Rylander Design 2009
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In my heart I believe that design always wins. Not because good always triumphs over evil (it doesn’t) or because good taste always trumps bad (it sure as hell doesn’t). I simply wouldn’t be able get up in the morning if I believed otherwise. So, longer ago than I care to admit, I took a blood oath to do what I can to ever so slightly shift the odds in favor of things that are unexpectedly interesting, stylishly strategic or just plain fun to look at. With a grateful nod to my clients, Here are some of the results. 3
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Contents apple 2 Amaranthine 22 Adperk 30 Archstream 36 Blue planet run 42 Brand66 52 Bugatti 54 Cleantech america 62 Guy diehl 66 Eden 76 Enfatico 82 Flower 94 Funktion 102 Gwabbit 108 Intel 114 Kelly vineyards 118 The lost Dog 122 The marketing farm 130 meedan 136 Museums of San Francisco 144 Natasha’s Story 150 Neokeys 160 neutrino 166 The obama time capsule 170 Olema Pharmaceuticals 178 Pacific Color 182 The New Pickle Circus 186 Polymorph 196 Professional Destiny 200 Project Billboard 202 Schoenberg 208 Sushi Sasabune 218 Sync salon 226 tomatoheads 232 Tortura 236 Urbanburp 244 Verdigris 248 Vizza 256 Votervoter 264 Without walls: Museum multimedia 270 Wyoming outfitters 276 credits 284 5
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Apple Print | TV | Outdoor | Direct | Web
Apple has been thinking different since the days it did business out of a garage. I’ve lent my thinking to the cause for over a decade, producing advertising and graphic design for Chiat\Day and directly for Apple. Writer Tom Witt and I have created a catalog of iconic ideas springing from the minimalist elegance of the Apple product line. I love this company.
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Amaranthine Book Design
Amaranthine is greek for “color that never dies�: an apt descriptor for this large-format, hardcover book featuring the aviary collection of The Museum of Boston. Photographer Mark Laita captured the specimens in over 250 plates depicting a wild diversity of color, shape and form. My design challenge: get out of the way and let nature shine.
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Adperk Logo | Branding | Direct | Web
Why should anyone be force-fed advertising they don’t really care about? AdPerk CEO Barry Soicher had a neat idea: let consumers choose their own commercials in exchange for rewards. My job was to capture this upstart spirit in branding, website design and marketing materials.
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Archstream Logo | Branding | Web Design
Archstream has a divergent view of radio and TV. While some see stagnation, they see sky-high potential. To the delight of station managers (and financial institutions supporting them), Archstream set out to turn broadcast media into scalable, profitable digital businesses. All they needed was a branding platform as fresh as their thinking.
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Blue planet run Logo | Branding | Web Design
While “green” gets all the press, “blue” needs attention too. Teaming with Rick Smolan, creator of the bestselling Day in the Life and America 24/7 series, I helped produce Blue Planet Run: a visual study of earth’s fresh-water crisis. With over 250 photographs by the world’s top photojournalists, it focuses on challenges and solutions, and celebrates the “water heroes” who are quite literally saving the world.
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Brand 66 Logo | web design
What the world needs now is another blog from another self-important design guru. BrandSixtySix is a discussion of branding, design and commerce presented by — me. Its mark is a playful nod to the iconic Route 66 sign, kept clean and minimalist in support of the ideals promoted within. Check it out at brandsixtysix.com/blog.
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Bugatti Print
The exotic EB 110 debuted for on the occasion of Ettore Bugatti’s 110th birthday. Apparently, what he started in Molsheim, France back in 1909 continues today. This proposed print and poster campaign pays tribute to the timeless beauty of Bugatti’s designs.
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Cleantech america Logo | Branding | Web Design
Cleantech America is a California-based company that provides large-scale solar farms to help fight global warming and foster energy independence. Brought on board from the company’s inception, I provided strategic thinking as well as branding and web development.
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Guy diehl Logo | Web Design | Book Design
Guy Diehl’s paintings hang in fine art museums and collectors’ homes throughout the world. How does one brand an artist whose work includes references from traditional realism to classic modernism? My solution was a Bauhaus-inspired mark that supports an identity system from hardcover book to website.
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Eden Logo | Branding
Eden designs and maintains landscapes for homeowners and businesses in the northeast, but does it with an attitude. It’s all about striking visuals that are both lowmaintenance and functional. I strived to capture the spirit of the company’s unique perspective, blending classical and modern with hip and fun.
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Enfatico Logo | Branding | Print | Web Design
Every decade or so, the ad world produces another story that defies belief. The latest was Enfatico: a $4.5 billion “overnight global startup” created by WPP with Dell as its founding client. It was born in controversy and hasn’t stopped generating it since — but at least it’s doing so with a carefully designed branding system that’s present from notepad to new business pitch.
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Flower Book Design
Traveling the world over a three-year period, noted photographer Mark Laita captured 120 images of the world’s most striking flowers, both the rare and the common. Unable to compete with Mother Nature’s presentation skills, I gave this 240-page hardcover book a minimalist design.
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Funktion Logo | Branding
Funktion was a classic rock band from the 1970s, based in Austin, Texas. Though their music is lost to history (or was it banished?), their image lives on. As a former Austinite and music fan, this was a project near and dear to my heart. I gave the band a logo and branding platform that reflected the gritty sound that made them popular.
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Gwabbit Logo | Web Design
Gwabbit is an add-in for Microsoft Outlook and BlackBerry that “gwabs” contacts from your emails and adds them to your Outlook address book. All it takes is a click. But first, it took some design work to convey a sense of the product’s ease to a wary audience.
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Intel Environmental Video
Everyone knows Intel is at the heart of the information revolution. What they don’t know is that the company is also at the heart of the green movement, determined to do its part to sustain the planet. This video (produced with Seed Marketing) chronicles the depths of Intel’s commitment to reduce its environmental impact.
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Kelly vineyards Packaging Design
The Kelly Family Vineyards ships only a small percentage of Northern California’s wine, but they are amongst the leaders in passion. Their meritage wines are produced in small lots to insure that every bottle sold meets the family’s standards. My packaging designs celebrate the winemaker’s personalized, hands-on approach to the art of viniculture.
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The lost Dog Book Design
This children’s book began as a simple conversation between award-winning photographer Mark Laita and myself, and ended up as a truly fulfilling collaboration. It’s the story of Mason, a young boy searching for his lost dog, who finds his world transformed as he climbs, skis and skateboards over animals of every shape and size.
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The marketing farm Logo | Branding | Web Design
The Marketing Farm is a consulting firm based in San Francisco, providing strategic marketing and business development to such brands as Apple, Google, WalMart and Twitter. Distilling their essence to the idea of “growing commerce,� I developed a logo and branding system that conveys this sense with a glance.
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Meedan Logo | Branding | Web Design
In Arabic, meedan is a town square or gathering place. Meedan.net is the digital and global version of that. It’s a place where you can speak to or collaborate with people who speak a different language, and share points of view. My logo design reflects the globally diverse user base, and the ways in which their lives overlap.
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Museums of San Francisco Interactive Exhibit Design
Photographer Mark Klett has invented an interesting form of time travel. Shooting from an identical vantage point as photos taken during the 1906 San Francisco Earthquake and Fire, he paints a picture of two very different worlds. My interactive design for his work, After The Ruins, was featured in the Communication Arts Interactive Annual.
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Natasha’s Story Book Design
Using his craft, photographer Rick Smolan tells the story of a young Amerasian girl, a fateful photograph and an adoption saga that takes an unexpected twist. This book design was intended to generate interest while giving the subject matter the respect it deserves.
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Neokeys Logo | Branding | Product Design | Web Design
NeoKeys is a technology company with deep experience in consumer product design and a conviction to change the status quo. Writer Tom Witt and I worked with Neokeys as marketing partners to create an integrated system from product design to brand identity.
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Neutrino Logo
In a universe of large and faceless marketing agencies, Neutrino is truly a “subatomic particle.” And they proudly play a similar role — acting as a fundamental building block for more complex structures. I set out to capture their “small is powerful” spirit in a logo and ID system.
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The obama time capsule Book Design | Web Design | Customization UI
Imagine a hardcover coffee-table book that not only captures a historic moment through the eyes of the world’s top photographers, it lets you to contribute your own photos and thoughts. This is the idea behind The Obama Time Capsule. Each book is a personalized record of Obama’s journey, a unique edition printed just for the recipient. I was asked to design the book as well as the website where customers do their customizing.
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Olema Pharmaceuticals Logo | Branding
Olema develops new ways to combat life-threatening diseases like Alzheimer’s and cancer. Since they improve the quality of life through advanced biotechnology, I gave them a simple letterform logo, evolved to create a tablet shape inside.
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Pacific Color Print | Direct Mail
Multicolor offset printing for ad agencies and design firms is serious business. But when you’re interacting with creative minds, you’d better have a sense of humor. For Pacific Color, I used a little industry humor to help pump up attendance at customer event — at which they all did get a little loupy.
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The New Pickle Circus Logo | Print | Television | Direct
A small, Bohemian-style traveling troupe meets a small, Bohemian-style creative department. Writer Tom Witt and I paired old with new to produce TV, radio, print ads, posters and collateral — with one of our spots making it into the exclusive British D&AD Show. It was a tent-full of makeover on a clown’s budget.
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Polymorph Logo | Web Design
Shape-shifting between advertising, strategy, product naming and landscape design, Polymorph isn’t your usual consultancy group. How do you brand an outfit that refuses to be branded? For this band of malcontents, I developed a visual ID that evokes constant evolution.
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Professional Destiny Book Design
Author Valerie Hausladen passionately believes we all have natural gifts that can guide us towards the career we “were born for.� To create a engaging cover that communicates her philosophy, I reached into the book of metaphors. A somewhat complicated idea becomes instantly accessible.
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Project Billboard Logo | Illustration | Print | Outdoor
The Kerry vs. Bush election ignited an emotional debate across our nation. Things got particularly hot in NYC, when an outdoor media company refused to post the ads I created for Project Billboard. One court battle later, the work did go up — just in time for Republican Convention attendees to enjoy.
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Schoenberg Print | Posters | Web
Every guitarist dreams of owning the perfect guitar. Eric Schoenberg dreams of making them. His guitars are sought for warmth, clarity and their ability to mesh with their owner. So it was that my poster and ad campaign, built on the theme “Guitars that become you,� struck a particularly good chord.
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Sushi Sasabune Print | Posters
It’s difficult for the unenlightened to fathom, but those who have feasted at LA’s Sushi Sasabune consider it a religious experience. This may come as a shocker, but — it’s all about the fish. A fact that did not go unnoticed when I created Sasabune’s first branding campaign. It makes me hungry just to look at it.
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Sync salon Logo | Signage | Branding | Web Design
The people who create individuals’ images need an image of their own. Sync Salon not only offers a range of services, they offer a higher class of service featuring European-trained hair stylists. Theirs is the first branding system I’ve built from a single strand of hair.
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Tomatoheads Logo | Packaging | Web Design
Tomatoheads is a restaurant that is both healthy and fast, which makes it a perfect alternative to the typical greasy burger joint. What better way to express this than with a pair of ambulatory tomatoes? This playful treatment connotes the quality nature of the menu, along with the fun atmosphere of the restaurant.
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Tortura Book Design | Print
The creativity of man is visible everywhere in this world — even in devices of torture. Photographer Mark Laita was granted access to this rarely seen collection housed at the Musea della Tortura in San Gimignano, Italy. My challenge was to help present 17th century Europe’s most creative nightmares. Hopefully they won’t make this into a movie.
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Urbanburp Logo | Branding | Signage
Some of today’s most interesting and eye-catching designs were born before many of us. UrbanBurp reaches into the past to deliver rare, vintage fabrics and highquality interior design services. What they needed was a branding campaign that literally captures the best of two different worlds: then and now.
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Verdigris Logo | Branding | Web Design
Verdigris is a Sausalito-based architectural firm designing exquisite structures in a decidedly modern style. To help communicate their values, I designed a logo that expresses a passion for shape, form and color — and an online catalog of site photography that echoes the theme with subtle animation elements.
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Vizza Logo | Web Design
Vizza is vertical pizza. A new angle on an old favorite. It was discovered in a small Italian village by two vacationing pizza lovers who couldn’t leave the taste behind. My logo presents the crust in its heretical “V� shape and stacks the type accordingly. In-store graphics feature famous Italians and their Vizza.
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Votervoter Logo | Web Design
Real power to the people. VoterVoter makes it possible for anyone to run their own political advertising — just pick from a library of ready-made spots (or create a new one), choose a budget and location, and VoterVoter does the rest. My logo and website sold without debate.
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Without walls: Museum multimedia Logo | Branding | Web Design
Fine art gets some muscle. To help build understanding and appreciation for the arts, Without Walls produces elegant, interactive programming for art museums and galleries. A graphic ID that plays off the traditional museum entrance pin gives them purpose and humanity.
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Wyoming outfitters Logo | Branding | Signage | Web Design
Ride ’em, rope ’em, brand ’em — with an emphasis on branding. Wyoming Outfitters needed a logo, signage and ID package to promote their line of western clothing and housewares. It seemed only natural to give them a “W” brand cut from a slab of beautifully rusted Cor-ten steel.
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Additional Credits apple tom witt & ken segall, writers Blue planet run rick smolan & jennifer erwitt, project directors Enfatico ken segall & Tom witt, writers; michael tompert, 3d rendering Intel tom witt, writer, nancy raff & John torcassi, seed meedan Ahmad Humeid, syntax Museums of San Francisco bob conway, without walls Natasha’s Story rick smolan, project director Neokeys tom witt, writer; michael tompert, 3d rendering The obama time capsule rick smolan & jennifer erwitt, project directors Pacific Color tom witt, writer The New Pickle Circus tom witt, writer Professional Destiny ken segall, project director Project Billboard ken segall, writer Schoenberg tom witt, writer sony tom witt, writer Sushi Sasabune tom witt, writer Sync salon diane rylander, project director tomatoheads megan kent, starfish Tortura tom witt, writer Urbanburp michael tompert, 3d rendering Vizza megan kent, starfish Without walls heath carlisle, web programming the book you’re holding in your hands ken segall, writer; the game changers at blurb special thanks diane, mason & annabelle
Ryl ander Design
Ryl ander @ mac .com
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