What Next For Brand
TENDULKAR? Sachin Tendulkar, INDIA’S GREATEST CRICKETER, will play his 200th and final Test match from November 14. But Tendulkar is more than a cricketer. An icon for generations of Indians, he is also ONE OF OUR MOST ENDURING BRANDS, one that has appeal across regions, gender and socio-economic standing
WHAT THE TENDULKAR BRAND STANDS FOR
Having led India into a new era of fearless, Diminutive, with average looks and tons of grace, he had a MIDDLE-CLASS
UPBRINGING. His story resonates with every Indian.
victorious cricket, he DEFINED THE
TEMPLATE FOR MODERN BATSMANSHIP. That makes him a
His brand symbolises
SOLIDITY and TRUST.
thought and ‘industry’ leader.
With more than 34,000
INTERNATIONAL RUNS & 100 CENTURIES, he is the epitome of excellence and achievement.
He inked deals that broke records, changing the PARADIGM
OF SPORTS ENDORSEMENTS IN INDIA.
He is MORE THAN
A
SPORTSMAN to a country that has a dearth of heroes.