Appendix
Key Performance Indicators and Targets 2016/17
Changes to KPI Framework To allow for continuity and consistent analysis and reporting of performance over a period of time, the KPIs are largely the same as those used over the last two years. A full review of the KPI framework has been undertaken and minor modifications made to the KPIs themselves and supporting definitions as part of a process of continuous improvement and alignment with contractual performance measures. The following KPIs have been added, removed or amended.
KPIs added KPI
Reason
Inputs (Internal KPIs) - % IT system uptime
To track benefits of new investment in IT infrastructure.
Business Support & Business Finance - Businesses co-operating with research entities
An important measure of innovation to reflect the Group’s expanded innovation activity and to align with ERDF funding contracts.
Organisational Development Services - A new suite of activity, output and outcome activities
To fully reflect the scope of the work of this Business Unit which was under-represented in the previous KPI framework.
KPIs removed KPI
Reason
Inputs (Internal KPIs) - Recruitment: % of unfilled vacancies
In view of recent changes in organisational development functions within the Group, it is proposed to develop an expanded and improved set of people related KPIs over the coming weeks which will be included in quarterly monitoring reports when they are finalised.
Quality (Internal KPIs) - Suite of KPIs to measure stakeholder and customer satisfaction, Growth Hub accessibility, business penetration, account management, referrals and new services
These were part of the original KPI framework but performance has not been collated as the necessary mechanisms were not in place. It is proposed to revisit this set of indicators as the Internal Transformation Plan is implemented in 2016/17 which should create the mechanisms for measuring customer satisfaction, business penetration, account management and referrals from 2017/18.
Business Support & Business Finance - Businesses with improved performance
This was previously an ERDF contract measure which has now been dropped from the new programme. As an indicator it has limited value and the impact of the Group’s support for business is adequately measured through other indicators such as the volume of businesses assisted, jobs created and safeguarded, innovation measures, domestic and overseas sales and GVA generated.
Workforce Development – Employment - Work experience placements
This indicator is only measured through the Community Work Placements contract which is drawing to a close with referrals ending in March 2016.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) KPIs amended KPI
Reason
Business Support & Business Finance Businesses receiving information, diagnostic and brokerage support (note: same change made under Internationalisation & Marketing in respect of international trade advice)
Previously titled “Standard Business Assists”. New title reflects new ERDF contractual indicator but this measure is still based on lower level support, albeit it now requires a minimum of 3 hours support when previously there was no threshold, as opposed to the main business support measure (see below) which is of greater intensity with a minimum of 12 hours support.
Businesses receiving support (note: same change Previously titled “Businesses Assisted to Improve Their Performance”. made under Internationalisation & Marketing in respect of international trade advice) New title reflects new ERDF programme but this measure is otherwise unchanged and reflects a higher intensity (minimum 12 hours) of Businesses supported to introduce new to firm support. and new to market products Previously titled “Innovation Active Businesses”. New title reflects new UK inward investment project and jobs ERDF programme but supporting definition is essentially unaltered. pipeline (note: same change made under Definition amended to become a measure of projects/jobs added to Internationalisation & Marketing in respect of FDI) the pipeline in period rather than a measure of the size of the pipeline at a point in time. This is a better measure of activity and performance. Internationalisation & Marketing Media visits hosted Business to Business engagements Social media engagements
Previously titled “Media Engagements”. Minor change to reflect true nature of the activity. Definition broadened to include all Marketing Manchester engagements with business including tourism industry, MIPIM, sector activity and Ambassador business introductions. This change ensures that all core activity is captured in KPI reporting. Re-defined to specifically cover twitter impressions, facebook reach and blog views.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) Group Indicators – Inputs Indicator
2016/17 Target
2015/16 Target
Staff turnover - % voluntary staff leavers
15%
15%
Sickness absence - % sickness absence
2.3%
2.3%
Actual turnover as % of forecast
100%
100%
Net surplus (£)
£1.045M
£244K
100%
N/A
Notes
People
Finance
Information Technology % IT system uptime
Business Support And Business Finance Indicator
2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
Notes
Activities No. of engagements with businesses
12,400
9,600
13,700
10,300
1
No. of engagements with individuals re start up
7,600
2,200
8,700
4,100
2
No. of incoming external referrals
N/A
N/A
N/A
N/A
No. of outgoing external referrals
N/A
N/A
N/A
N/A
£ capital raised for lending
£41M
£6.5M
£23M
£6M
No. of businesses receiving IDB support
800
600
N/A
N/A
No. of businesses receiving support
3,600
2,500
2,100
1,500
(of which) no. of businesses assisted with digital technologies
100
100
190
190
4
No. of mentoring relationships
75
75
220
220
5
No. of clients advised on starting a business
130
130
115
115
No. of UK inward investment pipeline projects
110
110
160
160
6
No. of UK inward investment pipeline jobs
4,800
4,800
4,500
4,500
6
No. of total jobs created
5,400
1,400
4,400
1,400
3
(of which) No. of apprenticeships created
N/A
N/A
N/A
N/A
No. of total jobs safeguarded
700
600
3,700
2,600
3
Outputs
Outcomes
7
No. of new UK inward investment projects
36
36
40
40
8
No. of new jobs secured from UK inward investment projects
1,600
1,600
1,750
1,750
8
No. of jobs safeguarded from UK inward investment projects
200
200
500
500
8
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued)
Indicator
2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
No. of businesses offered funding – of which: »B FS direct lending to established businesses »B FS direct lending to start ups »F acilitated by Access to Finance service »M GC grant assistance
4,390 65 4,000 120 180
555 60 300 90 95
4,030 80 3,100 110 740
1,115 55 600 80 380
£ of funding offers to businesses – of which: »B FS direct lending to established businesses »B FS direct lending to start ups »F acilitated by Access to Finance service »M GC grant assistance
£69M £3.0M £38.0M £12.0M £16.0M
£24M £3.0M £4.0M £9.0M £8.0M
£44.7M £3.6M £19.1M £11.0M £11.0M
£17.5M £3.0M £2.8M £8.0M £3.7M
Businesses co-operating with research entities
11
11
N/A
N/A
Business supported new to firm/market products
120
110
N/A
N/A
Notes 3 3 9
3
£ of sales growth by supported businesses
£177M
£54M
£156M
£60M
No. of business start ups
4,000
300
3,200
720
3
£ of resource efficiency savings by supported businesses
0
0
£4.2M
£4.2M
10
Tonnes of CO2e savings by supported businesses
0
0
9,500
9,500
10
£ of total increased GVA
£232M
£60M
£178M
£57M
3
£ of additional GVA from UK inward investment projects
£68M
£68M
£69M
£69M
Notes General – Targets do not include proposed Manufacturing and Self Employment services, both of which are dependent on ERDF which has not yet been approved and, therefore, no provision has been made in the MGC budget.
1. 2016/17 business engagements figure slightly below 2015/16 due primarily to loss of Manufacturing Advisory Service.
2. 2016/17 targets set in light of experience in 2015/16 regarding demand for start up loans and do not include the proposed Self Employment project as explained above.
3. Increases in total capital raised for lending, BFS lending to start ups, number of business start ups and related job creation / GVA due to assignment of Type B Start Up Loans from other providers, the majority of which is for lending outside of GM. Targets for GM are in some cases lower than in 2015/16 to reflect actual 2015/16 performance where demand for start up loans has been lower than expected, partly due to tightened lending criteria.
4. The number of businesses assisted with digital technologies is lower than last year as 2015/16 was the final year of the ERDF/City Deal funding contract and a peak period for providing support to businesses whereas 20161/17 is the first year of the new contract round when activity will ramp up with a new cohort of clients.
5. The mentoring relationships target is lower than in 2015/16 as the scale of this activity has been reduced as part of the re-designed Growth Hub service offer with a greater focus on more in-depth support.
6. The definition for the MIDAS pipeline has been amended as described under “Changes to KPI Framework”, above.
7. The target captures those jobs safeguarded which are delivered under contract. As this is no longer an ERDF contract indicator, reported performance will be much lower than in previous years when it was an ERDF requirement.
8. Across UK and FDI (covered under Internationalisation & Marketing) inward investment, targets for number of projects and jobs created / safeguarded are in line with 2015/16. However the split between UK and FDI has been adjusted in favour of FDI to reflect experience in 2015/16 and the current pipeline.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued)
9. Whilst the value of grants awarded to businesses will be higher than last year as the RGF6 Textiles and Export Fund programmes reach full delivery, the volume of grants will be substantially less due to the discontinuation of small grants previously provided by the Business Growth Hub and Manufacturing Advisory Service and the exclusion of grants under the International Trade ERDF project which is not yet approved and not provided for in the budget.
10. At this stage it is not possible to set targets for resource efficiency or CO2e savings. The activity which delivers these outcomes is ERDF funded and ERDF projects have not yet been commissioned by DCLG although a project call under the Low Carbon theme is expected in April 2016. In the interim, the Group has incorporated eco-innovation activity into its Innovation project which has ERDF approval but this is specific to product and process development and does not, from a contractual point of view, require resource efficiency or CO2e savings. On the assumption that MGC decides to bid into the Low Carbon call, with the likelihood that this would entail the transfer of some or all of our eco-innovation activity out of Innovation and into a broader based resource efficiency service, it should be possible to establish annual targets at the end of Quarter 1.
Relevant GMS Targets (to 2020)
➜ Increase GM’s share of total UK FTE jobs to 4.3% - equates to 44,000 additional FTE jobs created
➜ Increase GM’s growth rate to match the South East (excl London) – equates to £3.7B of additional GVA over and above
existing projections
➜ Accelerate GM’s business start up rate by >29% - equates to 72 births per 10,000 people
➜ Increase average salary levels by >£6,000 (note: data on the salaries of jobs created by the Group will be obtained
through evaluation)
➜ Reduce annual direct carbon emissions to <11,000 kt of CO2 (48% less than 1990 levels)
Internationalisation and Marketing 2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
No. of company engagements for trade advice
4,300
1,800
4,200
1,700
No. of conference bids
85
85
85
85
No. of media visits hosted
175
175
160
160
No. of business to business engagements
3,500
3,500
400
400
Indicator
Notes
Activities
No. of consumer engagements
3.2M
3.2M
3M
3M
No. of inward investment leads generated
45
45
45
45
0
0
N/A
N/A
1
Outputs No. of businesses receiving IDB export support
2
No. of businesses receiving export support
1,670
720
500
200
3
No. of new companies exporting / existing exporters trading in new markets
0
0
750
250
4
No. of FDI inward investment pipeline projects
210
210
200
200
No. of FDI inward investment pipeline jobs
11,000
11,000
5,500
5,500
No. of conferences won
38
38
34
34
No. of unique visitors to visitmanchester.com
2.6M
2.6M
2.5M
2.5M
No. of unique visitors to investinmanchester.com
65,000
65,000
60,000
60,000
£ Advertising Value Equivalent
£4M
£4M
£4.5M
£4.5M
Reach of media coverage secured (no.)
300M
300M
300M
300M
No. of social media engagements
1M
1M
0.5M
0.5M
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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10
Key Performance Indicators and Targets 2016/17 (Continued)
Indicator
2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
Notes
Outcomes No. of jobs created following trade advice
260
260
200
80
No. of jobs safeguarded following trade advice
250
250
1,000
400
No. of new FDI inward investment projects
54
54
50
50
No. of new jobs secured from FDI inward investment projects
2,400
2,400
2,250
2,250
No. of jobs safeguarded from FDI inward investment projects
800
800
500
500
No. of Business Wins (exporting companies)
250
100
250
100
£ value of Business Wins (export sales)
£300M
£120M
£300M
£120M
£ of additional GVA from companies supported with trade advice
£11.3M
£11.3M
£7.8M
£3.1M
£ of additional GVA from FDI inward investment projects
£102M
£102M
£88M
£88M
£ of economic impact of conferences won
£25M
£25M
£20M
£20M
£ ROI on promotional campaigns: »D omestic » I nternational
10:1
10:1
20:1 10:1
20:1 10:1
£ value of commercialised marketing activity
£1.4M
£1.4M
£1M
£1M
7
8
Note: Where the same KPI applies to Business Support and Internationalisation (e.g. jobs, businesses supported, GVA), the figures shown under Internationalisation are a sub-set of those shown under Business Support.
Notes General (international Trade): All targets assume that UKTI contractual targets will be in line with 2015/16. However, UKTI are currently reviewing contractual arrangements from 2016/16 onwards, the outcome of which could affect funding levels, the type and definition of KPIs to be measured under the contract and KPI targets. International Trade targets may, therefore, need to be reviewed in Q1 dependent on the outcome of the UKTI review. Targets do not include proposed International Trade ERDF activity as the ERDF application has not yet been approved and, therefore, no provision has been made in the MGC budget. 1. The definition for Business to Business engagements has been widened, as described under “Changes to KPI Framework” above, which has resulted in a much higher target than in previous years. 2. IDB support is exclusively funded from ERDF and so no target has been set at this stage for the reason provided above. 3. The target for businesses receiving export support has now been aligned to expected UKTI contract targets for the Passport to Export, Mid-sized Businesses and Export Growth Service programmes. This is to ensure consistent reporting for internal performance and contractual purposes and to remove confusion between the two reporting regimes. As a consequence, 2016/17 targets are much higher than those set for 2015/16 which were based on ERDF activity only. 4. A target for new exporters has not been set at this stage as we have been alerted by UKTI that this is to become a contractual target but under a definition which is not yet determined but will almost certainly be different to that which we have previously used. This will be clarified as part of the UKTI review and we should be able to set a target in Q1. 5. Advertising Value Equivalent is lower than in 2015/16 due to reducing advertising costs. 6. Target reflects increased social media engagement.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) 7. The jobs safeguarded target is based on the RGF6 GM Export Fund contract target. Jobs safeguarded has been dropped as an ERDF contract measure so even when the ERDF position is clarified and contract targets added, jobs safeguarded will remain at the level shown above. 8. The ROI target has increased for domestic campaigns as Visit England research now gives us the ability to calculate additional visitor spend from national campaigns which was not previously accounted for.
Relevant GMS Targets (to 2020)
➜ Increase the value of tourism to the GM economy to £8.8 billion
➜ Increase the number of international visitors to GM to £1.27 million
Workforce Development – Employment Indicator
2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
Notes
Activities No. of clients engaged
123,000
64,000
37,200
32,700
1
No. of account managed employers
300
100
2,100
800
2
% of account managed vacancies
35%
35%
35%
35%
No. of prime DWP contractors
9
3
5
3
22,700 17,800 900
11,300 9,200 500
8,900 6,600 430
6,400 5,100 230
Outcomes No. of clients placed into work – of which: » JSA claimants » ESA claimants
1
No. of jobs sustained to 13 weeks
900
600
4,900
4,600
4
No. of jobs sustained to 26 weeks
1,500
400
1,850
1,080
5
No. of jobs sustained to 13 or 26 weeks filled by: » JSA claimants » ESA claimants
2,000 1,600 400
900 700 200
6,420 6,120 300
5,400 5,220 180
4
No. of career management progressions
81,500
42,800
21,800
21,200
1
Notes 1. Significant increase from 2016/16 as targets now include all sub-contracted delivery across existing NCS contracts and the newly awarded Skills for Employment and Working Well contracts. 2. The 2015/16 target was an accumulation of monthly employer accounts which meant that an employer account managed throughout the year would be counted 12 times at the end of that year. This is a flawed methodology which produces misleading data. It is proposed to set the 2016/17 target, and report against it, on the basis of the number of accounts managed in the reporting period which should be at around 300 at any one time. Had the 2015/16 target been set on this basis it would have been 175 so an uplift on last year’s level is expected. 3. Target lower than 2015/16 target as experience over the last year has shown fewer learning progressions and more job outcomes from NCS activity.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) 4. Significant reduction from 2015/16 as the definition of a sustained job under NCS contracts has reduced from 13 weeks to 4 weeks. 5. Reduction from 2015/16 due to the completion of the ESF Complex Families contract with new ESF activity under the 2014-20 programme not yet commissioned.
Relevant GMS Targets (to 2020)
➜ Reduce the number of people reliant on out of work benefits by 12%
Workforce Development – Skills 2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
Notes
Total apprenticeship starts by age: »A ge 16-18 »A ge 19-23 »A ge 24+
1,068 1,023 966
704 586 314
1,368 1,363 966
901 780 314
1 1 1
(of which) No. of intermediate apprenticeship starts
1,714
943
2,073
1,140
Indicator Activities
(of which) No. of advanced apprenticeship starts
1,224
626
1,480
757
(of which) No. of higher apprenticeship starts
119
54
144
65
No. of classroom based starts
1,628
1,204
1,780
1,310
No. of traineeship starts
128
106
170
140
No. of starts in priority sector - engineering/ manufacturing 346
302
270
240
2
No. of starts in priority sector - financial services
309
124
360
140
No. of starts in priority sector – creative and digital
126
95
62
47
No. of starts in mainstream workplace learning
98
43
260
110
No. of Study Programme starts
1,542
1,372
1,480
1,310
No. of intermediate apprentices in learning
2,015
1,090
2,180
1,180
3
No. of advanced apprentices in learning
1,682
1,007
1,820
1,090
3
No. of higher apprentices in learning
137
87
147
95
3
No. of apprenticeship vacancies
1,469
1,174
1,320
1,050
No. in learning in priority sector - engineering/ manufacturing
334
283
390
330
No. in learning in priority sector - financial services
321
149
365
170
No. in learning in priority sector – creative and digital
141
104
59
43
No. of unemployed in learning
1,173
979
940
785
2
Outputs
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued)
2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
% (no.) intermediate apprenticeship overall success rate (Level 2)
72% (1,256)
72% (680)
70% (1,313)
70% (710)
% (no.) advanced apprenticeship overall success rate (Level 3)
81% (1,033)
81% (619)
80% (869)
80% (520)
% (no.) higher apprenticeship overall success rate (Level 4)
74% (73)
74% (47)
72% (45)
72% (29)
% (no.) workplace learning success rate
92% (65)
92% (33)
92% (227)
92% (113)
% (no.) classroom based and pre-recruitment job outcomes 40% (650)
40% (650)
38% (729)
38% (539)
% (no.) classroom based success rate
93% (1,709)
93% (1,264)
93% (1,779)
93% (1,316)
% (no.) traineeship progression to apprenticeship or jobs with training
80% (102)
80% (84)
80% (136)
80% (112)
% (no.) Study Programme success rate
63% (2,273)
63% (2,023)
61% (2,182)
61% (1,942)
Indicator
Notes
Outcomes 3
Notes 1. Apprenticeship starts targets are less than those set for 2015/16, reflecting actual experience in 2015/16 with reduced starts as a result of full implementation of Raising the Age of Participation and a reducing GM cohort for the under 24 age group. 24+ volumes remain consistent with 2015/16 targets as we work towards a higher conversion rate of adult learners from classroom and pre-recruitment programmes into apprenticeships. 2. SFA funding guidance for the 2016-17 academic year (August 2016 to July 2017) removes the funding eligibility for workplace learning, therefore volumes have reduced from 2015/16. 3. Whilst there is a reduction in apprentices in learning compared to 2015/16, this is not sharp as that applying to start volumes as we continue to achieve higher retention rates of learners once they begin their programme.
Relevant GMS Targets (to 2020)
â&#x17E;&#x153; Close the gap completely with the UK average on the % of population educated to (a) degree level or equivalent and
(b) at least Level 2.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) Organisational Development 2016/17 Target Total
2016/17 Target GM
2015/16 Target Total
2015/16 Target GM
No. of new client leads generated »C FA » I DG (IIP Leads) » I QC
1,080 1,000 600
100 150 0
N/A
N/A
IDG – No. of successful IIP First Time Assessments
329
49
N/A
N/A
IQC – No. of new international IIP FTAs
146
0
N/A
N/A
IDG – £ value of new consultancy proposals issued
£500,000
£100,000
N/A
N/A
CFA – No. of new ISO project proposals issued
262
26
N/A
N/A
CFA – No. of new international clients
60
0
N/A
N/A
IQC – No. of international IIP recognitions
780
0
N/A
N/A
IDG – No. of total IIP recognitions
3,650
725
4,270
920
IDG – % of IIP projects adopting V6 framework
52%
52%
N/A
N/A
IDG – % IIP accredited client retention
70%
70%
N/A
N/A
Indicator
Notes
Activities
Outputs
Outcomes
IDG – No. of consultancy days delivered
501
100
N/A
N/A
CFA – No. of new ISO certifications
192
19
N/A
N/A
CFA – No. of certification clients retained
1960
225
N/A
N/A
IQC - % international IIP client retention
72%
0
N/A
N/A
KPI Definitions Indicator
Definition
Input → People Recruitment
Unfilled vacancies as % of total headcount.
Staff turnover
Voluntary leavers as % of total headcount.
Sickness absence
Person days lost through sickness as % of total person days available.
Input → Finance Actual turnover vs forecast
Actual turnover as % of forecast turnover.
Net surplus
Value (£) of net surplus generated.
Input → IT
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
IT System Uptime
The amount of time, expressed as a percentage, that Citrix, web server and printers are available.
Business Support And Business Finance → Activity Business engagements
No. of companies engaged in face to face (including event attendance), telephone, postal, interactive web-site or email contact with any of the Group’s business support / finance services (note: a single company contacting 2 services will be counted twice).
Engagements with individuals re start up
No. of individuals interested in starting their own business in face to face, telephone, postal, interactive web-site or email contact with the Growth Hub or BFS re start up loan.
Incoming external referrals
No. of companies requiring business support / finance which have been referred into the Group by an external organisation.
Outgoing external referrals
No. of companies requiring business support / finance which have been referred by the Group to an external provider/service.
Capital raised for lending
Value (£) of capital funds raised by Business Finance Solutions for onward lending to companies.
Business Support and Business Finance → Outputs Businesses receiving information, diagnostic & brokerage support
No. of companies receiving at least 3 hours of support/advice through face to face, telephone or web-based dialogue and through events.
Businesses receiving support
No. of companies receiving at least 12 hours of support/advice or at least £1K grant/ equivalent.
Businesses assisted with digital technologies
No. of companies supported under the Growth Hub’s digital programme and receiving at least 12 hours of support/advice or at least £1K grant/equivalent.
Mentoring relationships
No. of business to mentor relationships started under a signed statement of understanding and code of conduct.
Individuals advised on starting a business
No. of clients advised on starting a business. Clients must receive minimum of 12 hours support to be counted.
UK Inward investment pipeline projects
The number of UK investment projects added to the MIDAS pipeline.
UK Inward investment pipeline jobs
The number of of new or safeguarded jobs estimated against the UK investment projects which have bene added to the MIDAS pipeline.
Business Support and Business Finance → Outcomes Jobs created
No. of new jobs created as a result of the intervention with the post filled. A job is defined as permanent, life expectancy of at least 1 year, FTE with at least 36 hours of paid work per week if funded from ERDF or 30 hours if funded from another source including RGF. It did not previously exist within GM or with that employer.
Apprenticeships created
This is a sub-set of “jobs created” which records the number of new jobs that incorporate on or off the job training leading to a nationally recognised qualification.
Jobs safeguarded
No. of FTE (30 hours) jobs safeguarded as a result of the intervention which the beneficiary certifies as being at risk within 1 year.
UK inward investment projects
No. of inward investment projects committed by UK owned companies, secured with significant and undisputed support of MIDAS.
Jobs secured from UK inward investment
Definition as per jobs created except that the jobs are counted when the associated inward investment project is secured (as defined above), not when posts are filled.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
Jobs safeguarded from UK inward investment
Definition as per jobs safeguarded except that the jobs are counted when the associated inward investment project is secured (as defined above), not when existing jobs cease to be at risk.
Businesses offered funding
No. of companies and start ups offered or in receipt of a BFS loan or funding facilitated by Access to Finance / Business Angels / Grant Application Service or MGC grant.
Funding offered to businesses
Value (£) of financial loan or grant assistance to established companies and start ups, provided directly or facilitated through Access to Finance / Business Angels / Grant Application Service.
Businesses co-operating with research entities
No. of companies who enter into a collaboration with a University or other research organisation for the purpose of transferring business ideas, research or skills to enable product or process innovation.
Businesses supported to introduce new to firm and new to market products
No. of companies having adopted new or improved products, processes or services following support/advice from Group services.
Sales Growth
The value of additional domestic and international sales (excluding International Trade Service Business Wins which are counted separately) secured by companies following business / finance support.
Businesses created
No. of business start ups which are counted from the point where they commence trading.
Resource efficiency savings by supported businesses
Value (£) of annual cost savings from resource efficiency improvements identified in supported companies e.g. reductions in energy, materials and water use; substitution of resources (such as virgin to recycled) and waste diverted from landfill.
CO2e savings by supported businesses
Annual CO2 (and equivalent) savings from resource efficiency improvements in supported companies through reduced direct and indirect emissions of greenhouse gases.
Increased GVA
The impact of business support activity on the economy, expressed as an increase in £GVA. This is calculated by multiplying the average GVA per employee in GM (source: 2015 GMFM) by the number of new jobs created. GVA per job figures are £56,500 for manufacturing, £47,000 for textiles and £42,400 for all other nonsector specific jobs (unless the sector is known in which case the GMFM GVA figure for that sector is used).
Additional GVA from UK inward investment projects
The estimated impact of secured UK inward investment projects on the economy, expressed as an increase in £GVA. This is calculated by multiplying the average GVA per employee in GM (currently £42,400) by the number of new jobs projected by secured UK inward investment projects (unless the sector is known in which case the GMFM GVA figure for that sector is used).
Internationalisation and Marketing → Activity Company engagements for trade advice
This is a sub-set of total company engagement recorded under Business Support and specifically applies to the no. of companies engaged in face to face (including event attendance), telephone, postal, interactive web-site or email contact with the Group’s International Trade service.
Conference bids
No. of formal submissions made by Marketing Manchester to host conferences in Manchester, following pro-active research.
Media visits hosted
No. of journalists from national and international media organisations hosted by Marketing Manchester following pro-active targeting.
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
Business to Business engagements
No. of businesses engaged by Marketing Manchester and MIDAS through all channels.
Consumer engagements
No. of targeted consumer engagements as part of prioritised promotional activity which feeds into an evaluation of visitor conversion rates.
Inward Investment leads generated
No. of inward investment leads generated through marketing and promotional activity by Marketing Manchester and MIDAS which is a pre-cursor to developing the MIDAS project pipeline.
Internationalisation and Marketing → Outputs Businesses receiving information, diagnostic and brokerage support for overseas trade performance
This is a sub-set of the equivalent indicator under Business Support and specifically applies to the no. of companies receiving at least 3 hours of support/advice through face to face, telephone or web-based dialogue and through events as part of the Group’s International Trade service.
Businesses receiving support on overseas trade performance
This is a sub-set of the equivalent indicator under Business Support and specifically applies to the no. of companies receiving at least 12 hours of support/advice or at least £1K grant/equivalent under the Group’s International Trade service.
Businesses exporting for the first time or existing exporters trading in new markets
No. of companies which have received advice/support and go on to receive an order from a business customer outside the UK. For new exporters this will be their first overseas order. For existing exporters trading a new market, it will be their first order from that market.
FDI Inward investment pipeline projects
Number of FDI investment projects added into the MIDAS pipeline.
FDI Inward investment pipeline jobs
Number of new or safeguarded jobs estimated against the FDI investment projects added into the MIDAS pipeline.
Conferences won
No. of conferences secured, from formal submissions made by Marketing Manchester plus enquiry responses through the Venue Location Service.
Unique visitors to visitmanchester. com
No. of unique visits to web-site.
Unique visitors to investinmanchester.com
No. of unique visits to web-site.
Advertising Value Equivalent
The value of pro-actively generated media coverage, using industry standard models to assess value by calculating how much it would have cost to obtain the same coverage through commercial advertising.
Reach of media coverage secured
The total circulation figure of the media in which pro-active coverage of Manchester has been secured i.e. the number of readers / viewers / listeners receiving the “Manchester message”.
Social media engagements
Twitter impressions, facebook reach and blog views generated by Marketing Manchester.
Internationalisation and Marketing → Outcomes Jobs created following trade advice
This is a sub-set of total jobs created recorded under Business Support and specifically applies to the no. of new jobs created (with the post filled) by a company following advice and support under the International Trade service. A job is defined as permanent, life expectancy of at least 1 year, FTE with at least 30 hours of paid work per week, or 36 hours if funded by ERDF. It did not previously exist within GM or with that employer.
Jobs safeguarded following trade advice
This is a sub-set of total jobs safeguarded recorded under Business Support and specifically applies to the no. of FTE (30 hours) jobs safeguarded by a company following advice and support under the International Trade service. The beneficiary must certify that the job was at risk of being lost within 1 year.
MANCHESTER GROWTH COMPANY GROUP BUSINESS PLAN 2016/17
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
New FDI projects
No. of inward investment projects committed by foreign owned companies, secured with significant and undisputed support of MIDAS.
Jobs secured from FDI inward investment
Definition as per jobs created except that the jobs are counted when the associated inward investment project is secured (as defined above), not when posts are filled.
Jobs safeguarded from FDI inward investment
Definition as per jobs safeguarded except that the jobs are counted when the associated inward investment project is secured (as defined above), not when existing jobs cease to be at risk.
Business Wins (export sales)
Number and value of additional, verified export sales over £200K secured by companies supported under the International Trade service.
Increased GVA from companies supported with trade advice
This is a sub-set of total GVA recorded under Business Support and specifically applies to the impact of job creation under the International Trade service on the economy, expressed as an increase in £GVA. This is calculated by multiplying the average GVA per employee in GM (currently £42,400) by the number of new jobs created (unless the sector is known in which case the GMFM GVA figure for that sector is used).
Additional GVA from FDI inward investment projects
The estimated impact of secured FDI inward investment projects on the economy, expressed as an increase in £GVA. This is calculated by multiplying the average GVA per employee in GM (currently £42,400) by the number of new jobs projected by secured FDI inward investment projects (unless the sector is known in which case the GMFM GVA figure for that sector is used).
Economic impact of conferences won
Use of an industry standard model to calculate the economic value of conferences secured by Marketing Manchester. The model assesses average spend per delegate (and accompanying partners). The impact calculation takes account of no. of delegates attending, conference duration and, from April 2014, will make adjustments to remove spend outside the local area and take account of the origin of delegates.
ROI on promotional campaigns
The ratio of economic impact to cost of promotional activity. Impact is measured through a standard industry model which takes account of visitor spend, where this can be tracked, and other positive outcomes such as uplift in bookings following promotion of a specific air route. ROI recorded separately for domestic and international activity.
Value of commercialised marketing activity
The value of commercial income received by Marketing Manchester from its membership scheme and other contributions towards promotional activities.
Workforce Development (Employment) → Activity Clients engaged
No. of individuals (clients) who have started on work services.
Account managed employers
No. of employers who are account managed by Work Services.
Account managed vacancies
The proportion of vacancies that are generated from engagement with account managed employers as a percentage of total vacancies generated from engagement with all employers.
DWP prime contractors
The number of prime contractors with which the Group’s Employment Division is contracted to deliver DWP services at any point in time.
Workforce Development (Employment) → Outputs Referrals to training / learning
No. of clients to have successfully moved from work programmes to any form of training or learning.
New employers engaged
No. of new employers engaged with in relation to work programmes.
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
Workforce Development (Employment) → Outcomes No. of clients placed into work
No. of clients supported under work programmes who successfully move into employment – reported separately for Job Seekers Allowance (JSA) and Employment & Support Allowance (ESA) claimants .
Jobs sustained for 13 weeks
A sub-set of clients placed into work, recording the no. of JSA and ESA clients who sustain their employment for 13 weeks or more.
Jobs sustained for 26 weeks
A sub-set of clients placed into work, recording the no. of JSA and ESA clients who sustain their employment for 26 weeks or more.
Career management progressions
No. of clients supported under the National Careers Service who have been progressed into a job of other career related activity.
Workforce Development (Skills) → Activity Intermediate apprenticeship starts
Intermediate is equivalent to Level 2. No. of learners starting an apprenticeship programme, measured by 16-18, 19-23 and 24+ age bands. Excludes re-starts and returns from a break in training.
Advanced apprenticeship starts
Advanced is equivalent to Level 3. No. of learners starting an apprenticeship programme, measured by 16-18, 19-23 and 24+ age bands. Excludes re-starts and returns from a break in training.
Higher apprenticeship starts
Higher is equivalent to Level 4. No. of learners starting an apprenticeship programme, measured by 16-18, 19-23 and 24+ age bands. Excludes re-starts and returns from a break in training.
Classroom based starts
No. of 19+ learners starting a classroom programme. Excludes re-starts and returns from a break in learning.
Traineeship starts
No. of learners starting a Traineeship programme, measured by 16-18 and 19+ age bands. Excludes re-starts and returns from a break in learning.
Starts in priority sector – engineering / manufacturing
Total number of learners starting an apprenticeship programme within the engineering / manufacturing sector, as defined by Sector Subject Area Tier 2 codings linked to qualifications to this sector.
Starts in priority sector – financial services
Total number of learners starting an apprenticeship programme within the financial services sector, as defined by Sector Subject Area Tier 2 codings linked to qualifications to this sector.
Starts in priority sector – creative and digital
Total number of learners starting an apprenticeship programme within the creative and digital sector, as defined by Sector Subject Area Tier 2 codings linked to qualifications to this sector.
Starts in mainstream workplace learning
No. of learners starting a Workplace Learning programme. Excludes re-starts and returns from a break in learning.
Starts in Study Programme
Number of 16-18 and 19+ learners starting a study programme. Excludes re-starts and returns from a break in learning.
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
Workforce Development (Skills) → Outputs Intermediate apprentices in learning
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
Advanced apprentices in learning
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
Higher apprentices in learning
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
Apprenticeship vacancies
Volume of apprenticeship vacancies generated by the Group with companies within GM, North West and nationally
In learning in priority sector – engineering / manufacturing
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
In learning in priority sector – financial services
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
In learning in priority sector – creative and digital
Follows Activity definition. No. of learners reported is the cumulative funded in learning during the reporting period.
Unemployed in learning
No. of 16-18 and 19+ Classroom learners in funded learning with unemployed ILR codings. No. of learners reported is the cumulative funded in learning during the reporting period. Short classroom programmes that start and end within the reporting period are included.
Workforce Development (Skills) → Outcomes Intermediate apprenticeship overall success rate
Follows Activity definition. The proportion and number of learners that have successfully completed their apprenticeship as a percentage of the whole year cohort. The annual cohort that learners belong to is determined by the greater of their planned or actual end date.
Advanced apprenticeship overall success rate
Follows Activity definition. The proportion and number of learners that have successfully completed their apprenticeship as a percentage of the whole year cohort. The annual cohort that learners belong to is determined by the greater of their planned or actual end date.
Higher apprenticeship overall success rate
Follows Activity definition. The proportion and number of learners that have successfully completed their apprenticeship as a percentage of the whole year cohort. The annual cohort that learners belong to is determined by the greater of their planned or actual end date.
Workplace learning success rate
The proportion and number of workplace learners that have successfully completed their qualification as a percentage of the whole year cohort. The annual cohort that learners belong to is determined by the greater of their planned or actual end date.
Classroom based and prerecruitment job outcomes
The proportion and number of classroom based learners that progress to a job on leaving their course as a percentage of all in-year leavers. Learners must declare that they have stopped claiming unemployment benefits and remain in employment for 16 hours or more per week for more than 4 continuous weeks to be counted.
Classroom based success rate
The proportion and number of classroom based learners that progress to a positive destination (defined as a job, a job with training, further education or a higher level course) on leaving their course as a percentage of all in-year leavers. This includes job outcomes in the above KPI.
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Key Performance Indicators and Targets 2016/17 (Continued) KPI Definitions Indicator
Definition
Traineeship progression to apprenticeship or jobs with training
The proportion and number of traineeship learners that progressed to an apprenticeship or job with training on leaving their course as a percentage of all in-year leavers. Learners must declare that they have stopped claiming unemployment benefits and remain in employment for 16 hours or more per week for more than 4 continuous weeks to be counted.
Study Programme success rate
The proportion and number of Study Programme clients that have successfully completed their qualifications as a percentage of all qualifications planned to be completed during the year.
Organisational Development Services - Activity New client leads generated
The number of qualified leads generated by IDG, IQC and CFA.
IDG – Successful IIP First Time Assessments (FTAs)
The number of IIP assessments for previously unaccredited organisations that result in an IIP accreditation being awarded.
IQC – New international IIP First Time Assessments (FTAs)
The number of IIP FTAs that result in a new IIP accreditation being awarded.
Organisational Development Services - Outputs IDG – The value of new consultancy project proposals issued
Total revenue value of consultancy project proposals issued.
CFA – New ISO project proposals
The number of new ISO project quotes issued.
CFA – New international clients
The number of new international clients served.
IQC – International IIP recognitions
The total number of IIP accredited clients at the end of the reporting period.
Organisational Development Services - Outcomes IDG – Total IIP recognitions
The number of formally recognised organisations that have been successfully assessed against the IIP framework.
IDG - % of IIP projects adopting V6 framework
IIP assessment and review projects who have selected to be assessed using the sixth generation of the IIP standard, as a % of total assessment and review projects.
IDG - % accredited client retention
IIP accredited clients who have been retained and have a project booked or extension granted, as a % of total clients available for accreditation within the reporting period.
IDG – Number of consultancy days delivered
The total number of consultancy days delivered in the reporting period.
CFA – New ISO certifications
The number of initial ISO certifications achieved in month.
CFA – Certification client retention
The total number of CFA clients.
IQC – % International IIP client retention rate
The cumulative number of IIP accredited clients who have been retained and have a project booked or extension granted, as a % of total clients available for accreditation within the reporting period.
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