Strategic Communications Toolkit

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STRATEGICTOOLKIT

WHAT CAN

W E DO

FOR YOU?

MSI’s home-based communications team offers a range of communications tools and advice to its projects in the field and at home to ensure that we are communicating the impact of our work to our clients and the American public, as well as foreign audiences.

PROJECT COMMUNICATIONS PLANNING If you don’t think communications is an important part of your project, then you’ve missed the boat. Let us help you to develop a broad strategy that identifies and targets local audiences, crafts messages and takes into consideration how to best communicate with other donors, local audiences and stakeholders in Washington, D.C.

EFFECTIVE WRITING Whether writing a project report or a one-page summary of a project, MSI’s communications team will provide support to your project to engage readers, maintain their attention and communicate effectively with your “target” audiences.

COMMUNICATING PROJECT RESULTS All donors are placing a greater emphasis on reporting and transparency; MSI must be prepared like never before to report on our results effectively and concisely. Our team will guide you through the techniques that help you connect to your audiences and consider the most effective tools and products to do so.

SOCIAL MEDIA 101 Everyone is talking about it, but do you know how to do it? Let our team help your project go “live” on Facebook, Twitter and other platforms to communicate with not only young international audiences but millions more who are actively engaged in an online conversation, often sharing breaking news.

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REMOTE TRAINING Can’t attend training in Washington, D.C.? We provide in-depth conference training via Skype or Adobe Connect. We train field teams in basic to more complex communications tactics and tools. Let us know what you need so we can schedule a training either at our home office or remotely.

USAID’S COMMUNICATIONS PRODUCTS Have you heard about USAID’s Impact Blog? Or read USAID’s FrontLines?

USAID encourages all implementing partners to be regular contributors.

Let our team help you make an impact on the front page of one of USAID’s high circulation publications.

BRANDING AND MARKING When was the last time you looked at your BMP? Don’t know what that is? Now is the time to find out. MSI’s communications team will help you understand USAID’s branding and marking guidelines and apply them to your reports, business cards and more.

GRAPHIC DESIGN SUPPORT Need a banner? Report cover? Need to spruce up project communications overall? Contact us for design support to make MSI’s deliverables graphically appealing to our clients and readers.

CONTACT US To learn more about our products, start by clicking on Communications in MSI Connect. Then contact Ellen Yount (eyount@msi-inc.com) or Analeed Marcus (amarcus@msi-inc.com) to direct you to the appropriate communications staff member to schedule a training.

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Tel: +1.202.484.7170 | Fax: +1. 202.488.0754 600 Water St, SW, Washington, DC 20024 USA