Mahindra Spark the Rise - People’s Insights Volume 1, Issue 9

crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 9

Mahindra Spark the Rise

Mahindra 'Spark The Rise' A digital platform by Mahindra for the public to submit project plans (Sparks) under topics that are of concern to India - agriculture, infrastructure, health, etc. The best Sparks are funded by Mahindra.

Source : http://www.sparktherise.com/ , http://www.burnyourfuel.com/cars/mahindra/mahindraspark-the-rise-campaign/

Individuals, organisations and companies registered in India are eligible Participants include those submitting ideas and engaging on the page.

They should be at least 18 years old and India residents. They submit a project name, category, description and say why their idea works.

Source : http://www.sparktherise.com/projectdetail.php?pid=5433 , http://www.linkedin.com/groups/Spark-Rise-idea-submit-initiative-4081665

Judging criteria: Impact, feasibility, innovation 6 projects each month get Rs 4,00,000. After 6 months, top 2 fan-voted projects of each month go into the finale; 6 more are selected by a jury.

Winner gets Rs 40,00,000; top 3 runners-up get Rs 20,00,000 each.

Source : http://indiainvents.blogspot.in/2011/09/mahindra-rise-contest-generates-many.html , http://twitter.com

From 'Rise' to 'Spark The Rise' 'Rise' is a call to action, encouraging people to think creatively and make a difference. The new integrated media campaign aims to create a spark that ignites a revolution.

Source : http://www.fastcoexist.com/1678634/mahindra-wants-to-spark-the-rise-in-india , http://www.campaignindia.in/Video/266713,mahindra-launches-spark-the-rise-initiative-withnew-campaign.aspx

An interest in nation-building Despite its quick economic growth, India faces plenty of challenges.

The platform gives Indians a voice and a platform to make a societal change by working with others.

Source : http://rise.mahindra.com/spark-the-rise-make-your-voice-heard/ , http://www.scoop.it/

Empowering Indians through connections The community sparks ideas and conversations between participants, volunteers and experts even after voting ends. Connections occur between like-minded people, volunteers, advisors, voters and donors.

Source : http://rise.mahindra.com/anand-grassroots-movements/ , http://www.sparktherise.com/discussions.php?topicId=121

Sparking the rise for other stakeholders The platform enables customers, owners and community to create a better future for each other. Project champions contribute ideas, Mahindra funds them, the public decides which get funded.

Source: http://peopleslab.mslgroup.com

The genesis Mahindra has lived the culture and value system of Rise through its products and services for years. Ambition, creativity and initiative are part of the employee-customer-community culture at Mahindra.

Source: http://rise.mahindra.com/the-story-of-rise/

The ideal crowdsourcing channel Just like Dell and GE used social media to source insights, Mahindra – by sparking conversations, creating connections and providing an open platform to the youth - increased its visibility.

Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/ , http://www.ecomagination.com/

Crowdsourcing for corporate citizenship The campaign taps into the excitement of crowdsourcing to promote corporate citizenship, both for Mahindra and its stakeholders.

Crowdsourcing insights empower people to shape their future.

Source: http://www.rightrespect.org/2010/11/29/promoting-corporate-citizenship-bycrowdsourcing-market-power/ , www.celsias.co.nz/article/why-crowdsourcing/

A smash hit Spark The Rise had over 300,000 visitors and over 2,000 entries in the first month, creating a ripple effect of thousands of online conversations.

It has the potential to offer solutions impacting millions.

Source : http://www.rediff.com/business/slide-show/slide-show-1-special-how-mahindra-isscripting-a-rising-on-the-internet/20111125.htm , http://www.facebook.com , http://www.twitter.com

More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

Crowdsourcing

Storytelling:

Citizenship

Mahindra Spark the Rise

@MarsCuriosity

#Kony2012

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab solutions, contact pascal.beucler@mslgroup.com