crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 22
GetTaxi
What is Get Taxi? It's an app that allows you to order taxis from your smartphone or online. It aims to make the process simpler and faster. The mobile app is available on all major operating systems.
Source: http://gettaxi.com
Simpler, faster With the app, users can get a taxi at the click of a button, in under 30 seconds. Taxis arrive quickly as the app notifies the driver who is closest to the user via GPS.
Source: http://facebook.com , http://techcrunch.com
Getting control by getting interactive Users can track their taxi on a map with the estimated time of arrival and distance shown in real time. The service links the consumer and driver. Users can view ratings and rate drivers.
Source: http://itunes.apple.com/gb/app/get-taxi/id449655162?mt=8
Easy payments The GetTaxi mobile app makes managing expenses easy. Users can pay by credit card, voucher or cash and get invoices and emailed to them instantly.
Source: http://twitter.com
From mundane to fun It incorporates gamification elements by allowing users to earn miles for free rides or gifts. Users can share their experiences on social media. This, along with ratings & GPS tracking, makes the process interesting.
Source: http://techcrunch.com/2011/07/19/get-taxi-launching-in-london-this-is-way-beyond-uber/
Better for drivers too Taxi dispatch services are inexpensive and effective for drivers as they can receive unlimited orders for â‚Ź2.99 per day. The service maximises profits for drivers by connecting them with fares closest to their location.
Source: http://gettaxi.com/int/for_drivers , http://peopleslab.mslgroup.com
Useful for businesses GetTaxi can create a profile page for a business. A taxi is sent to the business address when the customised button is clicked. This is good for hotels, restaurants, concert halls and even corporate offices.
Source: http://gettaxi.com/DE/for_offices
Launched in Europe The taxi industry in Europe is mostly made up of non-union independent contractors. By using the web to cut out the middleman, GetTaxi sends cabs to customers in a more efficient manner and at one-third the price.
Source: http://techcrunch.com/2011/07/19/get-taxi-launching-in-london-this-is-way-beyond-uber/
The death of the middleman In Europe ,there are 600,000 taxis paying independent contractors $5,000 per year for a dispatch service. Drivers pay â‚Ź2.99 per day, month-by-month for GetTaxi and sign off if they don't see the value.
Source: http://facebook.com , http://techcrunch.com
Changing the face of the business Consumers are constantly looking for alternatives to products/services that are more efficient. The mobile is tailormade for those with time constraints and looking for options that make life more convenient.
Source: http://gettaxi.co.uk/its-on-the-meter/
Competition GetTaxi competes with Hailo, Uber, Taxi Magic & TaxiPal in the $30 billion market. GetTaxi outperformed its competitors because it launched in Europe, and because of its fun features and focus on offline logistics.
Future GetTaxi has its sights on the US after making waves in Europe and securing $20 million in funding from Access Industries. It is slated to expand into other markets too.
Source: http://venturebeat.com , http://mashable.com
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com