Back Stage Pass Program

501 North West St. Suite 1101A Woolfolk Building Jackson, MS 39201

PAID

PRSRT STD U.S. POSTAGE

544

JACKSON, MS PERMIT NO.

10:45 a.m.

Concurrent Sessions Building a Multi-Dimensional Event: The Great Delta Bear Affair Meg Cooper, Mississippi Lower Delta Partnership

Salon A

Learn how to maintain a strong festival brand and keep programming fresh by presenting multiple cultural components (music, food, craft, culture, history and education) in a single festival environment while staying within budget.

Not Just for Fun: Downtown Events as Economic Development Salon B/C Tripp Muldrow, Arnett Muldrow

January 24-25, 2012

Discover how a variety of communities across the South and the nation have marketed events as economic development tools to drive traffic to downtown and foster investment (while having a good time, too!)

Hollywood Casino, Bay St. Louis 11:30 a.m.

The Back Stage Pass Festival and Event Coordinators Conference is a symposium that focuses on planning for festivals and special events through the sharing of ideas and like experiences with fundraisers and event planners throughout the Southeast. Back Stage Pass is a new collaboration among the Mississippi Main Street Association, Mississippi Arts Commission and the Mississippi Development Authority. For the first time, the three statewide organizations will be partnering to present one high-quality festival and event coordinators’ program.

From Juke Joint to Festival: A Clarksdale Case Study Roger Stolle, www.cathead.biz

3-5 p.m.*

Early Bird: Anatomy of a Festival

5-6:30 p.m.

Shuttle will meet people at the front door at 3 PM and pick back up to take back to Hollywood at 4:30. Shuttle can take 20 people. A second shuttle will be called if needed.

Downtown Bay St. Louis 1:30 p.m.

Prefunction

Salon B/C

Learn how W.H.Y. holds the key to successful community programming: Who is your audience? How are you connecting to community? Yes! You can make money and enrich your community at the same time.

8-9 a.m.

Registration/Continental Breakfast Exhibits Open

Prefunction Prefunction

9-9:15 a.m.

9:15 a.m.

Welcome Bob Wilson Opening Session Sponsorships Big and Small Sylvia Allen

Cypress C Cypress C

Sponsorships are easy ... if you know how to do it and where to go to get it! This session will focus on the many different sponsorship selling strategies and tactics that can help you get everything from a $25 dollar sponsorship to a $25,000 one. There is a simple system and you can learn it, easily. Taught by Main Street favorite, Sylvia Allen, come prepared to learn AND have fun!

* Sign up ahead of time: denisehalbach@msmainstreet.com

Concurrent Sessions The W.H.Y. Factor Allison Winstead, Mississippi Arts Commission

Dine Around Restaurant list and captains

Snack Break Exhibits Open

Cypress B

Where can you find money, besides grants and sponsorships? There are lots of ways you can generate revenue ... come to this session and get ideas for different funding that is easy and fun and successful! Begin to think small and realize that small dollars add up to big money!

Prefunction

WEDNESDAY

10:30 a.m.

Lunch Creative Funding Sylvia Allen

Registration and Exhibitors Set-up

6:30 p.m.*

Salon B/C

Explore the history and development of Clarksdale, Mississippi's successful Juke Joint Festival— "half blues festival, half small-town fair & all about the Delta." Last April's 8th annual edition attracted visitors from at least 45 U.S. states and 21 foreign countries.

How, why and what's next?

12:15 p.m.

1-5 p.m.

Exhibitor’s Reception and Artist Showcase

Salon A

No matter what type of festival you produce, there are endless possibilities to use food to enhance your programming and marketing reach. From BBQ festivals to foodie experiences, learn the recipe for success to make your events tasty and profitable.

Please join us at the Hollywood Resort, in Bay Saint Louis, Mississippi, on January 24-25, 2011 for fun, camaraderie and learning, as we explore ways to develop and enhance events that build community character and contribute to the creative economy.

TUESDAY

Sip, Savour and Taste: Using Food to Spice Up Your Festival Laura Valente, Premier Events

Prefunction Prefunction

Social Media Success Stories Jennifer Gregory, Greater Starkville Development Partners

Salon A

Learn savvy tips and tools for maximizing the benefits of Facebook, Twitter, Blogs, and QR codes for your organization.

2:15 p.m

Speed Dating Round (5 tables) Cypress C • Show me the Money: Resources and Grants for Arts-based Events Mary Margaret Miller • The Magic of Staging and Logistics Anna Kline • The Magnetic Attraction of Visual Artistry Amber Patten and Michael Allen • The Art of Fundraising Nancy Moynan, Betsy Rowell and Mickey Howley • Marketing & Tracking the Success of Events Online Tripp Muldrow

3:15 p.m.

Snack Break

Prefunction

3:30 p.m.

Closing Session Business Unusual Malcolm White, Executive Director, Mississippi Arts Commission

Cypress B