VOLLEYBALL
Lindenwood vs. Lewis By: Matt Schmack
Executive Summary Inform people that the programs
Lindenwood will play are athletes who are the top caliber athletes in the NCAA, pertaining to volleyball. Potential teams from both the east and west coast will eventually make the trip to face Lindenwood, as it becomes a bigger school. Involve more spectators and hope this particular match will bring in more fans in order to start building a loyal fan base that will return to watch NCAA Lindenwood volleyball The most important part of our plan is fan appraisal and participation
Mission To increase attendance at Statement the LU men’s volleyball
games Through promotion of one of their biggest matches vs Lewis University Cultivate and keep the audience through: Involving the spectators with
fun volleyball related activities Giving back to high schools in the area as well as the community Include fans in the sport to influence sportsmanship and good competition.
Marketing Messages “Rise above the Rest” Experience an
NCAA men’s volleyball match as Lindenwood transitions into Division II volleyball “Learn to Play Like a Lion” Building the brand
from a young age and keeping that loyalty as they grow
Marketing Situation Current Situation Market Description Market segments; customer needs/factors in environment Product Review Price/Sales of Product Line Competitive Review Major competitors Review of Distribution Get product out
SWOT Analysis: Strengths Volleyball
Community Fan Appraisal NCAA Division II Competitive Volleyball Promotional Theme Nights
SWOT Analysis: Weaknesses Lack of NCAA
Experience Unpopular Sport Unfamiliar with the Opponent Lack of School Support Under-Promoted
SWOT Analysis: Opportunities Social Media Easier to Promote the Sport Emerging Sport Starting to Grow Promotions NCAA – Push more sports
SWOT Analysis: Threats Competing
Universities Location of the Match
Conflicting Events Weather
Goals and Issues Increase Attendance at
Lindenwood Volleyball Games By 100% (400 to 500 fans)
Retain and Build a Loyal Fan
Base
High school and club athletes NCAA reminder
Issues: Convincing someone to go to a
volleyball game Really?? Competitive games??
Marketing Strategy
Product Price
Place Promotion
Public
Relations
Action Plans
Flyers/Posters Sponsorships News Release Event Promo. Items
Budget Details
Implementation and Control Keeping track of ticket sales General admission/HS & club teams
Student fans in attendance Successful flyers distribution
Meeting or surpassing our quota
for projected attendance “Polleverywhere.com” – Immediate opinion of the event (http://www.polleverywhere.com/multiple_choice_polls/MjU5Nzc4MTIz)
Give Survey – Reward after
completed
Closing Comments Advantages over the competition:
Lindenwood’s resources and
connections LU Budget – Compared to others More to market – Only competitive Division II men’s team in St. Louis/St. Charles Tougher competition that no one has seen before
Please participate in my survey! (The last sheet of the handout)