crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 37
Foodspotting
What is Foodspotting? Foodspotting is a crowdsourcing platform that enables people find and recommend dishes, not just restaurants. Foodspotters can share photos of their favourite dishes, and foodseekers can discover new foods.
foodspotting.com/
Changing the way people discover food Foodspotting was founded with vision of one day replacing restaurant menus. With 2.3 million photos uploaded, Foodspotting is now aiming to recommend new foods based on personal preferences.
1) techcrunch.com/2012/02/01/with-redesign-foodspotting-aims-to-be-the-pandora-for-food/ 2) fastcompany.com/1802722/can-app-tell-you-what-you-want-eat-foodspotting-trying
Originally for foodies & photographers Foodspotting stands out from other social networks with its emphasis on food and photography. Originally, the platform catered to foodies & photographers, giving them a place to share photos and discuss food.
1) play.google.com/store/apps/details?id=com.foodspotting 2) foodspotting.com/blog/posts/186-your-ultimate-guide-to-slr-foodspotting-with-ultraclay
Useful for travelers Travelers soon adopted Foodspotting as a tool to find food in new locations, to satisfy cravings for specific food, and to discover new foods in their local neighbourhoods.
play.google.com/store/apps/details?id=com.foodspotting&hl=en
Now, for all foodseekers In Feb 2012, Foodspotting shifted focus from photo-sharing to broaden its appeal. Now, Foodspotting emphasizes features including food discovery, photo menus, recommendations from brands such as Zagat.
technologizer.com/2012/02/02/foodspotting-its-not-just-for-food-photographers-anymore/
Taking photos of food Foodspotters find themselves taking photos of food for various reasons: to capture and share a beautiful dish, to enhance their blog posts or restaurant reviews, or to document their meals.
1) plus.google.com/117421021456205115327/posts/XrHHCQTE5pa 2) techcrunch.com/2011/08/10/foodspotting-million/
Criticism: Taking photos at restaurants Several people criticize this trend of taking photos at restaurants, finding it rude, distracting and offensive – as people spend more time on their phones and social networks they neglect their dining companions.
1) brandchannel.com/home/post/2012/08/21/To-Cell-or-Not-While-Dining-Out.aspx 2) xojane.com/tech/people-photographing-food-at-restaurants
Does Foodspotting have enough users? While it has a rich database of 2.3 million photos and an enthusiastic community, Foodspotting has received criticism for not having enough users and content beyond certain hotspots like San Francisco.
technologizer.com/2012/02/02/foodspotting-its-not-just-for-food-photographers-anymore/
Importance of mobile experience Android app users of Foodspotting are unhappy with the user experience, and for some, the issues faced while uploading photos, accessing photos and tagging locations could be a deal breaker.
play.google.com/store/apps/details?id=com.foodspotting&hl=en
Competition from other social networks Foodspotting uses APIs from other social networks to create a richer experience for users, and offers its own API. But this means users can choose to access Foodspotting from other apps, and vice versa.
1) gigaom.com/2012/05/17/foodspotting-wants-to-ensure-you-dont-need-yelps-app/ 2) webpronews.com/foursquare-integrates-foodspotting-other-apps-into-its-core-service-2012-06
Is Foodspotting here to stay? While Foodspotting is popular amongst foodies, and is constantly innovating to deliver value, most people agree that the future will be tough as more and more competitors emerge in the online food space.
forbes.com/sites/kellyclay/2012/03/15/watch-out-yelp-and-foodspotting-iphone-app-chewsyactually-helps-you-find-food-nearby/
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com