“Das Spor ting Irina Reinhardt - Fletcher Williams Group” Krista Yoder - Matt Schmack
DAS Sporting GROUP: INTRODUCTIONS
Matthew Schmack
Krista Yoder
Irina Reinhardt
Fletcher Williams
With a combined 25 years of experience, Das Sporting Group started in Germany and came to America in the hopes to meet high class executives Throughout their time in the USA, the group has consulted Nike, Adidas, Gatorade, a number of different sporting goods stores and NOW.. Johnny Mac’s!!
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John MacArthur in 1967 One of the largest independent sports dealers in the Mid-West
• Family Tradition • Serving individuals and teams with equal dedication and resources • Core team sports niche: baseball, basketball, football, hockey, lacrosse, soccer, track, volleyball, wrestling and others
http://www.youtube.com/watch?
Services: • Custom Blade Profiling • Equipment Sanitation • Wheel/Rivet • Skate Baking Replacement • Skate Sharpening
Services continued… • Bat Re-Gripping • Glove Relacing • Glove Steamer Treatment • Indoor Batting Cages • Varsity Letter Jackets
St. Louis, Mo
St. Peters, Mo
Springfield, Mo
Locations Lansing, Mich.
Detroit, Mich.
Ballwin, Mo
Florissant, Mo
Swansea, il
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Trophies Jerseys/Shorts/Shoes etc. Brand Catalogues Specialized Salespeople HQed at Store 01 (St. Louis)
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The Sales Process: Out of Store • Greeting • Establish ip R e l a t io n s h
Statement c ti a m ra D • • Laughter Keep • Promise to
• In te r e s t to D e s ir e •
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• Overcome O b je c ti v e s • C lo s in g t h e S a le s d e e N r i e h T y • Qualif • F o ll o w U p o m e /D n o i t a t n e s • Pre nstration
Retail Skills Required: • Experience • Background in retail, customer service or a team sport • Knowledge • Firm grasp of team sporting goods and related services • Mentality • Energetic and self motivated with a desire to serve others • Team Player • Ability to work well with others toward a common goal
• Knowledgeable team sports experts • Assist area coaches with their annual equipment/uniform orders • Should have a strong background in playing or coaching one • More sports with superior product knowledge • Prior sales or customer service experience is strongly preferred
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• Use account criteria to m e g expand private a an • Suppor tsharing complexmodel. and M y r frequent changed sales o t structures. rri • Support for transferring customers
between territories, in order to keep the sale. • One store to another/transfer product
• Multiple forecasts per customer, based on membership. (Discounts – Team discount) • 10% Team and LU discount
• Territory-based sales reports.
• Diagnosis: Effective/Ineffective • Commission based paycheck Good: Makes reps work hard Bad: It’s only 1% • Lack of Training • Salesperson specifics (Expertise in different fields) • Team Sales (Most successful aspect of company)
• Higher commission for retail reps • Employee Commitment (Shipping products VIA Store to Store Transfers) • Inform and train employees more effectively (Glove steamer/Sharpen skates) [Workshops for specific sports] • Encourage sales reps to work in “team sales” (experienced employees) • Improvement of Customer Service
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ANY
Questions?
Have a great summer!