Using Surveys For Communications: Are You Asking The Right Questions?

Surveys still work as a PR tool if you can ask and answer these five questions:

Is there a point you want to prove other than demand for your company?

Do you want to spend money to prove the point? And, how much?

What do you really want to get out of the results?

Are you okay if the results donâ&#x20AC;&#x2122;t prove your initial hypothesis?

Are you willing to commit to content creation resulting from the survey?

MSLGROUP can help you plan surveys as an effective part of your overall PR and marketing strategy.

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Using Surveys For Communications: Are You Asking The Right Questions?

Published on Apr 21, 2014

MSL Global

Surveys are still an important tool in the PR business, provided one asks and answers the right questions. We present our methodology for conducting an effective survey and how you can leverage the content that's generated through it. But first, ask yourself: Do you want to spend money to prove the point? What do you really want to get out of the results? Are you okay if the results don’t prove your initial hypothesis? Is there a point you want to prove other than the demand for your company? Are you willing to commit to content creation resulting from the survey? Connect with our PR experts to learn more about how to use surveys effectively for your organisation: http://www.mslgroup.com/who

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