The signals are mixed. Yes, consumers say, they care about sustainability and some say they will even pay more for green products. But when the shopping cart hits the floor, the reality is that only a small fraction of consumers actually DO spend more for green products. Even fewer are willing to accept tradeoffs in performance or quality. The answer is not that simple, and that is why over 400 executives from leading retail, food and beverage companies are gathered in Seattle this week to talk sustainability at the Global Sustainability Summit. The next time you pick up that shopping cart, expect to see more evidence that retailers are, indeed, embracing sustainability. This infographic offers a glimpse into how and why they’re doing it. Read the full blog post here: msl.gp/6015ZCNP
