#SXSW 2014 Recap MSLGROUP PBJS Mike Standish

My SXSWi 2014 Session Recaps + Other Notes Mike Standish

Senior Creative Director @MikeStandish

The Archetypes of SXSW Interactive SXSW Interactive attendees fall into many categories, but there is one predominant type of character, and apparently I’m it: The chunky-glasseswearing hipster. Here’s some proof from my Chicago colleague Whitney Beatty.

Perhaps, though, there’s a downside to my appearance.

SELECT SESSION NOTES MSLGROUP | PBJS

Visually Turning Complexity Into Clarity One Takeaway: Use hand-drawn sketches to get people to embrace the notion that a design is unfinished and malleable. Computer renderings can be intimidating.

Useful People + Resources: @Viegasf Research Scientist, Google @Grahaphics Graphics/Multimedia Editor, NYT @KarlGude Graphics Editor Michigan State U/Newsweek Wind Visualization: http://www.Hint.fm/wind/gallery Mariano Rivera: King of Closers: http://www.grahaphics.com/Mariano-Rivera-Kingof-the-Closers

Generation Mash-Up: Y Bother?

One Takeaway: The technology you grow up using has a profound effect on the way your brain works, and the way you interact with others.

Useful People + Resources: @PeteCashmore Founder, Mashable @Fleurot5 CEO, MSLGROUP @JoannaColes Editor-in-Chief, Cosmopolitan

Edward Snowden: A Virtual Conversation One Takeaway: It’s not about preventing the NSA from catching criminals. It’s about preventing the bulk surveillance of citizens with no cause.

Useful People + Resources: @Csoghoian Principal Technologist, ACLU @BenWizner Director, ACLU Speech/Privacy/Tech Project CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/

A Conversation with Neil deGrasse Tyson One Takeaway:

Useful People + Resources:

“There is so much to be impressed with in the universe, I don’t want you to be distracted by what is not.”

@neiltyson Astrophysicist Cosmos: A Spacetime Odyssey: http://www.cosmosontv.com/ My MSL Blog/Recap: http://northamerica.mslgroup.com/network/con versations/2014/03/13/a-promise-to-remaincurious-about-the-universe/

The New Digital Age One Takeaway: Autocratic governments have shifted from trying to shut down the Internet to instead attempting to infiltrate it in order to manipulate their citizenry.

Useful People + Resources: @JaredCohen Director of Google Ideas @EricSchmidt Executive Chairman, Google The New Digital Age: Transforming Nations, Businesses, and Our Lives http://www.amazon.com/New-Digital-AgeTransforming-Businesses/dp/030794705X/

The Future of Genetics in Our Everyday Lives One Takeaway: There’s still a degree of GATTACA-like fear involved in sending your DNA to a testing company, but the personal and cultural benefits may yield tremendous benefits.

Useful People + Resources: ANNE WOJCICKI Anne Wojcicki is a biotech analyst, biologist, and CEO of 23andMe, a consumer genetictesting startup. @23andMe 23andMe.com http://www.fastcompany.com/person/annewojcicki

LEARNINGS MSLGROUP | PBJS

Event Marketing Can Be …

… Weird

Don’t Even Bother Trying to Eat Healthy

Forget About Normal Sleep Patterns

Our Colleagues from Around the World are Awesome

SEE YOU NEXT YEAR, SXSW