crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 5
Byliner
What is Byliner.com? It's a discovery engine that collates web content to help you find good stories to read, share and discuss. It also enables you to connect with your favourite writers, ensuring you never miss a good read.
Source : http://byliner.com , http://mashable.com/2011/06/21/byliner-stories/
Long-form bliss Byliner.com publishes non-fiction narratives by established writers, covering a variety of topics such as business, sport, culture and politics. These 10,000- to 35,000-word articles are released as 'Byliner originals' and are meant to be read in a single sitting.
Source : http://www.niemanlab.org/2011/06/a-fan-club-for-writers-byliner-launches/ , http://marthaengber.blogspot.in/2011/10/byliner-originals-new-e-short.html
So far, so good Byliner's first e-book – 'Three Cups of Deceit' – had 70,000 downloads within 72 hours of release. More than 40,000 stories have been published by 4,000 authors so far, selling over different 100,000 Byliner Originals in its first six months.
Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/04/28/BUIO1J9820.DTL&type=tech , http://paidcontent.org/article/419-byliner-has-sold-over-original-100000-e-singles/
Beneath the surface – The Pandora of long form journalism The real innovation is the metadata attached to each article that powers Byliner’s recommendations to readers. Byliner suggests new authors and articles to readers based on what they read and share.
Source : http://www.wgntv.com/news/eveningnews/webwatchers/wgntv-bylinercom-aims-tobe-the-pandora-of-long-form-jounalism-20110621,0,4950073.story, http://www.facebook.com
Emerging writers get a hand Byliner.com works because readers can view stories written by their favourite writers, and also because it acts as the perfect platform to discover talented new writers and help them make it big.
Source : http://www.twitter.com , http://www.niemanlab.org/2011/06/a-fan-club-for-writersbyliner-launches/
The competition Byliner provides long-form content curation like Longreads and Longform do, but also publishes original non-fiction articles like Atavist, creating a niche in long-form journalism.
Source : http://techcrunch.com/2011/04/19/byliner-launches-with-a-splash-aims-to-disruptlong-form-journalism/
Byliner Originals' biggest competition As articles/books can now be completed in two hours, Originals will vie for people's attention with other activities that can be completed in a few hours, such as films, TV, sports, etc.
Source: http://peopleslab.mslgroup.com , http://techcrunch.com/2011/04/19/byliner-launcheswith-a-splash-aims-to-disrupt-long-form-journalism/#comment-box
Rise of the e-reader market leading to more long-form content Amazon pioneered this with the launch of Kindle. It created a pool of buyers comfortable with consuming content digitally and made publishing effortless.
Source : http://www.thenational.ae/arts-culture/books/the-rise-of-the-e-reader
A business model for long-form content Digital publishers such as Byliner benefited from Kindle's creation of Singles, which are like books but meant to be read in a two-hour sitting, delivered quickly, without publisher house lags.
Source : http://www.hollywoodreporter.com/news/singles-kindles-240935
Alternative revenue streams for journalists Journalists are beginning to release works through Byliner and Atavist, which split the revenue 50:50 with writers. Authors release books faster this way, making the process more exciting and lucrative.
Source : http://www.latimes.com/entertainment/news/books/la-ca-david-ulin20110515,0,3634450.story http://www.marcgunther.com/2011/04/20/journalism-the-internetgiveth-the-internet-taketh-away/
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com