Creative Storytellers for the Conversation Age
About us MSLGROUP is Publicis Groupe’s speciality communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. We work with a quarter of the top-100 most valuable global brands, and more than 50 of our clients work with us in 10 or more countries. With more than 2500 people, our network spans 85 offices and covers virtually every discipline required for our clients to engage creatively with their audiences 24 hours a day. We aim to be our clients’ most trusted advisor, a source of unbounded creativity, engagement and value in the always-on conversation. We believe in: » Demonstrating a passion for client service » Acting with honesty, transparency and accountability » Having the courage to take on the biggest challenges, and the tenacity to see them through » Encouraging diversity and responsible action in our workplace
VA LU
From endless waste to ethical consumption. From ‘me-first’ to ‘we as a community of people’: it’s a post-materialist age
C TE
LOGY SH HNO IFT
Television took 35 years to attract 50 million viewers - but Facebook just 9 months to gain twice that many. In July 2010, the social network became the 3rd largest country on Earth with 500 million ‘citizens’
The erosion of trust continues, at all levels, and in all domains
Thanks to technology, people are now in the driver’s seat when it comes to the way they use and consume experiences, entertainment and information
PO WER SHIFT
The implications of this transformation are far-reaching, touching every area of communications.
IFT
IF T
Marketplaces as we knew them have been fundamentally transformed. Welcome to the Conversation Economy, a realtime marketplace of communities where individuals engage with people, brands and organizations through connections, conversations and information sharing.
SH
H
Changing times, evolving communications
ES
ST TRU
S
Public affairs
Consumer marketing
GEOGRA PH Y IFT SH
Healthcare communications
From North & West to South & East
Financial communications
THE CONVERSATION ECONOMY Real-time, always-on, high speed
From campaigns to narrative, from intrusion to engagement, from consumers to communities Brand and talent
TIME SHIFT
Corporate communications and reputation management
Digital and social media marketing Events and experiential marketing
How we can help create value As your trusted advisors, we: » Craft communications strategies: we architect and execute innovative plans and brand narrative unbounded by media channel » Identify emerging trends: we listen to relevant conversations, tracking emerging ideas and movements that shape our clients’ industries » Create insights and foresights: we ‘follow the sun’ to stay connected to where new thinking and needs are emerging, to generate compelling insights and foresights that fuel big ideas for our clients’ brands » Engage communities: we help create positive conversations and spark the coming together of loyal communities around a client’s brand » Partner and simplify: we collaborate with our clients’ most important partners and stakeholders to deliver seamless communications solutions
Helsinki Warsaw Stockholm (2)
SWEDEN
Gothenburg
FINLAND
Oslo (2) Boston New York (6)
NORWAY RUSSIAN FEDERATION
Copenhagen (2)
CANADA
ESTONIA LATVIA DENMARK IRELAND
Breda
Toronto
LITHUANIA
UNITED KINGDOM
BELARUS GERMANY
POLAND UKRAINE
CZECH REPUBLIC
Seattle (2)
FRANCE
Chicago (2)
London (5) Paris (8)
UNITED STATES OF AMERICA
AUSTRIA
HUNGARY
KAZAKHSTAN
MOLDOVA
ROMANIA SERBIA MONTENEGRO ITALY ALBANIA PORTUGAL
BULGARIA
UZBEKISTAN
GEORGIA
KYRGYZSTAN
BAKU
GREECE
SPAIN
TURKEY
TURKMENISTAN
TAJIKISTAN
SYRIA
Brussels (2) Amsterdam Geneva
MEXICO
Atlanta Detroit Arlington
IRAQ
IRAN
AFGHANISTAN
PAKISTAN ALGERIA WESTERN SAHARA
LIBYA
EGYPT
SAUDI ARABIA
NEPAL
INDIA
MAURITANIA
PUERTO RICO
Los Angeles (2) San Francisco Dallas
LEBANON JORDAN ISRAEL
MOROCCO
OMAN
VENEZUELA
COLOMBIA ECUADOR
PERU
BRAZIL
Washington DC
BOLIVIA
PARAGUAY
Monaco Cologne Frankfurt Hamburg Milan (2) Munich Rome Berlin Johannesburg
MALI
SENEGAL
NIGER
CHAD
YAMEN SUDAN
BURKINA GUINEA
LIBERIA
IVORY GHANA COAST
ETHIOPIA CENTRAL AFRICAN REPUBLIC SOMALIA UGANDA GABON CONGO
TANZANIA
ANGOLA ZAMBIA MOZAMBIQUE ZIMBABWE NAMIBIA
SOUTH AFRICA
S達o Paulo Buenos Aires
Ahmedabad Mumbai (2) Pune (2) New Delhi (3)
MADAGASCAR
BOTSWANA
SWAZILAND
ARGENTINA
Abu Dhabi
KENYA
DEM. REP. CONGO
CHILE URUGUAY
Dubai
BENIN NIGERIA TOGO
Bangalore (2) Hyderabad (2) Chennai (2) Kolkata
SHRI LANKA
BANGLADESH
Our global footprint Affiliate offices that expand our reach
MONGOLIA
NORTH KOREA JAPAN SOUTH KOREA
CHINA
Tokyo (2) Seoul (2) Taipei Shanghai (3) Beijing (3) Hong Kong (2) Chengdu Guangzhou
BURMA LAOS
VIETNAM PHILIPPINES
CAMBODIA
MALAYSIA
BRUNEI
INDONESIA PAPUA NEW GUINEA
Singapore Kuala Lumpur
AUSTRALIA
NEW ZEALAND
MSLGROUP Office Affiliate Office
NORTH AMERICA
LATIN AMERICA
EUROPE
Albany, New York Baltimore, Maryland Charlotte, North Cardina Cleveland, Ohio Columbus, Ohio Dallas, Texas Indianapolis, Indiana Kansas City, Missouri Miami, Florida Minneapolis, Minnesota New Orleans, Louisiana Orlando, Florida Philadelphia, Pennsylvania Phoenix, Arizona Sacramento, California Salt Lake City, Utah St. Louis, Missouri
Asuncion, Paraguay Bogota, Colombia Caracas, Venezuela Guayaquil, Ecuador Lima, Peru La Paz, Bolivia Montevideo, Uruguay Mexico City, Mexico San Juan, Puerto Rico Santiago, Chile
Athens, Greece Barcelona, Spain Belgrade, Serbia Budapest, Hungary Istanbul, Turkey Kiev, Ukraine Madrid, Spain Sofia, Bulgaria St. Petersburg, Russia Moscow, Russia Zagreb, Croatia
AFRICA+MIDDLE EAST
ASIA
Beirut, Lebanon Cairo, Egypt Riyadh, Saudi Arabia
Bangkok, Thailand Canberra, Australia Colombo, Sri Lanka Hanoi, Vietnam Ho Chi Minh City, Vietnam Jakarta, Indonesia Karachi, Pakistan Kathmandu, Nepal Lahore, Pakistan Manila, Philippines Melbourne, Australia Naha, Japan Osaka, Japan Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos
MSLGROUP EMEA MSLGROUP EMEA is a network of specialist agencies unified in their commitment to excellence. The group offers the best regional and local cohesion and integration on-line and off-line - across a range of communications disciplines. We specialise in social media marketing, public affairs, brand and talent, financial communications, corporate communications and reputation management, consumer PR, events management and healthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, we have hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai. Our strong affiliate network extends to Eastern Europe, the Middle East and South Africa and gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellence has been recognised by Communique, The European Excellence Awards, The Holmes Report, Cannes Lions, PR Week and The SABRE Awards.
Anders Kempe
Bronwen Andrews
President MSLGROUP EMEA anders.kempe@mslgroup.com
Director, New Business MSLGROUP EMEA bronwen.andrews@mslgroup.com +44 (0)207 878 3103
+44 (0)75 1557 42 85
MSLGROUP FRANCE Based in Paris, MSLGROUP France provides expertise covering public affairs, financial communications, corporate and product PR, employer branding, change communications, content management, corporate campaigns, social media and events. At the heart of MSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20 years have worked with clients across all industry sectors. The group has particularly rich experience in banking and insurance, energy, retail, automotive, the food-processing industry and across French public institutions. The teams have won a number of major awards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prix de la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale. Fabrice Fries
Stéphanie Barré-Lesauvage
President MSLGROUP France fabrice.fries@mslgroup.com
New Business Director Publicis Consultants stephanie.barre-lesauvage@ consultants.publicis.fr + 33 (0)1 44 82 47 06
+ 33 (0)1 44 82 45 82
Stéphane Lecca Managing Director Publicis Events stephane.lecca@publicisevents.com + 33 (0)1 58 47 77 35
MSLGROUP AMERICAS In the Americas, MSLGROUP represents some of the world’s most powerful brands from consumer goods to financial institutions and pharmaceutical companies. We work as a unified team – conceiving and deploying programs for our clients’ evolving needs. Our seasoned professionals (1,000+ employees) are strategic counselors, digital pioneers, masters in influencer marketing and innovative experiential marketers. Headquartered in New York, we operate in wholly owned and affiliate offices across eight regional hubs in North and South America. Our diverse team of experts listens, analyzes and creates provocative campaigns that build brands, engage consumers, protect reputations and rally employees. We have been recognized with over 100 prestigious awards including PRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awards and a Cannes Lions PR award. We are especially proud of Kekst and Company for being named a ‘Specialist Agency of the Decade’ by The Holmes Report.
Jim Tsokanos
Karlenne Trimble
President MSLGROUP Americas jim.tsokanos@mslgroup.com +1 212 468 2936
Chief Growth Officer MSLGROUP Americas karlenne.trimble@mslgroup.com +1 404 870 6813
MSLGROUP ASIA For over 20 years, MSLGROUP Asia has worked with global, regional and local clients by providing strategic communications campaigns that position, promote and protect their businesses and brands. Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities, 25 Chinese cities, and a strong affiliate network of independent agencies across the region adds another 18 Asia cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s 2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PR Consultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups. Glenn Osaki
Josh Shapiro
President MSLGROUP Asia glenn.osaki@mslgroup.com +86 138 1780 0119
Vice President, Operations & Client Solutions MSLGROUP Asia josh.shapiro@mslgroup.com +86 139 1005 9661
CONTACT US Olivier Fleurot CEO, MSLGROUP T: +33 (0)1 44 82 47 10 | M: +33 (0)6 28 49 09 05 olivier.fleurot@mslgroup.com
Pascal Beucler Chief Strategy Officer, MSLGROUP T: +33 (0)1 44 82 47 08 | M: +33 (0)6 09 75 80 17 pascal.beucler@mslgroup.com
Trudi Harris Chief Communications Officer, MSLGROUP T: +33 (0)1 44 82 47 12 | M: +33 (0)6 12 73 83 02 trudi.harris@mslgroup.com mslgroup.com | twitter.com/msl_group | blog.mslgroup.com | slideshare.net/mslgroup
Designed and Printed by MSLGROUP CREATIVE+
www.mslgroup.com