crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 7
Little Monsters
Little Monsters Lady Gaga recently launched a social network – Little Monsters. It allows her fans, whom she calls 'Little Monsters', to create and share Gaga-related content and discuss topics of common interest.
Source : http://technewscast.com/technology/lady-gaga%E2%80%99s-new-social-network-resemblespinterest-reddit-pics/ , http://edition.myjoyonline.com/pages/science/201202/81365.php
Experts liken it to Pinterest, Reddit, Digg Little Monsters lets users share visuals and rate content. It has been likened to Pinterest – because of its focus on imagery and its similar design – and Reddit/Digg as it lets users vote on posts, bringing the most popular content to the top.
http://mashable.com/2012/02/07/lady-gaga-social-network-little-monsters-launch/
Currently in beta and invite-only Currently, visitors must request an invite. Once visitors submit their details, they receive a confirmation of receipt and are told to expect the invitation.
Source : http://crave.cnet.co.uk/software/lady-gaga-social-network-is-for-little-monsters-eyesonly-50006915/ , http://facebook.com
The queen of social networks outgrows current social networks With 19 million followers on Twitter, 47 million fans on Facebook and more than 1 billion YouTube views, Lady Gaga wanted to leverage her social presence by generating traffic, interest, interaction and revenue through a personalised platform.
Source : http://www.buzzfeed.com/ethan/lady-gaga-queen-of-twitter-o81, http://thenextweb.com/socialmedia/2012/02/10/lady-gagas-strength-in-community-starts-toshine-on-little-monsters/
A personalised, interactive fan experience Gaga hopes conversations and content-sharing strengthens her bond with fans. Users bond over common interests by sharing and creating photos and videos. The site will also seed exclusive Gaga content.
Source : http://www.madetobenow.com/2012/02/lady-gaga-jokes-fans-littlemonsterscom.html, http://gagadaily.com/index.php?/topic/12752-lady-gaga-messages-on-littlemonsterscom/
Interest groups jump in Users find the network a good way of showcasing and discovering talent by sharing personal projects such as art and music. Fans recently discovered that it could also be used as a social movement forum for organising protests, advocacy, etc.
Source : http://blogs.canada.com/2012/02/09/lady-gaga-launches-her-own-social-network/ , http://www.madetobenow.com/2012/02/lady-gaga-jokes-fans-littlemonsterscom.html
Myriad benefits Through the network, Lady Gaga will have more control over her fans and leverage her growing popularity through advertising deals, by fencing in exclusive content and hosting concerts online for revenue-generating opportunities created by 'owning' her community.
Source : http://www.variety.com/article/VR1118046640, http://techcrunch.com/2012/01/20/ first-look-backplane-the-lady-gaga-backed-community-platform-with-all-star-investors-invites/
From websites to social assets to social microsites Celebrities have moved on from official websites to social networks. Creating a personal social network makes the exchange more intimate. It takes the idea of a 'fan' to a new level by reaching out personally through exclusive content and interactions.
Source : http://peopleslab.mslgroup.com
What this means for brands and public figures on Facebook and Twitter Owners don’t have to risk Twitter going down or Facebook rolling out a new feature. While they are good places to gather a fan base,celebrities and brands are likely to host platforms of their own in the future.
Source : http://www.youtube.com/watch?v=pW8aO2OZ_gE&feature=player_embedded , http://hubze.com/2012/02/move-over-zuckerberg-lady-gaga-has-a-social-network/
Following suit Personalities and brands like Lady Gaga and Apple have the pull to take fans with them wherever they go. Little Monsters doled out 10,000 codes in four weeks. Platforms like Little Monsters will compete with other brand social networks and not Facebook & Twitter in the future
Source : http://www.switched.com/2008/04/02/50-cent-launches-myspace-like-social-networking-site/ , http://www.nike.com/nikefootball/home/
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com