crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 36
LoudSauce
What is LoudSauce? LoudSauce is a crowdfunding platform that funds advertising for social good. People upload video, print & outdoor ads and pledge money, and LoudSauce organizes the media buy and publishes the ads.
loudsauce.com/campaigns/59
Power of crowdfunding for good LoudSauce has enabled 2,304 pledges of $131,045 for 35 campaigns. The crowdfunded ads have reached 30 million people, and the campaigns are further amplified by media coverage & online mentions.
blog.loudsauce.com/loudsauce-amplifiers-have-reached-30-million
Giving a voice to concerned citizens Individuals and small organizations have used LoudSauce to amplify their voices on visible platforms, stand up for causes they believe, connect with like-minded people and drive change.
1) facebook.com/loudsauce 2) edition.cnn.com/video/#/video/us/2012/04/10/taylor-ny-get-them-to-greece.cnn
When earned media doesn’t work Several people have used LoudSauce in situations when a story was not large or exciting enough for journalists to pick up, and when earned media would not be able to reach the desired number of people.
Excerpt from: hwickline.com/?page_id=90
Reaching new audiences LoudSauce users find that the platform helps them reach out to a wide range of people, many of whom would not actively seek out the causes on social media, and persuade them to support the cause.
shareable.net/blog/loudsauce-crowdfunds-advertising-that-matters
Money where your mouth is Crowdfunding platforms are increasingly popular as people have begun to do more than talk about and like causes they are passionate about. People are using their money to shape the world they live in.
insteading.com/2011/10/13/crowdfunding-experts-talk-about-strategies-and-pitfalls/
Empowering only those with money? Some bloggers pointed out that crowdfunding does not highlight the voice of everyone, but only those with money. Others argued that crowdfunding is really about building & empowering communities.
1) blogs.worldwatch.org/transformingcultures/crowdfundingads/ 2) shareable.net/blog/crowdfunding-its-not-about-the-money
Shouldn’t replace other efforts Activists warn that funding an advertisement can be good for a specific cause, but is not a solution to societal issues. People should continue to support organizations that work to solve these issues.
makewealthhistory.org/2012/06/11/loudsauce-advertising-for-the-public-good/
Limited potential? Bloggers find LoudSauce campaigns are more suited to bringing about change at a local level, and with billboard companies refusing to run the more controversial ads, some find the potential of LoudSauce is limited.
1) loudsauce.com/campaigns/61-help-take-occupy-portland-to-the-next-level 2) boston.com/news/local/massachusetts/articles/2011/06/16/mbta_rejects_anti_scott_brown _ad_from_environmental_group/
Potential role in upcoming elections Some bloggers believe that LoudSauce can play a role in amplifying the voice of the crowds in the upcoming presidential elections; $194 million has already been spent by the Super PACs this year.
facebook.com/loudsauce
Future of media & advertising? As people debate the impact LoudSauce can make on society, some have begun to consider the possibility of more advertisements that reflect the voice of people and not just messages of consumerism.
facebook.com/loudsauce
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com