSTOMER BILL OR RIGHTS
Bringing Humanity Back to Air Travel
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THE HAWK VALUES;
You can speak directly to a Hawk Airlines representtative at any time. 1-800-583-2583
www.hawkairlines.co.uk
As you get ready for new destination, Hawk Airlines is ready to take you there.
FOLDER
65 mm 5 mm
219 mm
220 mm
5 mm
310 mm
385 mm
WWW.HAWKAIRLINES.CO.UK
70 mm
ENVELOPE
110 mm
Size: 10 mm 27 px
WWW.HAWKAIRLINES.CO.UK
m. +32457683206 e. af@hawkairlines.co.uk w. hawkairlines.co.uk
210 mm Font: Arial Style: Regular Size: 9 pt Color: #872462
Standards & Guidelines June 2018
m. +32457683206 e. af@hawkairlines.co.uk w. hawkairlines.co.uk