TYPOGRAPHY

The MSUB typeface family has been established to maintain the institutional brand’s cohesiveness. To provide flexibility and accommodate a variety of design needs and spaces, alternative typefaces are acceptable to use in all instances. For most purposes, a clean contemporary sans-serif typeface is preferred: Gotham is the first choice (and is the typeface family used for this manual, for part of the logo, and for most of the building signs on campus, among many other uses). However, Gotham isn’t always available, nor is it a free typeface. Raleway is a viable alternative, and is available for free from many sources, including Google Fonts and Adobe Fonts. A third alternative, also free from many sources, is Lato, and a fourth is Open Sans.

Gotham Thin Extra Light Light Book Medium Bold Black Ultra Lato Hairline Thin Light Regular Medium Semibold Bold Heavy Black Raleway Thin Light Regular Bold Extra Bold Black Open Sans Light Regular Semibold Bold Extrabold

For more formal usage, such as the commencement program, a classical serif font is preferred. Palatino is the first choice, but — like Gotham — Palatino isn’t always available, and isn’t free. Times New Roman is an acceptable alternative.