Music & Sound Retailer November 2018, Vol 35 No 11

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ACCESSORIES, BAGS & CASES ISSUE

ACCESSORIES, BAGS & CASES ISSUE November 2018 Volume 35, No. 11

THE NEWS MAGAZINE FOR MUSIC PRODUC TS RETAILERS

BAKER’S DOZEN We once again honor 13 of MI’s lesser-publicized products By Brian Berk Guitars, drums, pro-audio products and DJ equipment. All are fantastic products that provide an excellent backbone for this magazine. But other products should not be forgotten, and the Music & Sound Retailer makes sure they are not. Hence, we bring back our popular “Salute to Lesser Publicized Products” feature. Some of these products are housed in sectors that are already enjoying excellent MI growth and will continue to do so. But if you are looking to think outside the box and stock different products on your shelves as we quickly approach the holiday season, here are some options. (continued on page 24)

State Your Case

The Music & Sound Retailer’s accessories, bags and cases update returns By Brian Berk

Make the experience better for customers. Offer lessons, rentals and repairs. You’ve probably heard both pieces of advice quite often regarding how to boost sales at your store. In most instances, this advice is definitely solid. But there is still a traditional yet effective way to increase sales: add-on items. So, we take a look at these addon sales via an update on the bags and cases market, as well as a look at accessories. Joining us are Susan Cavanaugh, executive vice president, Super-Sensitive Musical String Co.; Gator Cases CEO Crystal Morris; Jeremy Payne, national account manager (continued on page 50)


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Music & Sound Retailer November 2018, Vol 35 No 11 by Music & Sound Retailer - Issuu