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Royal Air Maroc Rebrand
Royal Air Maroc Rebrand
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Royal Air Maroc Rebrand
The Airline “The Wings of Morocco” Royal Air Maroc is the country’s largest airline and is fully owned by the government of Morocco. The carrier offers flights to Africa, Asia, Europe, and North and South America. Since its humble beginnings in the early ‘50’s, the airline has expanded to accommodate a larger audience with increasing demand for European connections, and is an affordable option for tourists and those looking for cost-effective travel. The company signed onto Open Air agreements, which has caused competition with other low-cost carriers in the area.
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Current Position Hospitable, Warm, Accommodating Royal Air Maroc wishes to better reflect the vibrancy and diversity of Moroccan culture. As an accommodating, economy-focused airline, the brand seeks to go above and beyond in service, consideration, and comfort, while still remaining affordable. The airline prides itself on creating an amiable, friendly environment, and desires to represent the warmth and hospitality Royal Air Maroc strives for in their experiences in the brand’s visual language.
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Mood Board
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Zellige Small Parts of a Greater Whole These ornate and colorful tiles are found on many structures and building around Morocco and are known as zellige. As a very common form of Islamic art, they are ornate, colorful, and shaped by hand, using a fine chisel, and then set into white plaster to create intricate designs. They represent part of Morocco’s architectural and cultural identity of craftsmanship, diversity, and vibrancy.
Royal Air Maroc Rebrand
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Current Logo
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Royal Air Maroc Rebrand
New Logo
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Scalability
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Royal Air Maroc Rebrand
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The Mark
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Royal Air Maroc Rebrand
The halved octogram is inspired by Morocco’s distinct zellige, and is given rounded corners to create a friendlier shape. The white space between the blue octograms gives balance and creates a place for the eye to rest
The typefaces used have been modified to reflect Royal Air Maroc’s inviting and warm personality. The corners have been rounded on both typefaces to not only reflect the octogram above it, but to also illustrate the airline’s more affable nature
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Brand Assets Alternate Logo Mark
Typefaces
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GT Sectra
GT America Extended
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
A N a p 0
Royal Air Maroc Rebrand
B C D E F G H I J K L M O P Q R S T U V W XY Z b c d e f g h i j k l m n o q r s t u v w x y z 1 2 3 4 5 6 7 8 9
Color Palette
#363593
#FDBE12
#EB4143
#5AC3BA
Pattern
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C AIR
L AIR MARO C
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ROYAL
th c th
Royal Air Maroc Rebrand
AIR MA
R
he wings of morocco the wings cco the wings of morocco the w he wings of morocco the wings Royal Air Maroc Rebrand
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Applications
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BOA R D I N G PAS S PAS SE N G E R
PAS S E N G E R
TE R RY J O NES
T E R RY J ONES
F RO M
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F RO M
CA R R I E R
NEW YORK CIT Y
ROYA L AI R MO R AC
TO
DAT E
T I ME
AG A D IR
AG ADIR
0 9 DEC
08 :4 0
DATE
TIME
G AT E
09 D EC
08 :4 0
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FLIGHT
SE AT
BOAR D T I LL
RAM31
35C
08:10
FLIGHT
S E AT
G AT E
BOAR D T I L L
R AM 31
35 C
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08 : 10
Royal Air Maroc Rebrand
NEW YOR K C I T Y TO
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COME TASTE
morocco Flights from Washington to Casablanca
COME FEEL
morocco
Starting at
$1300
Book your flight today at Royalairmo rac.com
COME SEE
Flights from
morocco
Miama to Malaga
Flights from New York to Morocco
Starting at
$515
Book your flight today at Royalairmo rac.com
Starting at
$655
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Royal Air Maroc Rebrand
C OM E ENJOY
morocco
Book your flight today at Royalairmorac.com
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Royal Air Maroc Rebrand
C O M E E N J OY
morocco
Book your flight today at Royalairmorac.com
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Log in
Flight tracker
BAGGAGE + S E RVICE F E ES
Check in
Contact Us
TR AVE L IN FO
C OME EXPERIENCE
morocco Flight Round Trip
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Royal Air Maroc Rebrand
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Hotel
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One Way
From
To
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E-S E RVICES
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Royal Air Maroc Rebrand
regina davis FLIGHT AT TEN DAN T 781 . 456 . 8910 rdavis@ram.gmail.com royalairmaroc.com
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