crowdsourcing | storytelling | citizenship | social data
People’s Insights: Volume 1, Issue 49
Intel iQ
What is Intel iQ? Intel uses iQ, its dedicated social curation platform, to curate content from influencers and employees on how people are using technology in inspiring ways, and to showcase technology’s impact on society.
iq.intel.com
How does it work? The iQ algorithm sources content based on social popularity. Then, it crowdsources the most popular content amongst Intel employees, and publishes links and excerpts from them, along with original content.
1) zdnet.com, 2) Full iQ Social Publishing infographic at iq.intel.com
We live in a content economy Brands have invested heavily in communities and need to create shareable content on a regular basis to stay top of mind. iQ is Intel’s answer to the challenge of creating a constant stream of quality content.
1) everycompanyisamediacompany.com, 2) brandchannel.com
Targeting a young audience Millennials and Gen Y no longer access content on print, TV and radio. iQ was designed as a touch-optimized web app to be present where the youth are – on smart phones, laptops and tablets.
blogs.wsj.com
Subtle Intel Inside theme continues Intel is adept at communicating the power of technology through storytelling, and Intel iQ is another instance where the company focuses on what the product enables and not the product itself.
http://www.theverge.com/2012/5/17/3025970/intel-iq-site-social-curation
Sharing the brand message Some thinkers believe the true value of the iQ platform will come from having an army of consumers who share brand-aligned content and helped increase the favorability of the Intel brand and its products.
http://mrkieran.com/intel-iq-social-publishing
Brands are becoming social publishers Bloggers point out that social publishing is becoming common among tech brands, with IBM (A Smarter Planet), Qualcomm (Spark) and Cisco (The Network) also curating, creating & commissioning content.
1) digiday.com, 2) blogs.wsj.com
Is social publishing apt for brands? Bloggers point out that product and media companies have begun to overlap, and question the impact that branded content platforms will have on the overall media industry.
http://gigaom.com/2012/02/14/when-is-the-social-curation-bubble-going-to-burst/
Macro trend: Social Curation In 2012, we have seen social curation take off on the web with Pinterest reaching 40 million users and new curation platforms like Pearltrees, Storify, The Fancy and Cowbird gaining visibility.
1) pinterest.com, 2) pearltrees.com
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in four key areas: crowdsourcing, storytelling, citizenship and social data.
Crowdsourcing
Storytelling
Citizenship
Social Data
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
MTV Fantasy Election
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
People’s Insights Annual Report In January 2013 we will publish the ten-part People’s Insights Annual Report, in which we synthesize our insights from 2012 and provide foresights for business leaders and change-makers for 2013.
Now & Next: Future of Engagement
Part 1: Crowdfunding
Part 2: Behavior Change Games
(coming soon as an iPad app) Subscribe to the report at: http://peopleslab.mslgroup.com/peoplesinsights/annual-report/
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com