How to Win with Wit in the Age of Viral Humor Come Prepared to Play Strong brand “sense of self�
Courage and confidence
When a brand has a clear understanding what it is all about, it is able to properly align its voice to the right notes of humor.
A brand must be willing to face the risk involved in order to take advantage of the great opportunity.
Talent with the skill to make clear, smart real-time decisions
Humor lives in the moment and funny reactions to events require those whose judgment is quick and trusted.
Access to professional funny people
Nothing is worse than a lame joke. Humor must be professionally executed.
Acute understanding of the target Since humor varies by audience segment, the brand must possess a deep understanding of the target's sense of funny.
Real-time content creation capability
Clear ethical guideposts
Strong ethical guidelines are what keeps the brand on the rails.
Ability to pick up the pieces when things go wrong
In today's fast-paced social world, real-time content is what carries the joke.
What happens when things go wrong? There needs to be some contingency planning. Does the brand have the fortitude to resolve discontent and move on.
Find a Breakthrough Strategic Approach for Humor wit h e c a o - f mic s t e Fac l ar Co Po pu
Understand The Potential Powerful tie to pop culture otional Strong em with connection the target
d for Admiree courag
Seen as a trend-setter and a conversation leader