becoming a partner in the network
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contents
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Sections Page 1. Introduction: a new time for growth
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2. What is the Business Growth Hub?
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3. Working with the Business Growth Hub
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3.1 Why become a partner? 6 3.2 Responsibilities and expectations
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3.3 Referral processes and procedures
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3.4 Supplying services to the Business Growth Hub
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3.5 Sponsorship opportunities for partners
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4 Becoming a Business Growth Hub partner
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www.businessgrowthhub.com
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SECTION 1
introduction: a new time for growth Greater Manchester as part of the wider
The Business Growth Hub will be the place where
North West was at the forefront of the Industrial
ambitious businesses become part of a
Revolution, home to the world’s first industrial
community of like-minded companies and
park, the birthplace of modern computing and
individuals, where they will get the quality
a beacon of successful urban rejuvenation and
support and tools they need to achieve their
cultural development.
objectives. Sustainable growth requires access to finance coupled with sound management help
Small wonder then that it has developed an
and advice, and the Hub will provide both of
international reputation for ambition, creativity
these.
and growth and for responding to economic and social challenges and opportunities.
Many private and public sector organisations are already involved in the Business Growth Hub. This
The Business Growth Hub continues this rich
pack provides further information on the Hub and
history of innovation and progress. It will play a
the opportunities for your organisation to join
key role in stimulating sustainable growth and
us as a partner in the drive for growth, jobs and
bringing about the step-change needed for us to
prosperity in Greater Manchester and the wider
rebuild and remodel a dynamic and prosperous
North West. Why not get involved and see how
economy. It represents a new approach to driving
we can make it happen together?
and supporting private sector growth and enables all businesses with ambition, commitment and a capacity to innovate to realise their growth potential. We are living in exciting but challenging times with the global financial crisis, economic recession and reductions in public sector expenditure all continuing to impact on our
Michael Oglesby,
economy, businesses and us as individuals.
Chair, Business Growth Hub
Change has become a core feature of our working lives and presents us all with major challenges as well as opportunities. This demands vision and bold action. The Business Growth Hub is designed to deliver just that.
Call 0161 359 3050 or email info@businessgrowthhub.com
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Greater Manchester and the wider North West is
assessing their needs, identifying their barriers to
home to some of the most ambitious, innovative
growth and enabling them to get the right help
and exciting businesses in the country. From new
and support to:
media and manufacturing to biomedical and finance, these companies are striving for growth in this tough economic climate.
• become investment ready and access the finance needed to grow • increase sales
The Business Growth Hub will be the first port of
• implement strategic marketing
call for businesses that have the potential,
• expand domestic and international markets
ambition and commitment to grow, from
• carry out research and development, protect
established and large businesses to start-ups and
and exploit innovation
small to medium size enterprises.
• develop leadership and management skills,
By joining the Business Growth Hub, they are
• recruit, retain and develop the right staff
forming a virtual and vital new business
• improve productivity and reduce costs
community and we want to bring this together
• manage family run business issues
with an elite group of expert partners to give
• deal with the effects of regulatory reform
them access to professional ‘real world’ advice
• tap into in-depth sector expertise
including at board level
and services that can help drive their company forward.
The target market for our services and network includes:
This will come from businesses who offer growth support for companies, as well as a from range of
• At least 4,500 small and medium sized
support organisations including the
enterprises, micro-businesses and start-ups
Manufacturing Advisory Service, Technology and
across the region with the potential to achieve
Innovation Centres, UK Trade and Investment
significant growth. These companies have
services, business angel networks and venture
already achieved growth of between 10-19% per
capitalists.
annum over the last three years • 8,000 businesses across the region that have
This network of partners will also include
achieved high growth of at least 20% per
mentors, coaches, banks and finance providers,
annum increase in turnover and/or employment
universities, innovation specialists, lawyers,
over 3 years.
marketing agencies, chambers of commerce and many more who can advise and supply premium services to businesses on a wide range of topics. We will be recruiting motivated businesses,
www.businessgrowthhub.com
SECTION 2
what is the business growth hub?
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SECTION 3
working with the business growth hub 3.1 Why become a partner?
As a partner of the Hub you will be at the
to businesses and other business related
heart of a growing business network of potential clients with all the opportunities that
• showcase and communicate your services organisations
• develop new business opportunities through
offers to make a tangible difference to your
networking with other partners in the Hub’s
business and customers. The Hub will become
networks, including through LinkedIn and
a trusted friend, helping you to find solutions for your clients, building new contacts,
• get access to new clients through the Hub’s
promoting your own services to the Hub’s
business community, events growth groups,
customers, referring businesses you think will
and social media platforms
benefit from the Hub’s support, and accessing
• access business intelligence that you can use
a flexible range of promotional and
to inform your own marketing and product/
sponsorship opportunities for your company.
service development
The Business Growth Hub will be heavily and
3.2 Responsibilities and expectations
continuously promoted across Greater
As a Business Growth Hub partner you will be
Manchester and the wider North West,
at the heart of this new community and
providing partners with the opportunity to
committed to working closely with us to
reach businesses with the potential for growth
support business growth.
as well as the opportunity to directly engage with and make a real difference to thousands
The Business Growth Hub operates to the
of businesses each year.
highest standards of quality assurance, customer service, information security and
By becoming a partner of the Business
confidentiality and we expect our partners to
Growth Hub you will also be able to:
do the same in their dealings with potential and actual clients of the Business Growth
• raise your organisation’s profile and
Hub.
reputation in the target market
• provide good news stories via the website www.businessgrowthhub.com and word of
As a partner of the Business Growth Hub you will have the opportunity to:
mouth through forums and groups
• get your brand closely associated with
• add value to your current offer to your
business growth in the region
i) proactively refer businesses to the Business Growth Hub
business clients and help them to achieve rapid growth
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SECTION 3
ii) s upport the general marketing and
Once you have referred a business to the
promotion of the Business Growth Hub
Business Growth Hub a named member of
in line with our branding and marketing
the team will work with your client to ensure
guidelines.
their needs are assessed and appropriate
iii) h elp us to better understand your clients’
support offered.
needs
Our Business Growth Relationship Manager
will also be on hand to maintain regular
contact with you and make sure that your
clients are getting the best out of the services
on offer.
Growth Hub partner (printed certificate for
Our processes are designed to offer the
display in your company’s reception area
highest standards of customer care, account
and use of other branded materials)
management, information security and
iii) l isting of your company brand on the
confidentiality, with clearly defined policies
and procedures that will ensure:
• fast and efficient response times to
In return, the Hub will provide you with:
i) t he opportunities to get in front of growth
ii) r ecognition of your status as a Business
clients and supply your services
Business Growth Hub website (partners area)
iv) b riefings from our relationship manager on the referral and tracking processes and
enquiries, referrals and all other client and
procedures operated by the Hub
v) regular updates on business growth
partner communications
developments, products and services.
• systematic collection, collation and analysis of feedback, comments and complaints from customers and partners
3.3 Referral processes and procedures
• confidential, secure and accurate collection
The Business Growth Hub will operate clearly
and processing of all information and data
defined and straightforward procedures for
owned or processed by the Business
the referral and tracking of businesses, as
Growth Hub. All client information is treated
overviewed in Diagram 1. Referrals by partners
as confidential unless otherwise agreed with
are made via two main routes:
the business client.
• t hrough direct telephone contact with the
•u sing the Business Growth Hub email
Business Growth Hub Team 0161 359 3050 address info@businessgrowthhub.com
www.businessgrowthhub.com
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enquiry process overview generic interest events
targeted marketing & awareness raising
business growth hub partners
1
online enquiry
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referral to other appropriate national offers
filter assessed clients
referral to other appropriate local offers
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growth hub 2nd stage assessment. benchmarking, growth capability assessment and depending on need, financial due diligence
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premium growth events and workshops
investment plan
growth projects/ programme entry via specific eligibility diagnostics
national or private specialist growth provision (including events delivered by partners)
regular feedback
phone enquiry growth hub/academy numbers
CRM system entry and 1st stage growth hub assessment
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SECTION 3
3.4 Supplying services to the
3.5 S ponsorship opportunities for partners
Business Growth Hub
Organisations that are registered partners
As a partner of the Business Growth Hub
of the Business Growth Hub will have access
you will have the opportunity to register your
to a range of sponsorship opportunities, the
interest in becoming a supplier and making
details of which are contained in the
your products and services available to the
Business Growth Hub sponsorship pack,
Hub and the clients we will attract.
which is available by emailing sponsorship@businessgrowthhub.com
We will be happy to review the opportunities that might be open to you, which include:
• hosting or delivering bespoke workshops, seminars and master-classes in business growth
• providing specialist information, advice and consultancy on particular aspects of business growth (e.g. finance, innovation, leadership and management, technology international trade)
• providing business growth coaching and
• designing and delivering specialist
• joining networking and growth group
• other products and services suitable for
mentoring services business growth programmes activities and events supporting business growth For further information please contact the Business Growth Relationship Manager by phone on 0161 359 3050 or email info@businessgrowthhub.com
www.businessgrowthhub.com
SECTION 4
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becoming a business growth hub partner To become a registered partner of the Business Growth Hub simply complete and return the partner registration form. Alternatively you can: i) register your interest by email at info@businessgrowthhub.com ii) contact the Business Growth Hub on 0161 359 3050 to make an appointment so that you can find out more about the partnership opportunities.
Call 0161 359 3050 or email info@businessgrowthhub.com
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Call 0161 359 3050 or email info@businessgrowthhub.com
For more information about becoming a partner in the network, please contact: Business Growth Hub Churchgate House, 56 Oxford Street, Manchester, M1 6EU
For more information about products and services provided by the Business Growth Hub, call 0161 359 3050, email info@businessgrowthhub.com
www.businessgrowthhub.com
1331BGH
Tel. 0161 359 3050 Email. info@businessgrowthhub.com