The crunch years: What employers need to know about under-18s New research by communications specialist SAS discovers a shift in how under-18s see their future career choices. They’re not who you think they are They’re self-reliant and mature
They worry about the future
54%
“ I’ve seen how difficult
Agree that it is ultimately down to you whether you succeed in life.
it’s been for my older brother trying to find a decent graduate job. We all know it’s really difficult out there.
42% Want to own a house.
2%
”
Want to be famous.
Student, state school, 16 years old
Rough Hill, “The Youth of Today”, 2013.
They’re highly connected
74%
2 3rds
78%
spend over 10 hours a week online
browse using a mobile phone.
are frequent dual screeners Student Beans, “Youth Insight Report”, 2012-13.
Most already know what job they want to do They’re most familiar with…
83%
A
of GCSE and A level students know what they want to do
B
C
A. Industries B. Roles C. Employers What they want most out of a career is…
But above all they want…
“ ...to enjoy Prestige
Opportunities to progress
Stability
what I do.”
Chances are they haven’t thought about working for you Students say traditional professions are the most popular
Doctor
Lawyer
10%
Teacher
8%
And the employers they mention most are big, well-known brands
7%
But…
34% can’t name a specific employer they would want to work for
They want straight, honest answers to their common questions Is it better to do a summer internship or a sandwich year? Could I be promoted within two years? Five? More?
Will I still stand a chance of getting hired if I don’t get straight A’s? What subjects should I study for the job I want?
What would I do on an average day at work?
They’re already looking outside of school for answers
75%
34%
don’t get the careers advice they’re looking for at school
would talk to a parent
but only
16% would talk to a careers advisor
45% say they read careers blogs
42% browse news sites for careers-related information
Who is SAS? SAS is an award-winning digital marketing and design agency that helps organisations attract great people. We craft attractive employer brands through simple, authentic and emotive design. From in-school competitions to online talent communities, we build brands in the minds of candidates through compelling content and integrated campaigns. Young talent is the new frontier. And our years of work with schools students and graduates means tangible insights into the minds of emerging job seekers. In April, we partnered with The Student Room to survey 1,000 UK students about career choices and attitudes. Get to know SAS Want to know more about our research or work with school leavers? Here’s where you can find us online: W: www.saslondon.com T: @sas_insights T: @sas_creative V: vimeo.com/saslondon
Get in touch Meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone. SAS 6 Salem Road London W2 4BU
Louise Barfield T: +44 (0)20 7243 3232 lbarfield@saslondon.com