SiemensThe Manager’s Call
What is the Manager’s Call? A global social recruitment campaign on Facebook and Tumblr to identify the best talent for Siemens’ two year Graduate Program. 220 people participated in The Manager’s Call which was rolled out in 12 countries.
Source: thesiemensgraduateprogram.managerscall.com
How It Works? The ‘Manager’s Call’ uses Tumblr to start global and region-specific discussions across four main topics: business insights, career insights, future of work and future of the workforce.
Source: thesiemensgraduateprogram.managerscall.com
Siemens encourages healthy competition and interaction among the candidates by rewarding activity with points. Participants can award each other with social stars for insightful contribution to weekly discussions.
Incentivizing Participation Every Sunday the top participants of the preceding week are awarded virtual medals. People with the maximum number of medals and points get an opportunity to interact with a Siemens manager and avail of a personal careercounseling session.
Source: thesiemensgraduateprogram.managerscall.com
Leveraging Facebook While Tumblr is best suited for in-depth discussions, Siemens also uses Facebook to drive traffic and reach a broader audience. On Siemens’ Facebook page anyone can access the content streamed from Tumblr, create profiles and add to the discussion.
Source: facebook.com/thesiemensgraduateprogram
Reaching out to Gen Y This is a great way for young people all over the world to make themselves known to Siemens, as well as exercising their debate skills in a unique, global forum. It’s fascinating to see alternative perspectives on the same topic emerge from each different region.
Julia Jank Head of Global SGP Team, The Siemens Graduate Program
We are now seeing HR outreach initiatives evolving to keep up with people’s new behaviors and media of choice.
Rise of Social Recruiting The rise in social recruiting has allowed both candidates and employers an easier way to find the best match‌ We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.
Dan Finnigan President and CEO, Jobvite
Recruiting the right talent for a role has become extremely competitive. It is now essential for employers to tap into all sorts of extended networks through social media to reach out to potential candidates.
Identifying the right talent According to the 2012 Jobvite Social Recruiting Survey social presence is now a new criterion that recruiters look at. 86% of recruiters are more likely to check a candidate’s social profile. LinkedIn is still the most commonly used recruitment network followed by Facebook and Twitter. Source: Jobvite.com
How Recruiters Use Social Media? In 2012 73% employers successfully hired a talent through social recruiting. The Jobvite Social Recruiting Survey also shows that:
Social recruiting has reduced the time required to hire a suitable candidate (20% employers) Quality of applicants has improved to a great extent (43% employers)
Source: Jobvite.com
Benefits of Tumblr This campaign generates interest in the Siemens Graduate Program by tapping into social behavior that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign
Thomas Hirschmann Account Director , We Are Social
Tumblr is a great tool for recruiters because it helps them reach out to 18-25 year olds, and capture their attention with visual, easy-toshare content. Tumblr users are also more likely to share content that catches their interest.
What recruiters are saying A candidate’s social media activity can actually reflect his/her capabilities. For e.g.: someone’s blog can speak volumes about his/her creativity, writing skills, thought process, enthusiasm etc. A candidate’s Twitter feed can briefly give me an insight into his interests, behavior with others which merely a face-to-face interview might not give,
Dipti Agarwal Senior Account Manager, MSLGROUP
Not only has The Manager’s Call enabled participants to engage with each other more deeply, it has also enabled Siemens to engage and identify strengths of a very small but well-defined audience.
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