Project Profile: Siemens Future Influencers Community

FUTURE INFLUENCERS – A VIRTUAL THINK TANK COMMUNITY INITIATED BY SIEMENS Initiated by Siemens Mentored by Harvard Business Review and World Resources Institute Supported by Publicis and MSL Germany

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HOW DO YOU THINK CORPORATE COMMUNICATIONS AND CORPORATE BEHAVIOUR IS GOING TO CHANGE WITHIN THE NEXT YEARS? WHAT IS THE NEXT BIG THING?

JANET VOÛTE, Vice President and Global Head of Public Affairs at Nestlé

"WE BELIEVE THAT FOR SUCCESSFUL LONG-TERM BUSINESS, IT IS IMPORTANT NOT ONLY TO CREATE VALUE FOR SHAREHOLDERS BUT VALUE FOR SOCIETY TOO"

MICHAEL E. PORTER is Professor at the Harvard Business School

"THE PURPOSE OF THE CORPORATION MUST BE REDEFINED AS CREATING SHARED VALUE, NOT JUST PROFIT PER SE. THIS WILL DRIVE THE NEXT WAVE OF INNOVATION AND PRODUCTIVITY GROWTH IN THE GLOBAL ECONOMY"

DOC SEARLS, Co-author of “The Cluetrain Manifesto”, Blogger and American Journalist:

“TRANSACTION WE ALREADY HAVE. CONVERSATIONS WE ARE ONLY BEGINNING TO DEVELOP. RELATIONSHIPS IS THE WILDER FRONTIER”

SO, WHAT TO DO?

LET`S WALK THE TALK

With its Future Influencers project Siemens is one of the first companies worldwide to provide some answers

Future Influencers is a global yet EXCLUSIVE THINK TANK COMMUNITY bringing together the world‘s brightest and most talented young movers and shakers.

Siemens enables and supports this network – and simultaneously builds STRONG RELATIONSHIPS WITH SOME OF THE MOST WANTED TALENTS WORLDWIDE.

BENEFITS BOTH WAYS… FUTURE INFLUENCERS

SIEMENS

1

Access to a network of likeminded young people (high-quality exchange)

Establishing strong relationships with the decision maker of the future

2

Access to the networks of Siemens, the Harvard Business Review and the World Resources Institute

Listening and learning what young and very bright people have to say on key sustainability challenges

3

Advice and support for their own projects.

Possibly financial support (where reasonable)

Enhancing Siemens’ digital footprint (see chart “The Multiplier Effect“)

4

Access to content and events of global importance (such as World Climate Summits)

Attracting top talents

WHO ARE THE FUTURE’S INFLUENCERS? The community currenty counts more than 200 members.

And it is growing every day.

RASHIQ FATAAR, 28 years

Founder and CEO of Future Cape Town, a think tank and consultancy which focuses on sustainable urban development.

ANNA LEIDREITER, 29 years

Policy officer for climate and energy at the World Future Institute; Specialist for sustainable city development, climate finance and renewable energy sources.

KALI TAYLOR, 25 years

Founder and president of Student Energy, a global nonprofit network; One of Canada‘s top 25 environmentalists under 25 in 2011

GATIEN BON, 22 years

Student of Public Policy at the Harvard Kennedy School of Government; Focuses on economic and public policy topics.

MAJOR MILESTONES Feb – Oct 2011

Future Influencers Evolution Strategic project development

COP17 (DURBAN) Oct – Dec 2011

Collaboration 1: “How to reduce CO2 emissions in urban environments“

RIO+20 (RIO DE JANEIRO) Apr – Jun 2012

Collaboration 2: “Green economy – responsibilities of the private sector and exchange among stakeholders“ Partner: WRI

COP 18 (DOHA) Oct – Dec 2012

Collaboration 3: “The Future of Energy“ Partners: WRI and HBR

1ST GLOBAL FUTURE INFLUENCERS LIVE MEETING (NEW YORK) Mar-May 2013

Collaboration 4: “The Employer of Choice: How Corporate Citizenship and Sustainable Shared Values Will Create a New Competitive Edge.“ Partner: HBR

Former Siemens CEO P. Lรถscher and former Siemens Board Members B. Kux, B. Ederer and Peter Y. Solmssen as well as Siemens Board Member R. Busch met with members valuing their fresh point of view on sustainability topics.

HIGHLIGHTS 2012/2013 In December 2012 UNEP Executive Director A.Steiner touched base with the Future Influencers community, since the project is handled as a 'best case for innovative corporate engagement'. He opened a Future Influencers panel discussion, which was an official part of the Sustainability Innovation Forum at the UN Climate Change Conference 2012.

Harvard Business Review and WRI proudly mentor the Future Influencers and provide access to their knowledge and affiliates.

HIGHLIGHTS 2012/2013 Social media activities with FIs generates outstanding results, enabling a greater digital footprint.

THE MULTIPLIER EFFECT AS AN EXAMPLE, OUR RESULTS OF COLLABORATION 4:

•

During the 4th Collaboration the Future Influencers Community grew by 61%.

•

In total, the members developed 18 inspiring ideas and concepts on the topic of the collaboration and engaged in a very fruitful discussion resulting in over 140 comments and recommendations.

•

With Peter Y. Solmssen (until Nov. 13) and Brigitte Ederer (until Oct. 13), Siemens Board Members were actively involved in this collaboration and contributed to it's success.

•

Over 40 members of the community attended the first Future Influencers Live Meeting at the Harvard Club in New York City.

WE THANK YOU

© 2013 MSL GERMANY GMBH Chausseestr. 8, 10115 Berlin, +49 30 820 82 500, www.mslgroup.de Alle Gedanken und Ideen in dieser Präsentation sind geistiges Eigentum der MSL Germany GmbH. Die Veröffentlichung oder Weitergabe an Dritte bedarf der Zustimmung des Urhebers.