crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 21
Pair
Pair Pair is an app that enables couples to share updates and stay in touch through a single stream of communication on a private timeline. It is available on the iOS and Android platforms.
Source: http://trypair.com
Features Along with sharing pictures, videos, texts, e-mail and locations on the partner's timeline, there are other fun features such as 'thumbkiss', 'live drawing utility', 'thinking of you', 'Facetime' and 'joint to-do list'.
Source: http://www.fastcodesign.com , http://www.androidpolice.com
Similar to other networks Experts labelled it 'Path for couples' , a 'Facebook for lovers', and a 'Super-SMS' with more media. Pair is not the first network for couples; it is similar to Cupple, Duet and Between.
Source: http://techland.time.com/, http://thenextweb.com
Super-interactive SMS The app serves the purpose of texting with multimedia like Whatsapp does, but in a better, more interactive and organised format. Pair wants to become the next best thing to physical interaction.
Source: http://mashable.com/2012/03/23/pair/
Good for long-distance relationships The app was created to be the best medium for couples in long-distance relationships. It is cheaper than international texting and is a combination of the best communication platforms.
Source: http://mashable.com/2012/03/23/pair/
One-stop shop Communication with partners who are far away is scattered across many mediums/platforms such as Skype, SMS, Facebook and e-Mail. Pair consolidates all these functions to maintain a diary for couples.
Source: http://twitter.com
The anti-social network? While social networks push users to expand their circles and go more 'social', Pair allows users to only interact with one contact and share stuff for a more personal and less 'social' experience.
http://blog.scoutzie.com/post/19874784897
Rise of private social networks With privacy and quality engagement, rather than quantity engagement, being the need of the hour, an opportunity for smaller, more intimate social networks like Path, FamilyLeaf and Pair is there for the taking.
Source: http://www.nytimes.com/
Mobile: A clear vision Mobile devices are the future of networking. Saturation of the market, along with an increasing number of people with time constraints, has resulted in social apps going mobile.
Source: http://memeburn.com/ , http://techcrunch.com/
2012: The year of private networks Sharing via mobile is too personal for big circles, which is why Facebook doesn't work as well for the mobile. High-quality smartphones sharing intimate content could make 2012 the year of private social networks.
Source: http://glassboard.com
A threat to mainstream social networks? Private networks have created a new category and will not be pitted against mainstream networks; users can be active on both, for different purposes. However, mobile-first apps will be more popular on the mobile
Source: http://twitter.com , http://peopleslab.mslgroup.com
The future Pair has signed on 220,000 users with $4.2 million in funding and is predicted to extend its userbase through innovations. Pair is slated to be acquired by one of the social networking giants.
http://facebook.com
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com