Pinterest - People's Insights Volume1 Issue 2

crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 2

Pinterest

Introducing Pinterest – The Virtual Pinboard Pinterest is an image-based social curation network allowing users to organise and share theme-based image collections on boards aiming to connect everyone in the world through shared tastes and interests.

Source: http://pinterest.com/

Pinterest combines visual social curation with the interest graph It enables users to share their interests & experiences by uploading/ pinning relevant images to personalised 'boards'. Sharing a recipe, book, CD or painting can reveal a common link between 2 people.

Source : http://www.bethkanter.org/pinterest/ , http://allthingsmamma.com/2012/01/pinterest%E2%80%93-a-great-way-to-organize-your-interests-and-connect-with-others/

Pinterest allows you to overlook topics that don't interest Curates content of users' interest through visuals by following 'boards' rather than following all postings of accounts followed, like on other networks. Users only see things of interest on their timelines.

Source : http://www.blueglass.com/blog/everything-you-need-to-know-about-pinterest/, http://www.arikhanson.com/2011/12/13/whats-behind-the-pinterest-craze-15-super-usersshare-their-thoughts/

Pinterest works for brands that can build visual interactions Practitioners think Pinterest throws open interesting avenues to market brands through visual enticement, but some feel that brands might have jumped on the bandwagon without seeing any relevance for themselves.

Source: http://www.linchpinseo.com/infographic-pinterest ,,http://mashable.com/2012/01/09/the-top-brands-on-pinterest

Pinterest receives mostly positive reviews Mixed reviews for Pinterest, the majority of which like it for its simplicity, aesthetic appeal, addictiveness & networking features while a few think the platform gets stale beyond a certain point for its limitations.

Source : http://crafterminds.com/2012/01/why-pinterest-makes-me-want-to-cry-sometimes/ , http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html

The Evolution – 2012, possibly the year of curation?

2012 predicted as the year of social curation as users would rather consume content than create it. Part of Pinterest's success can be attributed to the evolution of social media to push-button content curation.

Source : http://www.bethkanter.org/pinterest/, http://daredo.tumblr.com/post/15507996296/2012-is-the-year-of-social-curation

A threat to other social networks Pinterest is seen as a threat to other networks because of its focus on treating content as king through its push-button mechanism and because it caters to a new influential diaspora – 25- to 44-year-old women.

Source : http://www.5minutesformom.com/48888/mom-bloggers-pick-pinterest-over-google/

The future : The Next big thing?

Slated as the next big thing because of its simplicity to structure pushbutton content generation into sets of curated content, carving out a niche market for itself, paving the way for more niche market social networks.

Source : https://twitter.com/#!/dontheideaguy/status/119965814764994560, http://peopleslab.mslgroup.com

More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

Crowdsourcing

Storytelling:

Citizenship

Mahindra Spark the Rise

@MarsCuriosity

#Kony2012

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab solutions, contact pascal.beucler@mslgroup.com