Trade: Exporting to the World
UKTI North West
Programme of Business Events: The London Olympic Games 2012
Trade: Exporting to the World
Overview The Olympics is a once in a generation opportunity for the UK to demonstrate its global capabilities and become a focus of interest for global business. Business leaders from around the world will be visiting the UK and this will provide a fantastic opportunity for North West companies to build new relationships and develop existing ones. The decision to hold a number of Olympic football matches at Old Trafford, one of the most iconic stadiums in the world will also provide a superb magnet to attract visitors from a number of strategically important countries to visit the region and UKTI North West will work with partners to ensure that this opportunity is exploited for the benefit of local companies. In advance of the Games, UKTI North West has already taken the opportunity to promote both the British Business Club and the British Business Embassy as well as the Springboard to Success to regional companies and will continue to do this at every opportunity. During the Games themselves, UKTI North West will work with partners to produce a number of local events designed to draw on the Olympic spirit of the games but also provide tangible and direct value for business participants. The programme will cover both key regional sectors of Infrastructure and Life Sciences as well as critical target markets of direct relevance to companies in the North West, including the UAE, China and Brazil. All of the events will be promoted widely through the various regional networks including UKTI North West, regional Chambers of Commerce, partner organisations, local media, online media and regional trade alliances.
Trade: Exporting to the World
Promotion of the British Business Club, British Business Embassy and Springboard to Success. UKTI North West is taking every opportunity at regional events to highlight the opportunities around both the Games themselves and business activities linked to the Games. Events • 100 Days to Go Event – linked to a Germany Roadshow a presentation has already been given to over 80 attending companies • Presentations to Greater Manchester Chamber and Liverpool International Council for further promotion on to their membership have already been made or are planned for the near future. • Forthcoming opportunities to promote the BB Club will be identified at future events and with relevant inward delegations Promotion • Press Releases will be developed to promote the British Business Club as both a fantastic networking tool and as a tool to inform regional companies of all Olympics related business events and activities in advance of and during the Games. • The British Business Club will be promoted through the websites of UKTI North West and partner organisations including Chambers of Commerce.
Trade: Exporting to the World
Proposed Programme of Events During the Games themselves, UKTI North West will work with partners to produce a number of local events designed to draw on the Olympic spirit of the games but also provide tangible and direct value for business participants. The programme will cover both key regional sectors of Infrastructure and Life Sciences as well as critical target markets of the UAE, China and Brazil. Event 1: 26 July 2012 - Trade and Investment Event on the UAE Event 2: 27 July 2012 - Trade and Investment Event on China Event 3: 30 July 2012 - Trade and Investment Event on Brazil Event 4: 2 August 2012 - International Opportunities in Life Sciences Event 5: 2 August 2012 - Trade and Investment Event on Jamaica Event 6: 8 August 2012 - International Opportunities in Infrastructure Event 7: December 2012 – Olympic Legacy MV to Brazil
Trade: Exporting to the World
Event 1: 26 July 2012 - UAE Trade and Investment Event on the UAE A seminar and networking event designed to highlight the developing relationship between the north west and the UAE, business and partnership opportunities. The event will take place on the day of the opening of the Olympic football competition and UAE Olympic football match at Old Trafford that evening. Date 26 July 2012 Location Manchester Central Venue TBC Target Attendees 50 Target Audience • North West Businesses interested in partnering or trading with the UAE • Local media • Dignitaries from the region, UK nationally and the UAE • Visiting businesses from UAE • Business leaders Typical Format To be confirmed depending on focus of event Suggested Speakers
Partners to Engage
• • • • • • • •
UKTI Sector Specialists Regional and visiting Dignitaries Inward investment presentations Etihad Airlines MIDAS UAE Embassy Regional Chambers of Commerce Manchester City Council
Trade: Exporting to the World
Event 2: 27 July 2012 - China Trade and Investment Event - China A seminar and networking event designed to highlight the developing business opportunities in China The event will take place on the day of the China Business Day at Lancaster House and will include live streaming of elements of that programme. Date 27 July 2012 Location Salford University, Media City Target Attendees 40 Target Audience • North West Businesses interested in partnering or trading with the UAE • Local media • Dignitaries from the region, UK nationally and the UAE • Visiting businesses from UAE • Business leaders Typical Format 12.00 – 13.00 Registration, networking and buffet lunch along with live streaming of fashion show from Lancaster House 13.00 – 13.10 Introduction 13.10 – 13.30 Speaker 1 13.30 – 14.00 Speaker 2 14.00 – 15.30 Live streaming of Brands in the Digital Age 15.30 – 16.00 Discussion and close. Suggested Speakers
Partners to Engage
• • • • • • •
UKTI market specialists Case Study Digital Sector Specialist Rep from Olympic Sponsor company Regional Universities Regional Chambers of Commerce CBBC
Trade: Exporting to the World
Event 3: 30 July 2012 - Brazil Trade and Investment Event - Brazil A seminar and networking event designed to highlight the developing business opportunities in Brazil The event will take place the day after Brazil plays at Old Trafford and is designed to encourage visiting business people from Brazil to join the event before they travel on to Newcastle for the next match. Date Location Target Attendees Target Audience
Typical Format
Suggested Speakers
Partners to Engage
30 July 2012 Salford University, Media City 40 • North West Businesses interested in partnering or trading with Brazil • Local media • Dignitaries from the region, UK nationally & Brazil • Visiting businesses from Brazil • Business leaders 08.00 – 08.30 Registration, breakfast and networking 08.30 – 08.40 Introduction 08.40 – 09.00 Speaker 1 09.00 – 09.20 Speaker 2 09.20 – 09.40 Speaker 3 09.40 – 10.00 Discussion and close. 10.00 – 11.00 1-2-1 meetings and networking • UKTI Brazil market specialists • Case Study • Participant from British Embassy in Brazil • Participant from Brazil Embassy/business visitors • Rep from Olympic Sponsor company • Regional Universities • Regional Chambers of Commerce • Brazil Embassy in London
Trade: Exporting to the World
Event 4: 2 August 2012 – Life Sciences International Opportunities in Life Sciences A seminar and networking event designed to highlight UK capability and the developing business opportunities in Life Sciences The event will take place on the day of the Global Business Summit on Life Sciences at Lancaster House and will include live streaming of elements of that programme. Date Location Target Attendees Target Audience Typical Format
Suggested Speakers or participants
Partners to Engage
2 August 2012 Salford University, Media City 40 • North West Businesses interested in international opportunities in life sciences 08.00 – 08.30 Registration, breakfast and networking 08.30 – 08.40 Introduction 08.40 – 09.00 Speaker 1 09.00 – 09.45 Live streaming of keynote address from Lord Darzi, Astra Zeneca 09.45 – 10.15 Speaker 2 10.15 – 10.30 Discussion and close. • • • • • • •
UKTI HVO and sector specialists Case Study Life Science Sector Specialist Rep from Olympic Sponsor company Regional Universities Regional Chambers of Commerce Trade Association and Cluster organisations
Trade: Exporting to the World
Event 5: 2 August 2012 –Jamaica –UK Business Expo 2102 Trade and Investment Event - Jamaica Manchester's Jamaican Business community and affiliates will mark the 60th Anniversary of the Queen’s Accession, the 50th Anniversary of Jamaica's independence and the London 2012 Olympics with a trade exposition. The increasing demand for culturally diverse products worldwide, outstanding performance of their athletes, visitors attending the Olympic Games, and the appeal of their music all contribute to their international reach. Date Location Target Attendees Target Audience Typical Format Suggested Speakers or participants
Partners to Engage
2 August 2012 Manchester Town Hall 100 • North West Businesses interested in international opportunities 09.00 – 16.00 Exhibition, to include a UKTI stand 10.00 – 15.00 A series of workshop sessions – to include “How to Export” • UKTI • Business Case Studies • Other business support agencies e.g. HMRC • Rep from Jamaican Embassy or Olympic Association • Banks • Regional Chambers of Commerce • Trade Association and Cluster organisations
Trade: Exporting to the World
Event 6: 8 August 2012 – Infrastructure International Opportunities in Infrastructure A seminar and networking event designed to highlight UK capability and the developing business opportunities in Global Infrastructure Projects The event will take place on the day of the Global Business Summit on Infrastructure at Lancaster House and will include live streaming of elements of that programme. Date Location Target Attendees Target Audience Typical Format
Suggested Speakers or participants
Partners to Engage
8 August 2012 Salford University, Media City 40 • North West Businesses interested in international opportunities in infrastructure 08.00 – 08.20 Registration, breakfast and networking 08.20 – 08.30 Introduction 08.30 – 09.30 Live streaming of keynote address from Keith Clarke of Atkins and then panel session with Arup, ODA, Atkins and Infrastructure UK 09.30 – 09.50 Speaker on HVO opportunities in infrastructure 09.50 – 10.15 Discussion and close. • • • • • • •
UKTI HVO and sector specialists Case Study Infrastructure Sector Specialist Rep from Olympic Sponsor company Regional Universities Regional Chambers of Commerce Trade Association and Cluster organisations
Trade: Exporting to the World
Event 7: December 2012 – Olympic Legacy MV to Brazil International Opportunities in Infrastructure & Services A market visit to Brazil designed to highlight UK capability and the developing business opportunities in Global Infrastructure Projects, especially Sport Infrastructure and services. The MV is timed to coincide with the Soccerex exhibition in Rio, and to build on the previous MV linked to this exhibition. Date Location Target Attendees Target Audience Typical Format
Suggested participants Partners to Engage
December 2012 Chile & Brazil (Rio & Sao Paulo) 12 • North West Businesses interested in international opportunities in infrastructure and provision of services Approx 3 days in each location, to include local briefings by Embassy and Consular staff, opportunity to attend Soccerex, networking opportunities, individual tailored programmes. • Companies in relevant sectors • • • • • •
UKTI HVO and market specialists Embassies & Consulates Other UKTI regional teams Regional Universities Regional Chambers of Commerce Trade Association and Cluster organisations
Trade: Exporting to the World
Regional Contacts for UKTI Olympics Events Mike Eccleshall
Deputy Director UK Trade & Investment - North West Daresbury Science and Innovation Campus Keckwick Lane, Daresbury, Warrington, WA4 4AD Tel: 01925 864594 E-mail: mike.eccleshall@ukti.gsi.gov.uk
Lynn Shaw
Head of International Trade Services UK Trade & Investment Northwest North West International Trade Centre Warren Bruce Court, Warren Bruce Road, Trafford Park, Manchester, M17 1LB Tel: 0161 875 2339 Mob: 07801 500 728 Email: lynn.shaw@uktinorthwest.co.uk
Charles Jacobson
International Trade Adviser UKTI North West International Trade Team North West International Trade Centre Warren Bruce Court, Warren Bruce Road, Trafford Park, Manchester, M17 1LB Tel: 0845 603 7053 Mob: 07739 822614 Email:charles.jacobson@uktinorthwest.co.uk