OVERVIEW:

Brand messaging is comprised of key terms and messages used to communicate on behalf of Montana State University Billings, both on and off campus. Using appropriate brand messaging helps establish and maintain MSUB’s unique identity. Individuals producing content should apply concepts from the Messaging Guide to their work to build recognition and respect for the university, evoke pride and loyalty among stakeholders, and stimulate enrollment and investment in the institution.

INSTITUTIONAL BRAND:

TAGLINES:

• Live here. Work here. Graduate here.

• Belong in Billings.

• Go Beyond the classroom.

• Private college feel, public college cost.

• Accessible. Affordable. Attainable.

• Be Connected.

Hands-on, customized, individualized learning experience both in and outside of the classroom that provides valuable experiences to prepare students for a rewarding career.