2021 SUMMER NAMM EDUCATION SCHEDULE Nashville, Tenn.
NAMM U SESSIONS
kickoff event. Hosted by NAMM President and CEO Joe Lamond, this special session will look forward by looking back at a year we’ll never forget. In a series of one-on-one interviews, Lamond and a group of industry thought leaders will explore the state of business, the future and lessons learned from a once-in-a-lifetime pandemic. They’ll also weigh in on new innovations to emerge in a post-pandemic world. Expect insights and inspiration you won’t hear anywhere else at this not-to-miss opening session.
9–10 A.M.
10:30 A.M.
Opening Session: 2021 State of the Industry Address Joe Lamond, NAMM President and CEO (Host), and Guests Summer NAMM will feature an all-out innovation fest of new ideas, and it starts with this
The Retail Store of the Future Chris Walton, Founder and Editor-in-Chief of Omni Talk “Store of the future” is a fun phrase to throw around, but what does it really mean? And, of course, what does this store of the future look like? In a humorous and insightful presentation, Chris Walton, omnichannel retailing expert and former Target Store of the Future executive, will set the record straight. He’ll share why he thinks much of retail’s future is already visible within the world around us and how it’s only a matter of time before the kit of parts comes together to express itself in new and unique ways. And, boy, oh boy, does the future look like a heck of a lot of fun, too!
All sessions are a half-hour and take place at the NAMM Event Center (Music City Center) unless otherwise noted.
THURSDAY, JULY 15
11 A.M. Instagram, TikTok, YouTube: What’s Working in Online Marketing Right Now Tracy Hoeft, Marketing Expert and Founder and President of Amplify 11 Your customers are changing fast, as are the best ways to reach them. Is your marketing keeping up? Find out how to meet customers where they are today in this session with Tracy Hoeft of Amplify 11. Hoeft will share insights on what’s working right now and how you can leverage social media, content creation and other marketing tools to get real results. A can’t-miss presentation for anyone looking to keep their marketing relevant for 2021 and beyond.
11:30 A.M. New Innovations in Music Lesson Programs Pete Gamber, Music Lessons Expert, and Melissa Loggins, Music Authority COVID-19 accelerated the future of music lesson programs, as more businesses adopted to hybrid and virtual. In this half-hour idea fest, lessons experts Pete Gamber and Melissa Loggins, co-owner of Music Authority, will explore how they — and other successful lesson operators — innovated during the pandemic. Hear the latest insights for adapting to the next generation of students, and walk away with new ideas to level up your own program.
12 P.M. New Innovations in School Music Retail
JULY 2021
