crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 25
Kyck
What is Kyck? It's a social network dedicated to football, a real-time community of fans that delivers content, connects people and brings alive all the action on the field.
Source: http://kyck.com , http://techie-buzz.com
Logging on Registration is currently by invites only. The team urges users to request for an invite, which gets answered in a day. Alternatively, fans can ping Kyck on Twitter by using the #KYCKme hash tag to sign up.
Source: http://kyck.com , http://mashable.com/2012/06/21/kyck/
Kyck to share A 'kyck' is a post on the network. Users can share photos, videos or 140-character text updates. Kyckers can also share interesting kycks on Twitter and Facebook.
Top Kycks discover relevant content Users can follow clubs, international teams and their favourite players for information about them, prioritised in 'Top Kycks'. They can also follow other users.
Source: http://twitter.com
Live social match feed Each live match is listed as an event. Users can join events to follow the game, get statistics and engage in a discussion. Events are like the BBC or Sky Sports' live match feeds, with a social element added on.
Source: http://mashable.com/2012/06/21/kyck/,
A complete football experience The platform provides users with a complete football experience by offering curation, discovery, consumption, and distribution of content and products.
Source: http://www.youtube.com/watch?v=mMNgQFYqzVs , http://peopleslab.mslgroup.com
Connecting fans The platform enables fans to connect with friends and other fans across the globe. By following, posting, commenting, sharing and through live match features, fans can engage at various levels.
Source: http://mashable.com/2012/06/21/kyck/
Twitter, Facebook and Pinterest connection Kyck incorporates features from popular social networks. It maintains the 140-character limit and 'tag' feature like Twitter, shares the home feed like Facebook and curates content like Pinterest.
Source: http://kyck.com/#/top_kycks
Football on the go Kyck released an iOS app and plans to launch an Android variant soon. Fans can access the latest updates and engage in discussions even on the go, that is, on the mobile.
Source: http://kyck.com/#/top_kycks , http://facebook.com
Competitors Football Meister, which focuses on gamification elements like badges and trophies, and Football Social Club, which enhances the football experience for players, are Kyck's main competitors.
Source: http://thefootballsocialclub.com/ , http://footballmeister.com
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com